Chapter 1679 Earn More, Spend More

"What are you doing, you bastard!" Shen Wuyan punched Xiao Qi's chest, ""A Bite of Huaguo 2" is the most famous sign of our Xiaoniao.com, and now the ratings have dropped, no I know how many people are sneering and sarcastic! Especially those few video sites and the people behind them are fanning the flames, saying that our Xiaoniao.com will enter into failure from now on, it’s disgusting!"

"The average viewership rate of the Spring Festival special issue is 48%, and the viewership rate of an ordinary episode is 38%. This result can be regarded as a failure. Then I really don't know what other programs are good in this world... Is it the Spring Festival Gala?" Xiao Qi was helpless She spread her hands: "Xiao Wu'er, if you pay attention to other people's nonsense, then you will lose!"

Shen Wuyan waved her hand, "How could I care about their words? But the media's propaganda ability is very powerful. They belittle Xiaoniao.com so much that they can take advantage of the opportunity. Recent monitoring data shows that the The user ip has already increased quite a bit.”

"We are making progress, and others are making progress, which is normal!" Xiao Qi said seriously, "As a leader, what you need to consider is not the pursuers behind you, but how to move forward and take all of them into consideration. Leave behind! This is the domineering queen!"

After the last "Time Magazine" report, Shen Wuyan became the "Her Majesty" in the video website industry, with countless fans.

Some time ago, after Huangfucai asked her to become an authenticated user of Weibo, Shen Wuyan had 1.5 million fans in one go, definitely ranking among the top three in the non-star lineup, which shows how popular she is.

Shen Wuyan didn't care about this, but she also used Weibo as a publicity tool for Xiaoniao.com, and sent two employees to handle Weibo affairs. From time to time, some revelations and photos appeared. It actually won her a lot of extra points.

After a pause, Xiao Qi said with a smile: "What's more, our Xiaoniao.com has steadily entered the mature harvesting stage, and now it has gradually begun to make profits, but they are still only in the stage of burning money... For example, Youku.com, they Bought "Gongsuo Bead Curtain". How much money did they lose? Not to mention that they need to spend a lot of bandwidth and servers in order to catch up with the scale of Xiaoniaowang... From a normal point of view, it is not worth it at all. possible!"

Speaking of Xiaoniao.com becoming profitable, Shen Wu raised the corner of her mouth slightly, showing a proud smile.

No matter how high the bandwidth and server prices of Xiaoniao.com are, no matter how high the cost of each film crew of Xiaoniao.com is, no matter how high the cost of purchasing copyrights of Xiaoniao.com is, in fact, it is after 2008. That is to say, one year after the broadcast, Xiaoniao.com's financial statement in January has come out, and Weiwei has made a profit of 8.32 million yuan.

Don't think that this number is very small. For Xiaoniao.com, it is already very difficult.

In particular, you have to consider that the monthly bandwidth and server fees of Xiaoniao.com have risen to a full 520 million, which is already higher than Lutube. It has become the world's most money-burning video operation website-this is the result of a 20% discount from the entire Huaguo Dentsu, otherwise it will directly scare people to death.

This is why Xiao Qi said. The reason why other video sites have no hope of catching up is that how many companies in the world can afford the 650 million monthly bandwidth server fee?

Although Xiaoniao.com has made a lot of profit from paid advertisements on the website, the main point of profit lies in their variety shows and documentaries.

Although "A Bite of Huaguo 2" is not as big as the first season, but with the addition of Arowana's sky-high naming fee of 200 million. A conservative estimate also has a total income of 950 million.

The second season of "The Voice of Huaguo" has Wahaha's 100 million naming fee and strong advertising revenue. So far, the net profit is around 500 million. In addition to the second student national tour concert in summer, 1 billion is also possible. expect.

"If You Are the One" relies on more powerful advertising revenue. The income has been increased to 9 million per episode, and with the frequency of two episodes a week, the income is almost 900 million in a year.

The 40-episode "Journey to the Frontier" of "Home in the Distance" is expected to have a total revenue of around 500 million; "Journey to the Coast" even exceeded 600 million.

"Hua Guo Talent Show" was bought by Dragon TV with 6 million episodes plus 30% advertising revenue. Although it has just started broadcasting now, according to the various laws of the previous life, Xiao Qi calculated that it can almost bring Xiaoniao.com The income of 800 million yuan is about the same as Xiaoniao.com's own estimate-in addition, if it can sell foreign copyrights, it will definitely exceed 1 billion yuan.

These are not counting the first season of "A Bite of China", the first season of "The Voice of Huaguo", "Journey to the Yangtze River" and "Journey to the Yellow River", which already have 5.6 billion views The net profit income is much higher than the 5 billion income last year.

Of course, with the continuous increase of various costs this year, in fact, Xiaoniao.com should still be a loss in 2008. After all, the super cash-burning model of more than 1 billion yuan a month is not the current one. The means of profit can be covered.

The 8.32 million micro-profit in January was naturally based on the 8-episode "A Bite of China 2" Spring Festival special issue. These 8 episodes alone brought 200 million in revenue to Xiaoniao.com, enough to wipe out many expenditure.

In order for Xiaoniao.com to truly embark on the road of self-sufficiency, it still needs more viable programs, more excellent documentaries, more users of Xiaoniaotv, etc., and it can even be like those video sites in the future , Directly make TV series by yourself to make money.

For now, the most realistic thing is to add a few more variety shows like "If You Are the One" and "The Voice of Huaguo".

Therefore, Shen Wuyan is also working hard for this. The focus of her busy work recently is to plan various projects for the new year, especially variety shows.

"Speaking of new programs, how is your "Hua Guo Talent Show"?" Xiao Qi asked her.

"Hua Guo Talent Show" started broadcasting before the Spring Festival at the end of January, and it has aired at least 3 episodes. There should be a reference standard for what kind of results it has.

The "Hua Guo Talent Show" in the previous life was not as popular as "The Voice of Hua Guo", and its ratings were not as good as "If You Are the One", but in Xiao Qi's view, this has a lot to do with the operation of Dragon TV. The big thing is that they are not as good as the original version in terms of program planning, link control, etc. They haven't learned the essence of the peak "Britain's Got Talent" and "America's Got Talent".

Therefore, when planning, Xiao Qi deliberately pointed out many possible mistakes, actively kept the original flavor, and added his own taste of the Chinese society. Then success is simply a breeze.

"Very good!" Shen Wuyan said with satisfaction, "The average ratings of the first five episodes were 22%, and the ratings of the latest episode was 28%. Each episode is higher than the last one! Dragon TV is worthy of being one of the biggest TV shows in China. One of the satellite TV, willing to spend money on marketing and promotion, estimated to reach 35%, catching up with "If You Are the One" is also a matter of time."

Now "If You Are the One" is still the number one variety show in the country, the highest instant ratings have exceeded 60%, and the average ratings have also climbed 2 percentage points to 38% thanks to the spring breeze of the Spring Festival. Satellite TV's ace programs are salivating, but there is nothing to do.

Although the various social topics caused by "If You Are the One" are very controversial, it is undeniable that it has unexpected charm in attracting young men and women, which is why this year L'Oreal's naming fee has increased to a full 200 million s reason!

However, "If You Are the One" is a weekly show, which is different from "Huaguo Talent Show", which has been intensively bombarded for several months. It cares more about stability than sudden popularity. The kind that won't work in a year or two.

Therefore, it is not surprising that the ratings of "Hua Guo Got Talent" surpassed "If You Are the One" when it became popular.

Different from the previous life, the audition stage of "Hua Guo Talent Show" is played twice a week, and it is not until the later promotion competition that there is one episode a week. In one season, try to reduce water injection to make the whole show more compact.

The appetites and preferences of Huaguo people are similar in past and present lives. Seeing ordinary people who are just living in life show off their various stunts and listen to all kinds of touching stories after appearing on "Huaguo Talent Show". Everyone can't help substituting it into the story, even if there are powerful Spring Festival programs such as the Spring Festival Gala and "A Bite of China 2", they can't hide its light.

"That's good." Xiao Qi nodded slightly: "The vitality of this program is very tenacious, and it will be more popular than "The Voice of Huaguo" in foreign countries where people like to show themselves more. Therefore, the translated subtitle version must be Make it beautiful so that foreigners will come to buy it.”

"Don't worry, I've targeted them a long time ago!" Shen Wuyan pursed her lips and smiled, "In fact, the man named Simon Cowell in England has already called to discuss copyright matters. But The money he gave was not much, only 3 million U.S. dollars for three years, and I ignored him."

The originator of the talent show, "Britain's Got Talent", was founded by Simon Cowell. Unfortunately, Xiao Qi registered the idea and steps of "Talent Show" globally in 2006, which made him almost eat last year. filed a lawsuit.

Unexpectedly, he still didn't give up. It seems that this guy's pop sensitivity is still very sensitive. (To be continued..)