Chapter 1394 Ready to Go! Gameboy!

Returning to Xiangjiang recently, Yin Jun has a lot of things to do and a lot of social activities.

But even when he was busiest, the young man never forgot his game company.

Tomohiro Nakata and a group of programmers did not disappoint Yin Jun. After obtaining Nintendo's programming language patent authorization in December 1981, it took a year and a half and five unsuccessful versions to finally succeed. In March, the mature Gameboy game console was released.

In fact, Yin Jun told them the most mature Gameboy version early on.

Whether it is the appearance design, the arrangement of function buttons, or some features that must be paid attention to, Nakata Tomohiro and others knew it from the beginning.

Because of this, they basically pushed back the entire design.

Even so, dozens of engineers worked hard for more than a year to finally design and manufacture the Gameboy.

After two months of rigorous testing and continuous improvement, the ten completed engineering machines finally passed the test and were sent to the Japanese game console factory to start mold manufacturing and formal processing.

Thanks to Yin Jun, Gameboy was able to install three games: "Contra", "Super Mario Bros.", and "Hong Kong Cube" as soon as it came out.

After several years of continuous development, electronic chips and memory have been able to store so many games together in Gameboy.

Then the straight cut surface on the upper part also leaves a place for inserting the cassette.

This socket will not be integrated with other companies' game cartridges and is a separate system.

In other words, neither Nintendo nor Sega game cartridges can be inserted into the Gameboy, only Kirin Game Company cartridges.

However, Kirin Game Company's cartridges are not just from its own company.

After the last cooperation with "Super Mario Bros." and "Contra", Kirin Games has obtained authorization for handheld versions of many games from Nintendo, Sega, Namco, Konami and other companies.

Of course, if it is made into a handheld cartridge, more than half of the profits will be taken away by the original game production company, but for Kirin Games, it will definitely not be a loss.

Because if Kirin Game Company were to make arcade machines or home game consoles, it would be impossible for these game companies to authorize them. Everyone's games would be exclusive and would not give the enemy a chance to grow.

That is to say, they have not entered the handheld field yet, and they have requested it from Kirin Games before, so they gave the authorization.

Kirin Game Company makes less money, but this is also to expand its own camp, so that more gamers can buy the Gameboy game console and increase the stickiness of the Gameboy.

Otherwise, game fans will soon get bored of playing just the same games.

At this time, if other companies also develop handheld consoles, they will definitely switch to handheld consoles with more games to play.

Yin Jun tried out the Gameboy as soon as he came back. Compared with the Gameboy he remembered, except for the running speed and a slight pause, the rest of the first-generation Gameboy was almost the same.

If we just talk about "Xiangjiang Cube", it is even more smooth, and it feels the same as on arcades and game consoles.

You know, the products that Yin Jun played in his previous life were all third- and fourth-generation products, which were far more advanced than the first-generation products in the 1980s.

Yin Jun was still wondering before, but he told them the core concepts of Gameboy design, appearance, function buttons, etc. With their level of production, they have already produced three games in a row, and have obtained awards from companies such as Nintendo, Sega, and Namco. With patented technology, why is the research and development speed so slow?

Fortunately, Yin Jun knew that the most taboo thing in research and development was pressure and urging from above.

This kind of research and development must not be rushed.

You must have the greatest patience and give the greatest support, so that you can succeed.

In the world's famous scientific electronics laboratories, there are countless projects that have spent a lot of manpower, material and financial resources, but ultimately failed to succeed.

So Yin Jun never urged it.

Now comes the birth of Gameboy, and its performance has completely surpassed the second generation Gameboy.

According to Yin Jun's requirements, it only uses 4 batteries, but its battery life reaches 8 hours, which is very cost-effective.

Then its memory reaches 16KB, which is twice as large as the 8K of the first-generation home game console.

The graphics card is also 16KB, with a resolution of 160x44, but instead of using a color screen, I chose a black and white screen, because in this era, black and white screens are more mature and can better adapt to the smoothness of the game.

The first-generation color-screen palm game console launched by Sega in the previous life was not as easy to clean as the Gameboy's black and white screen due to color lines and resolution, so it failed in the end.

When holding it, Yin Jun felt that all the previous waiting was worth it.

"We are already preparing to advertise from now on." Le Yiling, who has also watched and played Gameboy, is leading the Gameboy affairs this time.

Having been the CEO of Kirin Group for two or three years, Le Yiling's vision and vision are no longer ordinary people's.

In Le Yiling’s view, Gameboy, a compact and convenient handheld game console, has more room to play than arcade machines and home game consoles.

Young people and even adults can carry one with them and play with it when they are bored.

Especially in Europe, the United States, Japan and South Korea, young people have the habit of playing games and have this culture - just look at how popular arcades and video game consoles are.

Qilin Game Company is Le Yiling's favorite subsidiary.

Don't look at Qilin Culture's "Qilin Weekly" project, which made a lot of money, but they also consumed an equally large amount of resources.

There are tens of thousands of workers in the toy factory and Qilin Printing Factory alone, as well as so many artists, animators, and editors, all of which cost a lot of money.

Kirin Game Company is different.

Their manpower was only thirty or forty at the beginning, and now it does not exceed a hundred.

Just such a small number of people created three games: "Hong Kong Cube", "Super Mario Bros." and "Contra", which brought net profits of more than 1 billion US dollars to Kirin Group!

This is pure profit!

In terms of per capita value created, they are number one in the Kirin Group!

Le Yiling likes such subsidiaries that are short and concise and can make a lot of money.

Now that they have finished the Gameboy described by Yin Jun and will soon enter the mass production stage, Le Yiling is of course very interested in planning it.

"Ajun, how many sales can the Gameboy have?" Le Yiling asked, "I heard you mentioned before that it can sell at least more than 100 million units?"

"Roughly the same."

"If we can sell 10 million units a year, that's pretty good." Le Yiling said with satisfaction.

Yin Jun was embarrassed to say that in fact, the entire Gameboy series has sold more than 250 million units.

To say 100 million units is just the most conservative figure.

"There are currently two factories in Japan quoting prices. One is from Sanli Electronics Company at 32 US dollars per unit, and the other is from Panasonic factory at 35 US dollars per unit." Le Yiling continued, "We have confirmed it here , the quality of the two factories is almost the same, Panasonic just wins because of their brand capabilities and premium value."

"Choose Panasonic." Yin Jun said, "I know the electronics factory here at Panasonic, which specializes in producing game consoles for Nintendo. They have rich experience and can quickly build productivity when expanding production... Sanli's production capacity Still a little too nervous.”

"good."

Le Yiling said, "Then what should our price be?"

The first-generation Gameboy was priced at about 12,500 yen, which was about $80 based on the exchange rate at the time.

Of course, their price in the United States and Europe is slightly higher, almost reaching 100 US dollars.

But that was in 1989, and the video game market at that time was no longer as hot as it was in the early 1980s!

In today's day and age, arcade machines can make a lot of money.

The sales of arcade and home game consoles of one Alida company are equivalent to the entire turnover of the seven major Hollywood giants.

Therefore, the price of the handheld Gameboy, which appeared 6 years in advance, should be higher.

"Sister, what do you think of the global unified price of 120 US dollars?" Yin Jun said the price he had already thought of, "We will sell the rest of the game cartridges cheaper, 20 US dollars a pack."

"The price of Gameboy is right." Le Yiling said, "But are the game cartridges cheaper?"

"It's not cheap anymore, it's just a game." Yin Jun said, "If we release more games in the future, the cumulative effect will be a large amount of income. If it is too expensive, it will not be conducive to promotion. .”

Le Yiling has always admired Yin Jun's judgment.

Seeing that Yin Jun had considered it, she didn't dwell on the issue too much.

If Gameboy is $120, sales of 10 million units a year will bring sales of $1.2 billion. Excluding all manufacturing, patents, publicity, transportation, taxes, etc., the profit margin is almost 58% , which is 700 million US dollars.

Even if it sells less than 10 million units, if it only sells 5 million units, it will still be 350 million US dollars.

Add in a game cartridge, and on average every five people buy one, and the sales of a single game cartridge will exceed 20 million.

If ten types of game cartridges are sold at the same time, the sales volume will be 200 million US dollars, and the net profit will be at least 60 million US dollars.

A business with a guaranteed profit of at least US$400 million a year is really good!

Suddenly, Le Yiling felt that Yin Jun's persistence in making movies and TV stations was a complete waste of his talent.

How much money can a movie make at most?

It’s nothing more than one or two billion US dollars, and not every movie is like this.

Usually earning tens of millions of Hong Kong dollars is considered good.

Nowadays, the profit of a Gameboy is at least 4 billion US dollars in 10 years. What a huge profit figure is this?

And if Yin Jun develops a few more electronic products like Gameboy, wouldn't Kirin Group still be able to make a lot of money?

…

(Happy Dragon Boat Festival everyone! Eat more rice dumplings and have more good luck!! ^_^)