Chapter 1892 Don’t Mess Around

There is an inconspicuous building on a quiet road near the market. On the arch is a clear English sign: Slave Trading Market.

This is the famous place where slaves were traded in American history. More than three hundred years ago, thousands of black people were stuffed into ships like animals and transported here naked, and their bodies were picked and sold.

Characters like the Black Mother in "Gone with the Wind" can be seen everywhere on the streets of Charleston: big round eyes, thick lips, chubby bodies, and high buttocks.

It is said that as long as you spend money, you can find out where your ancestors came from, but most people are not willing to spend this money. Are you crazy? Could it be that he is related to the Queen of England?

However, although the era of buying and selling black slaves has long passed, the boundaries between blacks and whites can still be felt in Charleston. There are very few intermarriages between different skin colors. The cultural level, family income, and living area are different. In fact, it is not only Charleston. , New York, and Los Angeles are all the same. The gap between races can never be solved by relying on bills.

After visiting famous attractions, Charles finally took Yang Cheng and the others to his vineyard. Compared to the manors in the west, Charles's manor was a century behind in terms of scale and technology.

No way, the climate here is really not suitable for growing grapes. Charleston has a typical subtropical monsoon climate and is not suitable for growing wine grapes.

Currently, wine-producing areas distributed around the world are mainly concentrated in areas with maritime climate, Mediterranean climate, and continental climate.

The average annual range of temperatures in oceanic climates is lower because summers are warm and winters are mild, the contrast between the highest and lowest is similar, rainfall is high, and the grape ripening cycle will be longer at moderate temperatures.

Marine climates are generally close to large water resources, with more clouds and more rainfall during the growing season than Mediterranean climates and continental climates. They are suitable for the cultivation of medium-bodied and medium-alcohol varieties, such as Bordeaux and Meuse in France. Cad, Baja Bay, Spain and other places.

The average annual range of temperatures in a Mediterranean climate is also low, again because the summers are warm and the winters are mild, but the summers are very dry and most of the rainfall occurs in the winter.

The dry, sunny weather during the growing season is suitable for most grape varieties, especially some rich, structured red wines with ripe tannins.

Such conditions cover the entire Mediterranean region, as well as the West Coast of the United States, much of Chile, many parts of southeastern Australia, and some parts of South Africa.

The average annual temperature range of a continental climate is very high because it is hot in the summer and cold in the winter. This climate is mostly found in inland areas.

Away from the ocean, like Mendoza, Argentina, central Europe.

Like the Champagne region and northern Germany, the days are long, but the temperature drops quickly in autumn. The grape growing season is shorter and there is less sunlight and heat. Therefore, it is only suitable for early-ripening varieties such as Riesling and Pinot Noir.

Continental climates have a lower risk of mold occurrence, so they can be picked later, allowing the grapes to mature over a longer autumn, producing some of the effects of a Mediterranean climate. Moreover, cold climate conditions make the flavor components more concentrated, and late-picked white varieties Has a higher potential alcohol content and can be used to make sweet wine.

Tropical and subtropical climates are least suitable for the growth of high-quality grapes. Although some production areas are located at temperate or close to the ocean latitudes, such as Charleston, the lack of winter dormancy period prevents the accumulation of carbohydrates, thus shortening the life cycle of the wine. Good wine cannot be produced through aging.

Such climatic conditions have almost blocked the possibility of growing grapes in Charleston. Battle

But the situation Charles faced forced him to make changes. Traditional plantations had no money left. The only thing that could produce economic benefits at present was grapes, but Charleston was not a suitable place for growing grapes. .

This is why Charles keeps traveling. Since Charleston is not suitable for planting, he will go to other places for planting.

When visiting the vineyard, Charles asked about Yang Cheng's current situation. The two met by chance on the West Coast last time, and they didn't know what the outcome was.

Yang Cheng said, "Almost everything that should be acquired has been acquired. Currently, my team is in contact with the Agapanthus Manor in Chile. Fast-selling wine must increase production."

Charles asked, "Is it Agapanthus, one of the top ten wineries in Chile? I have tasted their wine, and it is very suitable for the tastes of young people."

"That's right, but my positioning of Agapanthus is to appear in restaurants, not supermarket shelves. In addition, Agapanthus may become the main force in the market of country Z in the future."

Charles put forward a different view, "Go to country Z? The wine market there is too chaotic~"

Yang Cheng said, "Before Hollywood entered country Z, the film market there was also in chaos, and it was almost impossible to see the future. But what do you think about it now? It is only a matter of time before it replaces the United States as the world's largest market."

Charles still shook his head, "I think it's more difficult. People in country Z are not very receptive to wine~"

Yang Cheng waved his hand, "This is a matter of habit, because most consumers know little about wine, making it difficult to judge the value of a certain wine. Moreover, there are many wine brands and prices are often not transparent, which undoubtedly intensifies consumption. purchase difficulty.

So there are two extremes. Those who buy cheap wine just want to be cheap. These consumers think that wines are all the same, and the cheaper the better the price-performance ratio. Therefore, there are many extremely low-price wines on the market, most of which are extremely low-quality wines. Even wine made with grape juice and alcohol;

While those who want to buy high-priced wines want peace of mind, these consumers lack the ability to appreciate and therefore buy wines based on the concept that the more expensive the better, so there are many "high-end" wines on the market with high prices but low actual costs.

Of course, the fundamental reason for all this is that there is no long tradition of drinking wine like in European and American countries, and in country Z, the market share of liquor far exceeds that of other alcoholic beverages.

But the market can be cultivated slowly. I have the patience and time to wait for the market to mature. In fact, I think this stage has already accelerated in country Z. "

Charles was thoughtful. He felt that Yang Cheng's words gave him new ideas. At first, he was more concerned about the quality of the wine, because in Europe and the United States, if the wine is of poor quality, it cannot be sold.

But what if it is sold to country Z? As soon as this not so good thought came up, he didn't dare to look at Yang Cheng.

Who would have thought that Yang Cheng noticed something strange about him before he said anything, and reminded you with a hint of warning, "I advise you not to mess around. Consumers in country Z are not fools. If you want to make money in the long run, you can't leave." Crooked road.”

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