Chapter 69 Calculating Income

Soon, the game evaluation of "My Name is MT" in the official application market increased.

"What the hell is this? I want to watch the big battle between the Alliance and the Horde. What do these cards mean!"

"It turned out to be a card game, and it's a type of game I've never seen before..."

"What should this game be called? Battle Cards?"

“Seriously not up to expectations! Refund!”

"Upstairs, this game doesn't charge any money, it's a free game..."

"I originally wanted to give a one-star negative review, but after playing it, it seems to be okay. I'll give you a three-star rating for the time being for follow-up observation."

"Am I the only one who thinks this game is fun? I think the cards are so cute. I gave them five stars."

"Is there a girl upstairs? Haven't you played a good game before..."

"Hehe, I'm you upstairs, do you believe that I'm bigger than you?"

"It's really funny to give a bad review. Chen Mo is a C-level designer who also works on mobile games. It's impossible to reproduce the entire world view with his toes. I think it's possible to express anime characters in this way. Not bad."

"Yes, as a mobile game I think it's okay."

"Don't you think it's very conscientious? It's free, there are no built-in advertisements, and there are so many runestones given away. Chen Mo is a bet with people that is more than a month's water."

"I think for the sake of these runes, I'll give it five stars for the time being."

"I was bought by money like this??"

"What's the matter, I support Chen Mo, and I have the ability to make "Guardian of the Holy Spring" free!"

...

At present, the rating of "My Name is MT" is 7.6 points. Very few people gave one star negative review. Most of them are four stars, and a small number of three stars and five stars.

Chen Mo estimates that after two days, these players will look back and find that the game is very expensive, and the rating should drop further, possibly to 7.4 or even lower.

But the score is not too low, it has little effect on Chen Mo, because this is a free game, as long as the score does not drop too ugly, new players will still play.

On the other hand, Qiu Bin is also studying "My Name is MT".

"That's it? It's too simple, right? The combat system is monotonous, and there is no gradient in the level of difficulty. It sweeps all the way, not only for free, but also for so much money, so everyone can play without any pressure."

"Who will charge for this? He relies entirely on in-app purchases for this game. In the end, all in-app purchases are selling cards and stamina? Who will buy players?"

"Is this a hoax to make money at a loss? Sending money crazy to let everyone play? But you bet with me on the moon water! Don't the moon run is too low, and the loss is too ugly, then I won't be fun to win."

Qiu Bin played for nearly an hour.

The dungeon is still the same, the money is still sent, and even a tenth draw is drawn, and a rare purple card is issued.

"It's just this game, there's no drama, even if the worldview has not been made, it's still free, and the money is given so much, players have no motivation to recharge."

"Collecting cards seems to be a profitable point, but how many players are willing to spend money to collect cards? Besides, according to your method of sending money, you will have money in two days. Isn't it just a matter of time to collect cards?"

"Don't watch it, this game doesn't work."

Qiu Bin deleted "My Name is MT" on his mobile phone. In his opinion, what is the use of this game even if it sells well? Players don't spend money, your sales are all fake, useless!

...

The next day, the two games were launched for a full 24 hours.

The 24-hour sales volume of "Guardian of the Holy Spring" was 38,938, less than 40,000, which was still almost double the sales of "Plants vs. Zombies" at that time.

"Plants vs. Zombies" was a little bit late, because the recommendation in the official application market was rising step by step, so it had a lot of stamina.

The first-day sales of "Guardian of the Holy Spring" were basically pushed up by the Emperor Dynasty game platform.

The stamina may not be enough.

But Qiu Bin doesn't care. Even if the sales decline later, the first month's sales of "Guardian of the Holy Spring" should not be less than 800,000. Ten thousand.

Qiu Bin couldn't estimate the sales data of "My Name is MT", because "My Name is MT" is not sold by copies, and only the developers know all the in-app purchase information.

But Qiu Bin wasn't worried. In his opinion, Chen Mo's game would never exceed 10 million yuan per month, and there was no suspense in this bet.

...

experience in the store.

Chen Mo looked at the various data on the screen.

Jia Peng and others surrounded him, all staring at the numbers on the screen, looking horizontally and vertically, but still couldn't see any doorway.

"Store manager, explain, what do these data mean?"

"Yeah, the income from "Guardian of the Holy Spring" has already come out. What about "My Name is MT"?"

"Come on, you're dying."

The crowd asked in a row.

Chen Mo studied the numbers on the screen again, and then said, "Don't worry, there is no problem with hanging 'Guardian of the Holy Spring'."

Wen Lingwei looked disdainful: "Hey, it's true or false? You shouldn't say that because you are afraid of losing face, right? What can you tell from these numbers? Where is the income? Really, if you want to run away As far as the road is concerned, I know a few friends on the road..."

Chen Mo was speechless: "Don't mention your friends on the Tao again..."

Chang Xiuya asked: "Then, the store manager, you have to give the bottom line. How exactly did you beat the "Guardian of the Holy Spring"?"

Jia Peng also nodded: "Yeah, can you tell me about your posture?"

Su Jinyu narrowed her eyes slightly, trying desperately to see the connection between these numbers, but she couldn't see anything.

Chen Mo said: "Let's put it this way, the first month's turnover will not be less than 20 million."

Jia Peng was almost choked by his own spit: "What, what? How much did you say, the store manager? Twenty million?"

Su Jinyu was also shocked: "Twenty million is too much! This is a mobile game!"

Wen Lingwei pointed her finger at the calculation: "If the monthly turnover is 20 million, you can earn more than 10 million in a month?!"

Everyone was shocked.

Twenty million! Is this going to directly double the monthly flow of "Guardian of the Holy Spring"? No matter what you think, Chen Mo is bragging!

Chen Mo stood up: "When the first month of running water comes out, if you can't guess correctly, I will tell you the meaning of these numbers."

Su Jinyu asked, "Ah? Why don't you tell us what to do if you can't guess?"

Chen Mo Yile: "If you guess it right, I can't tell you!"

...

These numbers represent some key data of "My Name is MT", and the so-called "DAU", "LTV", etc., which look quite tall, are actually nothing more than English abbreviations.

DAU: Daily Active Users.

ARPU: Average revenue per player.

ARPPU: Average revenue per paying player.

LTV: The total revenue generated by an average player over the total playing time. UU Reading www.uukanshu.com

In addition, there are some other data, such as the retention of the next day, the retention of the seventh day, and so on.

The significance of these data is that as long as these data are calculated, it is possible to have a reasonable estimate of the ecology of the entire game, so as to infer the general state of the game.

As long as the short board data is mentioned, the game can make money.

According to the data on the first day of "My Name is MT", there are about 130,000 daily active users, 14,330 paying players, and a payment rate of 10%.

The difference between "My Name is MT" and "Guardian of the Holy Spring" is that it sells value-added services, and players who have already spent money will continue to spend money.

According to Chen Mo's estimation, "My Name is MT" will accumulate at least 2 million active users in the first month.

Within a month, the recharged players will recharge many times, and even more and more, and some free players will also be converted into recharge players.

Chen Mo estimates that after one month, the per capita ARPU of paying users of this game will definitely reach 150.

According to this calculation, even if the subsequent average payment rate is reduced to about 8%, the monthly turnover can reach 24 million.

There is a set of data for reference. In March 2014, the number of active users of "Legend of Dota" was 2,925,630, the number of paying players was 312,407, the per capita ARPU of paying users was 204.89, and the final monthly turnover was 64 million.

In a parallel world, due to various reasons, the performance of "My Name is MT" is definitely worse than that of the previous life, and it is even more impossible to compare to "Legend of Dota", which often broke 200 million monthly turnover, but in general, as long as the number of users It can be guaranteed that there is no problem with the monthly flow of about 20 million.

This is the result estimated by Chen Mo.