Chapter 1664 Ridiculous Target?

In real life, the middle and late January is basically spent in a snowstorm. If it is not necessary, people have reduced their travel outside of working hours, which makes the physical stores in various places have no business.

But it is different in the online mall.

On the Internet, there is no day or night, rainy or sunny, and snowy days. You can visit the online shopping mall 24 hours a day, and you can browse tens of thousands of products on the computer. This temptation is very powerful!

It's far better than being exhausted from shopping, but always unable to compare the differences between the products in each store.

What is a little more troublesome is that when shopping on the online mall, the size of clothing, shoes, etc., as well as furniture, etc. need to be measured. In addition, almost all commodities can be easily done on the online mall. Buy.

Especially in bad weather conditions, or too cold or too hot, I don't want to go out, but I need to buy a mobile phone, buy a small TV, or buy an air conditioner, all of which can be done online Buy it and get it delivered to your door.

If it is an online shopping mall with a strong background and sufficient funds like Xiaoyao Mall, the warranty after shopping is no different from that of a physical store, and the price is basically 20%-40% cheaper, and there are even products that are more than half the price, that is even better. that's it!

Therefore, although the Christmas and New Year's holidays have passed during this period, through the accumulation of good reputation in the previous period, the business of Xiaoyao Mall has risen again after a slight decline.

Fortunately, Qin Yibin was well prepared. Before New Year's Day, after seeing such a hot sales scene, he immediately asked the major manufacturers to replenish the goods, and then transported by road and railway. The Xiaoyao Logistics warehouses in major cities have been fully replenished-this time Qin Yibin has placed a full 130 billion yuan in goods, which is more than double the amount since the opening!

Of course, Qin Yibin didn't have that much payment, but behind him was Fairy Company, and after the first batch of payment was sold, it was settled once a week, which really opened the eyes of those manufacturers. Therefore, the inventory in the factory warehouse was moved to the Xiaoyao Logistics warehouse with great effort, and it reached as much as 130 billion without knowing it.

So even though the blizzard that started on January 19 swept across most of China, and the railways and highways in many places were more or less paralyzed, the shopping in Xiaoyao Mall was not affected much.

Because the Xiaoyao Mall service area opened now basically has its own logistics warehouse, and the radiation radius is mostly within 100 kilometers. Unless it is in Xiangshui, Hanchang, Anhui, and Qianzhou, the transportation of cars is not subject to too much distraction.

Chinese people have a habit. That is to buy new year's goods during the Spring Festival. The various home appliances that Xiaoyao Mall has recently featured cater to their idea of ​​welcoming the new year, and because they are very fashionable, they can also be delivered to the door. Young people are naturally willing to try this novel b2c shopping method.

In the half month since January 10th, the daily sales of Xiaoyao Mall have exceeded 1.3 billion, making Amazon, which is also a B2C mall. I was so shocked that I couldn't even speak.

You must know that the average daily sales of Amazon Huaguo is only about 50 million! Not even a fraction of others!

Xiaoyao Mall has just opened for a month, and it has achieved an average daily sales of 1.2 billion. How embarrassing is Amazon, an international giant that has been in China for several years?

Don't doubt it.

Although Amazon acquired Excellence in Huaguo a long time ago and has its own b2c mall, its development has been tepid, a little step-by-step, and there is no rapid expansion at all.

You can say that Amazon is not in a hurry, it wants to lay a good foundation before working hard; you can also say that Amazon underestimated the spending power of Chinese people. So there is no rush to develop.

But no matter what, the fact now is that Xiaoyao Mall has soared into the sky, and in just one month, it has already defeated Amazon and become the symbol of B2C in people's hearts.

With such dazzling results. Qin Yibin is not satisfied. It seems that the sales of more than 50 billion a month is a lot, but if you look at it in two or three hundred cities, this number is very average. At least it has not reached Qin Yibin's psychological expectations.

He came back from Rakuten Mall in Japan, and he believed that reaching an average of 1.5 billion per day was the victory of the first stage.

When Chinese people are like people in Europe, America, Japan and South Korea, consumers aged 20-50 are used to online shopping, then 5 billion sales per day is the ultimate goal Qin Yibin wants to achieve within 10 years!

Xiao Qi knew Qin Yibin's goal, and he didn't secretly laugh at him for overreaching like everyone else, but he also knew that this goal was not easy.

You know, Amazon, which occupies the world's largest B2C market share, only had a global operating income of 80 billion U.S. dollars in the 2013 fiscal year, and the daily turnover is only 1.5 billion yuan. Compared with the current Xiaoyao Mall, it is also Not much more.

But it was already 2013, and Amazon had become a unique giant in the world. If they went back to 2008, they could have a daily turnover of 600 million, and they would already be laughing.

Moreover, Xiaoyao Mall's daily sales of 1.3 billion a month does not represent the real strength of Xiaoyao Mall. There are actually many factors involved in achieving this brilliant performance.

First of all, the timing of Xiaoyao Mall's attack is very good. Christmas is followed by New Year's Day, and there is a snowstorm after New Year's Day. For people who do not go out, 30% of their shopping needs during the Spring Festival are transferred to the online mall. And the gimmick of 1 million iPhone contract machines is enough to make people remember the name of Xiaoyao Mall.

Then there is the second reason. Xiaoyao Mall has a very strong background and is the pride of Huaguo—the company owned by Xiao Qi, the richest man in Huaguo. Shopping is very guaranteed. You don’t have to be afraid of being cheated in terms of quality, let alone various warranties. The problem.

The third reason is the most sensational "wrong price door" incident. A company with integrity is the most popular. It is the same as the ticket number in Jinshan in the Qing Dynasty. Its ticket numbers are all over the world. There is nothing else at all. The secret is just one word - letter! This one word is enough to support Shanxi merchants for 200 years of glory!

Xiaoyao Mall's huge loss of more than 100 million yuan has brought about the effect of the word "letter", which has greatly increased the number of people who come to browse, thus increasing the chance of selling goods.

The last important reason is because - cheap!

The products of Xiaoyao Mall, especially this electronic product sales association, have a discount of 10% at worst, even 70% at the highest, and an average discount of about 30%. Young people who like electronic products.

For example, Sony’s digital cameras cost 3,000-4,000 units in shopping malls of the same grade, but they cost 1,500-2,000 units in Xiaoyao Mall, and only part of them will be released every other time period. This kind of hunger marketing is also One of the reasons why people loot, because if you don't grab it, there will be nothing. Who doesn't love cheap things?

It is precisely because of the combination of these factors that Xiaoyao Mall can become a hit and create such a shocking sales volume in the industry.

If it is a different time period, it will definitely not achieve such an effect.

Even after the Spring Festival in February, the sales of Xiaoyao Mall will drop sharply. It is thankful to be able to keep the result of 500 million per day. Basically, Xiao Qi estimated the sales of Xiaoyao Mall to be about 300 million.

Now, the real advent of the e-commerce era is still a little short, and it is far from reaching the level where Jingxi Mall can create a miracle of 100 million sales per day just by selling mobile phones in the future.

If Xiaoyao Mall actively expands its sales items, not only dominating electronic products, but also working hard on various household daily necessities, then it will not be difficult to reach the goal of 1 billion per day in the future, but it is necessary to achieve daily sales. 5 billion yuan, Huaguo alone can't do it.

Because the population of Huaguo is 500 million more than the sum of Europe and North America, but there is a big gap in economic level and consumption power. Amazon dominates developed countries such as Europe, America, Japan and South Korea, and has not achieved daily sales. 5 billion RMB, not to mention Xiaoyao Mall.

However, it is good to be ambitious, and it is even better to have hard goals.

Naturally, Xiao Qi would not attack his subordinates. On the contrary, he wanted to see how far the subordinates he had trained could go.

Of course, in order to develop a company well, the legal power of rules and regulations must override the rule of man.

There is also a set of supervision system within Fairy Company, and the strictest supervision is carried out on all aspects of Xiaoyao Mall to avoid various accidents in the operation.

For example, in terms of money, the payment of the goods will be released after double audit by the finance department of the headquarters and the finance department of Xiaoyao Mall. Every six months, an accounting firm from Hong Kong will come to check the accounts. No, then an investigation will be launched immediately to find out the moth.

Xiaoyao Logistics and Xiaoyao Express are responsible for the storage and transportation of goods in Xiaoyao Mall. In this way, there is a cross-supervision function to prevent fubai from breeding in these areas.

Even in terms of personnel, the headquarters also has a spot check mechanism. For those who are incompetent, rich in private pockets, and have poor team spirit... etc., Qin Yibin and the full-time vice president of the headquarters will be provided with detailed information for them to deal with.

It is precisely because of so many supervisions that Xiao Qi can rest assured about the development of Xiaoyao Mall! (To be continued..)