Chapter 685: In Five Steps

Of course, the price of music tapes is not constant.

As technology advances and the other two giants scramble for food, the price will drop step by step until the standard 10 yuan a plate.

But at that time, due to the enhancement of various piracy technologies, there were more and more channels, and gradually the countryside encircled the cities. On the contrary, it became increasingly difficult to sell music tapes.

Yin Jun wants to make more money for singers and record companies, so as to release more and better works, so the most important mainland market must be won.

Although the mainland people are very poor now, they are definitely getting better every year. In three to five years, there will be at least 100-200 million people in the mainland who will be the mainstream group of record consumers.

At this time, compared with 30 years later, when they have money, they are more willing to spend on culture and entertainment.

If you hold this group of people firmly in your hands, the peak period of Chinese music will come earlier, and it will last for many years, driving the progress of many music industries.

To achieve this goal, several steps are required.

First, if a worker wants to be good at his work, he must first be good at his tools.

If you want to sell more music tapes, you must let the carrier for playing music tapes—recorders—enter thousands of households.

This is just like TV dramas. In the 1980s, there were few TV sets, and the advertising costs incurred were not high; by 2020, Shonan, Jiangnan, Jiangdong and other big TV stations with variety shows, among the classic programs, would cost tens of millions for just one advertisement. The fame fee starts at least a few hundred million!

Isn't this because TV dramas are becoming more and more popular and more and more people watch them?

Today's tape recorders are not cheap. Imported ones, such as Sony, Sanyo, Toshiba, Hitachi, etc., can sell for 500-1000 a set, and they must have overseas Chinese certificates or foreign exchange certificates. OK.

It will take a few years later, with the advent of Huaguo's Panda, Haiyan, Chunlei, Yanwu and other brands of tape recorders, the price of imported tape recorders will plummet to 300-500 yuan a piece, but they still need overseas Chinese certificates. And foreign exchange certificates, these add up, although the price will still increase a lot, but it is still much cheaper.

Now the above-mentioned domestic electronic manufacturers are rushing to start making radios, that is, the ones that specialize in listening to the radio.

Under their pressure, the price of radios has plummeted since this year. By next year or so, there will be basically no sales of imported radios, and all domestic radios at 30-60 yuan will occupy.

They didn't cover the expensive and slightly higher-tech radio cassette recorders.

The main reason is not technology, but everyone thinks that people in Huaguo can't afford such expensive things. It would be an embarrassment if no one buys them after they are produced.

This is their limitation.

Because they themselves did not expect that the Chinese people's demand for culture and entertainment is so strong.

After just three years, everyone began to set up tape recorders on a large scale.

Among them, the most powerful Yanwu, between 1985 and 1988, had an average annual sales of about 200 million, which was 200 million in the 1980s.

Therefore, Yin Jun knows that as long as he directly controls the price below 300 yuan, starts planning from now, and puts it into operation within one year, with the advantages of high quality, cheap price and wide variety, he will definitely be able to make a project within three years. Within the period, expand the number of tape recorders to between 5 million and 10 million units.

This means that SONY released the portable radio recorder WALKMAN in 1979. It was already 1978 when Yin Jun arrived in Xiangjiang, and his design and development had already started. Otherwise, Yin Jun applied for a patent first, and then he could directly The WALKMAN was introduced to the market again.

But this is not a problem. Without the WALKMAN, the Sony family will not be the only one producing Walkmans in the future. Yin Jun will apply for patents and buy more patents, and he will be able to develop a good Walkman.

In the second step, the production and promotion of machines for listening to music tapes has begun, so the bullets—music tapes—have to be prepared.

The music tape itself is actually not very technical. Since the 1970s, 3M has invented a very good magnetic coating technology. By 1980, it has been very mature.

At that time, Yin Jun will be able to produce the most important tape of the music tape by himself only by directly purchasing the patent—in fact, it is a magnetically coated plastic tape, which is made of plastic.

As for the plastic of the casing, it is also very simple, and it does not even need a patent, and anyone who sees it can make it.

These two kinds of raw materials are their own, so the production price of music tapes will be greatly reduced.

The tapes are there, so the next thing is the songs.

Yin Jun fights on his own, so naturally he can't get many songs. If he wants to have a good song star, he must find it in the record company.

After working hard and planning for a while, Yin Jun will not take advantage of other music companies in vain, at least the biggest piece of cake must be in his own hands.

But he will not set up any music record company, he is not an expert in this area, and Xiangjiang and Baodao have already had many excellent record companies, and their operations are already on track.

Therefore, Yin Jun's method is to buy.

Like Microsoft, GOOGLE, Alibaba and other companies in later generations, when I can't surpass these small competitors, I will buy them and make them a part of us.

Anyway, now Yin Jun has enough money to buy a suitable music company, find a group of very talented managers and producers, and then find more of those talented singers and idol singers in his memory, and release them in the mainland in the future There is a basic disk for music albums.

And those other music companies who want to enter the mainland market can only come to Yin Jun.

Because he holds the distribution channels.

Well, the third step is to open a distribution channel in the Mainland.

Yin Jun's best idea is to release records through Xinghua Bookstore, because in the past 30 years, Xinghua Bookstore will be the largest and best record sales network in Huaguo.

Tens of thousands of stores across the country have been opened one after another, the locations covered by major prosperous areas, the unified management model, the credit of old brands... etc., all of these make Xinghua Bookstore the best channel for cultural dissemination. one.

If Yin Jun can directly get through the channel of Xinghua Bookstore, then he can completely relax.

In fact, Yin Jun's mastery of distribution channels does not mean to control other record companies and singers, but he just wants to make all Chinese musicians work together to open up and conquer the mainland market.

Only by absorbing the nutrients from the mainland can Chinese pop music flourish.

Otherwise, within 20 years, music will decline sharply.

And if you want to open the door to Chinese pop music in the mainland, the price of music tapes cannot be expensive.

The price of 20-40 is simply a joke.

A tape takes up almost a month's wages, would a normal person buy it? Can normal people buy it?

If only a few thousand or tens of thousands of people buy it, even if they have made money, what's the point?

Only when more people enjoy popular music and popular music, will these songs and singers become popular and popular.

Therefore, the fourth step is that Yin Jun calculates according to the current production cost and authorized buyout cost. If it goes well, the total cost should be between 1-2 yuan, and then the price should not exceed 8 yuan at most. It is under 6 yuan.

In this way, at least 50 to 60 million fans can be cultivated.

If Huaguo's tape recorder population could be expanded to 10 million in 1984, and the sales volume of tapes exceeded 50 million, the number of fans would surely exceed 100 million.

At that time, the singers of Xiangjiang and Baodao will be familiar to fans.

Not only can they make money from albums, but they can also make money from concerts.

That's right.

This is the fifth step in Yin Jun's plan.

Rely on cheap music to spread more and cultivate more fans.

Then let the singers hold more concerts, in addition to making money, it can also increase the interaction and bond with the fans, instead of sitting at home all day long.

The most important reason why the singers of Xiangjiang and Baodao collapsed so quickly in the previous life is that they almost gave up the mainland market in the 1990s.

Because they feel that the mainland market is full of pirated copies, which will not help the sale of genuine copies and will not allow them to make more money.

But such thinking is wrong.

The issue of piracy can be viewed from two aspects.

Just like Microsoft's WINDOWS system, although 99% of the users in China are using pirated versions, this has allowed WINDOWS to quickly occupy the entire China market, making people get used to the WINDOWS system.

Therefore, after 2008, when Huaguo's electronics industry was about to go global, major computer manufacturers had to take the initiative to install genuine WINDOWS systems when leaving the factory, which brought huge profits to Microsoft.

The same is true for music tape piracy, but it has more advantages.

Piracy makes it impossible to sell genuine music tapes, but the songs they listen to are still yours!

If you are so famous in Huaguo, you can hold a concert directly, and make money from this face-to-face live singing method!

Even in the 1990s, the asking price for a second-rate singer's concert was more than 2 million, and he had to be responsible for the team's food, accommodation and transportation. If you travel to 20 cities, wouldn't you have 40 million?

Except for the company and the team, there must be more than 8 million, right?

This income is quite a lot!

Not to mention first-class singers, at least 5 million for a concert, after 20 concerts, 20 to 30 million will be in their pockets, is this income still low?

When Zhang Xueyou was young, he was too stupid. He often held concerts in Xiangjiang, but he just didn’t come to the mainland.

After he turns 45 and realizes it, he will hold concert tours in the Mainland every other year, at least in a dozen cities, and easily earn 30 to 50 million!

In addition to concerts, there are more convenient ways to realize fame.

advertising.

Advertisers don't care whether you are a star who has achieved pirated versions, but give money according to the popularity of the stars.

In 1996, Zhou Runfa didn’t have a movie officially released in China, but the pirated version made him famous. Advertisers directly took 5 million advertisements asking him to play Centennial Runfa. This is a good example. !

The same is true for singers, even if you are not as good as Zhou Runfa, as long as you are popular and your songs are sung everywhere, if you come to a few advertisements like 500,000 or 1 million, you can make a lot of money, right?

With so much income, then the singer will have the money and time to make a new album carefully, and will not panic about being eliminated by such a small Xiangjiang, Baodao and Nanyang markets!

Under such a five-step plan, Yin Jun dare not say more, but at least after 40 years, the pop stars in Xiangjiang and Baodao will not fall to the point where they have no food and no way to make music! !