Chapter 884 Head-to-Head PK!

On March 19th, Monday, "Red Sorghum" received 47.6% of the film schedule, with a total of 20,468 screenings throughout the day, harvesting 880,000 moviegoers, and a single-day box office of 18.32 million, accounting for 64% of the total national box office that day , but the attendance rate was only 43%.

On Tuesday, March 20th, "Red Sorghum" had 18,558 film screenings, a screening rate of 42.9%, and received 760,000 movie viewers, and a single-day box office of 16.22 million, accounting for 60.8% of the country's total box office that day. The national average attendance rate on that day was 40.2%.

On March 21st, on Wednesday, "Red Sorghum" received 630,000 viewers and 13.02 million box office, accounting for 61.2% of the country's total box office that day, with 17,426 screenings, a screening rate of 40.7%. On that day, the average attendance rate of single halls in theaters across the country was 37.2%.

For three consecutive days, the number of films dropped, the box office dropped, and the attendance rate also dropped.

…………

"...the three consecutive days of declining screening rates show that the theaters have serious lack of confidence in the long-term sales ability of the film "Red Sorghum", and on the basis of the ever-decreasing number of filming sessions, the attendance rate has also shown a sustained decline. This fully confirms the point of view in my previous article - "Red Sorghum" consumes the audience's curiosity about the Berlin Film Festival, rather than respect and expectations, and consumes the powerful strength that Li Qian has accumulated over the years. appeal, not the film itself."

—— "Beijing Times Supplement"

"The weekday box office of "Red Sorghum" has dropped steadily in the past three days. For the vast majority of movies, this is a very normal phenomenon, but why does "Red Sorghum" annoy the entire domestic entertainment industry? Is there a lot of discussion in the circle? It is precisely because "Red Sorghum", as a literary film, has achieved a high box office of more than 130 million in the first week, which makes people in the industry generally think that this film has gone through an explosive process. The long-term sales ability after consumption is doubtful."

"And just this afternoon, "Bad Fate" with an investment of more than 40 million yuan will be released soon. This is a masterpiece that the famous domestic director Lu Ping has accumulated for more than two years. It is said that the director tried for the first time in this movie. More action and explosions."

"As we all know, director Lu Ping started out as a literary film, and has always been known for being good at shaping characters and fine-tuning details. In his last work "Hello Woman!", he tried commercial film production for the first time, and in the film Many wonderful fighting scenes have been added to the movie, and it has successfully completed its own style transformation."

"Undoubtedly, a blockbuster action film with a strong personal director style but meticulous work is very exciting. And its release this afternoon will definitely have a positive effect on "Red Sorghum". "'s schedule, attendance rate, etc., had a huge impact! It made people who had doubts about the long-term box-selling ability of "Red Sorghum" even more disturbed."

——"Oriental Entertainment Daily"

"In recent days, the topic of why "Red Sorghum" can achieve such a high box office in the first week has been discussed in domestic newspapers and on the Internet. Both the screening rate and attendance rate of the film showed a downward trend, which made many people clamor and predicted that after the film went through the so-called 'explosive consumption', the box office would definitely slump."

"First of all, I can barely understand the general meaning of the new term "explosive consumption" created by that dude, but I don't think there is any need to worry about it."

"Li Qian's appeal is certainly there, and the four trophies at the Berlin Film Festival are definitely not a decoration, but for a film like "Red Sorghum", even if Li Qian is not the music leader Li Qian, he is not the one who made "Red Sorghum". Li Qian, the big director of The Legend of the White Snake, The Princess Returning Pearl, My Sassy Girl and Once Upon a Time in China, and it hasn’t won the grand slam of the Berlin Film Festival, so what?”

"No matter the story, picture, camera lens, character creation, and the exaggerated use of colors praised by the judges of the Berlin Film Festival and domestic film critics, or his exploration of human nature, and his understanding of the male gene rooted in the blood of the Chinese nation Judging from any point of view, this is definitely a wonderful movie! Just because of this, it is enough to support the subsequent box office trend of this movie, and there will never be a diving-like plunge. "

"As for Li Qian, as for the little royal movie that is hidden between the actor and actress, as for the four trophies at the Berlin Film Festival, those are just tidbits, or icing on the cake."

—— "China Film Report"

…………

Thursday, March 22, at ten o'clock in the morning.

Oriental Media Group, Chairman's Office.

Zhou Yanghua put down the newspaper, his expression was a little erratic, sometimes frowning, sometimes shaking his head.

Someone knocked on the door, Zhou Yanghua called "Come in", and Xiong Chengchao pushed the door open and entered.

Striding over, he asked, "Chairman, Minghu Culture has made two phone calls, so let's see if we can make up the copy?"

Zhou Yanghua wondered: "What's the matter? This will also remind you? If you don't make it up today, you won't be able to make it up tomorrow?"

Xiong Chengchao replied: "According to what they say, if we don't re-sign the agreement today and set a new number of copies, they will consider releasing copies in those small second- and third-tier movie theaters."

Zhou Yanghua sneered, "It means that if you want to make up again, you have to wait again?"

Xiong Chengchao didn't speak, but nodded.

Zhou Yanghua sneered again.

The box office of "Red Sorghum" was a big hit last weekend. Seeing that other theaters are full of people, and his own movie theater, which is built in a bustling commercial area and usually has the highest attendance rate, is deserted. Zhou Yanghua feels natural Depressed and angry, but now... look at these comments in the papers!

For three consecutive days, the film schedule has been reduced, isn't it just to keep the attendance? As a result, the film schedule was reduced, and the attendance rate was still not maintained!

This is very pleasant!

After thinking for a while, Zhou Yanghua asked, "What do you think of the two films 'Red Sorghum' and 'A Fate'? This weekend, which one should we prefer?"

This question is very acute.

But Xiong Chengchao is the general manager of the cinema, so he cannot avoid this problem.

So, after a little hesitation, he replied: "Unlike many comments in newspapers and media, I personally feel that I am very confident in the long-term success of "Red Sorghum". The ability to attract different audiences into the venue, even watching it twice, watching it three times.”

Speaking of this, he paused for a moment, and then said: "I also went to the screening of "A Fate" in person, and that film was considered a success in my opinion. But it has almost the same problems as director Lu Ping's previous work. , He is still a little entangled in the literary and artistic style and the frankness of commercial films, and in my opinion... not too good! It is surprising that his film writing ability is always somewhat insufficient."

"In contrast, Li Qian can be regarded as a genius in screenwriting and storytelling! Whether it's classical mythology, romance palace fighting, or modern romance, youth comedy, and his original kung fu movies, these purely commercial ones Stuff, he has done a lot of work, and it is delicious. As for this "Red Sorghum", he has perfectly controlled such a story that feels endless but very complete. Not empty, as a literary film, it is definitely full of merit."

While he was talking, Zhou Yanghua nodded, and when he finished speaking, Zhou Yanghua looked up at him, "So, you mean, "A Fate" is flawed, but "Red Sorghum" is basically flawless?"

Speaking of this, he was a little excited and couldn't help spreading his arms, "So, your suggestion is that we hurry up and sign the "Red Sorghum" screening agreement with Minghu Culture?"

"Well……"

After hesitating for a moment, Xiong Chengchao shook his head.

"I'm not saying that "Red Sorghum" is perfect, I just want to say that if I were to judge this movie, I would be more willing to believe in its long-term box-selling ability. So I suggest, can we share with Minghu Culture? The re-signed screening agreement will start from next Monday."

After a pause, he said: "As for "A Bad Life"... Actually, I am a little bit unsure, I always feel that it is a bit top-heavy, I think... the various elements of the story are a bit messy, and I can't handle it very well! But I have to admit, whether it’s the exquisite shots and pictures, the shaping of the characters, or the fighting scenes that attract young audiences, it’s actually quite brilliant!”

Zhou Yanghua nodded slowly.

Ten seconds later, he smiled slowly, then shook his head.

After a pause, he opened his mouth and said: "Although I haven't watched "A Deadly Life", I have seen all of Lu Ping's past movies. He is definitely not lacking in talent! This movie is worth 40 million yuan. Investment... Let’s do it this way, let’s set this weekend to focus on "A Fate". You should pay attention to the development at any time. I think that this movie will be a hit this weekend, regardless of its long-term success. "Sorghum" is still no problem if you step on it! Oh, yes..."

Having said that, he ordered again: "This weekend, give me the minimum film schedule for "Red Sorghum" as allowed by the contract! All the vacated screening halls will be given to "A Deadly Life"!"

At this point, he couldn't help laughing, and raised his hand, "Let's help Lu Ping!"

Xiong Chengchao first nodded in agreement, hesitated for a moment, and then asked: "Then about the screening copy of "Red Sorghum"..."

Zhou Yanghua waved his hand, "Push it! Just say we don't need it!"

But immediately, he said again: "No, you can't say that, it should be said, 'We have no shortage of good movies'!"

Xiong Cheng twitched his face and nodded, but he still couldn't help asking: "Then...you mean the long line of "Red Sorghum", so we won't do it?"

Zhou Yanghua sneered upon hearing this.

But soon, he said with a smile: "Don't think too much, Cheng Chao, it's not that I don't believe in your ability to judge! It's just... how should I put it, even if it has a certain long-term sales ability, this time, I would rather If you don’t earn his money later, you have to get rid of its 'long-term blockbuster ability'!"

Xiong Chengchao's expression froze when he heard this.

But soon, he nodded, "I understand the chairman."

After finishing speaking, he turned around to leave, but Zhou Yanghua suddenly called out to him, and said with a smile, "Remember to change your clothes later, you can accompany me in the afternoon, the premiere of "Bad Life", me, plus You, the boss of the Oriental Cinemas, let's go together to support this director Lu Pinglu and strengthen his courage!"

Xiong Chengchao hesitated when he heard the words, and nodded, "Okay!"

…………

Picking up the phone, after listening to the report on the other side, Qi Jie put down the phone calmly, approved a few more documents, then raised her head, and said to Liao Min who was sitting on the sofa reading the proposal: "Dongfang The theater rejected the re-signing of the screening agreement, saying that they have no shortage of good films!"

After finishing speaking, she shook her head and laughed.

Liao Min pursed her lips, and said bluntly: "You were too ruthless last time you yelled at him! He's holding grudges!"

Qi Jie smiled, lowered her head and continued approving documents.

At this time, I heard Liao Min say again: "I asked my brother-in-law yesterday!"

With this sentence, Qi Jie raised her head subconsciously and looked at Liao Min.

"Ask him? What did you ask him?"

Liao Min smiled, "I asked him "Red Sorghum" broke through 100 million in the first week, do you think it can reach 300 million or 400 million in the end? Guess what he said?"

Qi Jie became interested, and asked with a smile, "What did he say?"

Liao Min continued to laugh, "He said... 100 million is not enough!"

Qi Jie laughed.

Yes, it’s more than 100 million. In addition to the overseas distribution rights packaged and sold to dozens of Taobao in exchange for those dollars, the net box office revenue of this movie in the global market will finally exceed 300 million. It’s no problem.

You know, its investment is only 12 million!

It is supposed to be enough!

This return on investment is absolutely against the sky!

But, how should I put it, Qi Jie just hopes that it can be higher, higher, higher!

Because that is Li Qian's work!

…………

After thinking about it for a while, he continued to lower his head to review the documents. Inadvertently, he heard Liao Min ask: "Sister, do you cook by yourself tonight? I haven't eaten your cooking for a long time recently, and I want to go to your house for a meal."

Qi Jie waved her hand without hesitation, "Don't, if you want to go home and make it yourself, I'll have takeaway tonight."

Having said that, she raised her head and explained: "There are a lot of things I need to watch recently, so I can wait for the box office to come out at the company by the way!"

Liao Min shrugged and wanted to say something, but then sighed inwardly.

This sister!

Although she has always had absolute confidence in all of Li Qian's works that ordinary people cannot understand, but now, it seems that this time, facing the menacing "Bad Fate" this time, she has some tacit understanding when facing the domestic theaters. She will still be a little worried if she is suppressed so much!

After thinking about it, Liao Min said: "Then I will accompany you!"

Qi Jie looked up and looked at her in surprise.

Liao Min smiled "hehe", "My sister doesn't know to come back once she goes out for a while, now you are my real sister!"

Qi Jie laughed and shook her head.

…………

Thursday, March 22, at 3:00 pm.

Director Lu Ping's blockbuster action movie "A Deadly Fate" officially held a grand premiere ceremony in Shuntian Prefecture. At the same time, with the start of the premiere ceremony, it also announced that the movie has officially started to be released nationwide.

Because it is currently in the off-season of the domestic box office market, although the sudden emergence of "Red Sorghum" has suddenly driven the entire box office market to rise rapidly, but except for "Red Sorghum", many works released recently are really good. It is the inability to support the outbreak of the domestic movie box office market. As for Lu Ping's past achievements, the film's investment of more than 40 million yuan, coupled with its attributes of an action blockbuster, made it get a canvas of more than 2,800 yuan on the first day of its release.

Such a scale of release, if not in the off-season, the current Lu Ping would not be able to get it.

Moreover, the release scale of "A Fate" is so large. In addition to the fact that many low-budget films have been greatly squeezed out of the screening rate, even "Red Sorghum", which is currently being screened, will start at 3:00 p.m. Also received a certain degree of impact and extrusion.

…………

Minghu Culture, General Manager Office.

Ten past one in the morning.

Liao Min was extremely sleepy, but she was still holding on to sleep.

And Qi Jie, who has been busy for a whole day, is still working energetically at this time - the scale of Minghu Culture is getting bigger and bigger, and the pressure on her as the general manager is naturally getting bigger and bigger, especially now, in addition to her In addition to being in charge of the company's headquarters, he often needs to go out to sign contracts with some individual cinemas or small theater companies below on behalf of Minghu Cinemas. Every time he comes back from a business trip, he always faces a mountain of various Various documents that need to be reviewed and signed by her.

But fortunately, she is a person who is strong when she encounters the strong-the more things happen, the more energetic she becomes!

She was still looking at the file, when suddenly there was a jingle, and the mailbox reminded her that a new email had come in.

Qi Jie immediately dropped her work and opened her mailbox—as expected, the preliminary box office statistics of today's theaters came over.

The first is "A Bad Life", because its screening scale is temporarily the first in the country.

On the day of its release, "A Fate" had a total of 11,085 screenings across the country, with a screening rate of 25.8%, an average attendance rate of 37.2%, and a box office of 8.69 million on the first day! Accounted for 34.8% of the total national box office that day!

This is the first-day box office of "A Fate" from three o'clock in the afternoon to the end of the midnight show!

It is conceivable that if they start the national screening in the morning, the box office on the first day will definitely be higher than this, about... more than 10 million is not a big problem.

Affected by this, the schedule of "Red Sorghum" was once again lowered by major theaters on the basis of yesterday, and finally got 14,538 plays in the whole day, with a schedule rate of 33.8%, and the average attendance rate fell again, only 35.1% today. , Today's box office totaled 10.84 million! Accounted for 43.1% of the total national box office that day!

"call……"

Qi Jie let out a long breath.

Anyway, the box office of "A Fate" on the first day was not very good.

Moreover, "Red Sorghum" suppressed it with an advantage of more than two million.

certainly……

After the joy, Qi Jie couldn't help frowning again.

Today "A Fate" was only screened for most of the day, so, in fact, it was at a disadvantage!

Waiting until tomorrow, there is no doubt that the film schedule of "A Fate" will definitely exceed that of "Red Sorghum", and being squeezed by the other party's film schedule, "Red Sorghum" itself will definitely continue to drop!

If "Bad Fate" can continue to maintain this attendance rate...

Qi Jie shook her head, feeling a little headache, subconsciously pinched her temples.

Is "A Deadly Life" taking advantage of the trend, or is "Red Sorghum" able to withstand this wave of pressure, suppressing "A Deadly Life" and ushering in the next two weeks with minimal competition? The screening environment and reaping long-term stable box office revenue depend on the next three days.

Friday, Saturday, Sunday.

The second week of "Red Sorghum", and the first week of "A Deadly Life".

The head-to-head PK between the two sides has begun!

…………

Since the email came, I read it first, and then thought about it. Before I knew it, twenty or thirty minutes had passed. When Qi Jie withdrew her attention, she inadvertently turned her head and found that Liao Min had fallen asleep on the sofa!

"Oh, you little sister-in-law!"

***

It’s not a surprise, but some people started complaining again, saying that I’m overwhelmed. Anyway, every time I write about rankings, box office, etc., some people will always say that, and I have nothing extra to justify. I can only say, I I am very serious and work hard to treat every story and every chapter of my own!

There may be ups and downs in the level, but the attitude is absolutely correct!

And, at this time, I especially hope that you who have been reading books in silence and refuse to talk too much can use your actions-subscriptions, monthly tickets, recommendation tickets, rewards, book review speeches, chapter speeches, etc., to give I support and affirm!

Thank you!