Chapter 1408 An Unexpected Gain

If you ask who is the most popular interview talk show host in the United States right now, then 6 out of 10 will tell you that the most popular one is definitely Disney Channel’s Larry King.

This unattractive middle-aged man with glasses has won the hearts of many Americans in just over half a year with his excellent hosting skills.

As a traditional conservative group, Americans are actually not as careless as imagined in many aspects.

For example, regarding talk shows, in the past 50 years, none of the top three talk shows in terms of ratings has ever been aggressive.

Even though Larry King is very direct and sharp in the content of his questions, he will never target a specific guest, but will try his best to take into account the guest's feelings.

It is necessary to see warmth while poking the heart. This is an important criterion for Americans to judge a good talk show.

Larry King relied on this to successfully capture American audiences.

Of course, Disney Television Channel's full support for him is also one of the reasons.

Whether an interview-type talk show is good or not depends not only on the host's skills, but also on whether the guests you invite are big-name enough.

The guests invited by super celebrities such as Queen Oprah, Sister Ellen, and Larry King are all leaders in the industry.

Precisely because of such great fame, people prefer to watch their talk shows, hoping to see a different side of celebrities under the deception of these excellent hosts.

When Yin Jun talked to Robert Iger about Larry King's talk show, he told him that he wanted to do a high-end interview talk show.

Since it is high-end, celebrities must be indispensable.

Robert Iger actively sought out celebrities for Larry King.

The first is the entertainment industry. This one is the hometown of Kirin Group, and the entertainment industry is the easiest to attract attention and open up situations.

The guest on the first episode of the Larry King Talk Show was Yin Jun's old friend, the super director Spielberg, who set two movie box office records.

Next, George Lucas, Schwarzenegger, Stallone... and even Teresa Teng, who doesn't appear often, also came to record a program.

With the blessing of these big stars and directors in the entertainment industry, Larry King's program quickly created good ratings.

And Larry King's funny, sharp, and peaceful hosting style has been accepted by more Americans.

When the Larry King Talk Show became a famous brand, celebrities in other fields also began to readily accept his invitations.

So in such a snowballing way, the Larry King Talk Show, which is broadcast five days a week, has unknowingly increased its viewership to 15 million people!

This is a very scary data.

Before Larry King, the highest number of talk show viewers was only about 12 million.

Larry King not only increased this number by 3 million, but also kept it stable and continued to increase. This shows that he has absolutely outstanding ability to control this program.

The careers of talk show hosts are usually relatively long.

Even though Larry King is already 40 years old this year, if he maintains himself well, he can still have a 20-year golden career.

When I think about it, Disney TV Channel has discovered another genius in the blink of an eye, setting a record in the field of talk shows. Other TV channels and TV networks are envious and jealous.

It is no exaggeration to say that the Disney TV Channel is now no different from a small TV network.

In terms of program content, they have the most enviable structure in the United States.

Regardless of TV series, cartoons, variety shows or talk shows, they are far ahead of other TV channels.

ABC executives have been worried recently that Disney Television Channel will be poached by other television news networks and leave.

If that happens, ABC will suffer heavy losses and may even be unable to recover.

Therefore, starting in March, they have been actively contacting Robert Iger, hoping to form a closer alliance.

The popularity of Larry King's talk show has also caused a great sensation within the talk show industry itself.

No one thought that a talk show could reach such a level. American TV people who are good at imitating began to study this column one after another.

Even the more impatient TV channels are already creating their own talk shows.

People who were engaged in talk show hosting were also very grateful to Larry King at this time, because it was his outstanding performance that suddenly made them popular, their chances of finding a job increased, and their remuneration also increased.

Every talk show host who has not yet succeeded regards Larry King as his idol and his goal.

Among them is a female talk show host who is about to turn 30 and is very famous in a small place.

The talk show host named Oprah is black, but with her own strength, she has hosted talk shows for several years, and she has surpassed many of her peers and achieved considerable ratings for her TV station. .

But she didn't reach Larry King's heights.

Oprah admired Larry King so much that she sent a videotape of herself hosting the show to Larry King and asked him to comment on herself.

Don't doubt it, Americans have this habit.

This videotape went through constant rounds, and after being reviewed by the program team, it was shown to Larry King.

Larry King watched the tape twice and gave it to Robert Iger, telling him that this was a very talented talk show host with potential for development.

Robert Iger watched it several times with great interest, then called Oprah according to the address left in the courier and asked her if she would like to work at Disney Television Channel, which would open a new show for her.

So, when Yin Jun came to the United States, he came to the office building of the Disney Television Channel and happened to meet Oprah negotiating in Robert Iger's office.

To be honest, Yin Jun was a little confused when he saw Aunt Oprah.

Of course he knows about Oprah, and he even investigated Oprah's information.

Originally, the young man planned to wait until the next year, when Oprah wanted to have a better platform, before poaching her.

Another reason is that the Disney TV channel is too small now. If there are two talk shows in the interview category at the same time, it will seem a bit crowded.

If in a year or two, Disney TV Channel suddenly annexes the ABC TV network, and there is more room for maneuver, then it will be the best time to recruit Oprah.

But I didn't expect Oprah to come to her door now.

When Yin Jun came over, the two of them had almost finished talking.

Robert Iger didn’t need to be introduced to Oprah, she knew who Yin Jun was.

Although Asians are generally face-blind in the United States, people like Yin Jun who often appear on posters for Oscars, Cannes, Academy Awards, and bestseller lists are still very impressive.

As a talk show host with ideals and pursuits, Oprah knows much more about Yin Jun than ordinary people.

After hearing the introduction, she immediately stepped forward, held the boy's hand with both hands, and said in Chinese with a tone full of sincerity and excitement: "Mr. Jun, you are a genius!"

Her pronunciation was quite standard. Yin Jun smiled and said in English: "Thank you, Ms. Oprah, you are also an excellent host."

Oprah quickly thanked.

She thought that what Yin Jun said was just a pretext, but she didn't know that Yin Jun was just stating a fact that everyone would admit 20 years later.

Before Oprah completely retires, no one can snatch the "Queen of Talk Shows" away from her.

Even when she was over 60 years old, others were catching up.

A very important lesson Oprah taught people is that a talk show host does not necessarily rely on appearance or outstanding characteristics. Even if you do it simply, as long as you are serious and sincere If you treat it well, you will be successful.

After seeing Oprah off, Robert Iger returned to the office. His first words were, "Boss, I think Oprah has great potential, and I decided to sign her!"

Yin Jun gave Robert Iger absolute control, and he could decide everything about the Disney TV Channel.

So what he said was "I decide."

"It's okay to sign her, but are you ready to build this lady?" Yin Jun asked.

"I'm still going to let her host an interview-type talk show, but unlike Larry King's which is all about celebrities, she can interview ordinary people in society." Robert Egger said, "Interviewing about new things that happen every day , understand the people’s thoughts, so that it will be more relevant to life and attract audiences.”

Yin Jun nodded slightly, "Since you have an idea, then go for it."

If Yin Jun remembers it well, Oprah's first program after joining ABC was the "Chicago Morning" talk show, which was exactly what Robert Iger said.

I have to say that Robert Egger's grasp of the program itself and his understanding of the characteristics of the talents are truly outstanding.

No wonder Michael Eisner in his previous life, no matter how tyrannical he was, still had great trust in Robert Iger, giving him a lot of power and letting him do many things.

In this way, Robert Iger grew up, and finally successfully took over Michael Eisner's class, bringing Disney to an unprecedented super height.

In this life, the platform given to him by Yin Jun will be even bigger, and the Kirin Group is more than ten times more powerful than Disney in the previous life.

Working in such an environment, Yin Jun is really looking forward to where the future CEO of Disney will take the North American branch of Kirin Group!