Chapter 891 Explosion!
When he walked out of the screening hall, Link's face was flushed, as if he was excited until a few hours later.
Similar to him, at least more than half of the audience who came out of the screening hall of "The Biggest Watch" were all smiling, discussing something with their friends with relish, and imitating two lines from time to time , I laughed out loud—basically, I dare not say 100%, at least the vast majority of people, after watching this movie, are much more excited than their usual state!
In fact, this is just a microcosm of the first day of the release of "Big Watch".
This movie is produced by Minghu Culture. Li Qian is the screenwriter and one of the producers. In addition, the heroine Bai Yujing is also very popular in the domestic entertainment industry. Therefore, although the director and the actor are not famous big names, But at the beginning of the release, the domestic theaters still gave a pretty good schedule.
On Friday, April 20th, the film had a nationwide screening rate of 22.6%. The attendance rate during the day was average, but the attendance rate at night was quite good. After all 9,719 screenings, the average attendance rate also reached 51%, such a pretty good figure, the box office also successfully broke through the 10 million mark, reaching 11.36 million!
On the same day, "Red Sorghum", which came to the sixth week of release, even though it still maintained a good attendance rate, the film schedule was inevitably gradually reduced. By this day, only 14.3% were left, but the average attendance The rate can still reach about 43%, and the box office closed at 5.38 million that day.
And "A Fate", which was screened nine days later than "Red Sorghum", although its reputation has never been too bad, and it has nothing to do with the so-called bad movies, but at this time, it has been released for nearly a month, and it is still The pace is getting more and more faltering-today, this movie only got 8.4% of the nationwide screening rate, and the attendance rate has dropped to only 17.5%, and finally the box office closed at 1.33 million that day.
In addition to these three films, although there are two new films released not long ago that have achieved a screening rate of more than 10% in the country, the single-day box office is only between two and three million. As for the others, they are self-produced films by theaters, or some small-budget, small-scale productions, some of which are partially released, some are released on a single theater, etc., basically not a big deal, although these are released at the same time. The nineteen films together accounted for nearly 30% of the attendance rate, and they may really bring some good profits to individual theaters, but they have a great impact on the entire movie market. micro.
So there is no doubt that "Big Whisper" won the box office of 11.36 million on the first day of its release, and won the box office champion of the day!
At present, its only competitor in this week's box office list is probably Li Qian's "Red Sorghum". Powerful, in the first five days of this week, the cumulative weekly box office has reached 19.44 million!
However, on Saturday, all major theaters across the country simultaneously increased the screening rate for "Big Whistleblower" in unison, causing the film's screening rate to skyrocket - from 22.6% to 22.6%. 42.4%!
Maybe next week, when "Lonely Smoke in the Desert" is released, everyone's enthusiasm will immediately transfer, but for the theaters at the moment, "The Biggest Star", the first-released movie, has a good attendance rate, good laughs, and box office. It's not bad, and Li Qian personally came out to promote it hard, so before the release of "Lonely Smoke in the Desert", for the sake of operating income, no one needs to toast to find favors. Of course, everyone is very happy to arrange additional films for it!
Therefore, on Saturday, except for "Red Sorghum", which has an extremely stable box office trend, the screening rate rose instead of falling, from 14.3% to 16.5%. Opened the way, freed up the canvas.
In fact, the reason why "Red Sorghum" can enjoy this exceptional treatment, and it has risen instead of falling at this stall is mainly because in the past few weekends, its box office performance has been too impressive-every weekend , its box office will always explode! Although the power will definitely decrease the further you go, but for the theaters, it is definitely right to arrange a few more games for it!
Of course, no matter how fierce "Red Sorghum" is, after all, it has already come to the sixth week of its release. In this weekend, the most watched and anticipated by the theaters must be "Big Whistleblower", which seems to have explosive potential. A movie with great box office dark horse potential.
Moreover, while the theaters have made adjustments to the new day's film schedule, after the first day of screenings, there are a lot of impressions and film reviews of "The Biggest" on the Internet!
Almost all praise!
You know, no matter which film market you are in, whether it is in China, Southeast Asia, or North America, Europe, Japan, South Korea, etc., the general box office rule for any market is: good, localized comedy Movies have always been the easiest to sell, and also the easiest to be a big hit, until they become a dark horse at the box office!
Of course, the premise is very clear. First, to be funny, the quality of the movie itself must be good. Second, the jokes and storylines of the movie must be sufficiently localized!
In fact, this will of course lead to the fact that once many comedy movies leave their cultural home country and go to overseas markets, they will easily become unacceptable.
At present, the most typical one is "My Sassy Girlfriend" - such a love-oriented urban light comedy. In fact, there are very few local memes, but the most essential cultural root of this movie is that men are superior to women Without this, many of the jokes in this movie will immediately fail.
So in the end, it became very popular in China for a while, and made He Yingyu's status as a popular actress. It is also very popular in countries and regions deeply influenced by Chinese culture such as Japan, South Korea, and Southeast Asia, so that "My Sassy Girlfriend" "After it went offline, many Japanese record companies actually invited her to Japan to release albums and records, and the Japanese brands that invited her to be the spokesperson-note, it's not just Japanese brands that sell to China and ask her to speak for them, but Japanese local brands Selling in the local area, and also looking for her endorsement - the prices offered are quite scary!
However, leaving the pan-Chinese cultural circle, even in places like West Asia and South Asia where women's status is not high, the box office of this movie is very poor. In North America and Europe, it was released in many countries, and even only three Day Tour——It was released for three days, but no one watched it, so it was offline.
This is the limitation that comedy movies basically cannot avoid.
But for "Big Wrist", he never expected this movie to be a big hit all over the world, even Li Qian tacitly didn't expect this movie to sell well in the South!
The reason is very simple. The male protagonists in the story all use the local dialect of Shuntian Prefecture. Many of the jokes in the movie are also inseparable from the context of the northern dialect.
Of course, the movie "Big Wrist" is already one of the comedy movies of Feng Xiaogang, another time-space comedy master, with relatively few dialect stalks and local culture stalks.
Moreover, the auction advertisements in the movie, people all over the country take calcium supplements, etc. These brain holes and jokes must be understood by people all over the country at once.
Therefore, it can be considered as a localized comedy movie with a national perspective and good adaptability.
It's been a long time since you've seen a movie like this.
Zhao Meicheng has focused on shooting small town comedies for ten years. In recent years, one Lunar New Year comedy blockbuster a year has been quite enjoyable. Dabo directors have devoted themselves to blockbuster movies and big productions like going to the market, and they have reaped a lot in the film market. It feels a bit prosperous, so his mind began to drift.
In January of this year, that is, the Lunar New Year file before the Lunar New Year, the word-of-mouth of his new movie was not very good-although it barely exceeded 100 million in the first week of its release, it began to drop in a straight line in the second week. A year ago, His "My Name Is Lucky" was still able to exceed 100 million in the first week when the movie ticket price did not rise, and the price did not increase, but it broke 100 million, and the price increased. However, the attendance rate dropped, and in the end, 260 million box office was collected, which made Yuan Ke's Jinghua Film earn a lot of money.
But this time, his heart has obviously started to run away, and the movie seems to be a bit slippery, the plot is not coherent, and the jokes are fragmented. Although it barely exceeded 250 million in the end, it is said that the box office and return on investment are still scary high, but at this moment, "Life and Death Gate" exceeded 700 million domestically half a year ago, and "Huang Feihong" 470 million , His box office is obviously not in line with his status.
However, he was not prepared to calm down and polish a high-quality comedy. Maybe he thought that the market for comedy movies was inherently small, or maybe he was a little tired after playing for so many years. In short, his new movie called The slogan that came out was to invest 120 million yuan to create a blockbuster movie!
Jinghua Films first approached Fu Hongxue, but there was a conflict in the schedule, Fu Hongxue declined, and then contacted He Yingyu, because He Yingyu had Li Qian's "The Matrix" waiting for him this year, and she was not interested in any of the films, so when she was exhausted, she decided to For this one, secondly, I was also annoyed that the other party went to Fu Hongxue first, so he also refused. But as soon as the news that "Red Sorghum" swept the Berlin Film Festival came back, they immediately took aim at Qin Jingjing again!
Even, after learning that Qin Jingjing's agent was Liao Min, and that Qin Jingjing was also rumored to be Li Qian's secret concubine, Yuan Ke personally called to find Li Qian, and immediately called for an offer of five million! And looking at his posture, after being rejected by Fu Hongxue and He Yingyu one after another, they are absolutely certain to win the new Berlin actress Qin Jingjing, so the price can still be negotiated!
Li Qian didn't agree at the time, but said that he needed to ask Qin Jingjing what he meant. As a result, as the box office of "Red Sorghum" exploded again and again, Yuan Ke couldn't hold back. He called Li Qian for the second time and directly told the price Increased to eight million! ——And, it still means that, if you are not satisfied with the price, you can talk again!
This is really fierce!
For "Red Sorghum", Qin Jingjing's salary was 600,000 yuan. A queen actress at the Berlin Film Festival must be valuable, but before she can prove her box office appeal, she had Ming Xiaojing as a reference for this queen actress. Two million yuan is more suitable for a play, and three million yuan can hit your heart!
Moreover, there is a basic pricing standard for actors' remuneration in the big domestic market!
For example, Guo Yulong is a top-notch actor. After the hit of "The Gate of Life and Death", her remuneration has already reached more than 10 million pieces, but in the end it fell, unless it is a top-level director and big producer like Qin Wei. , He often chooses to bring capital into the group and become one of the producers himself, so the landing price is about eight or nine million.
Zheng Zhongyuan was second, and the asking price was also 10 million, but he landed 7 or 8 million, which was not as tough as Guo Yulong's asking price. Further on, Zhou Baoshan, who has become popular recently, as a newly promoted Kung Fu superstar in China, has an asking price of 6 million yuan, but in fact, he is basically a drama of Minghu Culture every year. They are constantly taking various courses to make up for themselves, and he basically does not accept foreign plays.
As for the actresses, even the top Fu Hongxue and He Yingyu, the current price is only five or six million.
After Fu Hongxue became an actress, she has a unique position. From time to time, she likes to pick up literary movies, and she took one not long ago. For this reason, she not only rejected Yuan Ke and Zhao Meicheng's invitation to blockbuster movies, but even lowered her own value, signing for 3 million yuan. Yes, He Yingyu asks for 8 million, and if it is negotiated, 5 or 6 million will be settled. If the company's own film is filmed, the film salary will definitely be reduced. If it is Li Qian's film, it will be even more reduced——she participated in the film For a "Matrix", it will take several months just for various action training and other preparations before filming, which is a lot of time delay, but Li Qian only paid her three million for the film.
But this is obviously different. For her, accepting Li Qian's play is to open up the play, even if all other factors are put aside, it belongs to the category of doing nothing for money!
But now, it seems that Qin Jingjing's salary can reach 10 million yuan!
Once signed, this will definitely break the inherent framework of the remuneration of domestic film and television actors! Qin Jingjing, on the other hand, will become the first actress in China to earn more than 10 million yuan for a single film from an original actress, and even... Maybe she can remove the word "female"!
But even so, Jinghua Movies is willing to spare no expense!
From this we can see how high their spirits are now!
To put it bluntly, seeing Qin Wei and Du Weiyun investing in blockbuster movies one after another, the box office is getting higher and higher than the other one. Li Qian makes one movie a year, and the box office of each movie is scarier than the next one. Even a small director like Wu Han can break 200 million It seems that Yuan Ke and Zhao Meicheng couldn't hold back their anger.
Spend money, go to big productions, and find the hottest roles!
At this time, it is impossible for you to let him go back and continue to smack comedy honestly!
So, at least this year, everyone is doomed not to see Zhao Meicheng's comedies—even the ones at the end of last year.
And without Zhao Meicheng, there are almost no good comedy directors in China!
So at this time, you can imagine that the sudden appearance of a black and humorous comedy like "Big Whistleblower" is so eye-catching for many audiences who like comedy!
Basically, all the viewers who watched the movie on the first day, and usually share their viewing experience on the Internet, almost couldn't help but want to share it online after returning home after watching the movie.
So, the word of mouth rose all of a sudden!
This is a good movie!
This is a really great comedy movie!
This is an extremely rare black humor movie in China!
"Big Wrist" is no worse than any of Zhao Meicheng's works, it is worth watching!
"Big Wrist" is extremely exciting, don't miss it if you like comedy! If you don't like comedies, I strongly recommend you to watch it, you won't regret it!
The above remarks flooded the Internet overnight.
The quickness of online information transmission and the timeliness of online word-of-mouth influence are obviously far superior to traditional media and word of mouth, which everyone trusted before.
So, on Saturday, "Big Wrist" exploded with a 42.4% screening rate and an average attendance rate of 77.4%.
The number of movie viewers throughout the day reached 1.41 million, and the box office of the day was 31.75 million!
Before the traditional media could react, they even asked those traditional columnists and film critics to write articles, but many film critics hadn't even had time to watch the movie, when everyone was still immersed in the "Lonely Smoke in the Desert" When it is about to be released, based on posters and story introductions to speculate on its story, style, actor performance, and even enthusiastically predict its box office, there is no sign at all. A film like "Big Wrist" is not very popular. The movie everyone valued suddenly exploded!
On Saturday, it has come to the 40th day of its release. "Red Sorghum", which has won a box office of 7.46 million in a single day and is getting closer and closer to the 500 million mark, is still in full swing. "In front of him, he suddenly became a little pale.
As soon as the box office came out that day, countless people were stunned!
As soon as the box office report came out the next day, "Big Whistleblower" immediately became the biggest hit in newspapers, radio stations, TV stations, the Internet, and other communication channels.
And just at this time, the major theaters once again made great efforts in tacit understanding. On Sunday, they once again greatly increased the film schedule for "Big Whistleblower"-this time, even "Red Sorghum", which had a decent attendance rate. None of them were spared, and the film scheduling rate dropped below 10% for the first time in history.
As for the other movies, they all have to give way!
Especially for those with poor box office and poor attendance, many theaters even simply stop showing them for a day, or they only arrange one show for you throughout the day!
The result of this is that on Sunday, "Big Wrist" unexpectedly got an astonishing 73.6% filming rate!
I have to sigh with emotion that the status of good comedy movies among theater operators is basically second only to commercial blockbusters with big investment and big casts. Even domestically, apart from Qin Wei, Li Qian, and Du Weiyun's commercial films, other directors' commercial blockbusters are not as good as a comedy that has been proven to have dark horse potential, which gives theater operators more confidence and confidence .
What's more, "Lonely Smoke in the Desert" will be released next week!
Since "Big Wrist" has potential, reputation, and attendance, let's make this wave of money first!
So, even though the film market is still in the off-season, 73.6% of the off-season is still 73.6%! After the commercialization of movies and theatricalization, there are only a handful of movies that can get this screening rate!
"The Gate of Life and Death" and "Once Upon a Time in Huang" had a crash schedule, so I didn't get it.
Du Weiyun's last blockbuster "The Assassin" was selected in the summer file, and it collided with the Hollywood blockbusters at the time, so don't expect to get such a screening rate.
"Red Sorghum" hit the box office not long ago, but it never got it.
On the contrary, during the Lunar New Year period, Zhao Meicheng, who is thriving, got more than 70% of the screening rate several times in the first week of the film's release!
But this time, "Big Wrist" suddenly got the super-high filming rate that most directors in China can only dream of!
73.6% of the films are scheduled, which means that within one day on Sunday, "The Biggest Watch" will be screened in theaters across the country for more than 31,600 times!
Oh, by the way, this is all done on the premise that Oriental Cinemas directly declined the screening of "The Biggest Watch" from the first day!
That is to say, among the approximately 6,000 screens that can be counted in real time across the country, there are more than 900 screens that directly show zero screening and zero arrangement of films!
And among the remaining screens with less than 5,100 yuan, about 36,000 shows can be shown in a whole day, and "Big Wrist" got about 31,650 of them!
Then, the box office exploded!
It exploded completely!
Despite the super-high film schedule, it still achieved an astonishing average attendance rate of 64.3%, which made "Big Whistleblower" still achieve the best performance under the market law of "Sunday's box office is definitely not as good as Saturday's box office" on the third day of its release. The number of viewers in a single day is as high as 2.03 million!
Single-day box office, 45.59 million!
The cumulative total of the three days of release, the box office in the first week was 88.7 million!
As a result, the national media, who had been holding back all day and waiting for Sunday's box office, exploded in an instant!
The direction of public opinion changed completely in an instant!
One day ago, everyone was discussing that "Lonely Smoke in the Desert" was about to be released, but one day later, when the box office of Sunday and this week were counted one after another, countless editors, reporters, writers, and film critics were all in an instant. Put my focus on the upcoming head-on collision between "Lonely Smoke in the Desert" and "Big Wrist"!
There is no doubt that "Big Star", which won an astonishing box office of 88.7 million in the first three days and has an excellent reputation, is no longer a simple dark horse at the box office. important opponent!
Moreover, as "Big Whistleblower" hit the box office for two days on weekends, more and more viewers have watched it, which immediately led to more and more word-of-mouth and evaluation of this movie on the Internet.
As a result, the influence and popularity of this movie among netizens quickly showed a momentum of exponential growth!
Although bad reviews have already begun to appear, compared to the countless positive reviews, recommendations and even highly recommended reviews, it is just a drop in the ocean, and it will not affect the current word-of-mouth of this movie at all.
These massive positive reviews and good reputation largely mean that the box office explosion of "Big Watch" this weekend will not be a flash in the pan.
A good word of mouth has a huge impact on a movie's ability to sell well in the later stages!
Therefore, facing such a sudden situation, Minghu Culture was full of jubilation, but on Monday morning, the Oriental Media Group had to call all the relevant people and hold a meeting behind closed doors.
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A chapter of more than 6,000 characters! Old rules, don't break the rules! I really don't like breaking chapters abruptly!
Friends who like to read big chapters, just read it like this, and don’t think that I am expensive for a single chapter. Friends who like to read more chapters, just do the conversion in your heart. This chapter of mine is equivalent to three chapters added to other books!
Of course, the last thing is absolutely indispensable-ask for a monthly ticket! There are really few monthly tickets recently, please give me more effort!