Chapter 250

"President Feng, you are back." Wu Zhigang returned to the company and saw Feng Yu drinking tea and chatting with the company people, looking very happy.

"Well, how's it going, how did you gain from this business trip?" Feng Yu asked with a smile.

Although Wu Zhigang is already the deputy manager of Taihua Trading Company, he still works very hard. When the company is busy, he has to go on business trips, and he has no complaints. This makes Feng Yu very satisfied.

Well, this kid might be planning to get married next year, so give him a complete set of home appliances. Feng Yu never treats his own people badly.

"Mr. Feng, you have a good idea. Advertise near kindergartens and elementary schools, and the sales of Lehaha are steadily increasing." Wu Zhigang said excitedly.

Since Feng Yu became a shareholder of Lehaha, Lehaha's sales rights in the three northeastern provinces have also been taken over. Although Lehaha had already advertised on CCTV last year, due to production problems, the Northeast market is almost blank.

How to quickly stimulate the sales of Lehaha, relying on CCTV advertisements alone is not enough. After thinking about it, Feng Yu asked the people from Taihua Company to notify distributors all over the place to advertise near kindergartens and elementary schools. When the parents who pick up and drop off their children see the advertisement of Lehaha, they will naturally notice it.

The market positioning of Lehaha is originally oral liquid for children, and the advertising slogan is also: after drinking Lehaha, eating is delicious.

The parents of these children will also compare with each other, whose child studies well, whose child grows taller, and so on. And children's eating has always been a problem that plagues many parents.

If it was a few years ago, would the child have problems with not eating? If you don't eat, you will be hungry. Now that the conditions at home have improved, grandparents are reluctant to starve their children.

And when an oral liquid specifically aimed at children who don’t like to eat appears, especially after hearing that so-and-so’s children drink this Leha oral liquid, eating is no longer a problem. Do you think other parents will buy it?

Coupled with the credibility of CCTV's advertisements, Lehaha's sales in the Northeast quickly opened up.

Wu Zhigang is on a business trip to Shencheng this time to check the sales situation there. And the result made him very satisfied.

This method of advertising at the gates of kindergartens and primary schools was of course not Feng Yu's idea, in fact, it was Zong Qingxian's idea. In the previous life, when Lehaha was promoting new products, he liked to use this trick.

There is also Nescafé, which was also promoted on campus, and then gradually became a domestic coffee drink giant. It also includes Kangshuaifu's drinks, Tong~yi's drinks and so on. This kind of promotion is low-cost and mainly relies on word of mouth, but the effect is very good, and it has captured the main consumer groups.

Feng Yu not only asked Taihua to do this, but also called Zong Qing to notify the distributors in various places to do so. He is a shareholder of Lehaha, and Lehaha makes money because he makes money.

Zong Qingxian was dubious about this marketing method at first, but after using it. Only to find that the effect is really good. Originally, due to the expansion of production capacity, there was still a slight backlog of products, but suddenly it became a state of short supply, and they all admired Feng Yu very much!

Of course, Feng Yu's praise from the other party was unavoidable, and Feng Yu readily accepted these compliments. But Zong Qingxian's vocabulary for complimenting people is too scarce, they should give Lehaha Company, no, all the companies that Feng Yu participated in should be given a "praise President Feng" training...

The company's profits are excellent, and its financial situation is no longer stretched.

A few days ago, Zong Qingxian not only made up all the wages that Lehaha owed to the employees, but also gave a bonus, which made all the employees more motivated.

Judging from this speed, Lehaha has just expanded its production capacity. Soon it will not be enough. Zong Qing first discussed with other people, and decided to expand the production capacity again, taking the opportunity to completely occupy the children's oral liquid market, so that other follow-up products can only rely on the breath of laughter.

Feng Yu has no objection to this at all, although it is a bit early to expand now. But not blind. Feng Yu even maliciously thought that it would be best to be Leha because the expansion was too fast and the funds were tight again, so he had a reason to continue injecting capital.

Feng Yu urged Zong Qingxian to pay attention to the market layout and consider transportation issues. If it is expanded at the original site, it is better to build a new factory. For example, it is good near the capital, which can radiate the entire northern market, and Jinling, which can radiate the northwest market, is the best. There is a branch factory in two to three provinces, which can monopolize the children's oral liquid market in the whole country!

But I don't know if Feng Yu's tone was too eager, or his attitude was too attentive, Zong Qing thought about it first, and decided to suspend the expansion of production capacity until next year, which made Feng Yu quite regretful.

In fact, with Lehaha's financial situation, the current production and sales are very reasonable. If you want to build a new factory, it is bound to continue to inject capital.

Zong Qingxian couldn't afford more investment anyway, if he wanted to continue injecting capital, wouldn't Feng Yu's shareholding ratio be increased, which Zong Qingxian was very reluctant to do.

Lehaha was founded by him. Feng Yu now holds 40% of the shares, and he is willing to let him be the legal person and general manager, but if Feng Yu holds more than 50% of the shares, he can still be in Lehaha. Haha is it up to you?

Zong Qing first inquired that Feng Yu initially took a stake in Bingcheng Machinery Company as a small shareholder, but now he has become a major shareholder of Bingcheng Machinery Company, and it is said that he even had trouble with the city.

With this lesson learned from the past, Zong Qingxian of course has to be on guard. He also told the two original partners that Lehaha Company will definitely make a lot of money in the future, and the shares must not be sold, for fear that the two partners Ren sold the shares to Feng Yu.

In fact, Feng Yu really didn't intend to steal Zong Qingxian's power. The former Zong Qingxian was able to make Lehaha a giant in the beverage industry, even the leader, and he has absolutely no ability.

Where does Feng Yu have the energy, considering so many aspects, his favorite is investing in the financial industry, which is his old line of business, and he only needs to seize a few opportunities, and he is confident that his assets will multiply several times.

Holding Lehaha, although Zong Qingxian can still be responsible for the management, it will inevitably affect the enthusiasm of the other party. Maybe he will leave Lehaha and re-establish another brand. There are not many such great people in the previous life.

So unless Zong Qing first asks for it, Feng Yu doesn’t plan to continue to invest in Lehaha. His goal is to invest more in companies that are sure to make money in the future. For example, he can invest in ten companies that will make a lot of money in the future, even if each company only has 2% Ten shares, then he earns twice as much as others, so he doesn't have to worry about it.

Of course, if others are willing to sell more of his shares, Feng Yu is still happy to inject capital, such as the current Lehaha, such as the future Penguin, Qiandu and so on.

Feng Yu also understands what Zong Qingxian means. Lehaha's profit this year is rising steadily, and it may even exceed 20 million in sales this year. In the previous life, next year was the year when Lehaha really rose.

By the end of the year, Lehaha Company's loan will definitely be repaid, and there will even be a surplus of funds. Then building a new factory may not be enough, but you can continue to borrow money. In this way, Zong Qingxian's shares do not need to be diluted, and he can continue to control Lehaha.

Feng Yu lamented that Zong Qingxian still didn't know him well enough. In fact, if Feng Yu were to control Lehaha, it might not be better than Zong Qingxian, and it might even be worse than Zong Qingxian.

Of course, Feng Yu also remembers some failed products of Lehaha. When Zong Qingxian wants to vigorously promote them, he will definitely jump out and stop them. If he hadn't failed in coffee, cola and tea drinks in his previous life, Lehaha would have a bigger scale and earn more!

That's fine, Feng Yu is still happy to be free... (To be continued.)

ps: Thank you for the many rewards from Silent Night ly, thanks to 121101150703156, etc., and thanks to Wuxing Quetu, Hua Monk Lu Zhiseng, nans2002, Jingyesi 110, Yebat-007, etc., and some whose names cannot be seen Yes, I'm very sorry, but the fourth brother is also very grateful to you. In addition, after zero o'clock, it will be tomorrow. Everyone has a guaranteed monthly pass in their hands, so give it to the fourth child. Tomorrow will be the first update, and the fourth child will be at zero