Chapter 2013 Applying for a 5-Star Stadium

When providing advertising services, the "Daily Telegraph" put forward the concept of "result first" to provide effectiveness guarantee for advertisers' information transmission. If a brand conducts a six-month commercial promotion in the "Daily Telegraph" Before starting the advertising campaign, the newspaper conducted a market survey on one of the brand's market awareness, consumer willingness to purchase, and willingness to share the brand, and made commitments and guarantees on the index improvement after the advertising campaign.

For example, to "ensure a 10% increase in brand awareness", after six months of advertising, the newspaper will conduct another market survey on the brand awareness. If the improvement is less than 10%, the newspaper will make corresponding compensation. Such as refunding advertising fees or publishing more advertisements, etc.

Thanks to its advanced business philosophy, the Daily Telegraph has been able to maintain profitability in an environment where print media are generally facing economic difficulties. Although the profit is not much, it is very rare for so many people to not have to worry about wages. .

Next, they visited the video studio of the "Daily Telegraph". In Farber's words, "The Daily Telegraph" is still a high-tech newspaper. They are the first mainstream media in the UK to have a website, even earlier than BBC.

When analyzing readers' reading experience, newspapers have now broken away from the traditional questionnaire survey model, and instead used VR technology to allow interviewed readers to intuitively see the newspaper's reports, pictures, videos, websites, etc., while monitoring the performance of these readers. Pulse, sweating, subtle movements, facial micro-expressions, brain waves, eye movements, etc., use these high-tech means to analyze readers' true reactions, attention to the report, and memory.

The conclusions drawn by the big data team through these analyzes will be used to improve the newspaper's website design, text structure, picture composition, video structure, advertising space placement, etc., to comprehensively enhance readers' reading experience and the effectiveness of advertising.

These sound a bit legendary, but in fact it is not difficult to achieve. At the same time, Yang Cheng seems to have found the reason for the low profitability of the "Daily Telegraph". All the money earned is invested in high technology, which is the least expensive thing.

In addition, the atmosphere issue that Yang Cheng is most concerned about can be described in one word - happiness, if the scene in front of him is not deliberately arranged by the other party.

The Daily Telegraph newspaper attaches great importance to organizing free training courses with various forms and rich content for employees, such as journalistic ethics, first aid and other supporting training.

In order to improve the work efficiency of reporters and ensure the physical and mental health of employees, The Daily Telegraph has a 24-hour free gym for employees. It even provides employees with free massage services and is equipped with specialized doctors and psychologists.

At the entrance of the company, Yang Cheng also saw some folding bicycles. Farber said employees can borrow these bicycles for free.

These ensure a good operating atmosphere within the company,

It doesn’t matter how much money you make.

After visiting all the way, Yang Cheng couldn't be more satisfied. This is an asset as high-quality as Ritz London. As for the newspaper's most important issue of circulation, Yang Cheng felt that it was necessary to bring in an editor who would strictly control the content. Come on, as long as the content is up, sales will not be a problem for this country that likes to read paper newspapers.

Downstairs of the company, before getting into the car, Yang Cheng said to Farber, "Let Carson contact you for the follow-up matters. I hope we can have a perfect cooperation. By the way, remember to add the Ritz Hotel. I don't accept it." Spin-off acquisition.”

Farber smiled from ear to ear, "No problem, Mr. Yang, I will definitely convince the seller."

Yang Cheng smiled and said nothing, letting Andrew drive.

As the car left Buckingham Palace Road, Yang Cheng squinted and asked, "Carson, do you think what we saw today is real?"

Old Carson recalled for a moment and shook his head, "I can't tell, it doesn't look like an act~"

"Yeah, ordinary employees probably don't have such good acting skills~"

After being silent for a long time, he said, "Okay, I'll leave the rest to you. My bottom line is 750 million pounds, and I'll package the acquisition of hotels and newspapers~"

"Understood~"

"Now, let's go see Recosta. This guy, I wish I could kick him into the Thames to feed the fish!"

. . .

In the UK, being a member of Parliament is known as the best job: high salary, high benefits, and free time at work.

Needless to say, material life, the key is that cultural life is also rich and colorful. For example, once a month, when the boss comes to the parliament to accept questions, he can justifiably curse the most powerful person in the UK.

But even with such good treatment, congressmen are still clamoring for a salary increase. The reason is that the family is big and the business is big, and the expenses are high.

The annual salary of British MPs has risen to 74,000 pounds, which is about three times the average salary in the UK. The average annual salary of a graduate who has just stepped out of university is only 22,000 pounds.

The collective salary increase of more than 600 MPs will cost British taxpayers an extra 4.6 million pounds a year.

Many people feel that in the current economic environment, public expenditures should fall, not rise, and therefore the salaries of MPs should not increase. However, salary increases for MPs have never been decided by ordinary people, and the rice has already been cooked. It's useless to say more.

In fact, salary is only part of the income of MPs. They can also enjoy high housing subsidies and high monthly reimbursements provided by the government in London, where housing prices are expensive.

In addition, since you have received a salary, it is natural to go to work, but British MPs can receive additional high subsidies if they can go around the office every day.

Just walk to Parliament for a few minutes every day and you can receive an attendance allowance of £300.

Isn’t it very frustrating? Just go to work and get paid, and you can still get allowances.

Of course, even with such a large salary, congressmen are often full of complaints.

For example, members of the House of Commons are full of resentment about the food in the Parliament Building. They often complain angrily about half-cooked fish, rubbery tofu, and insufficient portions of French fries.

MPs' list of complaints also included porridge being too thin, vending machines not stocked, cutlery not clean, ham overcooked, curries cold, soups like shabu-shabu water and not enough British food.

According to regulations, British MPs can enjoy 75% of the catering subsidy in the Parliament Building; this expense is paid by taxpayers, amounting to 5 million pounds per year.

But even so, high-paid MPs with high subsidies will still have to compare the baht. For example, a MP once put a 2-pound coin into the coin slot of a vending machine to buy a 1.75-pound sandwich. There was no change and he complained and asked how he could get the change that was supposed to be given to him.

In addition, some people are dissatisfied that the wine stock in the parliamentary restaurant is too low, but in fact it is not that the stock is insufficient, but that the parliamentarians are too good at drinking.

You know, MPs now spend more than 1 million pounds in the nine bars set up in the British House of Commons. Taking into account price subsidies, you can imagine how much alcohol MPs drink in a year.

Moreover, drinking too much alcohol will inevitably cause problems, and quarrels and even fights are common after drinking too much.

The most important thing is that nothing can be done to him. At most, he can be banned from drinking in the parliament.

For such a good job, people must think in their hearts: I could do it if it were me!

Just like the fans of country Z, they think that the salary paid by the national football team can be replaced by them. Anyway, the ball is stopped three meters away.

It is this group of guys who earn high wages and have nothing to do, but they can always cause some troubles and have people wipe their butts.

For example, this Recosta in front of him, Yang Cheng spent a lot of effort to send him in for a while, but in the end he went to lobby for a small real estate developer's project and was caught. Now he can only drink wine at home with a bottle of wine. day.

Yang Cheng frowned, covered his mouth and nose with his hands, and stared at the other person unhappily, "Hey~ can you speak normally now?"

Recosta's eyes were blurred with drunkenness, and he grinned, "Are you here to ridicule me? Whatever~"

Yang Cheng thought: It’s hopeless~

Originally, for Ian Ayer's sake, he felt that he should at least do something, so as not to frighten his generals, but he didn't expect that he would be saved after seeing such a scene.

He took out his mobile phone, took two photos of Recosta's ugly appearance, and sent them to Ian Ayre.

After about ten seconds, the phone call came.

The first thing he said was, "Boss, I have nothing to do with him anymore. I don't have any opinion on how to deal with it~"

Yang Cheng frowned and asked, "Are you sure?"

"I'm sure, in fact, I have tried to persuade him many times, but he has already given up on himself~"

Yang Cheng can understand the feeling of falling from the clouds, but understanding does not mean acceptance. If the other party can cheer up, he will at least give him another chance, but like this, it is useless to give him ten chances.

"I understand, but you'd better send someone to look after him. No one can be killed~"

"Boss, I have sent people to guard the area. If anything happens, we can deal with it as soon as possible~"

"That's good, hang up~"

"Wait a minute, boss, I just have something I want to ask. Is it convenient?"

Yang Cheng walked out of the room, took a few big breaths, and asked, "Tell me, what's the matter~"

"At present, Anfield has undergone a series of renovations and improvements, and is now qualified to apply for a UEFA five-star stadium."

Yang Cheng said, "Then apply. What do you need from me?"

"We may need to use your network resources. We need someone to speak for us in UEFA meetings~"

Anfield has not been qualified to apply for a five-star stadium before, so it is naturally not qualified to apply for the venue for the Champions League final. Now the wish of Liverpool fans is to see the Red Army win the cup on their doorstep.

The current strength is enough, but if you want to win the cup at home, you still have to see whether UEFA will give you face.

The judging criteria for a five-star stadium are very strict. First of all, the capacity must be at least 50,000 people, and all seats must have backrests. Watching football in a high-level stadium, fans can experience not only passionate events, but also physical comfort. It is also very important. Before Yang Cheng took over, Anfield's capacity was far from 50,000. However, after two offseason renovations, when the final phase of the project is completed, Anfield will accommodate more than 60,000 spectators. Watch the ball.

txt download address:

phone-reading: