Chapter 627 The Controversy over the Sloth Apartment Model (Ask for a Monthly Pass!)

The previous multiple insurances have begun to work!

At the beginning of the project of the sloth apartment, Pei Qian racked his brains to think about how to persuade the tenants to leave, so that the house of the sloth apartment would remain vacant as much as possible.

It is obviously not safe enough to just write those unkind rules on the Tenda Life APP.

Although doing so can definitely persuade some people to leave, some people will inevitably come to the site to see the specific situation of the house with a fluke mentality, which is unavoidable.

And each house has its own housekeeper, and these housekeepers can also be regarded as sales, because they want to introduce the characteristics of this house to customers who come to see the house.

What if these housekeepers are particularly strong in sales and speech skills, and they fool the customers into making a decision to move in on the spot?

It's not impossible!

Because, including Song Kai, most of the applicants for housekeepers have worked in other rental companies, and these rental agencies are very good at turning people into marketing machines that open their eyes and talk nonsense.

Not only that, because the decoration standard of the sloth apartment is very high, and Liang Qingfan designed it himself, so the first impression it gives people is very visually impactful.

Middle-aged people who like local tyrants don't like it, but for young people, the lethality is particularly obvious.

Pei Qian was afraid. When the customer came to see the house and saw the interior of the house like the promotional film, the housekeeper flicked his head again and signed the contract on the spot.

In order to solve this problem, the training of housekeepers is obviously a very important part.

Therefore, Pei Qian told Song Kai a long time ago: If someone comes to see the house, don't use any marketing words, and don't have any subjectivity when introducing the house. It's better to brag about this house. .

When customers come, first introduce them to the rigid rules of the sloth apartment, such as no furniture in the house can be moved, no furniture can be purchased by oneself to increase storage space, and long-term rent must be rented as a whole, etc.

The housekeeper can't use any marketing tactics, so he will naturally persuade customers even more.

Moreover, Pei Qian also specially emphasized that the housekeeper must never reveal that he lives in this building, or even send out the signal that "Boss Pei also lives in the sloth apartment".

Pei Qian made the mistake of unintentionally bringing goods to Moyu's takeaway before, but he doesn't want to make it again.

Therefore, although some people followed the address on the Tenda Life APP to look at the house in the morning, no one really decided to move in.

Pei Qian was a little relieved.

Just don't know how the other three buildings are doing.

The building Pei Qian lives in is a large flat with one elevator and one household. The rent is already high, and it is normal that ordinary people cannot afford it. But for the other three buildings, because the area of ​​each house is not large, the rent is still acceptable to ordinary people.

I have to pay a little attention to the wind direction on the Internet.

The video was popular yesterday, but what netizens saw at that time were all beautiful illusions; today, when netizens see the house in person, whether they can maintain yesterday's enthusiasm will determine the fate of the sloth apartment in the future.

Pei Qian came to Moyu Internet Cafe, swiped his phone while eating, and checked everyone's evaluation of the sloth apartment.

...

In some local forums and groups in Jingzhou, many people are already discussing "sloth apartment", a brand new industry under Tenda Life.

The previous Sloth Apartment just put up a simple page on the Tenda Life APP, with only rigid regulations and no promotional videos. In addition, the Tenda Life APP has just been revised, so it didn’t attract much attention.

But after this video was updated, the attention of this project immediately increased!

Because so far, Tenda’s businesses, including Moyu Internet Cafe, Moyu Takeaway, Adverse Logistics, Managed Gym, etc., have all been well received.

Renting a house has always been a major pain point for young people.

There are small intermediaries and second landlords everywhere. If you find these people to rent a house, it is a high probability that you will be cheated. It is not normal to not be cheated;

Experienced people say that when it comes to renting a house, you need to find a big intermediary company, but the big intermediary companies are also full of routines.

The so-called big intermediaries, compared with small intermediaries and second landlords, are nothing more than fifty steps.

Young people who have just started working, if they look for a house by themselves, will probably be deceived.

Many people who have worked for two or three years have rented a satisfactory house. It is only because they have been cheated a lot. With experience, they have learned to spend a lot of time and energy to identify those scams.

Now hearing that Tengda is going to build an apartment, many local young people in Jingzhou are of course overjoyed!

Not to mention anything else, at least Tengda is absolutely trustworthy, and will certainly not be full of routines like other intermediary companies. Before signing the contract, you are the uncle, and after signing the contract, he is the uncle. Before signing the contract, you can guarantee and promise, sign You can't even remember who you are after the contract.

What's more, this promotional video was shot so well, Chen Lei sang the theme song in it, and the whole room looked warm, comfortable, and simple... It made many young people itch to watch it.

However, after viewing the house on the spot and listening to the detailed introduction of the housekeeper, many people flinched.

Public opinion on the Internet is no longer one-sided praise, but heated discussions.

"Today I went to see the house on the spot. The house is indeed the same as in the promotional video. It has not been changed at all, but the price is really scary! Compared with the hardcover house in the same location, the rent has been increased by at least 30%! This is still the Wumart Is it cheap Tenda?"

"But the house here is well decorated."

"Look clearly, I mean it's 30% higher than the hardcover house! If you compare it with the poorly decorated house, it's 50% higher!"

"To sum up, the sloth apartment currently has a total of four houses: one is a large flat on the Shuguang side of the city, not to mention this, most people can't afford it, and the apartment type is very strange; the other is a commercial and residential loft in Shundong Garden , divided into two floors, but everyone knows about commercial and residential use; there are two other sets that are the one in the promotional video, but the location is very biased, and the 180-degree view of the living room is amazing at first sight, but after you really watch it, you will worry about it. It won't be too impractical."

“All the houses were finished to a high standard and they were all on the expensive side.”

"To be fair, I went to see the house, and the decoration specifications of the sloth apartment are really too high. Many people buy a house by themselves, and they may not be willing to spend so much money on decoration! But this is not at all It is particularly obvious, such as furniture and home appliances, which seem to be more high-end than the "safety rooms" launched by the "home" agency, but I feel that the high-end is not too much."

"Yes, the overall decoration level is higher than that of the Anxin Room in 'Zhujia', but this decoration style is too simple, it is not an exaggeration to say that it is shabby, and the advantages of decoration are not obvious."

"Why don't you mention the strict regulations of the sloth apartment? You can't buy furniture, you can't change the layout inside, you have to rent it for a long time, and the price is so high, how many people are willing to rent? Even if they are willing to rent, that's all. In the storage space, things can’t fit at all, do you want me to throw away all the sundries?”

"Based on my many years of rental experience, the sloth apartment model is a complete vanity project. It's too impractical! It's expensive and inconvenient. It's only suitable for literary youths to take pictures in it."

"Indeed, at present, it seems that if it is not for the beauty, renting this room must be a crime. I would rather choose the Anxin room of Zhujia Group. Although the decoration is not so beautiful, it is also a big brand that can be trusted, and it is also well-decorated. The price It’s cheap, and you can fiddle with the furnishings in the house yourself.”

"I think since it is Tengda's industry, it must be trustworthy. Maybe there is a deep meaning behind this regulation, and you can find it after you live in it?"

"Then welcome the martyrs to be guinea pigs."

"Actually, I've wanted to complain for a long time. Aren't Tenda's other industries also focused on style and light on practicality? The food box from Moyu Takeaway is so much more expensive than the ordinary version with a broken box. It hosts a gym. It is directly bundled and sold with fitness meals, and it is billed on a per-use basis, which is twice as expensive as other gyms!"

"Upstairs +1, I don't know why many people always refer to Tenda as high-quality and cheap. Is it to spend money to buy premium products? It doesn’t matter if it’s more expensive than takeaway. Renting a house takes up one-third of most people’s salary, plus 30%, who would be willing?”

"Indeed, the primary attribute of a house is to live in, and things like this can't be eaten as food."

"I think Tenda is drifting this time. It puts too much emphasis on pretentious attributes, ignores the actual living needs, and runs counter to the market."

"So, isn't the peace of mind room where he lives? It is also well-decorated and has a butler. The price is 30% lower than that of the sloth apartment. If you think about it, if the rent is 1,500 a month, it can save you a year. For 6,000 yuan, a mobile phone came out!"

"I also think it's more cost-effective to live in the house over there. The sloth apartment... just wait, I believe Tenda will soon find out that this thing does not meet everyone's needs, and if it can't be rented out, the rent will be lowered or the regulations will be changed .”

...

After the meal, while drinking coffee, Pei Qian read everyone's comments on the sloth apartment, feeling a lot relieved.

Well, my security measures worked!

What did netizens say? Wait a minute, will the rent be lowered or the regulations will be changed if the rent cannot be rented out?

Boy, you think too much!

Boss Pei dictatorship waits for the party!

If the house can't be rented out, Mr. Pei will be happy before it's too late, so he will lower the price for you? Absolutely impossible!

Pei Qian felt a lot more at ease. This time, the script finally went according to my expectations.

Strictly speaking, the rental price of the sloth apartment is not so high that the working class cannot afford it.

But it is often not the absolute price that ultimately affects the consumer's decision, but the relative price compared with competitors.