Chapter 608 Go to Times Square to Book a Street! (A Monthly Ticket Is Requested at the Fifth Watch)

Zhang Yuan was silent for a moment, after thinking about it, he didn't seem to have any reason to refuse.

Peng Bin's offer was already full of sincerity.

Now it can be regarded as the reckless era of the live broadcast industry. All kinds of capitals have seen that the outlets have settled in one after another, and the war of burning money among the live broadcast platforms is about to break out.

As one of the earliest live broadcast platforms, Waiwai Live has relatively strong financial resources, and it is relatively generous in this regard.

From the current point of view, the price of 2 million a year is already considered very high. After all, how many executives can earn 2 million a year?

As for the astronomical figures signed by the top major anchors, on the one hand, it was because the prices were raised wildly after the major capitals settled in, and on the other hand, it was also because there was a lot of water in the figures, and there was a lot of bragging.

At least for Huang Wang personally, he certainly never thought that he, a young Internet addict who was still eating instant noodles in an Internet cafe a year ago, would be able to sign such a big contract.

Of course, for the time being, Peng Bin is only willing to offer such a price to Huang Wang alone, mainly considering three aspects: personal skills, eloquence and image (muscle).

He judged that Huang Wang is a player worth investing in, with great topics and prospects, and he is very suitable for the job of an anchor.

And the 2 million sponsorship for the DGE club naturally has very realistic interest considerations.

Peng Bin already knew some information about the DGE club from the H4 club, and there are also three points of interest to him:

DGE is currently the only club in China;

The DGE club is taking the lead in arranging the training matches between the various teams;

The DGE club is raised by Tengda, and the club manager was once Mr. Pei's confidant.

Does such a club need to worry about not being exposed?

If there is no exposure, why would Tengda spend money to support it?

After the previous GOG game time, Peng Bin felt that he had reason to suspect that Tengda arranged the DGE club in advance just to achieve a catfish effect!

The DGE club's high-intensity kick-off before the GOG game has improved the competitive level of all teams, allowing these teams to quickly move towards regularization.

If it was said that this was a surprise, Peng Bin would not believe it.

The DGE club is obviously an important layout link for Tenda to promote GOG!

In the future, maybe the DGE club will also play a role in regulating the competitive environment of major clubs and become a role model for all clubs to learn from.

The audience has the nature of worshiping the strong. As long as the strength of the DGE club can be maintained, there will always be opportunities to be exposed.

What's more, with two million yuan, you can get a good impression on Tenda's side, so why not do it?

As for Zhang Yuan, he was also happy to accept the money.

Zhang Yuan also hopes that his players can stand out, get more attention, and lead a better life, so the live broadcast platform gave Huang Wang 2 million, and the club didn't take any money.

As for the DGE club, why don't others send money to themselves?

2 million is not much, but it is definitely not too little. I don't know how greedy other clubs are for this kind of opportunity.

For a club, the income mainly comes from such limited aspects: investment and advertising sponsorship, game bonuses, live broadcast platform signing fees, team uniforms and peripherals, player transfer fees and so on.

Most clubs are not profitable, but being unprofitable just means they can't make a profit, it doesn't mean they don't want to make a profit.

DGE doesn’t expect to get prize money for the competition, and don’t expect to get the team uniforms and peripherals. If they don’t accept investment and advertisements, then they really want to become a non-profit organization that burns money? Certainly not suitable.

Earn a symbolic two million first. To Mr. Pei, this small amount of money is definitely not worth mentioning. The main purpose is to send a signal: DGE club is profitable, Mr. Pei, don't worry!

The more Zhang Yuan thought about it, the more suitable it became, and the two hit it off immediately, and immediately agreed to take time to sign the contract.

...

...

Monday, August 8.

In the morning, Pei Qian came to Shangyang Games.

He is very concerned about the GOG world server.

Of course, he doesn't care about GOG's market share in overseas markets. He mainly wants to know how the money is spent. If the 70 million dollars can't be spent in a day, President Pei can't sleep peacefully.

In the conference room, everyone arrived quickly.

Everyone can feel that Mr. Pei obviously attaches great importance to the GOG world server, and feels the heavy responsibility on his shoulders.

Ye Zhizhou began to report on the situation of the GOG world server.

"Mr. Pei, the translation of the English version of GOG has been basically completed, and it will be launched in Europe and the United States in the near future. As for the promotion strategy, there are currently three main directions: online advertising, anchor promotion, and channel promotion."

"The current strategy is mainly to test the water. After all, we don't know much about the overseas situation. We will test it a little first, and if the effect is good, we will increase investment."

"In terms of channel promotion, due to the nature of data interoperability between GOG terminal games and mobile games, we consider appropriately tilting the focus of promotion towards mobile games. After all, ioi does not have mobile games, which is the biggest advantage for us."

After Ye Zhizhou finished speaking, he silently added in his heart: We suffered a lot from this at the beginning...

After hearing this, Pei Qian said after a moment of silence: "So, what is the specific amount of funding?"

Ye Zhizhou cleared his throat, and said with some confidence: "These words... are five million dollars."

Pei Qian frowned.

Five million dollars?

And it's not likely to be spent in a week?

At your speed, if you burn 70 million knives, wouldn't it be the year of the monkey?

So can I still lose money this cycle?

Don't mess with me!

Pei Qian lightly tapped the table twice: "It's too much ink, save a little bit for the necessary operating costs, make a budget for the remaining money, and spend it all in about a month!"

Ye Zhizhou was shocked: "President Pei, isn't this very good?"

"At present, GOG does not necessarily meet the tastes of overseas players. We are not sure which promotion plan is better. I don't know where to spend so much money..."

Don't know where to spend it?

Seeing Ye Zhizhou's unseen appearance, Pei Qian knew that he had to help him.

It's no wonder that most of the subordinates dare not make a decision for the boss after receiving such a large sum of money.

You have to fight yourself.

Pei Qian thought for a while: "In this way, you can spend according to my method."

"Anyone know the quote on the big screen over in Times Square?"

Everyone looked at each other in blank dismay, and finally Lin Wan said, "Mr. Pei, Shenhua bought it there. The quotations for the screens in Times Square vary greatly. The largest one, which has 300,000 people's daily traffic, is 2.5 million a month... Soft sister currency."

Pei Qian: "?"

It's only 2.5 million, still soft girl coins?

That's a little too cheap.

Pei Qian thought for a while: "Then pack a few more yuan, can it be done for a street? Just spend it at two million knives."

"Then Times Square is covered, so do you have to buy a few symbolic squares? In this way, it will add up to 10 million knives."

"The sky has already been covered, so should the underground also be covered? There should be a lot of subways and buses in every country, and you can spend another 10 million dollars to buy some advertising space on subways, buses and station signs."

"Online advertising, let's make do with it, and another five million knives."

"How can we just find the anchor to promote? This kind of thing still depends on the club! Let's directly sponsor those old foreign clubs. Each club will sponsor one million dollars, and we will sponsor ten first!"

"At that time, I will print the GOG logo on the team uniforms of those ioi clubs. They must turn on the camera to broadcast ioi live, and advertise GOG by the way!"

"All sponsors, then let these clubs also set up GOG branches, isn't it too much?"

"Then set aside another 5 million knives, and we will re-organize a global invitational tournament. This time we will invite the world's top clubs to play together. Except for the money for organizing the event, the rest will be given out as bonuses!"

"There are still more than 20 million knives..."

I have to say that this amount of money is really large, and even Pei Qian, who has always been extravagant (system funds), couldn't think of where else to spend it.

He looked at the crowd, wanting to get a little hint from them, but everyone was obviously shocked by Mr. Pei's generosity, and everyone was embarrassed to speak.

Pei Qian thought about it, and at this time, he had to use everyone's brain supplement effect in reverse.

"The last money is left for you to do a little test."

"The current promotion plan still has one of the most important directions that has not been completed. Think carefully about what it is, and then complete this plan."

Ye Zhizhou quickly recorded and nodded quickly: "Okay President Pei, I understand!"

Although I don't know exactly what Mr. Pei's last "little test" is, but since it is a test, you can't ask too much, you have to understand it yourself.

After remembering everything, everyone was relieved.

I have to say that this amount of money is indeed too much, and everyone spends it in a bundle, and they are afraid of losing money wherever they spend it.

Mr. Pei still has courage, and the problem that everyone has been struggling with for a long time is easily solved!

Although I feel that this value is a bit sloppy, it is only a problem in the general direction, and the details can be studied slowly.

Pei Qian, who had made a spending plan, felt relaxed and asked, "Do you have anything else to say?"

Lin Wan said, "Yes, Mr. Pei."

"As far as I know, Eric's first wave of promotion strategy has basically failed."

Pei Qian looked at a loss: "Who is Eric? What strategy to promote? Why did it fail?"

Lin Wan was a little helpless, thinking that Eric really overestimated his position in Mr. Pei's heart. In fact, Mr. Pei didn't even remember his name...

"He is the person in charge of the Greater China region of the Dayak Group airborne to Zhitou, that is, the person who actually formulated the ioi national service promotion strategy and competed directly with us."

"Oh..." Pei Qian felt a little impressed, "How long has it been since they took over the ioi national server, did they fail so efficiently?"

Lin Wan couldn't help smiling: "Yes, Mr. Pei."

"The first thing Eric did after taking over the ioi national server was to find some chain Internet cafes to seek cooperation, because this trick had an immediate effect when it was promoted in South Korea, and the effect was remarkable."

"However, most Internet cafes are not interested in this, after all, this is what we have left."

"Even if some Internet cafes accept it, few players will really play ioi because of the reduced Internet fee."

There was an unkind smile on the corner of Lin Wan's mouth, because what happened to Dayak now was the same as what happened to Shangyang Games before, it was simply history repeating itself.

Pei Qian was a little disappointed: "That's it? It is recommended that he step up his efforts. It is best to fight more price wars. How can this work if you want to grab users but don't want to spend more money?"

Ye Zhizhou said: "He should have just entered the domestic market and is not familiar with the situation, so he wants to test it first. After all, there are certain similarities in the market environment of East Asian countries, so he thinks it may be useful to copy South Korea's experience."

Pei Qian chuckled.

Test and test?

Well, after you try it out, you will find that none of the roads will work, because you have already tried all kinds of tricks in Shangyang Games before...

"Okay, let's go."

Pei Qian got up to leave.

As soon as I got to the door, my phone vibrated.

I took it out and saw that it was a picture sent by Zhang Yuan. I didn't see the details clearly, only the number of 2 million was very eye-catching.

Zhang Yuan: "Boss Pei! The DGE club finally has its first income! Congratulations!"

Pei Qian was stunned, and then clicked on the picture to take a closer look. In an instant, it was like five thunderbolts, and the whole person froze, almost swearing.

"Why are the clubs that can't play games sponsored?"

"are you crazy!"