Chapter 640 Continue to Dominate

It is a bit emotional to say that Yin Jun has been in Xiangjiang for two and a half years, and the most successful thing he has done is not his favorite entertainment industry, but the animation industry.

The animation industry, with "Kirin Weekly" as the main body, the comic book as the branch, the animation as the branch and the Transformers toys as the extension, has now become a very complete industrial chain, which has brought Yin Jun a lot of wealth.

Yin Jun's current net worth has been estimated at 4 billion Hong Kong dollars, half of which was brought to him by "Kirin Weekly".

Moreover, many newspapers and publications feel that this price still underestimates the value of "Kirin Weekly".

This is also thanks to the fact that Yin Jun was an otaku in his previous life. In addition to movies, TV and variety shows, he also likes to watch cartoons, read comics, and like to ponder the plot. "Culture" reached Japan, and dominated Japan, the country of manga?

Yin Jun didn't feel wrong about this kind of "not doing business properly".

Because he knew that in the future, a single independent production company would not be able to survive.

The film company must be placed in a media entertainment group with security in order for it to flourish.

In the previous life, among the top seven in Hollywood, who didn't have an entertainment group as their backer?

United Artists, Columbia, MGM, etc., which did not exist, have all been annexed.

Even China is the same.

Needless to say who is behind Wanda Pictures, Enlight Media is backed by Ma Yun, Sequoia Capital and Matrix Partners are behind Bona, and Shanghai Film and China Film are state agencies.

The only one, Huayi Brothers, started a series of declines after major film companies and big capitals settled in. When Feng Baoya finished the filming of the five films, it is estimated that without this Optimus Prime, they will be very sad. Will soon become second-tier.

Those film companies in Xiangjiang are typical negative examples.

No matter how good you are at Shaw Brothers, Golden Harvest, New Art City, Yongsheng, etc., if the general environment is not good, you will not be able to survive.

Unlike my Hollywood film company, when the film market is in a downturn, I will be in the peripheral market, relying on my own record company, TV station and media organization to provide blood transfusion to tide over the difficulties.

Your film company in Xiangjiang only has movies. At best, there is a record company of Xinyibao in Xinyi City, but these are useless. The result of relying too much on a single market is that it will die when encountering large external risks.

Therefore, Yin Jun firmly remembers that making movies should not be just about making movies. There are too many obstacles encountered in this way, the foundation is not solid, and there is no ability to resist external risks at all.

Now that "Kirin Weekly" has been established and developed, Yin Jun has a good resource of comics, animations, and peripheral products. This is undoubtedly a great supplement to the entire entertainment group.

Although he is not as perverted as Marvel, at least Yin Jun can firmly control the entire Asian animation market, and no one can fight him.

In particular, "Kirin Weekly" was born in Hong Kong, and Japan and South Korea will not have much resistance, nor will the mainland, let alone Southeast Asia.

If you switch to Japanese and Korean comics, there is not much possibility of entering Huaguo—the three major migrant comics in the future, plus super classics such as "Reaper", "Gintama", "Attack on Titan" and so on, there is no way to go smoothly Selling and developing in China is definitely something that makes Japanese manga artists heartbroken.

Because of the Huaguo market, they can have readers with more than 5 Japanese basic disks, so they have more room to attack and retreat.

It is a pity that no matter what the reason is, no matter how much the manga fans in Huaguo like Japanese manga, they can still only gain huge popularity on the Internet, and there is no way to turn it into real return benefits.

Similarly, it is impossible for comics from mainland China to enter the Japanese and Korean markets. Not to mention the difference in thinking, it is impossible for comics from mainland China to enter the Japanese and Korean markets after 2010. What is the development of the country.

Yin Jun knew his own development direction from the very beginning, and he also knew the benefits of developing the animation industry in Xiangjiang, a place blessed by nature, so even though he likes movies the most, he has a solid memory of working hard to make comics in the past two years.

So far, Yin Jun has written about 60% of the 50 or so classic Japanese manga in his mind, and as soon as he has new inspiration and recalls, he immediately writes it down with a pen .

Of course, apart from the first few episodes, there are more content outlines. After all, no one can write down every bit, which is simply impossible.

Under such circumstances, the project was approved in April this year, and the production of three new comics officially started in May. After about 5 months of hard work, it is finally time to meet comic fans.

As a man who likes manga, Yin Jun has read many original editions of Japan's three major manga weekly magazines.

So he also learned some marketing strategies well.

In June, it started to air, saying that it was to celebrate the first anniversary of "Kirin Weekly", and three new serial comics will be released soon.

Then, at the end of each issue, some graffiti and clips will be provided at the end, so that comic fans don’t want it. I don’t know how many people wrote to the editorial department of "Kirin Weekly", enthusiastically calling for the early release of these three comics. Serialized.

In the first three weeks of August, "Kirin Weekly" has announced the names of the new comics to be serialized, namely "First God Fist", "China Little Master" and "City Hunter".

The audiences of the three are different, but to the surprise of everyone in the editorial department, the most popular and anticipated one is "The First God Fist" with boxing as the theme, rather than "The Little Master of China" where cooking is the king. ", and the hilarious and ambiguous "City Hunter".

Of course, these are just previous surveys. The real popularity depends on their performance after 20 or 30 serializations.

Japan's three major manga weekly magazines publish high-quality products all day long and new works are constantly emerging, but the competition is actually very fierce.

Usually, after five weeks of serialization for a newcomer manga, there will be a rating, and conclusions will be drawn based on the questionnaires sent back by readers.

Then after the second five weeks, that is, after the tenth week, there will be another evaluation and scoring. If the readers' impression has not changed at all this time, then this newcomer comic will end in the next few weeks.

The ones that perform relatively better are moved to the semi-monthly and monthly magazines for serialization.

For famous artists, it will naturally be more relaxed, but basically it is doubled. 10 weeks and 20 weeks are a critical point. If it doesn’t work, the works of famous artists are not discussed.

However, the legendary rumor that "Saint Seiya" was cut in half and only flourished in the mainland and Japan is not prosperous, but it is very absurd. Masami Kurata has been eating for a lifetime with this manga, which is the embodiment of its super prosperity .

The cut-in-half system of the three major Japanese manga weekly magazines is really cruel to readers, but since Yin Jun started making manga, he knows that such a system is absolutely unacceptable for a manga weekly company. Or missing.

Since it is a product, it cannot be used as a standard for niche groups.

Do what the public likes, cut off what the public doesn't like, everything is based on sales volume, ruthless, this is the operating standard of comics weekly.

It's not just weekly comics, isn't it the same for future American TV dramas?

More than a dozen seasons with high ratings can continue to be produced, and those with low ratings are finished in one season, or even finished after three or five episodes.

Every mode of operation cannot be formed overnight.

Whether it is comics or American dramas, these operating modes are the experience of decades of comparison and lessons, and they are finally used in this way.

Therefore, they exist for their reason.

When Yin Jun is involved in the entertainment industry in the future, he will definitely learn from their practices.

but

not now.

The comics that Yin Jun presents now are all selected and tested by hundreds of millions of comic fans, so Yin Jun doesn't have to worry about whether they will be unappetizing and will be hated by comic fans.

These three new comics are sure to be bestsellers, but to varying degrees.

In fact, "Kirin Weekly", which went on sale in the first week of September, confirmed Yin Jun's judgment.

As the most important market, Japanese manga fans gave the most enthusiastic comments in the first place.

"I've been looking forward to Mr.'s new work for a long time. It's really exciting and beautiful! Believe me, sir, there must be nothing wrong!"

"I'm already numb. It's not surprising that a cartoonist can make one good-looking comic. Two or three are also possible. But like Mr. Yin Jun, one person arranges the scripts of 13 comics, and all of them are so beautiful. , but there is no other person who can do it!"

"Hey, has the style of my Lord Yin Jun changed? A bitch like Han Yuliang is really funny and hateful, but I like it!"

"To be honest, after watching "The Little Master of China", I went to a Chinese restaurant and ordered fried rice with eggs. It was even more delicious than usual!"

"Boxing is not such a popular sport for us in the East, but after watching "The First God Fist", I have been moved. I look forward to further progress and his success!"

"Wow, three more comics have been added. Originally, I didn't like to reduce the number of serialized pages of the previous 8 comics, but now it seems that my worry is unnecessary. Although the length has been reduced, the excitement is still the same. Come on , Mr. Yin Jun! We will support you!"

"..."

Japan, South Korea, Taiwan, Malaysia, Xiangjiang, Singapore...

Feedback is all positive.

Originally, many comic fans were expecting and worried before, and a group of editors and artists in the editorial department also had such worries.

Because habits are not easy to change. After reading the length and content for a year, three new comics suddenly came in at one go. Whether everyone can accept it or not is a very necessary consideration.

But out of superstition towards Yin Jun, they didn't pay special attention to these when they were doing it. They just wanted to make the comics better, so that they wouldn't ruin the good comics of the boss because of their own faults. up.

Now that the results are out, while they are happy, they can also breathe a sigh of relief.

On the one hand, these three comics have won the first battle, and on the other hand, the eight comics that have been serialized for 50 pages in each issue for a year can finally reduce the length and take a breather.

Although Yin Jun is sure of the specific outline and the trend is correct, but it is necessary to draw more than 50 pages of manuscripts every week and prepare to save manuscripts for emergencies. An invisible mental pressure.

It is a big advantage to reduce the length of about 23% every week, at least you don’t have to be busy day and night.

For the success of the three comics, Yin Jun is not only concerned about the comics themselves, but also more things.

For example, as early as June this year, the number of publications of "Kirin Weekly" and the booklets has increased. "Kirin Weekly" has increased from 8 million copies per issue to 12 million copies, and the booklets have increased from the original 18 million copies. It directly rose to 22.5 million copies.

The increase in the number of releases did not lead to slow sales. Although not all were sold out on the first day, they were sold out within at least four days, showing a strong fan effect.

Thanks to the increase in the number of prints, the printing cost of "Kirin Weekly" has dropped from 1.3 yuan to 1 yuan, and the cost of each booklet has also dropped from 2 yuan to 1.5 yuan.

Don't underestimate the price drop of such a few cents, it means that the printing cost has dropped by more than 30%.

With the addition of 50% of the number of copies issued in one month, and the reports of these months, the average pre-tax profit of "Kirin Weekly" and the booklets in one month has skyrocketed from 50 million Hong Kong dollars to 90 million Hong Kong dollars, which basically doubled. times!

With the addition of the three new comics, not only will the single volume increase by millions of copies immediately, but another expansion of the circulation of "Kirin Weekly" should also be put on the agenda.

At the same time, "Kirin Weekly", the king of comics, has once again consolidated its position and distanced itself from other opponents. This is what makes Yin Jun most happy.

In this world, only the first can get the most attention and the greatest benefits.

In particular, "Kirin Weekly" does not have a strong backing, and can only rely on itself to fight, the more it cannot follow the trend, it must become the mainstay.

Otherwise, Yin Jun would not have released three classic comics in one go.

And that's not all. In order to completely consolidate the status of "Kirin Weekly", Yin Jun's move to launch three new comics every year will continue for many years!

...

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