Chapter 2000 1 Question 1 Answer

(Unknowingly, I have reached 2,000 chapters. I want to celebrate with flowers. Also, I want to say that this book is almost finished. Although the results are very poor, at least I persevered and started well and ended well! I am very proud of this and give myself a thumbs up. I also give everyone a thumbs up. I will definitely change my vest for the next book. I will start from scratch with a new look. Make a wish. I hope it will become popular this time!)

Yang Cheng asked, "What do you think of Porto's position in European football?"

After thinking carefully for half a minute, Pinto said, "Seriously speaking, today, in European football, Porto should be in the middle.

Our budget is around 150 million euros, Real Madrid's budget should be around 500 million euros, Barcelona, ​​Manchester United, including Liverpool, all the giants are around this number.

All the teams in the Premier League have bigger budgets than we do, and then there is a second tier of clubs, with Porto in between and Atletico Madrid once in that tier.

I would say that in my eyes, Porto, Roma, Inter Milan and two other Portuguese clubs - Benfica and Sporting Lisbon - are also in the middle. "

Yang Cheng nodded, and he agreed with this answer, "Actually, Porto's business philosophy is worth learning, especially when you need to do a very good job in buying and selling players. Unlike Real Madrid, it does not keep players for life, but Liverpool values ​​feelings more. This kind of thing has two sides, no one can say whether it is good or bad."

Pinto Costa laughed loudly, "You think I want to do this?

I don’t know how many people have called me cold-blooded over the years, but there is no way. In order to compete at the level we are at, Porto has spent more than 150 million euros on player salaries and transfers. I have already mentioned this figure.

We have operating income, including tickets and sponsorship fees, which is approximately 105 million euros.

But it's nowhere near enough to cover the expenses, so we have to make up the remaining shortfall by selling players, and our run, the run of any other club with the same characteristics, is very dependent on the extra income that should come every year, but sometimes it doesn't. Come.

Therefore, in the past 30 years, Porto's model has been to develop talented players, talents from their own echelon and talents that Porto buys well and sells well. "

Yang Cheng immediately answered, "This is also the challenge faced by Brazilian clubs. Buy well and sell well."

"Yes, Brazilian clubs have reached the level that Porto has reached when it comes to negotiating player transfers.

However, Porto has been doing this for 30 years. Today, we have two difficulties relative to the Brazilian market.

First, players have become more expensive. Today, Brazilian players are sold at very high prices, so profit margins are smaller. It’s hard to make a profit;

Second, direct links between Brazilian clubs and first-division, larger clubs, such as Barcelona and Real Madrid, are becoming more common.

But despite this, Portuguese football still has advantages, such as language convenience and similar football styles. Portuguese football is a good intermediate station for Brazilian players to adapt to Europe.

In the future, Portuguese football will continue to be a very good gateway to European football. This is from a competitive point of view, not an economic point of view, so I think that staying in Porto is still very important for the appreciation of players. "

Yang Cheng said abruptly, "But now, Porto is no longer the only choice~"

Speaking of this, Pinto sighed unconsciously, "Yes, it is impossible to succeed in every case.

We recently had a player, Militao, who was bought from Sao Paulo and his adaptation period was very short because as soon as he arrived, his level was evident and then he was gone immediately.

Porto kept some other players on budget, but at some point they were able to sell them at favorable prices.

There are also some players where this doesn't happen, not all players on the team will succeed.

And that kind of core player, we can't make much money from him, but we know,

The way he plays makes other players come out and he can help us in that strategy. "

Yang Cheng originally wanted to say, have you sold too few cores?

But when the words came to his lips, he did not say them out. Instead, he changed the question, "I still admire Porto for being able to ensure a balanced account in a long-term model of relying on revenue from buying and selling players."

Pinto Costa said helplessly, "You are also from our circle. If possible, who is willing to work hard to maintain financial balance?"

Yang Cheng smiled bitterly. Yes, UEFA has stipulated the Financial Fair Play Policy: First of all, in each year, the club's debt cannot be too high and cannot exceed 5 million euros.

If it exceeds the limit, capital must be injected to fill the gap.

Even so, it can only reach 30 million euros. It is not unlimited. After that, every six months, the club must prove that it does not owe any debts to other football clubs or players. These are the two pillars of Financial Fair Play policy.

Pinto said, “For two years, Porto failed to fulfill the regulations, negotiated with UEFA again, and came up with a plan.

We are implementing it in detail, which was introduced at the shareholder meeting by my assistant in the financial department.

However, we cannot be too hasty, otherwise the competitive strength of our team will be affected.

Now we are profitable and have no debt on our books. This was only achieved a year or two ago. But if we do it too fast, we may damage our sports revenue, our team, and affect the To win the championship, and our first priority is to win the championship.

We have to negotiate with UEFA to find a gentle solution during this interference process. I hope that this year or next year at the latest, we can complete this process, but after that, we have to be careful not to fall back into the trap again. Go in, because once it comes to the economic level, there is too much movement. In the economic field, we have to keep it clean. "

Yang Cheng was stunned for a moment, "Keep it clean? What do you mean, you won't sell players anymore in the end?"

"No, no, of course not, we can't do that, it's a utopia, unless there's a complete change, TV revenue, operating revenue, or the budget gets a little lower because it's a little bit high.

We are in a competitive market. In the Champions League finals, our opponents are giants like Liverpool, and we cannot suddenly lower our expenditures.

In terms of TV broadcast income, we, Benfica and Sporting Lisbon have an annual income of 45 million euros.

The lowest-ranked club in the Premier League has revenue of 120 million euros.

How can we compete with the top clubs? The only thing we can do is make ourselves less reliant on buying and selling players. "

Yang Cheng could understand the other party's helplessness, "Brazil is like this too~"

"Yes, today, a Portuguese club may need to make 50 million euros by selling players, but in the future, maybe this amount can be reduced to a comfort zone, between 15 million euros and 20 million euros."