Chapter 617 The Propaganda Plan of "Struggle" That's True

Although everyone in the DGE club had planned to follow this script from the very beginning, they couldn't make it too obvious.

Because the opponent is not stupid, if it is found that the DGE club is deliberately not killing people, then they will come up to output without any scruples. In that case, it will be impossible for DGE to complete this whole task.

If you don't kill the other party's remaining blood, the other party will kill you; if you do, the job will be over.

Therefore, to complete this task, you must first have good acting skills, so that the opponent thinks that DGE is fighting seriously, and makes those people with residual blood think that they escaped by chance.

Because the acting skills are so good, not only did he deceive the opponent, but also the vast majority of the audience. Until the last moment when the truth was revealed, the wind direction of the barrage reversed several times. Some people used "DGE Most Vegetable Club" for a while, and some people used "DGE" for a while. DGE Reverse Invincible", at the end they were slapped in the face together, and the show was full of effects!

After the game, Huang Wang gave the players high-fives to celebrate.

Perfect! A prize of 100,000 yuan is in hand!

This quick money is really comfortable.

Zhang Yuan watched silently from the side, and felt relieved for the team members.

In fact, playing this kind of recreational game once in a while can relax your body and mind on the one hand, and adjust your mentality on the other hand.

Moreover, the popularity of Huang Wang and the DGE club is also rapidly increasing!

Jiang Huan's first team is also in hot hands, and at the same time silently chooses a plan for the whole job.

You must not lose to the second team, otherwise you will have to practice more!

...

...

Monday, August 15.

Pei Qian came to his office as usual.

For the past two days of the weekend, Pei Qian has been following ZZ's live broadcast of the Reorganization Competition and the performance of the DGE club.

The situation is not optimistic!

After watching the game, Pei Qian realized that the real strength of these two teams has reached this level? ? ?

The two teams of the DGE club went out to play before, and they were depressed after returning. Pei Qian thought it was a bad loss.

Now it seems that either I will be wrong, or the strength of these two teams has improved by leaps and bounds during this period of time.

Thinking about it carefully, it seems that the former is more likely.

It's just that Pei Qian was puzzled, why are these two teams so strong?

Didn't I arrange fitness training for you all?

Judging from the muscles on these people, their fitness training should have been completed with quality and quantity.

It stands to reason that they spent less time training in the game and their energy was scattered, so their scores should be at the bottom, right?

But the result was to beat those old clubs.

They can win the whole job, which shows how big the strength gap between the two sides is!

Therefore, Pei Qian felt more and more that something was wrong with DGE, and he had to hurry up and think about countermeasures!

If the fight continues like this, Huang Wang's enthusiasm is likely to take off, so casually line up with your team members...

Maybe it will be a piece of fire.

It doesn't matter if these people sign the live broadcast contract, but from another perspective, if the DGE club has five or six popular anchors, then DGE's reputation can't take off on the spot?

At that time, what if some particularly rich sponsors come to the door?

The more Pei Qian thought about it, the more worried he became.

While thinking about it, someone knocked on the door outside the office.

Looking up, it was Hu Xianbin.

"President Pei, the development of "Struggle" has basically come to an end, can we start to formulate a publicity plan?"

"Can you give me a general direction?"

"Or, we don't promote it and wait for the players to discover it?"

Regarding the game's publicity work, Hu Xianbin had no idea, so he had to ask Mr. Pei to confirm.

After all, Mr. Pei is promoting the game, and he is a well-deserved marketing master.

"A publicity plan..."

Pei Qian was lost in thought.

For some independent game producers, not promoting it is basically tantamount to hitting the street.

But for Pei Qian, there is no such good thing for Tenda Games.

With the development of more and more successful games, Tenda Games is well-known. As long as a new game is released, it will definitely attract the attention of players and the media.

It is already an ostrich mentality to still hope that "no one will pay attention if there is no publicity".

But if it's publicized... isn't it more popular and earns more?

That's pretty stiff.

However, the current Pei Qian is different from the past.

Because he has theoretical reserves!

Teacher He once talked about an important theory: all aspects of the game must match.

In particular, the promotional work must be in line with the characteristics of the game itself, and there must be no misalignment between the publicity and the actual product.

The reason why Pei Qian's previous game promotion was successful was mainly because of his luck, which happened to happen.

Strictly speaking, for stand-alone games that win by quality, false propaganda is an absolute minefield. If you encounter it, you will either die or be disabled!

At that time, Pei Qian was already thinking, if "Struggle" can use the knowledge I learned before, wouldn't it be possible to successfully complete the loss?

So, this time Pei Qian decided to give up his illusions and start fighting.

Don't think that no promotion is good, no promotion is not enough, you must reverse the promotion to dissuade players!

However, how to reverse publicity and cause dislocation between publicity and products is a difficult problem.

Because the system does not allow falsification.

During the promotion process, Pei Qian cannot deliberately release false news to deceive the players. This is not allowed.

However, this did not bother Pei Qian.

I really can't tell lies, but I can tell only part of the truth!

Although it is the truth, as long as part of the information is hidden, it can also cause misleading effects to the players!

Pei Qian is very clear that the reason why the "misplacement of publicity and product" has a great lethality on the product itself is, in the final analysis, because of the misalignment of the player group.

For example, your game is obviously a casual game, but after the publicity, few casual players are interested, but a group of Liver Emperor players came running over, that would be very embarrassing.

People who like this game didn't come to play, and people who didn't like this game ran away after playing the game, and even left you a bad review. Isn't this GG?

Therefore, Pei Qian felt that he should also create this kind of dislocation.

Pei Qian thought silently.

"Now start to conduct a comprehensive analysis according to Teacher He's theory."

"Which group of people should the target group of "Struggle" be?"

"Well, it should be more similar to the player group of "Game Producer". They are the kind of players who don't need too many operations, but focus on digging and analyzing the connotation of the game."

"So, when I promote it, I should do the opposite."

"Let this group of people not be interested after seeing the slogan and don't want to come to play; while another group of players who like to operate and like big scenes come in and leave cursing."

"As long as this 'displacement' is completed, then everything is easy to talk about!"

Thinking of this, Pei Qian made sense in his heart, and said to Hu Xianbin: "Remember a few key points of the propaganda."

"When promoting, we should not use the name "Struggle", but the English name of the game: "STRUGGLE."

"Reveal to the players that this game has the following characteristics:"

"Various choices and rich strategies;"

"The picture is exquisite, and all the actions are collected with real action;"

"The plot is complex and exciting;"

"Moreover, the dual protagonist model is used innovatively."

While Pei Qian said, Hu Xianbin quickly recorded.

After finishing the recording, Hu Xianbin looked up at Mr. Pei, then looked down at the notebook in his hand, his face was full of blankness.

This is our game?

After reading it carefully, every point in it seems to be correct.

But when these contents are put together, it is impossible to think of the game "Struggle"!

Hu Xianbin made up his mind. If he saw these slogans, the first thing he would think of would be a large-scale stand-alone action game with a moving plot.

Look at these features!

All actions are collected with real action, which is mostly an action game;

Various choices and rich strategies indicate that the combat system is very complex and highly replayable;

The plot is exciting, which is obviously emphasizing the plot packaging of action games;

The dual-protagonist mode is reminiscent of an action game plot where two protagonists with different fighting styles switch to each other.

Hu Xianbin hesitated: "President Pei, isn't this... statement inaccurate? Should we indicate that this is not an action game?"

Pei Qian smiled slightly: "Don't ask too much, just use this to promote it."

I didn't say a single lie!

The English name of "Struggle" is "STRUGGLE", but the word "struggle" has multiple meanings at the same time, such as "struggle, struggle, wrestle, scuffle, snatch, struggle to escape".

If you want to say "struggle", most people will think of realistic themes.

But if you want to say "struggle", combined with the introduction of the game features later, most of them will be associated with action themes!

As for the following points, I was not wrong.

"Struggle" is indeed rich in choices and strategies, but no matter how you choose, there is only one ending, and no matter how hard you try, you can't change your fate.

It's true that the pictures are exquisite and all motion capture is used, but I didn't say that the captured motions are fighting motions?

There is nothing wrong with the dual-protagonist mode, and it is still a very innovative dual-protagonist mode.

The dual protagonists of other games are based on the same plot framework. The fighting styles are different, but there will be intersections, which are mainly used to adjust the player's game emotions.

And my dual protagonists are amazing. A poor protagonist and a rich protagonist play the same way. They are not in the same plot frame at all, or even in the same game, because the poor version and the rich version are sold separately.

I don't have a single lie, no false propaganda, if you insist on understanding this game as an action game, then I can't help it!

Seeing Hu Xianbin leave with a blank face, Pei Qian felt that this time it should be done.

It's no use asking Mr. He to give a lecture!

Although Teacher He often whips me, there are still a lot of dry goods in the course. Isn't this useful?

After the publicity issue of "Struggle" was settled, Pei Qian's mood could not help but change from cloudy to sunny.