Chapter 602 The Resolute and Resolute CEO

During the time when Yin Jun was away from Xiangjiang, Le Yiling did a lot of things.

For example, the first one is the heated discussion about "should Kowloon Bus prices increase" that has been going on since last year.

Kowloon Bus has already applied to the government for price adjustment of Kowloon Bus as early as March. The reasons are due to the substantial increase in operating costs, the continuous cost of developing routes, etc.

For this reason, many of Yin Jun's enemies, such as those newspapers, madly attacked Yin Jun, saying that he tied the Kowloon Bus to his real estate chariot and wanted to rely on the Kowloon Bus to prosper his real estate business.

But no matter what others say, the benefits brought by the development of these bus lines to people's travel are obvious.

Since it is something we like to hear and see, and it promotes the flow of people in Hong Kong and makes the economy more dynamic, the government will naturally not treat it as invisible.

At the end of June, the Chief Secretary finally gave his approval, rejecting Kowloon Bus's application for a 30% increase in fare price, but allowing Kowloon Bus to increase the fare by no more than 20%.

Sister Le is also an activist. On the day she received the approval, she announced that Kowloon Bus prices will officially increase by 20% on July 1.

All right.

Not to mention how many people scolded Le Yiling for being crazy about money.

But the current fares are actually not expensive. The closer one costs a cent or two, and the farthest one only costs 2 yuan. But this is already running from Tin Shui Wai to the Central MTR station, almost crossing the entire north-south line of Xiangjiang.

Adding 20%, which is just a matter of cents or cents, will actually have little impact on the people of Hong Kong.

Over the past four or five years, the average monthly income of people in Xiangjiang has doubled. Apart from the rapid increase in housing prices, the rest of the cost of living is actually relatively low.

The rapid increase in wages is one of the reasons why the government agreed to the price increase of Kowloon Bus.

There is actually nothing you can do about cursing the people who are making noise. Now the subway has only built one line. You have to rely on buses for transportation in most places. If you don't take buses, why do you want to work as a taxi?

So even if you curse, everyone can only hold their noses and admit it.

If they want to know that after January next year, Le Yiling is planning to raise prices again, they don't know how to protest.

Of course, only Yin Jun knew that Le Yiling's second price increase proposal was just a gimmick. She just wanted the government to notice the increase in various costs. In fact, a 20% price increase was still Amid losses, Kowloon Bus must increase its revenue again if it wants to expand its bus network.

Le Yiling also has a little thought.

I applied this year and you rejected it. If I apply again next year, you can’t say no again, right?

After all, input and output can be seen by everyone. It is unjustifiable to increase revenue without increasing ticket prices.

The government has also taken comprehensive considerations into account, so naturally it will not reject the offer again and again, and will more or less agree to a higher increase.

For the previous four new lines, Kowloon Bus borrowed a total of 4.4 billion. However, due to the increase in the population of Hong Kong, the increase in the flow of people, and the continuous development of bus routes, after accurate calculations, Kowloon Bus can still achieve 30-50 million this year. Profit in Hong Kong dollars.

Although it is much less than in previous years, after the loan is paid off, the business will not be worth tens of millions a year, but at least three to five billion.

However, Kowloon Bus will not stop expanding its routes. In just a few days, the third route from Tin Shui Wai - the route from Tin Shui Wai to Tiu Keng Leng - will be opened. The fourth route around the New Territories will be opened in December. It should be able to be opened.

These two lines still adopt a large-scale, long-distance operation model, with a total loan of 1.7 billion.

At first glance, they appear to be much longer than the previous lines, but the total price is much cheaper.

The reason is that their routes are all in the countryside of present-day Xiangjiang. The land price here is very low. Compared with the land price in places like Yau Tsim Mong and Central, it is simply so cheap.

Yes.

So far, Kowloon Bus has borrowed a total of HK$6.1 billion for its six lines, half of which has been used to purchase land.

Vehicle transfer stations, parking spots, and repair shops all require a large amount of open space.

Thousands of large, medium and small buses are not always on the road. They need to stop at any time for rest and maintenance.

Some newspapers have pointed out that the plot of land purchased by Kowloon Bus for transit maintenance is a bit large and a bit wasteful. Many people did not pay attention to this.

But they didn't know that this was exactly what Yin Jun did on purpose.

Later, in October of this year in the previous life, Kowloon Bus was forcibly eaten by Sun Hung Kai, and then they played new tricks.

Although the share price of Kowloon Bus is only RMB 300-400 million, they have a large amount of cheap land in many places in Hong Kong, that is, transfer stations, parking spots, maintenance plants, etc.

The land in Xiangjiang, even if it is industrial land, can be converted to other uses as long as you pay the compensation fee for changing the land use.

Sun Hung Kai has turned all the Kowloon Bus land that is now in the city center into real estate projects, making a lot of money! It’s much more cost-effective than buying land separately for development!

When Lei Juekun saw them doing this, he was so regretful that his intestines turned green. He had never thought of doing this before, and as a result, Sun Hung Kai took advantage of so much land in vain.

Yin Jun did it even smarter than Sun Hung Kai.

Sun Hung Kai gradually developed these lands into real estate in 1982 and 1983, but they did not think of adding more land to Kowloon Bus.

Yin Jun thought about it. In addition to the various previous stations and repair shops, he now occupies so much land in the city that a car repair and maintenance shop can cover 100,000 square feet, and a transfer station can also cover 50,000 square meters. Square feet and above... Kowloon Bus's total land area exceeds 8 million square feet.

Although it costs a lot of money, since Kowloon Bus is a public utility enterprise, the government still generously gave it to them, and the price is not expensive - if you were a real estate businessman, you wouldn't be able to sell it at all! If you want to buy, please bid directly for me!

These lands have been purchased one after another since 1979. Although they are a bit expensive now, compared with the sky-high prices for land auctioned by the government in the future, they are simply not worth mentioning.

At the peak of real estate after 1985, if a piece of land changed hands for ten times the price, someone would be willing to buy it!

Not to mention 1985, even next year, if you sell it again, you can expect a profit of two or three times.

At that time, Yin Jun asked Kowloon Bus to set up a special department and let them develop it together with Qilin Construction. The profit would be at least one to two billion.

…

Since "Raiders of the Lost Ark" was released in North America on June 12, the box office has been rising.

It broke through 15.7 million U.S. dollars in its first weekend, setting a record for the fifth-highest debut in U.S. history.

In the second week, many theaters joined in. As a result, the extremely high film schedule and word-of-mouth publicity allowed "Raiders of the Lost Ark" to gross an astonishing US$55.8 million the next week, second only to the second-week box office performance of "Jaws" , ranking second best in American history.

The number of films scheduled in the third week will be reduced. Although it did not directly reduce the number of screens by more than 30% as in the previous life, it also decreased by 15%, and finally won a box office of 48.5 million US dollars.

In just three weeks of box office, it has directly dominated the North American weekly box office championship, and it is also the first time this year that it has won three consecutive championships.

The North American box office has reached 120 million U.S. dollars within three weeks of its release. According to this momentum, after it is fully released in North America two months later, the box office performance will definitely exceed 200 million U.S. dollars. Film critics and market experts estimate that it should be able to Reaching about 250 million US dollars.

The box office in North America can exceed 200 million, so it must be a very good movie, and global distribution will begin one after another.

At the end of June, the theatrical release and distribution in Europe and South America were agreed. In Asia, Kirin Culture naturally shouldered the task of general distribution.

Le Yiling is indeed a strong woman.

After discussing with Lucas and getting the distribution rights, we immediately invited Shao Yifu and Zou Wenhuai to dinner.

With the movie "Police Academy" taking the lead, the relationship between the two has eased a lot compared to before.

After a meal, Shaw Brothers and Golden Harvest jointly announced that they would officially release the Hollywood blockbuster "Raiders of the Lost Ark" on July 18, and the number of theaters will once again exceed 40.

Zou Wenhuai himself is a member of "Raiders of the Lost Ark". In order to make "Raiders of the Lost Ark" more money, he not only hopes that Shaw Brothers will join, but also Princess Jin will join. There is no problem.

The distribution rights in Japan were given to Tokuma Shoten's Daiei Cinemas. Foreigners could not get involved in the Korean cinemas, and they could only be handed over to those cinemas that had always cooperated with Xiangjiang Films.

The distribution rights in Nanyang are also jointly secured by Shaw Brothers and Golden Harvest.

When Le Yiling asked Zou Wenhuai how much the box office of "Raiders of the Lost Ark" could reach in Asia, Zou Wenhuai gave a conservative estimate.

It can probably reach HK$100 million, which is probably about it.

After all, this is a Hollywood movie. Although it can be called a blockbuster, the cultural acceptance is different. It has a total box office of 100 million, which is already a very good symbol.

These days, if you want to look at the box office, you still have to look at North America!

Le Yiling didn't care either.

No matter how good "Raiders of the Lost Ark" is, it is still someone else's copyright.

She just went through the joint theater chain of "Raiders of the Lost Ark" and wanted to follow Redstone's example and create a relatively fixed joint theater chain across Asia.

By the time "Police Academy" is released, it will be able to show its power!