Chapter 607: Prosperity Appears
The busy days pass by the fastest, and it will be July 15th in a blink of an eye.
On July 10, the Xu family brothers' "Money's Mischief" began to be screened.
Not surprisingly, "Money's Mischief" won unanimous praise from the people of Xiangjiang when it came out. The box office exceeded 700,000 on that day. Added together, it exceeded 4.1 million.
Judging from the audience's comments, this locked in a box office of more than 10 million.
Yin Jun was surprised by the surprise opening of "Money's Mischief".
You know, when "Money's Mischief" was released in the previous life, the box office was only 4.15 million! Why is it almost reached in four days now?
When it comes to Xiangjiang movies, sometimes Yin Jun feels strange.
For example, in this year's box office rankings in the previous life, except for the patchwork "Painful War" which was released for 43 days, none of the following movies lasted more than a month, and even the remaining nine of the top ten, including Cheng Long's "Killer's Trench", Xu Brothers' "Money Mischief", Huang Yuanshen's "Tin Sun You", etc., are basically released for 14 days!
You know, at this time, Xiangjiang's movies already have three major cinema chains, plus thirty or fifty independent theaters!
The theaters are sure to be able to get through, but why are you unwilling to show it for a longer period of time, and just drop the painting in just two weeks?
When he came to Xiangjiang, Yin Jun knew that, in fact, it all stemmed from many reasons of Xiangjiang movies.
The biggest reason is the bottom fee.
For any movie, under normal circumstances, as long as it has been released for two weeks, there will not be too much box office left, but the bottom fee and other expenses for the theater are not a lot of money.
If you insist on holding out for four weeks, then basically you are just helping the theater make money, and it has nothing to do with you.
yes.
At the end of last year, Princess Jin announced the cancellation of the basic fee.
But the key point is that the Golden Princess is just a theater chain. It doesn't have its own film company, and it doesn't have enough good films to supply it.
Even if Lei Juekun found out what was wrong and hurriedly established the New Art City, it still did not change the situation of Baodi Fei's dominance for a while.
In the history of the previous life, it was not until January 1982, after the release of "Best Partner 1", which swept the Xiangjiang film world, that the package fee was completely swept into the garbage dump of history.
In this life, the classic films written by Yin Jun appeared earlier, including Wu Siyuan and Hong Jinbao, who had the confidence to let Golden Harvest release according to the box office share.
When Xu Guanwen heard it, he thought to himself that I am the pillar of Golden Harvest, why can they all get a cut of the box office, but not mine?
So he also went to talk to Zou Wenhuai and Cai Yongchang.
Facing the biggest thigh so far, how could Jiahe not agree to his request?
What's more, both Wu Siyuan and Hong Jinbao have already enjoyed this treatment, so if you don't agree, it won't make sense.
As a result, Jiahe could only be forced to agree to cancel the basic fee.
In addition, Princess Jin did this in the first place, and "Thousand Kings Fighting Thousand Tyrants" also gave them a taste of the sweetness, so they are more active in promoting the box office sharing system.
Under such circumstances, when encountering a good film, it has gradually become a practice to release it for four weeks, which is commonly known as one month.
Therefore, it can be seen that in the summer box office war that started in May, even Shaw Brothers screened "Golden Sword Woman" and "Tin Sun You" for four weeks, completely keeping up with the times.
The release time of "Money's Mischief" was determined under such circumstances.
Because there is a 4-week release time as a benchmark, based on the box office of more than 4 million in the first weekend, the total local box office of 15 million can be expected.
Of course, the so-called four-week release is aimed at good movies with the potential to hit the box office.
For example, Wang Jing's bad movie was released within a week, which is also a reflection of many movies in Xiangjiang.
In the impetuous city of Xiangjiang, there is never a shortage of speculators, in all industries.
This kind of speculation in the film industry is even more prominent.
Because it's very simple. It usually takes two months from project approval to release of a film, and it can be done in as little as one month. Add half a month or three weeks to the release, and you can know whether you are making money or not. How much money, such an industry with a fast return on investment, how could no one like it?
Especially in the past two years, Xiangjiang's movie ticket prices have continued to rise, and the movie box office has continued to increase, which has stimulated those who want to make quick money from another aspect.
Just in the first half of this year, Xiangjiang Films has released 85 films, exceeding the same period in the previous life, with an average of about 3 films per week.
But there are only so many theaters and theaters, if you want to show more, then you have to be popular.
If you are unpopular and don’t make money, theaters and theaters will release it for you in three to five days, and you will lose everything after investing hundreds of thousands or millions. Such examples are everywhere.
But even so, many people with small fortunes or associations still enjoy investing in movies, always thinking of making a lot of money with this.
After all, in the past two years, there have been an endless stream of high-grossing movies, which have completely ignited the fire of Xiangjiang movies, as if spring has ushered in all of a sudden.
Someone had tried to ask Yin Jun to write a script before. If Yin Jun hadn't lived in seclusion and Jiashi's background could withstand it, cash and bullets would have been put in front of Yin Jun together.
There are not many honest people who do business.
This is especially true in places like Xiangjiang.
It's all good now, but in ten years' time, when Xiangjiang movies are in full swing, even many superstars will suffer from the society, let alone other ordinary actors.
In many people's minds, Yongsheng is a typical example of the Xiangjiang society's invasion of the film industry, because the two brothers Xiang Huaqiang and Xiang Huasheng are from the Xiang family who control the Yong'an society.
But in fact, when the two were making movies, they didn't have the "magnificence" of the society at all.
First of all, Xiang Huaqiang, who is a little older, has always liked movies. He started making movies in the 1970s, and he has never used any means of clubs, just like ordinary stars.
That's why he is half popular and not black in the film industry.
Then Xiang Huasheng, he was originally a high-achieving university student, and he has nothing to do with the family club business. Being a film company is his means and pursuit of developing his own career territory. When he was in charge of Yongsheng Film Company in the late 1980s and early 1990s At the time, I never used extra means to threaten the actors and directors. I always spoke according to the market, and there were no shameless methods such as extortion, extortion, or not paying money for filming.
Not only did they not use club methods, on the contrary, Xiang Huaqiang and Xiang Huasheng also protected many celebrities from being violated by clubs.
Liu Dehua was coerced into filming because he did it alone, but he couldn't get paid in the end.
Zhou Xingchi, Zhou Runfa and other stars who often cooperate with Yongsheng are rarely exposed as suffering from the club.
If every society that enters the film industry can be like the Xiang family brothers, then Xiangjiang Film will definitely not collapse so fast, and it will last at least ten years.
It's a pity that the Xiang family brothers are the only ones in this community.
Seeing that Xiangjiang Film is about to prosper ahead of schedule, Yin Jun has a lot of plans.
First, if the Xiang family brothers want to join, then Yin Jun will not only welcome them, but also give Yongsheng more support.
I don't care what their origin is, as long as they are serious about making movies, and their methods are decent and well-behaved, then it is worth my help.
When the Xiang family brothers have tasted the sweetness of Xiangjiang movies, then they will definitely hate those guys who destroy this prosperity, right?
At that time, Yin Jun will combine their forces, and it will definitely achieve twice the result with half the effort.
Second, anyone who makes movies can't get around the theater.
You have made a movie, if there is no carrier to play it, it is still equal to zero.
Yin Jun wants to grab the throats of this group of people who act recklessly and regard the film industry as a place for them to make money, so the theater chain must be controlled.
Even though Yin Jun doesn't even have his own film company now, and the production of his first film has just started, but Yin Jun has already thought about it.
There will be more than 100 movie theaters in Xiangjiang at its peak, and more than 80 in a large scale, which is why Xiangjiang's five major cinema lines are supported.
With so many movie theaters, it is impossible for Yin Jun to occupy them all by himself, but through various cooperation and exchanges, at least half of the movie theaters can unite to form a movie theater alliance.
As long as Yin Jun can hold the right to speak in this, then some of the regulations he made will no longer be empty words and nonsense, and others have to abide by them if they don't want to.
At that time, the first thing that Yin Jun must stipulate is to improve the salary system in the entertainment industry, to prevent the occurrence of coercion and threats to artists and production teams, otherwise you will not be shown here.
Association people make movies to make money. Once they find that they can't make money with bad means, they either quit, or they can only follow the rules and make movies.
As for whether they will hate Yin Jun...
It will.
But these people can't provoke Yin Jun at all.
Not to mention that Yin Jun is someone Mr. Huo valued, but only Yin Jun himself, do you really think that the security department of Qilin Printing Factory is just for nothing?
Then more than two thousand strong men who retired from the army appeared in front of them in uniform steps, shouting chant, and just asked if you were afraid?
With the power to wipe out the Walled City of Kowloon, how dare your mere community be like a cart?
They can't fight, and they can't fight for influence. What else can they do?
Just follow the rules!
...
(Kneeling for a genuine subscription!)