Chapter 630 The Aggrieved Newspaper Queen

On Hong Kong Island, in a suite of a five-star hotel.

Yin Jun poured a cup of tea for a middle-aged woman opposite.

As the tea fragrance wafted away, one could tell that the middle-aged woman's complexion was not very good.

Her name is Hu Xian, and her father is Hu Wenhu, the famous "King of Panacea Oil" and "King of the Newspaper Industry". Their family owns "Sing Tao Daily", one of the three major newspapers in Xiangjiang.

In fact, the Hu family does not only have "Sing Tao Daily", they also have "Sing Tao Evening News", "Tiger" and so on, among which "Tiger" is still in English, and it is the top three newspapers in circulation among English newspapers. The combined strength of such Chinese and English newspapers makes them the largest newspaper group in Hong Kong.

Of course, this is just the past.

Sing Tao Newspaper Group can only rank second at most, and Yin Jun's "Kirin Daily" is the first.

Although in the eyes of many people, this free newspaper is quite invincible, but the first is the first, and there is no other pickiness to criticize.

Since the publication of "Kirin Daily" at the end of March this year, its daily circulation of 350,000 copies is a record that no newspaper can match.

On the one hand, "Kirin Daily" is thriving, on the other hand, it represents the blow of the traditional newspaper industry.

Especially in the past half month, with the success of the Kylin Garden advertisement, countless advertisers have spotted the influence of "Kylin Daily" and greatly increased their advertising investment on "Kylin Daily".

Xiangjiang is only that big, and there are only so many advertisers. If you get more advertisements, I will get less. This is competition.

"Kirin Daily" is coming back with a large wave of advertisements, which has already made the traditional newspaper industry very nervous. When they think of the 1981 annual advertisement at the end of this year, they will be even more flustered, as if they saw the advertisement expired. , a group of advertisers turned to the "Kirin Daily" scene.

Advertisers' annual investment promotion is a common practice in every industry.

Generally speaking, media advertisements are divided into temporary, short-term and annual categories.

The most important cooperative advertisers usually sign a one-year advertising contract. Within this period, how many advertisements and how many pages do you give me... These conditions are better than temporary and short-term ones, so spend more It doesn't matter a little money.

For example, real estate giants such as Cheung Kong, Jardine Matheson, and Sun Hung Kai, as well as giants in the daily necessities and electrical appliances industry such as L'Oreal, Shiseido, and Hitachi, generally do this.

For example, those temporary advertisements, such as small developers selling houses, temporarily advertise for a month or half a month. The price of this kind of list is not high, but it is also a supplement to the main income.

It doesn't matter if "Kirin Daily" gets an advertising contract temporarily, but if their advertising is very effective, then it is certain that at the end of the year, many big advertisers will have to place advertisements to them-no friendship can compare The advertising effect is direct, and the advertising media that can make them make money is the best partner.

The small newspaper offices are not so sensitive. The big ones, especially the three original newspapers in Xiangjiang, "Ming Pao", "Oriental Daily" and "Sing Tao Daily", are very nervous.

Those rich and big advertisers leave, and they are the ones who are most affected.

Hu Xian was worrying here, and suddenly heard that Yin Jun wanted to ask her out for a meeting, her first reaction in her heart was to wish to stab the brat with a knife, but after thinking for a while, she still agreed to the invitation.

This new generation of newspaper queen still wants to see what kind of tricks Yin Jun is going to play.

There were only two people in the room, not even their companions.

And it's not going to a teahouse or coffee shop, which makes Hu Xian a little bit guilty, wondering if Yin Jun has some conspiracy.

After taking a sip of tea, Hu Xian said slowly, "Mr. Yin, what do you want to do when you invite me over, just tell me, I don't have that much time to waste time with you."

She is not impatient, Hu Xian, who is 52 years old, knows what it means to seize the initiative in a conversation.

Yin Jun is not as old and cunning as she is, but he is not stupid either. He nodded, "Mr. Hu, the life of Sing Tao Newspaper Group is not very easy recently, is it?"

Hu Xian's face turned cold, "Did you ask me to come here just to show off?"

"That's not what I mean." Yin Jun waved his hand, "I just wondered if I could help out with the plight of the Sing Tao Newspaper Group."

"Help me out?" Hu Xian snorted and said, "Just say, you want to figure out how to bring us down, right? Let me tell you, Yin Jun, this is impossible! We will definitely develop for a long time Yes!! Just wait, we will see who is the best!"

"Of course I believe this." Yin Jun smiled, "It is absolutely impossible for free newspapers to replace paid newspapers. The two can co-exist."

Hu Xian showed surprise.

She originally thought that Yin Jun must have looked down on the traditional newspaper industry when he created such a big gimmick as a free newspaper when he was a teenager.

Unexpectedly, Yin Jun could say the words "coexistence", and judging from his expression, it didn't seem like he was speaking perfunctorily.

Of course, the newspaper queen would not know that Yin Jun's statement was based on facts.

Since the 1990s, free newspapers appeared, and until 2020, when the traditional print media completely declined, it did not kill paid newspapers.

On the contrary, free newspapers have never been the mainstream of society, and no influential and historical newspaper has changed to free newspapers.

Even in Xiangjiang, free newspapers still failed to beat big newspapers such as "Apple Daily" and "Oriental Daily".

It's just that those free newspapers are not made by Yin Jun, and they are not as far-sighted as Yin Jun. He doesn't know the breadth of the future world, and he is reluctant to invest too much, so they are still far from success.

Yin Jun spends tens of millions of dollars in it every month, of course the effect will be different.

Seeing Hu Xian's surprised look, Yin Jun continued: "I have some experience in making newspapers here. If Mr. Hu needs it, I can contribute it. But besides that, I have a small suggestion. I don't know Hu Xian Are you always willing to listen?"

"What advice?"

Perhaps seeing Yin Jun's gentleness, Hu Xian's attitude was not as aggressive as before.

Yin Jun said: "Although free newspapers cannot dominate the world, they are definitely one of the future development directions. A "Kirin Daily" cannot cover the Xiangjiang market at all. It is not as good as Mr. Hu's Sing Tao Newspaper. How about it?"

"Um!?"

Hu Xian took a deep breath, and suddenly felt a little ridiculous.

I wish the free newspapers would die, but Yin Jun asked himself to make free newspapers too! ?

If it becomes a free newspaper, what about the other newspapers of Sing Tao Press?

Are you crushing yourself?

For a while, Hu Xian thought a lot, but he didn't make up his mind, and was a little confused instead.

"What do you mean?" After a while, Hu Xian stared at Yin Jun and said, "What is the purpose of being courteous for nothing? Come on, tell me!"

"Sing Tao Newspaper Group owns 16% of the shares of Jiayi TV Station, and I want to buy this part." Yin Jun said leisurely.

"hehe."

Hu Xian finally understood now, why Yin Jun was so enthusiastic about helping him, it turned out to be the case!

Looking at Yin Jun, Hu Xian said, "I mean, it turns out that you have put your idea on Jiashi... Do you think it is possible for me to sell it to you?"

"Of course it is possible!" Yin Jun nodded and said, "The shares of Jiashi are not your main business, and Sing Tao Newspaper is only the third largest shareholder of Jiashi. It does not participate in the operation of Jiashi at all on weekdays. And 78 Back in 2010, if it wasn’t for my appearance, Jiashi would have been given up by you a long time ago, and you wouldn’t get a penny. Now that you sell it, you can make more money and cooperate with me in the newspaper industry. Why not do it?"

"But Jiashi's situation is very good now. It earned more than 100 million last year, and this year's dividend will reach 200 million. If this continues, maybe the shares in my hand will reach a considerable amount. Why should I sell it to you now?" Hu Xian said.

"Because if I don't sell it to me, I won't give the script to Jiashi next year. On the contrary, I will increase the script to ATV, and even give the script to TVB. In a maximum of two years, Jiashi will be like the previous few It's not worth a penny to be directly crushed to death like that in 2010." Yin Jun said in a harmonious voice, "Believe me, Mr. Hu, I have the ability to crush any opponent to death on TV."

Hu Xian was speechless at this moment.

It’s hard to say anything else, but when it comes to scripts for TV dramas, no one in Xiangjiang has ever dared to say that he is better than Yin Jun. The incomparably powerful wireless TVB back then was beaten step by step by Yin Jun to retreat from the altar. ?

If Yin Jun really targets Jiashi, Jiashi will not have a good life.

As long as the ratings continue to decline, Jiashi will be finished in two or three years.

"Now is the best time to sell. My valuation for Jiashi is 600 million Hong Kong dollars." Yin Jun continued, "You can sell 16% of the shares for 96 million. This is not a small sum. It’s a lot more than what you invested in the past few years.”

"snort."

Hu Xian snorted coldly, and then laughed: "Mr. Yin, do you know? Your urgent bid made me feel that Jiashi is a very important goal in your heart. If I don't sell it to you, You can't get it! And it's not just me, I believe those colleagues in the newspaper office will not like you as a spoiler."

"Speaking of this." Yin Jun said, "Mr. Hu, it doesn't matter if you don't sell it to me. You said that I will announce tomorrow that "Kirin Daily" will expand its circulation to 500,000 copies. What will you do?"

"you dare!!"

Hu Xian was scared out of his wits.

Now "Kirin Daily" can't bear 350,000 copies. If it is 500,000 copies, it will definitely cause a lot of difficulties in the operation of the newspaper, and it will go bankrupt in a year or two.

Not to mention the small newspapers, even the Sing Tao Newspaper Group, if it goes on like this for a long time, it will definitely be messed up.

"Is there anything I can't do? It's not illegal." Yin Jun smiled, "If you want, you can do it with me. I'm not afraid of competition."

Competition shit!

Hu Xian couldn't help but rolled his eyes.

You have a golden hen like "Kirin Weekly" to support you. We can rely entirely on newspapers to make money. If we burn money at a loss, who can afford it?

Remembering that Yin Jun had just made a fortune of 800 million yuan just now, Hu Xian had another headache. It is really troublesome to have an opponent who is a super rich man.

"So, Mr. Hu, please consider my proposal carefully." Yin Jun said, "Sell the shares of Jiashi, and come with me with the money to make a free newspaper as a supplement to your Xingdao newspaper. Now everyone has not made up their minds, if you take the first step, you will definitely be able to occupy more markets. Otherwise, I am afraid that your foundation will not be guaranteed. I will stop here, please don’t make mistakes.”

Hu Xian's face was pale with anger.

Faced with such an obvious threat from Yin Jun, she just didn't have any confidence to refute.

No matter from which aspect, she has no way to gain an advantage.

The power is not as good as others, what else can you make a fuss about?

only……

This feeling is really too aggrieved! !

...

Obviously, she didn't reply to Yin Jun until Hu Xian left.

For the shares of Jiashi, the largest shareholder is He Zuozhi, the owner of Commercial Radio, the second shareholder is Jardine Matheson, the third shareholder is "Sing Tao Daily" of Sing Tao Press, the fourth shareholder is "Commercial Daily", and the fifth shareholder is "Sing Tao Daily". The shareholder is Huaqiao Daily.

After much deliberation, Yin Jun decided to start with Hu Xian.

Because she is the easiest to be moved by herself.

Later, Yin Jun of "Business Daily" and "Huaqiao Daily" couldn't get used to it, and they didn't have any career ambitions. There was no need to negotiate with them at the beginning, as long as the overall situation was settled, it would be fine to buy directly.

There is no need to think about Jardine Matheson, this is Yin Jun's deadly enemy, it is too late to hate Yin Jun, how can it be possible to negotiate with Yin Jun?

Going to them to buy Jiashi shares now is purely to make myself feel uncomfortable.

He Zuozhi's shares must be purchased, but we have to wait until Hu Xian is settled.

And Yin Jun is not worried that Hu Xian will tell others, because she is a typical career-oriented woman, telling others that apart from bad things about Yin Jun, she will not get other benefits.

It's no good, and offended Yin Jun, a super rich man in Xiangjiang, even if she has such a super expensive land like Hubao Villa, she can't bear it.

Now that Hu Xian didn't refuse, it proved that she was seriously thinking about it.

The reason why Hu Xian didn't agree yet was that either the benefits were not enough, or the coercion was not tight enough, or both.

Yin Jun has no intention to press further now, and she has to be mentally prepared for any real action.

The best time should be a few months later, after that huge fraud case broke out!