Chapter 1661 No Need to Worry About Opponents

On January 20th, the Android Alliance released two of its own smartphones. Although they were not officially released and delivered until February 1st, they opened the pre-sale system as soon as they were released.

Judging from the situation in the past few days, the brand charm of Motorola and Nokia has gradually begun to appear. In 6 days, the a1600 received 6.5 million payments, and the n80 received 8.8 million payments, which is really shocking. The electronic mobile phone manufacturers in the world.

Although the pre-sales of a1600 and n80 are not so exaggerated compared with dream stars, but I believe that by the day of the official release on February 1, at least 10 million pre-sales can be reached.

The key point is that the sales of Nokia and Motorola do not rely on pre-sales on the Internet at all. They rely more on tens of thousands of stores around the world and a larger number of private operators. As long as the mobile phones are delivered to various counters, the cumulative After a few months, their mobile phone sales must be higher than 10 million, and it is not difficult to reach 100 million.

no way.

There is too much demand for mobile phones in the world, and there are too many requirements for mobile phones. Some are high-end, some are mid-range, some are low-end. The fastest...Wait, in Xiao Qi's impression, apart from the giant Samsung, no one has dared to carry out such a mobile phone coverage of the entire product chain in the era of smart phones.

The launch of dozens of smartphones, large and small, is also an important reason why Samsung can occupy the market.

Speaking of which, Samsung is particularly greedy. Except for the lowest-end models below 500 yuan, you can find suitable Samsung models at all other price points.

The current Samsung is not the same Samsung as the Big Mac in the future.

But now Motorola and Nokia are the kings of the full product chain coverage in the feature phone era, and they have gone one step further than Samsung, even for phones under 500 yuan. They all have their models.

Moreover, even in 2013, the sales of smartphones surpassed that of feature phones for the first time. Out of the 1.8 billion overall mobile phone sales, feature phones sold more than 800 million units!

Although most of these phones are sold in poor countries. But it can also be imagined that feature phones really have the necessity of their existence.

Therefore, when this smart phone has just started to be used and the output of dream stars is less than 20 million units a month at best, it is of course far from meeting everyone's needs, so Nokia and Motorola cannot be blamed for grabbing the market.

Xiao Qi didn't feel any fear or worry about this.

Good things are good things and the height of dream stars, a1600 and n80 will never be able to do it.

Even if a1600 and n80 can occupy the low-end market, in the high-end market, they are not even qualified to be compared with dream stars.

And to be a commodity in an industry, what is the most profitable?

Of course, the most high-end products are the most profitable!

Also a silk scarf. Ordinary silk scarves in Huaguo only cost 5 yuan a piece, and they may not be sold; Burberry and Hermès silk scarves cost 2,000-3,000 a piece, and people are rushing to buy them.

This is the role of fame, this is the effect of the brand.

If the former Nokia and Motorola were the overlords of this kind of super fame, then it is now. Anyone who is not blind knows what is a good smartphone and what is called grade.

Regardless of the public opinion and media hype outside, but and dream stars are still the first choice of fashion and business people.

This can be seen from each release of Dream Stars. For example, the two releases of Dream Stars on January 14th and 24th were 4 million units. The two release times in total are only 10 minutes. Fans who started a little later will not have any chance to get it.

Several consulting companies hired by Xiao Qi have come to a conclusion through a lot of research. According to this popularity, it can even reach the ideal value that Xiao Qi hopes for. With a monthly output of 12 million units, there should be no sales problems for at least a year, and consumers will definitely buy it.

But Xiao Qi is more optimistic than them. Dream stars is based on Samsung's model, and added some features of classic models from htc and sony. In addition, there are several practical functions, which should not be outdated for at least two years in 2008.

Although there are still a lot of new technologies in the Apple lab, if Chief Qiao doesn't want to hurt both sides, he will definitely promote and replace them slowly, and it is impossible to bring them out all at once.

Because of course it can suppress dream stars, but the accumulated technology is used up all at once. What should Apple do afterwards?

It is impossible for a smart person to do this. It is only possible to slowly introduce one technology at a time, and slowly update it, so as to ensure the maximum profit of the product-look at Microsoft's windows series, win95, win98 How long did it take? There is also the most classic xp series, which has been used for more than ten years! How much money did Microsoft make?

However, although dream stars can be updated at least once every two years, it doesn't mean that Xiao Qi only relies on dream stars for food.

In fact, Xiao Qi has already planned. Around August this year, the dream pad2 will be launched on the market. It should be launched in May of next year at the latest... So each of the three products will be released on a rolling basis. It gives people an old feeling, but it constantly brings surprises, giving people a refreshing and novel feeling.

There was a very famous investigation result in China in the previous life.

The vast majority of people who buy belong to the middle and low-end class of society. They would rather save money for a few months, or borrow money to buy, as a symbol of their fashion and wealth.

However, the high-end white-collar workers and rich people in Huaguo usually use Samsung, HTC and other models. Although they are not so dazzling and fashionable, they are very moderate and emphasize the performance of the fuselage, so they are welcomed by the rich.

After Xiao Qi released dream stars, he also focused on investigating the thoughts of the user class, always thinking about what real users need.

The engineers of Fairy Lab will receive the latest fashion information from the consulting company every week, so as to carry out various targeted research and development.

Xiao Qi knows what will be popular in the future, but there is a time limit for this. If you can't train your own lab engineers and let them develop the functions and commands of mobile phones according to actual needs, then Fairy Company is at best an htc. After a few years of brilliance, it quickly fell.

So even if a lot of money is spent now, such as purchasing information, configuring laboratory hardware and software, recruiting better engineers...etc, Xiao Qi must do it.

Let's talk about the most important thing recently - output!

From the first day that dream stars started production, Guo Taiming has never left Rongcheng. The success of Red Sea No. 2 Factory not only represents glory, but also represents a kind of crisis.

If the Red Sea factory becomes dependent on Apple, it will gradually become a vassal of Apple in the future, completely losing its autonomy.

If Dream Stars is successful, then the Red Sea Factory will become two-legged walking, jointly build and dream stars, let them restrict each other and glorify each other, so that the Red Sea Factory can have a good fortune between the two giants, which is far better than just receiving Much better at the mercy of one giant.

Therefore, Guo Taiming tried his best to produce dream stars well from the very beginning. The most advanced and strict management system of Red Sea Factory has been rooted in Rongcheng Red Sea Second Factory from the very beginning, which is why the yield rate of dream stars is so fast. It has reached 80% of the important reasons.

Up to now, 40 days after the start of construction, the yield rate of dream stars has steadily increased to 92%. By the end of February at most, the yield rate will reach the excellent standard of 98%.

At this time, Li Xiaochao's Star Electronics did not show any weakness. Li Chaoren still had many talented people under him. Under the influence of strict management systems and incentive policies, the yield rate of Star Electronics also increased from a disastrous 60% to 85%. It really made Xu Weihong call to praise him in person.

It is estimated that basically from February, the output of dream stars can reach 9 million units, and then the release of dream stars can be changed to twice a month.

If the market responds well and is not overwhelmed by the limelight of n80 and a1600, then further expansion of production is inevitable, and it may even further compete for the market share of high-end smartphones.

The production expansion of the dream stars mobile phone is completely different from the expansion of the dream pad, so there is no need to be careful.

Tablets are only used for playing, but mobile phones are a necessity in people's daily life. No matter how much you produce, you can't have too many!