Chapter 1415 One Is Hard to Find!

A few years ago, Yin Jun told Le Yiling that no matter how good a product is, if it lacks advertising, it will not be able to perform normally.

Good advertising will definitely add luster to a product.

So Le Yiling has been doing this for the past few years.

Including the popular Transformers toys and Saint Seiya dolls, they are now advertised for many years. The advertising scope is all over the world, and the methods are newspapers, TV, posters, etc.

It is precisely because of the effective advertising that the sales of the two major toys have remained at a relatively stable level in the past few years, with no obvious decline.

If the sales of both of them fail, the valuation of Kirin Group will drop by at least US$2 billion!

Therefore, Le Yiling felt that her huge advertising expenses were well spent.

This time the Gameboy is released, Le Yiling has high hopes, hoping that it will become another flagship product launched by Kirin Group during this economic downturn.

As early as April, while production was still in progress, Le Yi Ling had already begun to lay out advertisements.

Huang Zhan's advertising company, Japanese advertising companies, European and American advertising companies all received orders, asking them to produce advertisements ranging from 15 seconds to 1 minute.

In terms of advertising, Le Yi Ling is also actively contacted.

Kylin Satellite TV definitely wanted it. Le Yiling had decided on more than a dozen advertisements with flexible positions, and prepared every opportunity to air the advertisements.

Kylin TV is currently the largest satellite TV station in Asia, covering more than 1.2 billion people.

Although it is so-called, the actual number of viewers watching Kylin TV every day exceeds 500 million.

"Hong Kong Idol", which has the highest ratings, has exceeded 80 million viewers for the episode in which the finals champion won, setting a new record for the number of viewers of an Asian TV program.

These are all amazing data, and they have also brought huge advertising effects to Kylin TV.

So despite the sky-high price of 2.2 billion this year, there will definitely be a huge increase next year.

Don’t think that because the Kirin Group belongs to Yin Jun, Kirin Game Company doesn’t have to pay for advertising on Kirin TV.

In fact, Kirin Game Company still has to pay, but it has a discount that is much cheaper than outside. However, the total occupation of more than a dozen advertising spaces, plus the intensive broadcast of advertisements for up to 6 months, has also reduced their advertising expenses. Directly exceeding HK$200 million.

This is just for Kylin TV.

In addition, there are advertisements broadcast on TV stations, newspapers, magazines, etc. in other countries, which are equally dense and ubiquitous.

After such a half-year advertising cycle, the advertising budget paid by Kirin Game Company was a full 1.2 billion Hong Kong dollars.

An average of 200 million a month!

With such intensity of advertising, ordinary companies simply cannot afford it.

This is also an important reason why those transnational giants in later generations can become multinational giants, but many companies cannot break out.

About 60% of Nike's annual sales are spent on advertising and marketing, and their marketing revenue in 2016 was US$33.4 billion!

Do the math, they spent almost 20 billion US dollars on advertising this year!

What a big dog owner! !

It is precisely with such powerful advertising and marketing that Nike has become the world's largest sporting goods company, far exceeding the combined market value of the second, third and fourth places.

In comparison, Kirin Games has been quite restrained.

And they still have money to spend on advertising.

The copyright fee for "Hong Kong Cube" is US$250 million.

The copyright fee for "Super Mario Bros." is $500 million.

The copyright fee for "Contra" is also US$500 million.

Profits so close to HKD 89 billion are the basis for their extensive advertising.

Then by the beginning of May, the ads were launched globally.

Nintendo has previously launched a handheld game console - Game&Watch.

However, this handheld game console is too simple and can hold only a few games. It is also very inconvenient to operate.

Therefore, it was only sold on a small scale within Japan and did not cause much waves.

Gameboy is different. Yin Jun used the design language of Nintendo and Sega from the beginning, and loaded all Yokoi Gunpei's twenty years of understanding of Gameboy into this Gameboy.

In terms of appearance and design of function keys, it is impeccable.

Even in terms of configuration, it is much higher than the first-generation version that was launched a few years later.

There are only two factors that can restrict the development of Gameboy.

First, the current game support is not enough.

Second, the current configuration is far from optimal.

But if we put it in the era of 1983, when the resolution, configuration, etc. of home game consoles and arcade machines were still unsatisfactory, this handheld game console, which embodies the highest level of the electronics industry, would have been advertised from the very beginning. It has caught the attention of all game fans.

Seeing celebrities and children holding Gameboys and playing them anytime and anywhere, everyone's interest suddenly aroused.

What children and young people don’t like to play?

Arcade machines are fun, but they can only be played in the arcade outside.

Home game consoles are also fun, but the parents at home will definitely nag them, and they also have to occupy the TV, which is a bit troublesome.

This handheld game console is very good. You can hold it in your hand and play it at any time. You can also play it in the car when you go out, and you can also play it in the office when you have free time.

Looking at the several games it currently supports, they are all very popular, and you will definitely not get tired of playing them for a while.

In addition, the advertisement said that there will be more game implants in the future, and there will be more games to play.

At first, only the most loyal game fans thought so, but with the constant bombardment of advertisements, many people who only occasionally play game consoles found it interesting.

In late April, a new wave of advertisements was announced, announcing that the price of Gameboy was US$120, including three game cartridges, which made everyone feel that Kirin Game Company was quite kind.

After all, game cartridges from Nintendo and Alida range from 20 to 40 US dollars, so the price of the Gameboy is only 50 to 60 US dollars.

A game console that costs fifty or sixty dollars is not expensive at all in developed countries in Europe and the United States.

Giving it as a gift to children will not break the bank of parents.

Therefore, when it went on sale in May, the scene suddenly became very popular.

The first is the largest country in the game-the United States.

Within a week, all 300,000 Gameboys prepared were sold out.

Immediately afterwards, 200,000 Gameboy units in Japan were sold out, and 100,000 units in South Korea were also sold out!

The United Kingdom, France, and Germany also called one after another to request urgent replenishment.

Although there are still stocks in the remaining countries and regions, there are not many of them.

This time, Kirin Game Company has prepared 1.5 million Gameboys!

The original contract signed with Panasonic was for 10 million units a year. I thought it would be very fresh in the first month and sales would be better in the initial stage, so I asked Panasonic to use all its horsepower and stock up on 1.5 million units.

The rest will be done at 900,000 units per month, and the extra 800,000 units will be used for quality issues, returns, etc.

Unexpectedly, in about 10 days, 1.5 million units were basically sold out.

Sister Le was overjoyed when she saw this.

I underestimated the enthusiasm of game fans around the world!

I have failed you in your enthusiasm!

She quickly called Panasonic and asked them to release all the goods first, then implement three shifts, and increase the monthly production capacity to 1.5 million units per month within a month.

Such additional production orders will last at least until the end of the year.

Le Yiling was not too happy to get carried away, but just placed an additional order for half a year.

If it's just a temporary novelty, wouldn't it be a waste to have a large number of Gameboys in hand?

Looking at the excitement among game fans now, the craze that has lasted for more than half a year should not dissipate too quickly.

In fact, Le Yiling once again underestimated everyone's enthusiasm.

Time and time again, they snapped up all the Gameboys on the shelves, and asked again and again when the new ones would arrive.

Since mid-May, major dealers have been urging more shipments.

By the beginning of June, the pre-order orders from major dealers have accumulated to more than 3 million units, and they have all paid deposits, indicating that they definitely want the goods.

At this moment, Le Yiling stabilized her position. With so many deposit orders in hand, she did not let Panasonic continue to work overtime and expand production scale.

President Le did not make a single call to the Panasonic Electronics Factory.

She is no longer the fledgling TV drama director, but the president of a multinational group.

She knows that in business, you can expand the scale because the business is good, but you must not expand endlessly.

Otherwise, waiting for this craze to subside, the company will have excess production capacity, and no one will buy the products produced, which will be the greatest tragedy.

I would rather let the game fans wait at this time and create a bit of a Hunger Games atmosphere than lose my own plan because of them - at least not to deviate too far.

If there was an order for 30 million units, we could continue to work at full capacity, but now we have only accumulated 3 million units, which is two months of production, so there is no need to panic.

Yin Jun very much agrees with Sister Le's calmness.

Although Gameboy's sales were very high, it finally reached 250 million units.

But this was completed in about 20 years, so the annual sales volume of 10 million units mentioned by Yin Jun at the beginning was not wrong or conservative.

It's just that this is the first time Gameboy has appeared in front of the world, so everyone thinks it's new and fun, and then they start buying it.

If you set a plan of 30 million or 50 million units a year, it would be a huge waste of resources.

What's more, there is no second handheld game console on the market now. Gameboy has no rivals. Even with hungry marketing, game fans still have to wait patiently.

Is not it?

…

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