Chapter 601 One Pot! ?

Yin Jun is not a genius, but he is certainly a smart man.

And with 40 years of knowledge and experience that exceeds that of people of this era, he can actually be classified into the category of genius.

Therefore, although Zheng Yutong only emphasized his tone a little bit, Yin Jun felt that there was something mysterious about it.

When Zheng Yutong was fine, he would definitely not treat himself to a meal in such a hurry.

During the meal, if it was not necessary, he would definitely not talk about it.

Since he has repeatedly talked about Qilin Garden, it proves that he has some plans.

"Uncle Zheng, do you think there's anything wrong with my way?" Yin Jun asked simply.

"In fact, I think your method of real estate development is quite innovative." Zheng Yutong said, "The most eye-catching thing is that you announced that you will rent out shops and office buildings for free for three years and halve the rent for three years. Policy. As long as there is such a policy, even if your Qilin Garden is far away in Tin Shui Wai, I am afraid it will be overcrowded by many businessmen."

"There is no other way. If I don't use this method to sell my land in Tianshuiwei, how can I sell the house?" Yin Jun said with a wry smile, "So, Uncle Zheng thinks this method is a bit inappropriate?"

"I'm not the only one who thinks it's inappropriate, everyone in the Xiangjiang Real Estate and Construction Chamber of Commerce thinks it's inappropriate." Zheng Yutong replied with a smile.

Yin Jun really frowned now.

In his past life, he knew what kind of chamber of commerce the Xiangjiang Real Estate and Construction Chamber of Commerce was. It was the most intimidating existence in the Xiangjiang business community - eight of the top ten richest people in Xiangjiang were in the real estate industry, and the rest were more or less. They were involved, and the eight of them, including King He Du, were all members of the Xiangjiang Real Estate and Construction Chamber of Commerce!

Zheng Yutong spoke with a smile, but what he said was definitely not a joke.

If the Xiangjiang Real Estate Construction Association is dissatisfied with Yin Jun and wants to collectively suppress and block Yin Jun, it will be really troublesome.

From what Zheng Yutong asked just now, it seems that their dissatisfaction was caused by his own marketing methods.

Yin Jun was thinking about it just now, but now that he thought about it again, he understood it immediately.

It should be a strategy of three years of free lease and three years of half-price lease, as well as free real estate for hospitals and schools, which makes these people unable to sit still.

Think about it too.

In real estate sales, even though the shops are usually only two or three floors high, or even only one floor of the bottom row of shops, the profits are very high, even accounting for more than 40% of the entire real estate development.

Yin Jun's free strategy certainly made life easier for Qilin Garden, but it was not so easy for those real estate developers.

Before Yin Jun, after the real estate industry gained momentum in the past two years, the rental price per square foot would not be less than 5-10 yuan, no matter how bad the terrain was for a shop, no matter how imperfect the surrounding facilities were.

Now that Yin Jun has come forward, not to mention hundreds of merchants who will enjoy the benefits of free services, the mentality of other people who are interested in buying shops for investment or business will have a big change. .

Why can Kirin Garden rent shops like this?

What if after I buy it, others try to rent this kind of shop for cheap?

Why do you sell it so expensively?

Yin Jun’s shop is also free!

People just give two houses to hospitals and schools. If I go to them, they will definitely give them to me!

If you don’t lower the price, I won’t buy it!

…

With such emotions piling up, sooner or later some real estate businessman will be unable to bear it and will have no choice but to follow Yin Jun's footsteps.

But after more and more shops that are close to being free for six years and shops that are given away for free are released, what else do real estate businessmen have to eat?

At that time, shops can only reduce prices.

The prices of shops have been reduced. Can housing prices not be reduced?

Prices have been reduced, so everyone might as well become philanthropists instead of doing business to make money!

…

When linked to such a chain reaction, Yin Jun knew why they were so opposed to their sales and leasing strategy.

It's not that Yin Jun has never thought about it, this will actually have a relatively big impact on the overall real estate.

But just like what he said to Zheng Yutong, if he doesn't do this, how will Qilin Garden sell the house?

Just by blowing?

Now, Zheng Yutong came to the door, but it was not the kind of countermeasure to directly suppress him. However, Yin Jun understood that they probably would not use any drastic measures.

There are two reasons.

The first is that Mr. Huo values ​​​​himself very much and feels that he is inward-looking and worthy of cultivation.

Once Mr. Huo supports Yin Jun, the Xiangjiang Real Estate Construction Association will not have the ability to suppress Yin Jun in terms of raw materials.

No raw material merchant dares to say that he will not provide materials to Yin Jun, unless they don't want to get involved.

As long as Yin Jun has raw materials such as river sand, cement, and steel bars, and enough skilled workers, will he be worried about not being able to build a house?

The second is that Yin Jun’s Tin Shui Wai land is very large, covering 5 million square feet. Such a large land has a very strong effect.

Yin Jun himself is rich, and he is also supported by Heung Kong Commercial Bank. He has a Type B land exchange right in the New Territories and 4 million square feet of land!

These lands are not in remote places like Tin Shui Wai, but in areas such as Yuen Long, Tsuen Wan, Sha Tin, etc. These are all close to the Yau Tsim Mong area!

If Yin Jun really breaks out and insists on pursuing this kind of real estate development model in Tin Shui Wai and the Greater New Territories, the real estate businessmen in Xiangjiang will definitely not be able to bear it.

To put it simply, it is a lose-lose outcome.

In fact, there is an additional factor that everyone knows but does not say out loud.

Don’t forget, Derun, Cheung Kong Holdings and Wheelock jointly purchased 25 million square feet of land in Tin Shui Wai, right next to Yin Jun’s Kirin Garden.

If only with Yin Jun's example, Derun could see the profit explosion point and follow suit...

25 million square feet! !

That can kill people! ! !

A combination of various reasons led them to come to Yin Jun for discussion instead of being forceful directly.

After figuring this out, Yin Jun felt at ease.

"Uncle Zheng, doing business is all about making money. Kirin Garden can only do this to ensure that it can be sold and make a profit." Yin Jun said after considering, "You can rest assured that Tianshuiwei is 20 years behind the city of Xiangjiang. If I do this, it won’t affect the overall situation.”

"No one can explain this clearly!" Zheng Yutong smiled slightly, "Do you want to hear our plan?"

"Please tell me!" Yin Jun nodded.

"How much do you plan to sell the Kirin Garden in Tianshuiwei?" Zheng Yutong asked first.

"The average price of housing is 300 yuan per square foot, and the shops will wait until they gain popularity." Yin Jun replied.

Anyway, it will go on sale this month, so there is no need to hide the price from anyone.

"Your price... isn't expensive, but it's not cheap either!" Zheng Yutong said slightly confused.

Real estate prices in Xiangjiang have increased very rapidly in recent years.

In 1978, the last lot of Nan Fung Estate in King's Road was priced at NT$430 per square foot, while when it opened in 1976, it was NT$220.

Taikoo Shing also opened in 1976. The selling prices of "Poyang Pavilion" and "Dongting Pavilion" were 200-230 per square foot. But by 1978, the house prices of several newly launched buildings in Taikoo Shing suddenly rose to 500 per square foot. Now this year, it is already 1,000 per square foot.

Not to mention these large-scale properties, even for ordinary properties, the price in urban areas remains at 600-800 yuan per square foot.

Yin Jun has done so much preparation work in Tin Shui Wai. The transportation is extremely convenient, and the commercial facilities will definitely be very complete. 300 yuan per square foot is not expensive.

"Kilin Daily"'s crazy promotion of three large advertisements every day has also created the impression in the minds of Hong Kong people that Kirin Garden is a good real estate away from the urban area.

As long as we use some tricks at that time to create an atmosphere of tense buying, it shouldn't be difficult to sell it at a price of 300 yuan per square foot.

But there is a point.

Everyone in Xiangjiang knows that Yin Jun bought 5 million square feet of land in Tin Shui Wai for 10 million in cash plus a 25% profit share. The amortized cost is 150 yuan per square foot, which is quite high.

At a price of 300 yuan per square foot, you have to make double the profit. Then when the second batch and the second phase are released in the future, Yin Jun will make even more. It is normal to make five or six times!

I'm afraid it's also a question whether the people of Xiangjiang are willing to let Yin Jun earn so much money from them. I'm afraid it's not that easy to do business under the instigation of thoughtful people.

But even Zheng Yutong dare not say whether Yin Jun's shop will make money.

After six years of hard work, the price prospects of the shops in Kirin Garden are simply immeasurable.

In other words, even if Yin Jun doesn't make a penny from his house in Qilin Garden, he can make a lot of money from the shops.

Therefore, after seeing Yin Jun's move, the group of real estate giants in Xiangjiang realized the horror of Yin Jun's model, so they insisted on buying Yin Jun's land to prevent him from buying it again. So much trouble.

"There are only 1,062 households in the first batch of the first phase, and 300 yuan per square foot is just a trial." Yin Jun said, "We are just novices in real estate, let's take a look as we go!"

"Ajun..."

Zheng Yutong thought to himself that he can't let you go on, otherwise it will not end well. "I have a suggestion. How about you sell us the Tianshuiwei land in your hand?"

"Well!?"

Yin Jun thought he heard wrongly.

Aren't you here to beat yourself up?

Why did it suddenly become a business?

"Several of our real estate companies will bid together to buy your land in Tianshuiwei." Zheng Yutong said again seriously, "We will take over the subsequent development. You can get a large amount of cash compensation, and we will also absorb When you join the Xiangjiang Real Estate and Construction Chamber of Commerce, you will become the youngest member of the chamber of commerce, which will be of great benefit to your future development!"

Yin Jun's thoughts were spinning in his heart, and he kept talking, "You mean... you want to stop me from selling my house in this way?"

"good."

Zheng Yutong nodded and said, "The Xiangjiang real estate industry has the rules of the Xiangjiang real estate industry. We hope that everyone can make money together instead of ruining this plate."

Yin Jun could imagine what would happen to Qilin Group next if he rejected Zheng Yutong's suggestion.

At that time, it wasn't just a few newspapers and TV stations that were against me. It was simply against all real estate businessmen - not just Chinese real estate developers, but Jardine Matheson and Company would definitely join in. They would definitely not do it unless they drove them all out. rest assured.

Although Yin Jun's basic base is not in real estate, all his career base is in Xiangjiang.

If Ben and the others were to target them with such full force, the Kirin Group would definitely be severely damaged. Even if they moved the comics industry to the United States, they might not be able to recover within three to five years.

This goes against Yin Jun’s idea of ​​primitive accumulation as quickly as possible.

Thinking about it carefully, although they are worried that they have broken the rules, no one is willing to completely break up until the last resort.

Not to mention that there is Mr. Huo standing behind Yin Jun. The land reserve of 9 million square feet in Yin Jun's hands and the 3 billion industry created by Yin Jun through comics make them very afraid. Otherwise There will be no more courtesy first and then fighting.

Therefore, such conditions will certainly not be too harsh, and may even be beneficial.

"Uncle Zheng, at what price are you going to purchase my remaining 4 million square feet of land?" Yin Jun asked directly.

"50 yuan per square foot. We are all insiders. We calculate based on your total construction area, not just 5 million square feet of land." Zheng Yutong said, "The total land in Tian Shui Wai is The floor area ratio is 3.5. The salable area of ​​your current batch is 780,000 square feet. At the same time, excluding the 25% you gave to the Zhao family, there are still about 7.1 million square feet. The price is 50 yuan per square foot. If so, your total income can reach close to 355 million. And we will also be responsible for 25% of the Zhao family, so you don’t have to worry. If you do nothing, you can get a profit of 355 million. Compared with your purchase price, I’ve already made a lot of money!”

Yin Jun bought 5 million square feet of land with 10 million in cash and a 25% profit dividend commitment.

After the land is bought, it must be sold after the house has been repaired.

The Xiangjiang Real Estate Construction Association can calculate according to the building area. It is really not a random calculation, but an understanding of the rules.

According to this calculation, even excluding the six residential and commercial buildings in the first phase of Qilin Garden, Yin Jun can have a pre-tax profit of 355 million.

In fact, in the final calculation, there is definitely a net profit of 300 million.

But doing business cannot be such a simple calculation.

If Yin Jun is developed according to the current situation, he can earn at least twice as much profit as this!

This is still based on the fact that the prices of housing and shops do not increase. If the prices increase while repairing, the profit can be increased by at least 2-3 times based on the development cycle of 8 years.

On the one hand, there is the bare 300 million, and on the other hand, there is the potential profit of 1 billion.

In comparison, 300 million is nothing.

Therefore, Yin Jun smiled and shook his head, "This price is too insincere. Uncle Zheng, you should talk about your bottom line. If you can succeed, forget it if you can't."

Zheng Yutong frowned, "Ajun, why don't you just tell us the price you want? This way we can discuss whether we can succeed."

"good."

Yin Jun nodded and said, "In this way, let's take a look at the first batch of sales and leasing conditions in Qilin Garden, and then discuss it. What do you think, Uncle Zheng?"

"Can!"

Zheng Yutong also agreed.

He came to Yin Jun today. On the one hand, he told Yin Jun that the real estate industry was paying attention to him. On the other hand, it was also a test.

The person who really has to make the decision is Li Chaoren, who is now unparalleled in the limelight.

It just so happens that Li Chaoren won't be back for a while, and it would be appropriate to discuss the purchase based on the situation.

It is simply a joke to negotiate an acquisition worth hundreds of millions in one or two negotiations.

From the heart, Zheng Yutong doesn't want to be a villain.

Buying land is everyone's business. He can't force Yin Jun to save money for everyone. This will offend Yin Jun severely and ruin the previous friendship.