Chapter 1492 Manufacturers Association
After Lianxiang Group launched a new low-cost notebook computer, the traditional netbook market has been severely hit again. Their netbooks don't have any advantages over Lianxiang Group's ultra-thin notebooks.
At this time, they also decided to reduce the price of the product.
In fact, after mass production is formed, their costs have also dropped rapidly, and their profits have also increased. But with higher profits, who wants to lower profits?
Therefore, it seems that they have all negotiated between them, and the price of the product has hardly dropped, and they are all based on the price set by the Lianxiang Group at the beginning, with slight fluctuations.
But at this time, Lianxiang Group's new products are on the market. If they still maintain this price, they will not have any competitiveness. Even the ultra-thin notebook of the Xiang Group, they all think it is good, let alone ordinary consumers.
At this time, Lianxiang Group began to sell Fang Zheng and Tongfang's netbooks to foreign markets through their channels, and they hated it even more!
Co-authoring, you don't even want to make a netbook, and let others compete with us, right?
Okay, we will cut the price. Anyway, we are in our own territory and there is no tariff. Even if the production cost is slightly higher, we still have the advantage in price.
But defending their own territory, this is nothing, they plan to unite and give Lian Xiang a siege in the Huaxia market.
As long as they don't lose money, even if they don't make money, they have to raise the price, so that they can't even make money from the group.
If one of their companies spends one million dollars in goods, tens of millions of dollars of products will flood the Chinese market, making you even think the new products of the group are in trouble of slow sales.
Each of us loses $100,000, and you lose millions of dollars for Lenovo. If we lose a million dollars each, you're losing tens of millions of dollars even if you think about it!
Haven't you been trying to cut prices all the time? This time we also cut the price, so that the market of cheap notebooks is completely over!
After Lianxiang's ultra-thin notebook was launched, it was warmly welcomed by consumers. Those who are planning to buy a netbook have turned their heads to buy this thinner and lighter ultra-thin notebook. Or there are some people who have chosen the more prominent audio and video books, causing other netbooks to fall into the trouble of slow sales.
And at this time, those PC makers announced almost at the same time that their netbooks had dropped in price!
And the price reduction is very large, with an average of more than fifty dollars!
Originally, because of the involvement of many manufacturers, the price of the netbook has dropped. Now it has dropped by fifty dollars again, so the price has fallen below four hundred dollars!
This price once again refreshes the minimum price of the notebook.
In the Huaxia market, the price of netbooks is as low as 2499 yuan, which directly opens a thousand yuan gap with ultra-thin books, audio-visual books, etc., so the price is very competitive!
Yang Yuanqing, who got the news, was shocked and immediately notified Liu Chuanzhi, who quickly convened the board of directors of Lianxiang Group.
...
"Everyone, Mr. Yang has already said the situation, and everyone knows it, right? Then let's talk about it, what are your thoughts?"
"We still have a lot of profit margins, or should we also cut prices?" said the director of the Academy of Sciences.
Yang Yuanqing directly shook his head and refused: "We can't reduce the price! Our new product has just been launched, and the sales volume has been quite large. We will reduce the price in just a few days, so what about the consumers who bought it before, do we refund the money?"
"Even if you can refund the money, you can't do that. This will have a serious impact on the brand and reputation of our Lianxiang Group! Not only can we not reduce the price immediately, but even in the next six months to a year, I don't think our products can't be reduced in price. "
The profit margin of this product is good, in fact, the price reduction can also guarantee the profit, but in that case, why does Lianxiang Group bother to develop this product, and it would be great to continue to make netbooks.
In the netbook market, Lianxiang is the most popular brand. Many users who haven't bought Lianxiang netbooks are calling on Lianxiang's official website to make Lianxiang produce more.
"I also think that our products cannot be reduced in price. We have improved the performance of netbooks a little bit, and in terms of product design, we have also achieved an eye-catching feeling. This price is already very close to the people." Qiu Bojun He also expressed his opinion.
When the price was initially set, he also thought that the price was too low and should be higher. Their costs have also increased a lot compared to netbooks, so why can't their profits increase?
"Then how to make up for the price gap of more than 100 US dollars abroad and the price gap of thousands of RMB in China? How many people can I buy a laptop for 2,500 yuan? Before that, I'm afraid that only one can be assembled for 2,500 yuan. It's just a desktop computer with average performance!" said one director.
Lei Dajun was silent at this time. He thought again, if President Feng faced this situation, how should he choose to deal with it? Mr. Feng often said that in the face of competition, we should magnify our advantages and magnify the other party's shortcomings.
So what are our strengths and what are the other's weaknesses?
The advantage is that the product performance is better. If there is a single Huaxia market, then we also have the home field advantage. This is the site of our Lianxiang Group. We can enhance our competitiveness in many aspects, such as we have more stores, better after-sales service, we are a Huaxia brand, and so on.
There is also a great advantage, that is, Lianxiang cooperates closely with Chaowei, Yingweida, etc. Maybe they can borrow their power to influence the decisions of those manufacturers?
"Mr. Yang, they are all imported products. Do they still have profits at this price? If they sell at a discount, then we can sue them for dumping?" a director asked.
"If we do it, then the cost of this product can be controlled to less than 2,200 yuan. They build a factory in Huaxia, and some tax relief, the cost should be controlled to less than 2,400 yuan, and they still have this price. Dozens of dollars of profit." Yang Yuanqing said.
He had thought about this question for a long time, but after calculation, the other party should not have touched the wire. However, a computer with more than 2,000 yuan only has a profit of dozens of yuan. Isn't this just deliberately disrupting the order!
The most disgusting thing for them is that those manufacturers are united. They are planning to abolish this market!
Moreover, the best-selling product of this product is most seriously affected by the new products of Lianxiang Group. After other manufacturers also develop ultra-thin notebooks, the leading advantage of Lianxiang Group in this area will be wiped out!
At this time, Lei Dajun suddenly asked: "President Liu, President Yang, I have an idea. Since we can't reduce the price, why can't we let them increase the price?"
Everyone is at a loss, looking at Lei Dajun, why let the other party increase the price?
"Mr. Liu, Taihua's crystalline silicon production and sales are number one in the world, right? What if the price of crystalline silicon increases?"
...(To be continued.)
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