Chapter 658 Subdivided Newspapers

Hu Xian is a very decisive woman.

Therefore, Yin Jun received her call at noon.

An hour later, the two met at a private club in Central.

Private clubs are now in Xiangjiang, which is nothing new.

The British like to engage in this kind of thing the most, so as early as 30 to 50 years ago, Xiangjiang had private clubs and clubs.

It's just that only the British could go to these private gathering places at that time, and the Chinese were not eligible to enter.

It was only in the 1970s that some wealthy Chinese established clubs and clubs, allowing businessmen to have a place to discuss business in secret.

I haven't seen her for a while, but Hu Xian has lost a lot of weight. It can be seen that she is also under anxious consideration during this time.

After all, if you want to make a free newspaper, how to coordinate the relationship between free and charging, and how to gain market share without damaging the rights and interests of newspapers such as "Sing Tao Daily" and "Sing Tao Evening News" are all Hu Xian's needs. considerate.

But at this moment, she knew that she could no longer hesitate.

The soaring trend of "Kirin Daily" has become unstoppable.

Once the "Kirin Daily" develops like this, the circulation is now 500,000, then to 800,000, and finally to 1 million, then Xiangjiang really has no room for other newspapers to survive.

If you want to make a change, you have to hurry up, otherwise, if you delay, you will lose all chances.

"I agree to sell you 16% of Jiashi shares in my hand. The price is easy to negotiate." Hu Xian said straight to the point, "But you know my conditions, I want to be a good free newspaper, please Mr. Yin Don't fool me."

"Of course not." Yin Jun also said sternly, "It is impossible to have only one newspaper in any place, which is very inconsistent with the laws of social life. At the same time, it is impossible to have only one newspaper of any type. The market The needs of the society determine that we need many different types of newspapers. If Sing Tao Press Group wants to make free newspapers, it only needs to pay attention to one direction, that is, to make differentiated free newspapers, and it will have a chance of success.”

"A differentiated newspaper?" Hu Xian became interested, "Mr. Yin, can you talk about it in detail?"

"Actually, it's similar to ordinary newspapers." Yin Jun said, "In the field of free newspapers, "Kirin Daily" is a general newspaper, so you, Sing Tao Newspaper, can do a certain field that you are best at. For example, economics, For example, English, for example, entertainment. If you focus on one aspect of development, you will definitely get a loyal customer base. This point, Mr. Hu, you know better than me.”

"Mr. Yin, which one do you think we should do better?" Hu Xian asked while nodding.

"Let's do entertainment, sports and gossip!" Yin Jun said without thinking, "In the future world, the factors of peace will be very stable. Therefore, people are very concerned about the pursuit of entertainment and sports. Besides, we have Xiangjiang and The focus of the two major entertainments on Baodao, this influence can radiate to the whole of Asia. If you set the sales target on Xiangjiang Baodao and Nanyang area, it is easy to make 500,000 to 1 million copies in the first phase!"

"If it's delivery in the Asian region, the timeliness will be worse, right?" Hu Xian said.

"First, you can make news that is less time-sensitive. For example, the carrian group we are doing now is not time-sensitive, but to disclose the authenticity and sensationality of this fact. In the entertainment industry, You can follow a star for a long time, discover his cheating or other things, and then gather together. Isn't this a good selling point?

Second, the current traffic is so developed, and Xiangjiang is in the center of Asia. Whether it is going up to Japan and South Korea, or down to the Philippines, Malaysia, Singapore, and Thailand, it can be reached by plane in three to five hours. We only need to choose the route, make the printing template in advance, and send people to these places by plane as fast as possible before Xiangjiang is printed, and then find a local printing factory to print the newspaper. In this way, the time may not be delayed, or at most a few hours. Such a time difference does not affect the sensational effect of newspaper gossip at all, does it? "

After a pause, Yin Jun said: "That is to say, with today's fax machines, the transmission of photos is not convenient enough. Otherwise, text editing can be sent to the printing factory through fax machines, and no one can pass it."

"But without photos and pictures as evidence, the report will lack shock and entertainment." Hu Xian said with a smile, "So it's better to work harder and send someone directly."

Between the words, Hu Xian already agreed with Yin Jun's statement, and felt that it was very feasible to do so.

There was already a smile on Hu Xian's face at this time, "According to what you said, Mr. Yin, it's good for entertainment news to do this. But in terms of sports, we don't have any good news materials here!"

"It's simple." Yin Jun said, "Football is the main form of competition in today's sports. The sacred places of football are in Italy, the United Kingdom and Germany. You can send reporters to Europe, do your own interviews, make news every day, and publish Come back to Xiangjiang. Others buy news, but you do it yourself, according to the preferences of Asians. It is a very interesting subject, and everyone will naturally like it.

And when it comes to sports, you can also do it from gossip, such as which player went to a nightclub to carnival, which player cheated again, which coach took money again, which club had a secret poaching incident... These news, but more than From the inside news, what makes the audience like it even more is also the reason why they will be loyal to the newspaper! "

"I understand!" Hu Xian said seriously.

Yin Jun said so much in one breath, which benefited her a lot.

But Hu Xian was not satisfied, "Mr. Yin, is there anything else we can do?"

"It depends on whether you are willing or not." Yin Jun pondered, "Have you heard of the British "Sun"?"

"I know." Hu Xian nodded.

"A great feature of "The Sun" is their third page of girls, which attracts men's attention very much." Yin Jun said, "If Sing Tao Newspaper is willing, you can also create a special page to photograph some celebrities. Of course, it doesn’t mean we have to be vulgar like them, we can take good-looking photos without being vulgar, so that people like to see them but not disgusted!”

Hu Xian immediately understood Yin Jun's meaning.

The method can be used for reference, but the specific details can make its own characteristics.

If you follow Yin Jun's suggestion and do it from entertainment, sports, and beauty. Girl photo collections, it's really interesting.

At least Hu Xian himself thinks such a newspaper looks good, let alone a free newspaper.

"Speaking of which, wouldn't it be too wasteful for such a newspaper to be made into a free version?" Hu Xian pondered, "Look, if we really want to do a good job, the number of reporters we send out must not be less , the salary package must not be less; the printing cost in various parts of Asia is not low, and the operating cost is higher than the average newspaper..."

"From the current point of view, it is indeed a bit wasteful." Yin Jun nodded, "But in the long run, it is not wasteful at all. When you occupy this segment of the market, you will be the king in this field, and the price will be sky-high at that time." Advertisements will come in a steady stream, enough for Sing Tao Newspaper to make a lot of money, and its influence will also soar. What's more, paid newspapers and free newspapers are not completely in conflict.

The information you get from interviews is not necessarily so rigid, only entertainment and sports, right? By the way, let them collect some news on finance, people's livelihood, and anecdotes, and use them in "Sing Tao Daily", wouldn't it be okay? Or some very effective news, you can also use it in "Sing Tao Daily" and "Sing Tao Evening News"! "

Hu Xian laughed when he heard this, "I finally understand now that everyone says that Yin Jun's brain is the most valuable, and I really can't wait to open it to see how many treasures are hidden in it! Mr. Yin, listening to Jun's words is better than reading for ten years." Book! I have been taught!"

"Mr. Hu, you are being polite. I just thought about it a little more. You just haven't grasped the clues about many things." Yin Jun said, "You don't need to worry about the cost issue you mentioned just now. Newspapers are not necessarily published every day. It’s published, right? Your free newspaper can be published once a week first, try the effect, and stabilize the readership. After the effect is good and the readership has increased, then you can publish it every three days Just fine."

"No wonder you said just now that we don't need to follow the timeliness in our news. So we had already figured out that this newspaper is not published every day!" Hu Xian suddenly realized.

She really admired Yin Jun at this time.

In fact, she had such concerns from the beginning of listening to Yin Jun's thoughts.

Not to mention free newspapers, even paid newspapers, according to Yin Jun's way of doing it, it also requires a lot of money and investment.

After all, you need so much news to fill every page every day. At least 24-32 pages of newspapers can’t be filled casually!

And the return on the output of free newspapers is definitely slower than that of paid newspapers-for ordinary newspapers, there is a newspaper fee for selling newspapers, but you don’t have free newspapers!

There were times when Hu Xian was muttering, Yin Jun didn't come up with this method on purpose to make us lose so much that we couldn't bear it, and then went bankrupt halfway through, right?

Now that Yin Junyi said, let them publish once a week, or twice, Hu Xian was relieved.

If this is the case, this free newspaper is really feasible, and it is no longer just a fantasy on paper.

"Mr. Yin, you just told me the details of making this free newspaper just because I was willing to sell Jiashi shares to you. Aren't you afraid that I will regret it after getting the benefits?" Hu Xian said suddenly asked.

"It's not impossible, but first, I believe in your courage, Mr. Hu, so you won't be so short-sighted. We will have more places to cooperate in the future." Yin Jun replied calmly, "Second, since I can support you Such a free newspaper, then I have the ability to destroy it, I wonder if Mr. Hu believes it or not?"

Hu Xian laughed out loud.

She stretched out her hand, "Jun Shao, we have a happy cooperation!"

"Happy cooperation." Yin Jun shook her hand politely and said, "Mr. Hu, the future world has infinite possibilities. If you move forward boldly, you will definitely get unimaginable rewards!"

"I hope so, but the first step is to make the newspaper first!" Hu Xian shrugged, "To make a new thing, you have to work hard like walking on eggshells!"

She said she was so careful, but seeing Hu Xian's satisfied expression, she knew that she already had a general idea about this newspaper.

But then, she still put forward her own request: "Jun Shao, don't be stingy, I hope you can help write a planning book more systematically for what you said just now, can you?"

Yin Jun nodded, took out a thick paper from his bag and handed it to her.

"Oh? Hahaha..."

While Hu Xian laughed, he couldn't help giving a thumbs up.

Yin Jun is so sophisticated and meticulous that it is frightening! !