Chapter 164 Next-Generation Handheld Console Design Concept! At This Moment, the Curtain Rises!
The effect of this interview was very significant.
Only one day has passed.
The whole gaming circle exploded!
Even in major mainstream media communities in China, the content of Kejin's interviews surpassed those of celebrities.
Hot search on Weibo.
# A big earthquake in the gaming industry! The number one player shouted directly at Yinhui, claiming that he should get out of China! #
UC headlines.
"This person spoke!" Yinhui will be forcibly expelled from the Chinese market! 》
Zhihu hot search.
[How do you evaluate Ready Player One’s chief designer Ke Jin’s speech in yesterday’s interview? Is it youth and frivolity or is the winner taking all? 】
Hupu review.
Ke Jin scored 9.9 points: "If God had not given birth to me as a master, the game would be like a long night."
…
No matter how the media makes superfluous comments.
But Ke Jin's bold words this time were completely released.
It is different from the previous private fights between Tengjing and Netcom with the number one player, secretly carrying guns and sticks.
This public speech is undoubtedly a letter of challenge!
You Yinhui, along with almost all mobile game manufacturers, want to suppress my number one player?
OK, I, the number one player, will expel you from CN·SE as a well-known Huazi!
It will completely make it impossible for you to survive in the industry!
It can be said that these two major companies, Tengjing and Netcom, felt a little numb after reading these remarks.
After fighting several rounds of arena battles, these two giants know very well what Ready Player One, a game company that has been established for only three years, means to the hearts of Chinese players at this stage.
In the past three years, colleagues in the industry have seen Kejin make new types of games every time, and then sell them well again and again.
The first reaction in my mind was 'Why does he still have something? ’, ‘It’s time for him to use up his talents’, ‘How can anyone keep spending money on fun games as if they don’t cost money? ’
Three years have passed, and Kejin has proved it to its peers with one fresh game after another.
I can’t finish it, I can’t finish it!
Even Tengjing and Wangxun were almost psychologically affected by the No. 1 player.
Now every time I make a new game, I subconsciously check to see if the top player will release a game recently, and try to stay away from him as much as possible.
Because you never know what amazing game this guy Ke Jin will come up with in the next moment.
Fighting in the ring at the same time as him?
Crazy...
We still want to make more money...
But then again.
Although Tengjing and Wangxun have gradually begun to look directly at the number one player, and slowly recognize it in their hearts.
This does not mean that they will be unhappy if Ready Player One conflicts with Yinhui.
In fact, when the top executives of the two companies learned that the two sides were going to fight, they both burst into laughter and almost didn't open the champagne in the conference room.
A dead Taoist friend is not a poor Taoist.
If Yinhui loses, we won’t lose anyway.
If the number one player loses, the most we can do is cry in sorrow.
We still earn the money we should earn, but without the big Buddha of the number one player who is crazily suppressing the price of the game, we can earn even more!
Therefore, after this incident ferments, no matter how players and the media evaluate it.
Tengjing and Netcom have always maintained a silent attitude. They have neither cut off some business cooperation with Yinhui, nor have they spoken out to help one of the former three giants to win over the number one player.
It's like sitting on the mountain and eating the melons.
As for Kejin.
In fact, he doesn't have much hatred towards Yinhui or SE.
The reason for pointing the finger directly at the past this time.
At first, the other party had already begun to suppress him, although he didn't really care and was a little happy.
After all, the fewer channels, the fewer Kryptonians.
The fewer kryptonians there are, the sooner you can get your ultimate gift package.
Today, after many failed missions, Ke Jin's heart has actually stabilized and he is no longer shocked.
But the ultimate gift package is definitely the best if it can be completed.
However, it doesn't matter what you think in your heart.
The important thing is that you can’t lose your aura on the outside!
Should good guys be held at gunpoint?
The second point?
Regarding the failure of "Genting", Ke Jin was very angry.
It was almost impossible to fail this time, but in the end, I was beaten to the best of my abilities.
The key is that I still can't find the source of all evil.
I don’t know who is secretly adding fuel to the fire.
The player who made millions of krypton gold in a single time was just blocked in a fit of anger and as a child, but he still had to be unblocked in a few days when it was time to unblock him.
Moreover, blocking that account does not relieve my anger.
Turn around and take a closer look.
Okay, you're going to hit the muzzle of the gun, right? Are you ganging up on me?
And the reason why "Genting" can gain momentum in a very short period of time is obvious.
"Exciting Cuteness" really played an indelible role.
Its junky quality makes "Genting" even more dreamy, making countless players flock to it.
Adding fuel to the fire belongs to yes.
In ancient times, if my master carving became the emperor, it would be trivial to punish you, the nine Yinhui clans. Look, if I don’t give your eggs, they will turn yellow!
In addition, there is a third point.
It is also the most important point.
Ready Player One is about to take its first steps internationally.
It just so happens that SE, a large krypton gold manufacturer that is quite famous in East Asia, is the first shot to gain an international reputation!
These three points come together and are simply a natural whetstone for Ke Jin.
The so-called three flowers gather at the top, three prongs work together, and three holes open at the same time.
If you don’t go to hell, who will?
As for what game to use to defeat them.
In the past two days, Kejin also learned a lot about Yinhui's main income structure in the country.
The company excludes some revenue from cooperation/promotion/channels.
The bulk of the share is undoubtedly the mobile terminal.
It accounts for almost 90% of the entire company's revenue.
In this.
Krypton-heavy mobile games are a focus.
The larger share is handheld devices.
As SE, which started selling red and white consoles as early as the 1980s, in an era when mobile phones were not yet popular, it relied on constantly iterating handheld game consoles.
Nowadays, the mobile phone field is highly developed, but SE's attempts to enter the mobile phone industry have been repeatedly frustrated.
Because users’ needs for mobile phones are not limited to playing games.
Even playing games can only be regarded as an alternative marginal demand.
Compared with the huge mainstream user group, players account for only a minority.
Therefore, SE, who was not very skilled, gave up the idea of making mobile phone products and then specialized in handheld consoles.
And launched a series of games bound to its own handheld console.
This monopoly practice of "if you want to play a certain game, you must first buy our handheld console" has also allowed SE to make money quickly.
In addition, when promoting the handheld device, it constantly creates a noble and exclusive feeling.
The general direction of the promotion is 'You spend four to five thousand to buy a mobile phone because you need to use it, but spending two to three thousand to buy a non-essential game console is proof of your financial well-being.'
This kind of marketing is not to say that it is similar to the diamond dealer's promotion method of forcing love, but at least it has the same smell.
But don’t tell me, many people actually do this.
Many players think that owning a handheld console is a cool thing, and they even want to show it off when taking the bus or the subway.
To be honest, showing off is part of human nature, and everyone has it, and there is nothing wrong with that.
SE just accurately grasps this weakness and amplifies it infinitely. This can be regarded as a skill that makes it rich.
On the other hand, as an exclusive game console, handheld consoles can be configured according to game requirements, making them more powerful than mobile phones and more convenient than PCs. Therefore, they have maintained good sales on Blue Star.
Nowadays, Yinhui, as a Chinese company controlled by SE, has many of its mobile games with good sales volume. They will also be transplanted to their own handheld consoles and shared on both ends, allowing for higher image quality and a smoother experience.
More importantly, the SE is a toothpaste-style handheld iteration.
This will prevent the prices of previous generations of handheld consoles from rapidly depreciating.
Players can buy it for two to three thousand and sell it for about 80% of the original price without losing much.
Various reasons make many players willing to buy the handheld console launched by SE.
Whether it is to obtain a better gaming experience + a more comfortable playing environment, or to show off.
When sales increase, most of its user base will own a handheld console of recent generations.
SE started to build channels.
Transplant and introduce other people's games, directly connect your own handheld console into an exclusive handheld game platform, and reap the profits.
A standard set of punches.
This makes SE almost unmatched on the mobile side in East Asia. (PS: As mentioned earlier, the old version of this worldview was backstabbed by SE in advance. Due to the butterfly effect, Sony only made other digital devices in this life, but did not make game consoles.)
In the absence of opponents, you can squeeze out toothpaste more confidently and boldly.
Without involution, the SE handheld console, which lives in its comfort zone, has almost stagnated innovation since almost ten years ago.
Since its development, although the appearance is larger than the original red and white machine, the shape has become more gorgeous and refined.
But it is essentially a mobile phone-style vertical screen model. Players hold the direction keys and buttons at the bottom like they are holding a brick vertically.
Many players have complained that this puts a lot of pressure on the hands, and they have to stretch out two index fingers on the back of the machine as a support, which is very hard for a long time.
SE actually has a solution, and players have even suggested changing it to a ‘horizontal screen model’.
Guess what?
SE has been changed, but not much.
The main changes to their home are.
A set of finger cots specially designed to support vertical screen models has been put on the shelves.
Players only need to wear finger cots on the knuckles of their two index fingers, and the suction cups on the finger cots can serve as support points to help players relieve pressure.
For two small gadgets made of plastic, SE even dares to sell them for 168, and 168 is a blind box. It has a basic color appearance and a special skin appearance linked to its own game. What you draw is random, but the probability of getting a rare one is not high. Where to go.
It almost integrates the concept of Krypton Finance into physical objects.
Belonging to Pingguo Company, I would hug SE's shoulders and say, "Brother, you are too extreme. You really can't do that."
Of course, during this period, there were not no other small manufacturers that made handheld consoles that wanted to get involved and get a piece of the pie.
But basically they will be forced out by SE in the form of a joint boycott.
After all, not everyone is called the number one player, and not everyone is like Kejin, who holds many popular IPs and is full of confidence to challenge big capital.
What's more, manufacturers that make handheld consoles may not necessarily have matching games.
If you can’t play games, no matter how fancy your handheld console is.
SE only needs to sign an exclusive contract with other game manufacturers, and you can only watch the meat go to other people's bowls.
But for Ke Jin.
These seemingly difficult and dangerous obstacles were no problem in front of him.
Handheld?
The famous Switch can still maintain its reputation as a next-generation console even six or seven years after its release.
And a game to match a handheld console?
If you say this, I won't be sleepy anymore.
Mario series, Pokémon series, Kirby series, as well as popular classic IPs such as Animal Crossing, Ring Fit, Splatoon, etc.
There is also an open world game that is hailed as the best in the world.
"The Legend of Zelda: Breath of the Wild"
come! SE!
You look at the many handheld IPs in my arms and tell me loudly, who are you going to boycott?
"Beating him in the field he is best at is a key step to becoming famous." Ke Jin made up his mind.
The next goal is to make a Switch!
And for games, let’s make them handheld games!
If the progress is fast enough, it will be just in time for SE’s annual new phone ‘Slover13’ to be released in the midsummer season.
bring it on! Head on! Let me do the surgery on you first!
…
After sorting out his thoughts, Ke Jin began to use his own memory to summarize the core and characteristics of Switch, write and draw on paper, and make a rough draft first.
Brother Tongzi can't give much help for this kind of thing that has nothing to do with the design of the game itself.
Ke Jin could only rely on his memories, and then find a foundry to try out the model first.
As long as the appearance, performance, and functions are strictly in accordance with your own requirements, the result will not be too different from the previous Switch.
Even the problem of "next-generation handheld consoles equipped with old-era performance" that has always been criticized by players can be improved by itself.
But the most difficult part is still chip technology.
It is a topic that almost every country cannot avoid.
Its coverage is too broad, ranging from aerospace, military technology, and medical equipment.
From as small as various electronic and digital products.
Even smaller areas such as small furniture/toys can shine.
Belongs to the core pillar of the information civilization era.
If you want to create a device dedicated to gaming, whether it is a home console or a portable handheld console, you cannot do without a chip.
Chip technology is usually controlled by cutting-edge technology companies around the world, and some top technologies are even monopolized.
Game design plans can be paid out for free.
As for the chip technology...
Ready Player One really can’t do it.
Therefore, if you want to make a handheld console, you must find a foundry.
In the previous generation of Switch, the main foundries were Futukang and Poseidon.
In terms of chip technical support, we still need to find Invista to make a customized version of castrated dual U, that is, CPU and GPU.
But soon, new problems came.
With the authorization of Kejin, Qiao Yuan tried to contact the full-time personnel of Futu Kang and Baoji Microelectronics and proposed that he wanted to customize the handheld console.
The other party is not very cold.
And he made an offer that was somewhat unacceptable to Kejin.
1,500 yuan/set.
After finishing the work, you still need to contact INVISTA or ATI unilaterally, report the required configuration, and negotiate the price.
Neither of these two foundries represent the price of chip technology support, so the actual output cost of each Switch may be even more expensive.
What's more, this is just the first wave of tentative communication with the foundry.
The base’s direct connection and fast charging technology, and Joy-Con’s remote sensing technology.
These two brand-new concepts have not even been proposed by Kejin.
If you include these two together.
Kejin estimates that the production cost will soar to 3,000 yuan per unit.
You know, this is still the production cost...
Making your own handheld console will definitely make a certain amount of profit.
Even if a machine only makes a small profit of three to five hundred yuan.
The overall selling price will be raised to the watershed of 3,500.
The price of 3,500...is nothing to a Krypton guy.
But for many civilian players, it is life-threatening.
What's more, there are a bunch of game cartridges waiting behind.
Don't talk about making it and killing SE by then.
I will be disappointed because the price is too expensive.
"Mr. Ke, do you think there is a possibility that SE has negotiated with two large foundries and is deliberately blocking our necks?" After contacting the foundries intermittently for a week and talking sincerely many times, nothing came of it. After the result, Qiao Yuan finally couldn't bear it anymore.
It has been more than half a month since she joined the company. Due to the good atmosphere within the company, she quickly adapted to the new environment.
In addition, her boss is relatively easy-going, which makes her feel more relaxed and at ease.
Hui Hui folded his arms angrily and leaned on the desk of the general manager's office, sharing the same hatred with Ke Jin.
"This possibility cannot be ruled out." Ke Jin looked out the window and thought.
SE's handheld consoles have been famous for a long time. They have online and offline stores around the world and have a wide range of connections.
And in this life, there are no obstacles like Nintendo and Sony.
Even in Europe and the United States, the popular XBOX and SE are in different fields.
XBOX is mainly a large console connected to a TV port, and the main way to play is digital version + optical disc.
SE specializes in card-based portable handheld computers.
User needs are different, and the two are in conflict with each other.
Therefore, SE handheld consoles are almost the only one with annual sales in the millions or even tens of millions.
It is more advantageous to negotiate with the foundry.
As for our small company, let alone looking at the world, even in China, once it leaves the game industry, its influence will decline.
Moreover, I know that as long as the Switch is born, it will lead a dramatic change in the handheld console industry.
But other foundries don’t know.
In the eyes of others, you may be just a whim.
If long-term cooperation cannot be negotiated, the price will definitely not be lowered.
It's better to go along with the flow and buy SE a favor, and it will stick to your neck and make you feel sick.
"If that doesn't work, let's try talking to Hua Zi again." Ke Jin said after thinking about it in his heart.
In addition to developing chip technology, Warwick itself is also a large-scale foundry.
Not only can we make brands for mobile phones, cameras and computers, but we can also take on other cooperative business orders.
But...
Due to its far-leading development concept, Kejin estimates that the price negotiated with Huazi will not be much better.
In addition, Huazi himself has no experience in designing handheld game consoles.
Looking for them means that both parties are starting from scratch, and it may take a while.
But right now there seems to be no better option.
There are only a few major foundries in China that you can choose from.
However, the hardware requirements of small factories are not up to standard, and quality control problems can easily occur.
Or you can go to South Korea and look for Samsung, LG and the like.
But if you go abroad, you will also have to deal with international tax issues.
Ke Jin still has the attitude of not having trouble if he can.
Let’s talk to Hua Zi first.
If it doesn't work, think of other ways.
"I used to always wonder, if I can manage a company well, then I can run my own company in an orderly manner. But now it seems... I'm still far away." Qiao Yuan sighed slightly. One breath.
"Because I ignored a key issue, the final decision. Although I can provide a lot of opinions, you still have to check me, so I feel that management is easy... But in fact, I am not responsible for these decisions. Need to be responsible.”
"The word "responsibility" looks easy, but in fact it is heavier than the pressure of the sky."
"This is just the beginning, and I'm already feeling resistance. If it were me, I might already be a little confused."
"Mr. Ke, you sit in this position and the pressure you bear every day is not intuitive even if I am in such close contact with you, but I can feel the pressure...Mr. Ke, you must be very tired, ugh. "
"The road is dead but the people are alive. There is always a solution. You go ahead and contact Warwick." Ke Jin smiled and comforted Qiao Yuan who felt helpless for the number one player.
Watching Qiao Yuan leave the office on high heels.
Ke Jin's eyes flickered slightly.
As early as he took this step, Kejin had already anticipated the bumpy road ahead.
There is no such thing as smooth sailing. If you want to gain a firm foothold on the world stage, you must basically be mentally prepared to overcome five obstacles and defeat six generals.
This is just the first hurdle to break out of the country.
There is no way to overcome this, so it will only be able to get involved crazily with several other domestic manufacturers.
"By the way, the account needs to be unblocked." As if he thought of something.
Kejin called up his company's system backend again.
The super player who was banned half a month ago was a "big goose stewed in an iron pot". I thought that a refund and ban would solve the problem.
For a player like you who can make money, our number one player will not welcome you!
You should just stop playing our games!
As a result, I didn’t expect that little bastard to be quite capable of making trouble.
Complaints came to the company again and again, but I suppressed them temporarily on the grounds that they were being processed.
Just a procrastination trick.
Otherwise, after being released, he would start causing trouble again, and spend tens of millions of krypton to vent his anger on his next game.
If he fucked up his new mission by himself, Jin would really have no place to cry at that moment.
When the other party saw that the appeal was not going to work, they started to act like a conspicuous person in the live broadcast room again.
During the last interview, Ke Jin had already seen this jumping barrage.
I thought it would be solved by keeping silent and cold treatment.
Not only was the result not solved, it actually got worse!
This little brat immediately started buying gifts from major game anchors.
And the ID is called "The number one player blocked my million account and pretended to be dead"
It makes a group of game anchors feel embarrassed every time.
Don't read the ID.
They gave gifts in a down-to-earth manner.
Read the ID...
This ID is a bit dangerous.
Maybe the rhythm will have to be adjusted.
Recently, this kid has begun to pay attention to major game community forums.
Ke Jin learned that she seemed to have a certain status in the gaming circle.
So when she wrote a short essay, she tearfully denounced Number One Player, saying that she had obviously played well that day and wanted to support Number One Player, but in the end, she charged 1 million and was blocked by Number One Player. , now all games are unavailable'
There was grievance between the lines, and for the first time, a group of poor friends felt sorry for her.
Because players found out.
She also posted a lot of screenshots of playing Ready Player One under her essay.
There is joy, there is touching, there is happiness, there is refreshment.
Every game screenshot is a moving testimony.
This little rich lady really loves the game Ready Player One.
But this is how the number one player treats a player who can be called a die-hard fan.
The reason behind it is chilling!
Even after the situation fermented for another week.
A group of players have already begun to fight for the injustice of ‘Big Goose Sauce’.
During this period, you only need to click on any game-related community.
The top topics will definitely be—— # Top Player, you deserve to die! #
Ready Player One, who has almost never had any black spots, has also been caught up in the "abuse of die-hard fans" controversy.
The call for unblocking is getting louder among the player community.
Ke Jin also knows.
I can no longer pretend to be dead.
What the hell!
I just want to block a krypton guy quietly!
Why would an ordinary kryptonian guy make such a big fuss!
I just don’t want to be stabbed in the back, oh oh oh...
Cried!
However, due to the pace, Kejin still had to bite the bullet and fully unblock the account.
And personally apologized on his personal Weibo account.
To put it bluntly, it was blocked by mistake.
The reason is that because the amount of krypton was detected to be too large, it was considered to be an operation by a minor. In order to protect the interests of players, the account was temporarily banned.
The reason has been found out and the player ‘Stewing a Goose in an Iron Pot’ has been officially banned as the number one player due to improper operation.
He also issued a set of "Goose Duck Kill" exclusive limited skin - Big Goose Sauce as compensation, and expressed his deep apology.
As soon as the results came out, the gaming circle immediately went into a frenzy.
They were all happy that 'Goose Sauce' could be resurrected with full health.
Do you think this is the end?
Innocent!
Ke Jin still had some back-ups.
Since account ban cannot solve the problem of malicious krypton money, then directly deal with the person who caused this problem!
I have unblocked the account for you, and I have also made you the exclusive limited skin of Goosejiang, and it is exclusive to you, Goosejiang. No other players have it, and it is the only one in the world!
Is this apology sincere enough and enough to save face?
but?
but!
your account! From now on, all games played by Top Player will be discounted by 20% if you recharge!
If you top up another 100,000 yuan, you will receive a 40% discount.
Recharge another 100,000 and get 50% off!
If you dare to charge, I dare to give you a discount!
And the discount continues to take effect and radiates to all games owned by Top Player.
At worst, I’ll order this one, but where’s your next game? Where's the next payment?
When the time comes when you can only get a 0.1% discount no matter how much you charge, how should you respond?
However, transactions cannot be conducted on this account. Once it is discovered that the account has changed hands, it will be banned immediately.
Moreover, Ke Jin did not mention this directly in the announcement.
It is an exclusive secret modification to the account ‘Big Goose Stew’.
Whether the other party discovers it or not is not a big problem.
If you find out, you can treat it as a private gift from the number one player, and I will apologize to you severely.
Just be grateful!
The more grateful you are, the more you will recharge, and the more you recharge, the more discounts you will get.
The less money you can actually deposit.
Therefore, the more you charge, the less you charge.
Huh, want to top up money?
Stop disgusting me!