Chapter 678 Let's Guess the Punch and Decide (Ask for a Monthly Ticket!)
Monday, October 10.
Pei Qian was in the office thinking about the planning of the physical industry in the next cycle.
In the last cycle, what frustrated Pei Qian the most was not the 500 million shares in the company, but "Tengda Life".
Moyu Internet Café, Moyu Takeaway, Sloth Apartment, Managed Fitness, Unnamed Restaurant, Shocking Hostel and other projects have exploded. Those who lost money before made money, and those who made money before made big profits, and the Xueba Come APP has been revised into Tenda Life After the APP, all the industries have been linked together, instantly rejuvenated.
It was a good loss at first, but in the end, there was a chain reaction and everyone turned around. Isn't this uncomfortable?
Pei Qian has also struggled a few times, such as Moyu Internet Cafe, which has been opened from 1.0 mode to 3.0 mode, and it turns out that no matter how it is opened, it is profitable, which is very uncomfortable.
However, since the letter from the tenant of the sloth apartment last time, Pei Qian's attitude towards these real industries has also undergone some changes.
Pei Qian didn't really think much about the influence of Tenda Group before. After all, it is a two-year-old company, and most of its real industries are concentrated in Jingzhou.
Take Moyu Internet Cafe as an example. How much influence can a local chain Internet Cafe have?
Jingzhou has a population of more than 7 million and covers an area of 11,000 square kilometers. In such a large area, even if Tenda opens dozens of Internet cafes and hundreds of Moyu takeaway stores, how much impact can it have on the huge Jingzhou? What about the impact?
If we expand our attention to the entire Handong Province and even the whole country, then Tengda's physical industry will be even more insignificant.
Therefore, Pei Qian has never taken the influence of Tengda's real industries seriously.
But after the last cycle, Pei Qian realized a problem.
The influence of these physical industries of Tenda has actually exceeded my imagination.
Take Internet cafes as an example, Moyu Internet cafes may not be as good as the local Xingle Internet cafes in Jingzhou in terms of the number of stores, but in terms of word-of-mouth and popularity, it is crushing.
Many outsiders also know that there is a brand of Moyu Internet Cafe in Jingzhou, but they will be confused when they hear about Xingle Internet Cafe.
As for why there is such a difference, Pei Qian thought about it carefully, probably because of two reasons.
First of all, the profit models of Tenda’s physical industries are very different from those of other competing brands, and it is easier to trigger online discussions. Coupled with Tenda’s brand endorsement, it has received relatively high attention;
Secondly, just like the sloth apartment, certain industries are completely inferior. As long as you do a little more conscientiously and earn a little less, you have already defeated 90% of your peers.
After reading the letter from the tenant of the sloth apartment, Pei Qian had mixed feelings, but the main feeling was that he realized that Tengda's physical business had already had a huge impact on the lives of many people.
There is a saying that with great power comes great responsibility.
There must be many consumers in this world who are harmed by formaldehyde rooms and various garbage products like that tenant.
Before Pei Qian felt that he was incapable of solving these things, but now he suddenly realized very clearly that he can easily solve some problems that others cannot solve within his power.
It is not impossible to expand the various industries of Tengda Life to the entire Jingzhou, Handong Province and even the whole country to change the lives of more people.
As far as Pei Qian himself is concerned, these physical stores will consume a lot of money during the expansion process, which is enough to use up the money earned by these industries at present, and there is still room for posting more.
If you make a profit, you will continue to post money in it. Anyway, it is too early to open these stores nationwide.
If it can really change the lives of some people, then Pei Qian feels that it doesn't matter even if he makes money and suffers a little loss in the end.
After all, I have no worries about food and clothing now, and there are still so many people in the world who really need help.
Moreover, this also made Pei Qian realize a huge advantage brought to him by insisting on losing money: it is precisely because he doesn't care about profit that when doing these real industries, he can use all the funds to expand, and work hard Maximize the experience in all aspects.
If you really aim to make money, you have to consider how to control costs and how to maximize profits.
If that is the case, there will be no such models as Moyu Internet Cafe, Moyu Takeaway and Managed Fitness.
And if the industry's profit is directly linked to his own income, it will be difficult for Pei Qian to determine whether he can still do these things willingly according to his current mentality.
Assuming that the decoration materials of the sloth apartment can reduce the cost of each room by 1,000 yuan without affecting the health of the tenants, and the final profit can be increased by 1 million. If the goal is to make profits, how will I choose?
Pei Qian didn't know the answer to this question, and he didn't want to try it, because people often can't stand the test.
Once you put your own interests and customers on the opposite side, I am afraid that few people can refuse the temptation of money.
Pei Qian doesn't think he is a saint, and he doesn't want to go through this kind of torture, so it's better not to think about it.
The goal of losing money remains unchanged, because only in this way can you not feel bad when you spend money, and can continue to maintain your current mentality.
On this basis, the current physical industries related to Tenda’s life, including Moyu Internet Cafe, Moyu Takeaway, Sloth Apartments, Managed Fitness, etc., are completely liberalized.
Let the heads of each department make their own expansion plans, and open branches wherever they want.
There are only two requirements: first, you must stick to the current model, and you must have a conscience; second, you can ask for money, and you must never pay higher.
Pei Qian didn't bother to care about the rest, he now has to concentrate on those industries that are more likely to lose money.
In addition, for the sloth apartment model, Pei Qian is considering launching the sloth apartment 2.0 model.
This time, the initial system funds have increased by another 10 million, so Pei Qian can spend at least another 50 million to buy a house.
The sloth apartment 2.0 model changes the decoration style and provides customers with a certain amount of storage space, which can be regarded as an "economical and applicable" rental house.
In the future, the sloth apartment will be opened in a mixed mode of 1.0 and 2.0, and whichever has greater customer demand will be given priority.
Is the 2.0 model necessarily more popular than the 1.0 model? Not sure.
Let the market decide this.
Of course, the basic purpose of the sloth apartment remains the same: provide housekeepers and cleaning services to ensure the quality of life; conscientious decoration, healthy and environmentally friendly; advocate a simple, comfortable, modern lifestyle that is conducive to concentration.
After thinking it over, Pei Qian called Assistant Xin and asked her to notify the heads of various departments of Tenda Life.
After that, Pei Qian continued to consider the arrangements for Shangyang Games.
In the last cycle, all the energy of Shangyang Games was put on the promotion of ioi and GOG, and no new game development was carried out.
And this cycle, Pei Qian felt that they had to do something else.
Because the overseas version of GOG has been advancing all the way, Pei Qian felt a little uncertain.
In fact, the best situation is that GOG and ioi continue to see each other for a long time overseas, so that Pei Qian can logically continue to burn money on GOG, making the overseas version of GOG a very valuable money-burning tree.
But judging from the current situation, it seems a bit not optimistic.
The development speed of the overseas version of GOG is a bit beyond Pei Qian's expectation!
Originally, Pei Qian spent money on the overseas version of GOG in order to spend the 500 million yuan as quickly as possible, so he frantically bought advertisements, bought a street in Times Square, bought a comic company, and sponsored many old foreign clubs , held the GOG Global Invitational Tournament.
Money was indeed spent, but the effect was a little too good!
Now that GOG's overseas market share is rising steadily, Pei Qian's mood is probably the same as Dayak's, but he feels a little panicked.
Especially the mobile game version of GOG, the overseas development is simply like breaking a bamboo, because there is no competitor at all.
Pei Qian felt that he had to take his time.
Let ioi take a breather, otherwise I will kill ioi directly, then my money-burning tree is gone?
After thinking about it, Pei Qian decided to allocate half of the manpower of Shangyang Games.
Half of the staff is responsible for the GOG international server, and the other half is responsible for updating the previous Tenda games.
For the Dayak Group, let me let you handle the head office with one hand, right?
Hurry up and struggle a bit more, counterattack, and regain some market share, so that I can continue to burn money openly.
And these old games of Tenda have not been updated for a while.
Pei Qian originally wanted to change some games to free, but after looking at them, it seems that none of them meet the system requirements.
The system requirements are: stand-alone games, which have been released for more than 10 months, and the income of the previous month must have fallen to less than one-fifth of the income of the next month.
There is enough time for "Return to the Shore", but the current sales are still very strong, and Pei Qian is not very clear about who else is still buying this game and being abused.
So, let's do DLC.
The sales of many games have basically reached their peak. Even if DLC is released in the future, the popularity will have passed, and there should not be too many people buying it.
Of course, it doesn't matter if you make a small profit, the main thing is to divert the energy of Shangyang Games, so that they don't focus on the GOG international server, and beat ioi to death in one go, then it will be a loss.
Thinking of this, Pei Qian called Lin Wan.
The call was quickly connected.
Pei Qian asked casually, "What are your work arrangements for the past few months?"
Lin Wan replied truthfully: "Oh, Mr. Pei, I just wanted to report this matter to you."
"The performance of GOG's international server is very good. The previous publicity has played a very good role. We plan to continue to increase our efforts to promote GOG overseas and seize the market share of ioi..."
Pei Qian listened silently.
Sure enough, some time ago, the rapid development of GOG's international server made them all full of fighting spirit, and they had to cool down.
Otherwise, if I accidentally beat ioi to death, wouldn't the money be burnt?
It must be a steady stream!
Pei Qian thought for a while and said, "Don't hang up the phone, call Ye Zhizhou and Wang Xiaobin."
"Ah? Oh." Lin Wan was a little surprised, but still got up and called Ye Zhizhou and Wang Xiaobin who were working to his office.
Pei Qian said on the phone: "Let them guess punches, win two out of three rounds, whoever wins, give him the phone."
Lin Wan was even more at a loss, and she was stunned for two seconds before she said to the two of them, "Boss Pei asked you to guess punches, two out of three rounds..."
A question mark appeared on the heads of Ye Zhizhou and Wang Xiaobin at the same time.
?
Boss Pei called here on purpose just to make us punch?
Although it was a bit inexplicable, the two of them followed suit, and Wang Xiaobin won in the end.
Lin Wan handed the phone to Wang Xiaobin.
"Uh...President Pei, what can I do for you?" Wang Xiaobin's tone was very hesitant.
Pei Qian said: "You select half of the people from Shangyang Games to be responsible for making an update plan for Tenda's old games, and it will be completed before January 20. The budget should be as high as possible under the premise of ensuring the construction period."
Wang Xiaobin froze for a moment: "Huh?"
"Wait a minute, Mr. Pei, it seems more appropriate to hand over this job to Ye Zhizhou, right?"
"He is good at making functions, and I am good at doing numerical values, so I will be in charge of the operation of the overseas version of GOG. It seems that it would be better for him to develop a new version..."
Pei Qian: "No, it's up to you. Okay, let's get ready."
"But Mr. Pei..."
Wang Xiaobin wanted to say something more, but Mr. Pei had already hung up the phone.
He looked blankly at Ye Zhizhou, then at Lin Wan, completely confused about the current situation.