Chapter 1684 Spicy

February 2008 should be a time period that can be recorded in the history of smart electronics.

In addition to dreamstars, n80, and a1600 smartphones catching up with each other in terms of sales and momentum, in addition to the tit-for-tat confrontation between the app store and the Android store, and the topic of contract phones detonating the mobile phone market again, there is another milestone. things happen.

That is...

On February 18th, Samsung Electronics held a grand press conference in Seoul, South Korea. More than 200 media from around the world attended the conference, and the multi-functional hall of the entire Samsung Electronics headquarters was packed to the brim.

In this mysterious press conference, as expected by many people, Samsung Electronics released a brand new smartphone - galaxys2.

The name of the mobile phone galaxys2 can be seen at a glance as a successor to the failed product of the s1, but the meanings of the two are completely different.

When Yuan Pushu, the chairman of Samsung Electronics, summoned a few beauties behind him, and they held colorful galaxys2 in their hands, when they appeared in front of the world for the first time, they were greeted with exclamation and cheers, and " "Click, click" shutter sound.

yes!

In Xiao Qi's view, the galaxys2 is the classic Android mobile phone in the future - a wide 4.2-inch body, three function keys at the bottom, a screen-to-body ratio with a suitable frame, beautiful and dazzling color processing, and a sensitive touch screen. Operation experience... etc., are relatively common configurations. But if you look at it in 2008, galaxys2 is very dazzling and beautiful. Powerful!

Because Samsung has the most powerful hardware R&D and production capacity in the world, when the reporters saw the models showing the galaxys2, they held it in their hands to experience it, and immediately noticed the difference from other smartphones.

First of all, in terms of the overall comfort of the fuselage, it can be held with just one hand, and the corners and cut surfaces are handled very well, unlike the glitches of n80 and a1600, compared with iphone and dreamstars. Not much difference.

Then, the touch capacitive screen, the most important hardware part of the mobile phone, directly uses the amoled screen that will appear in the next year in history. In terms of color vividness and screen brightness, people who are used to LCD screens such as LCD will have Amazing feeling.

Some reporters even took out their own n80, a1600, iphone and dreamstars to compare on the spot, and found that the screen of this galaxys2 completely surpassed the n80 and a1600, surpassing Apple in terms of color vividness. In terms of screen recognition, it is only a little worse than dreamstars.

If you want to make a touch screen ranking, then galaxys2 ranks second only to dreamstars.

In addition, Samsung's camera function is also powerful enough, and the pixel and photo quality directly surpass the n80 and a1600. It is also the only hardware that can keep pace with iphone and dreamstars.

If you want to find out the shortcomings of the galaxys2, it is Samsung's own bada system. In terms of the fluency of surfing the Internet and playing apps, it is much worse than the iphone and dreamstars. The battery is prone to heat and the operation is slightly slow. exist. But to be honest, compared to s1. But it was much better.

The s1 was poor before, compared to the iphone and dreamstars, but now with the n80 and a1600 as references, I immediately feel that the galaxys2 is still very good. Although it is not enough, it is still more than enough.

The price of galaxys2 is also very suitable. The basic configuration of 16gb memory and 512m core is only 516 dollars, which is 50 dollars lower than the starting price of the previous s1. It also supports mobile phone battery replacement and memory card expansion. This price And this configuration fully reflects its purpose of positioning in the upper middle market.

In addition to excellent quality, Samsung has never lacked a lot of advertising investment.

Just on the day when galaxys2 was released, more than 400 print and TV media around the world made various advertisements for it, and its advertisement bombardment could be seen everywhere for a while.

With such a variety of publicity, the galaxys2 is particularly noticeable from the day of its release.

And this time Samsung did not play any pre-sale tricks, but on the second day of the release, there were traces of the galaxys2 on the counters selling Samsung mobile phones around the world. There are a total of five colors, divided into three different types. The version is on sale, the price ranges from 516-638 US dollars.

But what makes people feel Li Jianxi's decisive killing is that when the galaxys2 was put on the shelves, the original price of the s1, which had not changed, dropped directly to 366-488, a full drop of 200 US dollars from the original price, and the drop was almost as high as As much as 35%.

When public opinion was in an uproar, many people were yelling at Samsung for courting death, or directly calling them "diving kings"!

But the real experts, such as Xiao Qi and Qiao Gangzhu, saw this move, but they didn't realize it was amazing.

The reason is very simple. Don’t think that Samsung is just such a self-degrading brand move that seems to be courting death, but in fact the s1 can’t be sold. Instead of all the 50 million sets of parts that are in place rusting, it’s better to use waste. , sell to reduce losses.

Furthermore, to be honest, s1 is really not worth the previous price of 566-688. Li Jianxi's initial pricing is indeed too high for Samsung.

But once the price is reduced by 35% to the same range as n80 and a1600, its overall cost performance will far exceed that of n80 and a1600!

In other words, the price of the a1600 is $399, and the price of the n80 is $488, which coincides with the Samsung s1 after the price reduction.

Samsung is certainly not afraid.

Because as mentioned above, s1 is not as good as iphone and dreamstars, but it still has many advantages, otherwise it would not have sold more than 10 million units in six or seven months.

Now the price of s1 has been reduced by 35%. It is definitely an entry-level smart phone worth buying. Comparing it with n80 and a1600, it definitely wins a lot.

And following such a step, Samsung also pulled down the grades of n80 and a1600 at once. From then on, n80 and a1600 are only qualified to compare with s1, not even galaxys2, let alone the duo of the appstore camp!

Not only that, through this ingenious price reduction, Samsung has allowed its products to instantly cover the two grades of mid-to-low-end and mid-to-high-end smartphones. After catering to the needs of different consumers, it has also made its product lineup suddenly enriched.

It is conceivable that as long as the galaxys2 can quickly become popular, then the Samsung product lineup will rise again in the next step, competing with Apple and Fairy Company, which are allies of its own.

Unlike the previous life, Samsung in the previous life opened up the high-end market directly with the galaxynote, then consolidated the high-end market with the galaxys series, and finally slowly extended the product line downwards.

With the emergence of Xiao Qi in this life, many technology and appearance patents such as the galaxynote and the original galaxys series have been taken away by Xiao Qi. Without these amazing ideas, Samsung has no way to use a direct top-down strategy. up,

Such a method based on the fundamentals and then slowly launching an impact is the most stable and most suitable for the current Samsung!

Ok.

Now the problem comes again.

Samsung fought a beautiful counterattack, but the Android Alliance is about to cry!

The n80 and a1600 are not good smartphones in the first place. It is only because of the accumulated reputation of Motorola and Nokia in the past few decades that many people buy them, but after buying them, almost no one dares to be guilty. Say they are better than iphone and dreamstars.

But now is not 2013. People are far less picky about smartphones than consumers at that time. They were too impetuous because they had too much experience in that era, and they could not tolerate shortcomings at all. A mobile phone can go directly to discontinuation.

They are still more patient now, and are willing to give Nokia and Motorola some time to develop. What's more, it is not impossible to use it after buying it, but the effect is not good enough, and the price is much cheaper.

Such an idea can only represent the past, and now the Samsung s1 directly reduces the price to compete with them, which naturally allows users to have the most intuitive comparison.

The price is similar, the hardware equipment is similar, the functions are similar, the power consumption and running speed are even more similar, the brand awareness of Nokia and Motorola is better, but the appearance is s1, the screen and touch experience are s1, and the application is available. The number is also s1 wins...

In this comparison, how can the Android Alliance not cry? How can you not gnash your teeth?

Samsung bastard!

The price of s1 has been reduced to such an extent, at least a loss of 50 US dollars, and you have to desperately disgust yourself. You are really a fool who hurts others and does not benefit yourself! idiot! Son of a bitch! !

ps: I don’t know if I have told my brothers, but the iPhone was not very popular at the beginning, and it gradually became popular because of the contract phone... Of course, Xiucai thought it was because it was not released simultaneously in our mainland, otherwise it would have been a long time ago Hot...