Chapter 671 President Pei's Special Business Model (Ask for a Monthly Ticket!)

Thursday night, September 29.

Li Shi returned to the sloth apartment in Shuguang City early, turned on the TV, and waited for the "Financial Watch" column of CCTV's financial channel to start broadcasting.

The program list has been announced a long time ago. This column will be an in-depth analysis of the business model of Tenda Group. The name of the program is:

"Tengda Group: Always believe that inexplicable things are about to happen".

Just looking at the name makes people aroused strong interest!

There are many people like Li Shi who are waiting for this program to start broadcasting.

Because everyone wants to know how this column will analyze the business model of Tenda Group.

"Financial Observation" is a professional financial column and a chat-style news commentary program. It often invites people from the financial media, experts, scholars, and entrepreneurs as guests to realize the "life-like" and "media-oriented" aspects of economics in the form of chat. On the premise of ensuring easy-to-understand, it is also highly professional.

Of course, there are many so-called "media economists" who often show their faces and are touted by many media, but in fact they have no real talents, and even lack the "conscience" that scholars should have.

However, because of the platform, this column of Finance and Economics Watch has not had a similar situation, so it is still very popular.

Li Shi has also watched several episodes of the program, and he has benefited a lot from the analysis of some corporate business models.

And this time, the Financial Watch column met the Tenda Group, which has expanded rapidly in two years, what kind of sparks will it create?

Thinking about it makes people look forward to it!

Soon, the program officially began.

...

"In-depth observation of the economy and serving the lives of the public, hello everyone, I am the host Wang Zheping."

"Tengda Network Technology Co., Ltd., a local company in Jingzhou, was established in 2009. In just two years, its business has covered technology, video games, Internet cafes, catering, online literature, logistics, fitness, renting houses, etc. field."

"Compared with those companies before our financial observation column, it is not so large in scale, and it has not achieved the leading position in the industry in most fields. It seems that it is a bit 'miscellaneous but not refined'."

"Many people criticize Tenda's business model as 'greedy but not chewy' and 'half-hearted'."

"On the surface, this seems to be the case. Whenever Tenda makes a breakthrough in one field, it can't wait to move on to the next field, and even often gives people a feeling of 'too impatient'."

"However, as the scale of Tenda Group continues to expand, we may wish to reflect on whether the business model of Tenda Group is really 'miscellaneous but not refined' as some people say? It is possible to build such a Mr. Pei of the business empire, did he make a low-level mistake in the development strategy, or did he think otherwise?"

"For today's Financial Watch column, we specially invited professor Bai Qimiao, an expert in economics, to give us an in-depth analysis of the deep-seated strategy behind the seemingly unreasonable 'Tengda Model'!"

Before the show officially started, a short film was broadcast, which included most of the achievements of Tenda Group so far.

Including excellent game works that have been praised many times by the official platform, Moyu takeaway that actively responds to garbage classification, the star project Jingpal Hotel renovated in the old industrial area, Tenda Life APP that brings convenience to Jingzhou, etc.

Then, the host started a dialogue with Professor Bai Qimiao and got to the point.

Professor Bai Qimiao has gray hair, wrinkled face, and speaks slowly, making people sound very comfortable.

"Tengda Group is a very interesting company, and I also conducted a simple research on it."

"A lot of people on the Internet said before that Tenda's business model is 'miscellaneous but not refined'. Why? Because if you look at the development history of Tenda Group, you will find that it first started making games, half of it, and then went to Internet. Cafes, Internet cafes have improved, and they are going to catering, fitness, renting houses, and other industries.”

"It's obviously completely against the normal business model."

"Ordinary companies are pursuing a certain field. For example, ordinary people make Internet cafes. After the Internet cafes are successful, they must open branches in other cities, and then try to find investment, burn money, expand rapidly, and strive for chain stores. The way to quickly open Internet cafes to the whole country, and quickly occupy the market."

"But Tengda is just the opposite. When it becomes an industry, it will be thrown aside and a new industry will be opened. As for the original industry, let it fend for itself, without financing, and without continuing to invest large-scale money in it, just let it Slowly develop."

"So, so far, except for its games, movies, mobile phones and other businesses, most of the other physical businesses of Tengda are mainly concentrated in Jingzhou City, and at most it has expanded to Handong Province."

"Tengda Group does not touch those super-first-tier cities that many young companies are particularly fond of."

"Many people say that Tengda's decision is too stupid. Why? Take Internet cafes as an example. If the funds are concentrated to open Internet cafes nationwide, the market share of Moyu Internet cafes may be dozens of times that of today. , when the time comes to split and go public, how fast will the money come?"

"But recently, this kind of voice has decreased significantly. Why? Because everyone has seen the advantages of the 'Tengda model'."

"Because we found that Tenda's various physical industries can support and help each other. Every time we enter a new field, it is not a decision made hastily, but obviously deliberate."

"What are the disadvantages of such a business model? The results are slow."

"Only use your own money, and only open branches and continue to expand when you have spare money. This is definitely much slower than the conventional model. Many start-up companies have raised several rounds of financing in a year or two, and their market share has reached 60-70%. Even higher, and in contrast to Tengda's physical industry, although the volume is not small, it has not completely gone out of Handong Province so far."

"The expansion speed in a certain field is obviously not at the same level."

"But what are the advantages of the Tenda model? The foundation is solid!"

"You will find that these industries are interconnected and support each other, forming an extremely stable business closed loop."

"When a new industry goes online, all customers from other industries can be diverted to it immediately, and the problem of starting up can be easily solved; and after customers get used to it, the stickiness will be particularly strong, even if it is other industries. It’s not easy for competitors to fight price wars!”

"Of course, there is no right or wrong in the two business models. They are both successful. But it is clear that Tenda's model is more stable and reliable, and once it is formed, it is almost unshakable."

"That's why I said that Tenda Group's ambition is not small."

"Many companies today are thinking about how to burn money to make data, attract more money, and then find a big company to buy them, sell the company directly, and realize personal financial freedom."

"Is this kind of behavior right? I don't comment. But this kind of behavior is obviously too short-sighted. It is impossible to create a truly giant enterprise with this kind of model."

"The Tenda model is particularly stable, one step at a time! Its ultimate goal is a super-large enterprise with strong anti-risk capabilities. Its future competitors will be Shenhua Group and foreign Pineapple Technology. Behemoth in many fields."

"The purpose of President Pei is obviously not to 'sell himself' the company to achieve personal financial freedom, but to really wrestle with these big companies."

"And this kind of long-term vision and patience are not possessed by ordinary entrepreneurs, and we should encourage and advocate it."

The host Wang Zheping nodded: "Professor Bai, do you think other companies can learn or copy Tenda's model?"

Professor Bai Qimiao shook his head: "It's hard."

"The reason why Tenda Group can adopt this model is because their founder Mr. Pei has a long-term vision and is good at layout. At the same time, the continuous financial resources provided by Tenda Games can support this wide-ranging business model."

"If ordinary companies want to adopt this model, it is very likely that the failure of any project will drag down the entire company's capital chain. The risk is too high!"

"However, this also shows the value of Tenda Group. We should cherish such private enterprises."

The host Wang Zheping nodded: "Professor Bai, what do you think of this slogan of Tenda, which is the title of our program?"

Professor Bai Qimiao smiled slightly: "This is a very interesting catchphrase, and it is quite appropriate to describe Tenda Group."

"In my opinion, there are two ways to read this sentence:"

"The first one is for all users, and it is to convince all users that Tenda is a company that can create miracles and surprises."

"Customers must always believe that Tenda will bring them surprises."

"Because Mr. Pei's layout is very complicated, many industries are not even related to each other at first glance, so it will give people a feeling of 'inexplicable'."

"But once the mystery is revealed, it will make people feel that it is unexpected and reasonable."

"The second is for all employees, and it is to cultivate their optimism and risk awareness."

"An economist abroad proposed the concept of a 'black swan event'. This concept is very complicated, so I won't expand on it."

"This sentence is obviously in line with the 'Black Swan Theory'."

"Always believe that inexplicable events are about to happen, which emphasizes the coexistence of opportunities and risks. Be ready to meet opportunities at any time, but also be ready to meet risks at any time."

"Sometimes what you don't know is more meaningful than what you know."

"I think it is this high level of risk awareness that makes Mr. Pei attach great importance to the anti-risk capabilities of the entire company, and single-handedly created the embryonic form of a special business empire like Tengda."

The host Wang Zheping nodded: "Okay, thank you, Professor Bai, for your in-depth analysis of Tenda's business model, then, Professor Bai, what kind of guidance can this financial observation column provide for other entrepreneurs? Woolen cloth?"

Professor Bai Qimiao thought for a while and said: "It is impossible to learn from Tenda's business model, but other companies can definitely cooperate with Tenda."

"I think, with Mr. Pei's risk awareness and Tenda's ability to resist risks, Tenda Group should be a good partner!"

"It is definitely better to cooperate with such entrepreneurs than to cooperate with those entrepreneurs who are only thinking about burning money and selling the company!"

...

Seeing this, the 11th and 12th floors of the Urban Shuguang Sloth Apartment fell silent at the same time.

Pei Qian's head was full of question marks, while Li Shitou's was full of exclamation points.

Li Shi realized a very serious problem.

Soon a large number of companies will come to cooperate with Tenda, and they may have to grab soup from themselves!

And Pei Qian also realized a very serious problem.

I just set up an empty pot and burned it on the fire, but Mr. Li and the others came with a portion of ingredients for no reason, and then forcibly stuffed all the ingredients into their mouths. They were willing to only drink soup.

Now, I am afraid that more diners who bring their own ingredients will come to share the soup!

Pei Qian seemed to have seen the tragic picture of himself choking to death while eating meat.

The only good news is that the settlement will be made tomorrow, and no matter how you eat meat, it will be a matter of the next cycle.

But on the night before the settlement, Pei Qian still felt inexplicably complicated.

And a little pathos.

Is it so difficult to secretly lose some money?