Chapter 874 19% and 61%!

In the time and space that Li Qian once experienced, there were the so-called "three major illusions in life", the first of which was: My book (or movie) is going to be popular!

The correct rate is 99.99%! It's so damn right!

In other words, 99.99% of those who think they are going to be popular will jump!

In the film market, before the box office comes out, no one knows whether they will hit the street!

Before the film project is approved, more than 90% of the film projects in the world have passed various complicated calculations and investigations, and the results are obtained. My film and this project will definitely make money in the future!

Otherwise, it won't be able to stand up at all!

The screenwriter will think that this book I wrote is super awesome, how can everyone not understand the awesomeness of it? It must be very beautiful, and everyone is willing to buy tickets to see it!

The director will think that my handling of this story is so awesome...

Well, the production of the film is completed, and before the final cut is released, the film company will first find a group of absolutely reliable experts to help take a look and give advice, and then, according to the requirements of the producer and the film company, the final final The cut version, that is, the released version, even if it is completely finalized.

But this is not the end. Before the movie is officially released, the vast majority of film companies will also invite the film reviewers from major theaters to watch and give their opinions.

Because these film reviewers watch hundreds of movies every year, their eyes and judgments are logically the closest to the eyes of the general public in the market, and their evaluations after watching the movies will also directly Determine the release level of the movie by the theater side-that is, the number of films given.

Well, after watching the movie, some give good reviews, some give bad reviews, and some movies may even get unanimously positive reviews or unanimous negative reviews. Then, they put forward individual revision opinions. Leave it to the producer to decide whether or not to revise it. As a result, if it is not a general opinion, or a major problem, the producer will generally fine-tune it.

Then, OK...a movie, finally going to market.

Whether it's the director or the actor, all kinds of news, all kinds of publicity, and even many movies are not hesitating to create fake news for the sake of publicity-the most cost-effective and eye-catching thing is of course the sex scandal.

At this time, the outside world is already full of optimism and expectations.

What investment is huge, what special effects are top-notch, what is super brain-burning, what lens is particularly beautiful, of course, who is the director, what famous works have been made before, who are the leading actors and actresses, and how amazing , just to go to see so-and-so is worth a movie ticket, what other big names like so-and-so don’t hesitate to lower their pay to play supporting roles, what kind of big names like so-and-so join with zero pay, and so-and-so, so-and-so and so-and-so make cameo appearances in friendship...

In short, all kinds of temptations, all kinds of beauty.

The theaters were optimistic and gave a high rating, and even when the film was first released, film critics either received red envelopes, gifts, or simply liked it, applauding it and calling everyone to go to the cinema to watch it.

However, it is such a huge investment, systematically, every step is checked by the most professional people, and the film is shot and produced. When I went to the film reviewers and film critics, they all thought it was a good film... hit the street!

Yes, it's a flutter, there is no warning!

At the same time, there will also be those who were not favored at all in advance, who were disdainful and underestimated. Sometimes you drank heavily, drank with the theater manager until you vomited blood, and even knelt down and begged. When it came to the movie that was scheduled to be filmed, it suddenly became popular for no reason—also without warning!

Who will fire? Who will pounce?

Even a professional person can only dare to say that he can estimate 70% to 80% accurately, and if you want to make a shot, you must hit it—unless you are a time traveler!

In the final analysis, although a movie has a commercial label, in the final analysis, it is definitely not something you can do well if you follow the prescribed process, because it has another attribute that cannot be ignored-movie, or a movie. pieces of art.

The general choices of millions, tens of millions, or even hundreds of millions of viewers are actually full of rationality and laws, and are very objective, but the creation of artworks has always been subjective.

There has never been a 100% accuracy rate when comparing the subjective with the objective!

…………

March 13, 2003, morning.

Because it had premiered at the Berlin Film Festival before, and recently, the popularity of the movie "Red Sorghum" has been high enough, so Minghu Culture finally chose not to hold it. Premiere, direct release.

By the end of 2002, the number of domestic screens had exceeded 10,000. According to the official data of the National Film Industry Association and the State Administration of Radio, Film and Television, it was 10,126.

Of course, even the official data has to admit that among the more than 10,000 screens, there are still about 4,000 screens, which are low-end and urgently need renovation, that is, old movies with a very poor viewing experience. Many of the old-style single-screen movie theaters are even converted from old-fashioned theaters.

The vast majority of such movie theaters do not follow the market trend at all. It's often what the movie theaters outside are showing. They wait for the hottest few days to pass, then secretly rent a copy and take it back. They dare not show it during the day, fearing that the relevant law enforcement agencies will find out, so they secretly show it at night. Then, after the movie-watching frenzy in major first-tier cities has passed, they will go to formally get copies and start screenings—it is conceivable that the ticket sales situation of these theaters is impossible to be completely open and transparent!

Therefore, many film companies and distribution companies regard this market with 4,000 screens, which accounts for 40% of the national screens, as a chicken rib—the market is huge, but you just can’t make money!

Because of this, the number of screens that are truly recognized by the major film companies is a part of the entire market. In fact, the number of screens nationwide is only about 6,000. , It has grown a lot, mainly because many old movie theaters did not survive the near collapse of the market at that time, and were either acquired or actively remodeled.

Of course, this number is not comparable to that of the United States and the entire North American region including Canada. At the end of 2002, the number of screens in the entire North American region was as high as more than 30,000! Moreover, most of the screens on the other side are standardized and have unified data.

Then, among the 6,000 screens, "Red Sorghum" got 1,358 screens as soon as it started painting. If calculated according to the latest concept and film schedule ratio, it accounts for about 19% of the film schedule ratio.

It is still no problem to spread all the medium and large cities across the country, but it is very difficult for small places.

Moreover, as a literary film, "Red Sorghum" is already a special case!

Looking at the entire Chinese film circle, if a literary film is made, those who can get this special case, to put it bluntly, are just three or five people——Li Qian starred in the big screen debut, and it is said that the role is still very interesting , Coupled with the terrifying four trophies at the Berlin Film Festival, this made "Red Sorghum" receive the highest level of treatment for literary and artistic films.

Throughout March 13th, there were 1358 canvases and a film schedule ratio of about 19%. The final actual screening data was a total of 6569 screenings.

The investigators of the Minghu Cultural Propaganda Department and the investigators of the specially hired investigation company were all scattered on the same day. Large-scale movie centers in large cities, ordinary movie theaters in small and medium-sized cities, and even single-screen theaters in small places For cinemas, as long as they sell tickets for the screening of "Red Sorghum" on the same day, Minghu Culture will try to take samples as much as possible to investigate the audience's reaction and actual attendance - this is a must to respect the market! It is also the next step to do the necessary investigation work for publicity.

In the Internet age, everything is fast and convenient.

Not more than half an hour after the last screening of the day, all kinds of news had been collected and quickly spread to the publisher Fang Minghu Culture.

There were 6,569 screenings, with a total audience of 611,054, an average of 93 people per game, and an average attendance rate of 74.3%. The national box office on the first day was 12.95 million!

It accounted for 61% of the total box office available nationwide that day!

When the news came, it was late at night and still on duty inside Minghu Culture, and there was joy!

Not to mention that today is only Tuesday, the single-day box office data of 12.95 million, combined with the average number of people per game and attendance rate, even if it is put on Saturday and Sunday, it can definitely be regarded as a good result!

And now, the result is that with a 19% film placement ratio, it won 61% of the box office!

The next day, because of the super popularity of "Red Sorghum" itself, coupled with various factors such as Li Qian and the Berlin Film Festival's awards, the major media not only released their own film reviews for the first time, but also Reported the official box office figures obtained from the Film Association!

So, the whole country was amazed!

As far as film reviews are concerned, there may be discrepancies in the print media, but the overall praise, some even all kinds of extreme praise, while on the Internet, there are obvious mixed reviews!

The main complaint of many fans who went to see the movie on the first day is that this movie is not exciting enough! I think it is not as good as "My Sassy Girlfriend" and "Once Upon a Time"!

Of course, even so, even if they feel that they are not as good-looking as those commercial productions, most people still admit that-"The leader is still very powerful! Generally speaking, it would be a pity to miss it, at least you should go to see the literature and art made by the leader. What does the film look like! Let’s also feel how good the four awards at the Berlin Film Festival are!”

However, even in such a situation where it is generally recommended to watch movies, even on the first day of screening, "Red Sorghum" won 61% of the box office of the day with a 19% screening rate, but the major signings The theaters only made internal fine-tuning, moderately increasing the number of screenings for "Red Sorghum", but did not make major adjustments based on market feedback in order to try their best to capture more box office.

After hearing the news, Lu Ping smiled easily, and said to Gao Lanlan, "It's less than 13 million? Hahahaha, Li Qian really disappointed me! I thought it was so popular beforehand, what happened to his film three days ago?" It should be so fierce that no one can beat it! Not to mention 100% attendance rate, at least it should not be lower than 90%! He is the leader, and that is the blessing of the four awards at the Berlin Film Festival!"

While going out to record the program, when he returned to the hotel, he heard that the major theaters were not planning to adjust the film schedule for "Red Sorghum" on a large scale today. Lu Ping laughed again, "How is it? I guessed right, right? Who are theater distributors? They are all pure businessmen. Once they get a piece of goods in their hands, they will know how much it is worth and how to sell it! Art movies, if you want to get a higher ranking... just dream !"

Gao Lanlan also laughed.

Theater operators are like this. For literary and artistic films, and they must be famous, nationally famous and have a certain brand appeal. They will choose to give a certain ratio of films, and then maintain a stable screening, but even if you No matter how good the time is at the box office, they won't be in a hurry to add more movies for you!

First of all, because art films are bound to be niche, and even looking at China, the audience for art films is fixed to just a few people. Unless your word-of-mouth is so strong that it is "absolutely not to be missed", and everyone who has watched it will recommend it to friends and relatives around him, otherwise, it will be difficult to increase the number of moviegoers! It's not an explosive blockbuster like a commercial film!

Secondly, audiences of art films are generally older, and have a calmer and calmer personality, so they seldom consume impulsively!

This leads to a result, adding a schedule to you, the people you should watch every day are still those, and in the end it will only cause a fixed amount of viewers to be allocated to more theaters, reducing the attendance rate!

Therefore, whether it is in Europe or North America, the major cinema operators have already figured out the rules - when dealing with art films, they must simmer slowly, block the gap, maintain attendance, and build a good reputation, bit by bit Keep going, and strive to get all the box office that you should get!

This point is exactly the opposite of the rules of arranging films for popular commercial blockbusters!

As soon as a popular blockbuster is released, the canvases are as large as possible, and the film schedule is as high as possible. Everyone comes here to take advantage of the heat, and everyone enters the stage to have a good time. Then, before the negative word of mouth can completely spread, theater operators Already within a week to two weeks, more than 60% of the expected box office of the entire movie has been obtained!

After that, although word of mouth will go from bad to worse in most cases, but if you play other cards and promote the box office, you can always continue to fool people to see it-of course, the lineup will be quickly reduced. !

And now, there is no doubt that "Red Sorghum" has received the standard treatment of such a literary film belonging to a big star in the domestic film market!

Even if it won the box office that can be called a miracle on the first day of its release, this treatment will not change!

***

Your monthly pass is too much for my passion for coding! More than 8,000 words yesterday, although it is an excessive chapter, but the hard work does not compromise, the ranking is actually dropping...

Brothers, let's vote and push the ranking to the top fifteen, and there will be two updates tomorrow! Let you have a good time!

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