Perfect Life

Chapter 883 "Red Sorghum" Has Lost Its Momentum?

It was also March 19th, in the morning.

Tianyi Film and Television Culture Company, General Manager Office.

On the sofa, Zhou Zhengyang, the general manager of Tianyi Film and Television, and Lu Ping, the art director, sat face to face with Lu Ping's agent, Gao Lanlan.

The tea made by the secretary on the coffee table was almost completely cold, but everyone drank it.

Zhou Zhengyang smoked one cigarette after another, while Lu Ping lowered his head to read newspapers one after another.

Gao Lanlan bowed her head in silence, pretending that she didn't exist.

Zhou Zhengyang gave her winks several times, but she shook her head slightly.

It was already half past ten, Lu Ping finally roughly finished flipping through more than a dozen newspapers on the coffee table, put down the newspapers, raised his head, first smiled at Gao Lanlan, then turned his head, and said to Zhou Zhengyang: "President Zhou, don't worry! "

Zhou Zhengyang frowned. Although he tried hard to suppress himself, his voice was still a little high, "How could I not be worried! No one thought beforehand that it was just a literary movie, and it actually exceeded 100 million in the first week! This is simply unheard of, incredible ah!"

Speaking of this, he looked distressed, and said: "You have to know, my director Lu Da, what is the concept of breaking 100 million in the first week! And our movie will be released in two or three days!"

Lu Ping smiled, and said disapprovingly: "The higher the box office in its first week, the better!"

Zhou Zhengyang was taken aback when he heard the words, and frowned, "How do you say this?"

Lu Ping smiled calmly: "What does this movie eat? First, the Berlin Film Festival, and second, starring Li Qian! It only eats these two points! But what about the movie itself? I don't believe that at this moment, Once the part of the audience who went to the movie for these two points is exhausted, there will still be people who will watch the movie purely for the story of the movie itself! So... the higher the box office in its first week, the better for that part of the audience The consumption is more powerful!"

Speaking of this, he smiled, "Mr. Zhou, you don't think that there will be audiences buying tickets for the second time to enter the theater for this movie, right?"

Zhou Zhengyang frowned slightly upon hearing this.

But thinking about it carefully, Lu Ping's remarks are not unreasonable.

"but……"

He wanted to say something else, but Lu Ping had already stretched out his hand to pat his thigh, and comforted him with a smile: "Alright Mr. Zhou, it's already this time, no matter how worried we are, can we still change the schedule temporarily?"

Zhou Zhengyang swallowed the words that were already on his lips.

That's right, there are still three days left for the movie to be released, all the promotions have already started, and the money has been thrown out in a hurry. At this time, the schedule is adjusted and the schedule is postponed. Don't say whether it will provoke ridicule in the circle, just The wasted publicity fee makes people feel pain!

Just...still worried!

At this time, Lu Ping had already opened his mouth and said: "Mr. Zhou, even if you don't believe my inference, why don't you worry about it? Why don't you ask the Propaganda Department to do more planning projects, and the publicity fee will be high. Put a little in, what do you think?"

Zhou Zhengyang turned to look at him when he heard this.

The two looked at each other, and Lu Ping looked calm, calm and confident.

In the end, Zhou Zhengyang gritted his teeth and made up his mind, "That's right, then... put out another batch of advertisements! Add 50% to the density of patch, TV station, print, and more!"

Lu Ping laughed when he heard the words, and said loudly: "That's right! When we meet on a narrow road, the brave wins!"

…………

Walking out of the general manager's office, Lu Ping's face has completely calmed down. The happy look he had just now when Zhou Zhengyang agreed to increase money for publicity has disappeared without a trace.

After walking a few steps, Gao Lanlan asked in a low voice, "You really think so? Do you think that the higher the first week of "Red Sorghum", the better it will be for us?"

Hearing this, Lu Ping stopped, turned to look at Gao Lanlan, and said calmly, "You lied to him!"

Gao Lanlan was surprised.

Seeing Lu Ping striding forward, she quickly chased after her, her voice lowered, "So..."

Lu Ping stopped, waved his hand, interrupted her, and said: "I have seen that film, from my point of view, I will not despise it in the slightest! Although it is a literary film, it is indeed very It’s good-looking, and very passionate! This, I admit, even if you put aside all the artistic bonuses and just watch the story of the movie itself, Li Qian is indeed very good, because he told a good story!"

When he said this, although his expression didn't change, Lu Ping couldn't help feeling uncomfortable.

Yes, that day, not only did he see a good movie, and he admitted from the bottom of his heart that his opponent was really powerful, but he also suddenly discovered a beautiful woman who had always been by his side.

It's just that on that day, that woman seemed to slap herself severely!

That feeling of humiliation is simply unforgettable!

Of course...the fun has not yet begun!

So, facing his agent Gao Lanlan at this moment, he smiled calmly and confidently, "Although I admit that I did underestimate him and his movie before, but now, even if I take him seriously, so what ? The big deal is to hit him head-on!"

Speaking of this, he spread his hands and said confidently: "I have never underestimated myself!"

After finishing speaking, he turned around and left without looking at Gao Lanlan again.

…………

Huafei Film and Television, editing room.

After completing another section of fine editing, Qin Wei watched it repeatedly and was very satisfied. He praised the editor a few words, then raised his wrist to look at his watch, and said, "I'm going out to smoke a cigarette."

Huafei Film and Television has been established for many years. In terms of the style of the office space, it may not be as good as Oriental Media Group, but it is definitely not inferior to Minghu Culture.

For example, because almost all the directors and screenwriters in the company smoke, Hu Fei purposely set up an internal coffee shop covering an area of ​​more than 170 square meters in the company, where smoking is allowed.

When he came to the smoking room, Qin Wei just asked for a glass of water, then found a corner, sat down and lit a cigarette, reminiscing about the clip just now, feeling extremely proud.

However, within two minutes of being proud, the voice of conversation coming from behind the tall green plants used to partition off attracted his attention.

"...Impossible! I watched that movie too. In fact, let’s say it’s not bad! It’s worthy of sweeping the Berlin Film Festival! But in the final analysis, a literary film is a literary film! Its box office hit last week Explosive, to put it bluntly, it’s still aimed at Li Qian! Just talking about the four trophies at the Berlin Film Festival doesn’t have that much appeal! Then think about it, no matter how strong Li Qian’s appeal is, I’ll show you one in the first week More than 130 million at the box office, isn’t that enough? Is it shocking enough? Oh, what’s the matter, do you still expect more than 100 million in the second week? Are you kidding me! The audience is really fool! As long as it’s Li Qian showed his arm, everyone's IQ plummeted, and they ran to buy tickets one after another? Maybe..."

"But many film critics in the newspapers are full of praise! Let me tell you, it's really not guaranteed!"

"Nothing! What did the newspaper say? Can you believe the film critics in the newspaper? What kind of movie is "Red Sorghum"? It won four trophies at the Berlin Film Festival. You belong to the circle of film critics. If you don’t give If it boasts a little flower, then you are still not a professional! To put it bluntly, at this time, if you don’t understand it, you have to pretend to understand it, boasting to death! It seems that you are professional! You have vision! But in fact? , Which audience will read the reviews of film critics before deciding whether to go to the movies? No, let me tell you! Not at all!"

Paused, before anyone could refute, the same voice continued, "Besides, you only saw the newspapers praising it, and you also have to see those criticizing it! Let's not say anything else, you should have seen it too. , how many people are predicting that after the box office hit in the first week, the second week of "Red Sorghum" will definitely be weak!"

As soon as this remark came out, it immediately attracted unanimous rebuttals from several voices——

"Hey! What did you say just now? You can't believe what film critics say, and now you believe this? It's only Monday. Let's talk about today's box office! Maybe they will continue to explode?"

"How is it possible! Literary and artistic movies, brother, do you have any brains..."

"You have no brains!"

…………

Qin Wei picked up the cup, took a sip of water, and continued to smoke while listening.

He has indeed devoted himself to editing new movies recently, but that doesn't mean he doesn't pay attention to outside information, especially - Li Qian and "Red Sorghum"!

So, at the first moment this morning, he already knew that "Red Sorghum" exceeded 100 million in the first week!

And it's more than 130 million!

To be honest, when I first heard about it, Qin Wei was also taken aback!

Judging from Saturday's box office, he had vaguely guessed that the first week of "Red Sorghum" was likely to exceed 100 million yuan, but he did not expect that Sunday's box office was actually higher than Saturday's! And what's more, I didn't expect that this movie could win the box office of more than 130 million yuan in the first week!

After the surprise, there was faint worry.

This year, his new play is somewhat rushed. Although the quality is sure, the negative reviews of "The Gate of Life and Death" in the later stage of the release make him feel a little mysterious now, and he can't feel at ease.

Although last year was definitely better than Li Qian's "Once Upon a Time", this year's "Huang Feihong: A Man Should Be Self-improvement" is not even directed by Li Qian, but only his screenwriter, so I should be relieved.

But after all, the actor has not changed, the screenwriter is online, and Li Qian is one of the producers. More importantly, although the sequel of the hit movie has not really achieved a big hit in China, but in Hollywood movies, This is already a very mature business practice.

So, now that "Red Sorghum" came back with the Berlin Film Festival award, there was such a shocking explosion, Qin Wei couldn't help but feel a little worried immediately.

At this moment, listening to the discussion over there, he couldn't help thinking: "Perhaps, I should take some time to go out and watch that movie? A literary movie can break 100 million in the first week, no matter what you say, it's very good." It’s amazing! Know yourself and your enemy, the more deadly you are, the more you need to understand them carefully!”

But then I thought again, "Hey, let's go back! It's better to save that little time and put it all in the post-production of "Golden Terrace"! After all, I was a bit rushed!"

Besides, if it is only because of the influence of the Berlin Film Festival and Li Qian's personal fame and appeal that this movie exploded in the first week, and the follow-up is obviously weak, it means that this movie is also unable to break through Some deep-rooted impressions left by literary and artistic films in the hearts of Chinese people.

If that's the case, don't worry even more!

Well, there is no need to rush to send him the box office at this time!

Although only one ticket!

Thinking of this, his mind immediately calmed down again, took another sip of water, exhausted his cigarette, extinguished it, got up and went back to the editing room, ready to continue rushing to work!

…………

In a blink of an eye it was the next day.

On Tuesday, March 20th, major newspapers published yesterday's box office information of "Red Sorghum" on important pages——

After two days of box office explosions on Saturday and Sunday, all major theaters were hesitant about whether "Red Sorghum" could continue to explode at the box office. The film schedule for "Red Sorghum" has been reduced.

However, "Red Sorghum" has just exploded after all, and this is only the second week of its release. Even if it is a literary film, it makes people somewhat lack confidence, but its box office is there. The rate is there, even if the attendance rate will drop in the future, it will definitely increase significantly compared to other films in the same period. Therefore, adjustments are adjustments. On Monday, the seventh day of its release, "Red Sorghum" still received a total of 20,468 screenings in major theaters across the country, and the screening rate was as high as 47.6%!

And after the working day, the box office of "Red Sorghum" dropped as many people expected.

Of course, on weekdays, most people have to go to work, the attendance rate will drop, and the box office will drop. This is a perfectly normal situation.

There are 20,468 screenings throughout the day, with an average attendance rate of 43%!

The number of movie viewers in a single day is 880,000!

Single-day box office, 18.32 million!

The various media that have received the news in the middle of the night have already given various box office interpretations in the newspapers this morning, and the word that some writers of Jue Dao are most keen to use is——

Back to normal!

Although the box office of 18.32 million in a single day is really difficult to be called "normal" for a literary film, but compared to the explosive box office it created on Saturday and Sunday, this weekday The drop in the box office made its box office look a bit normal at last!

Since the movie was officially released on Tuesday, March 13th, it has received 12.95 million on the first day, 12.17 million on the second day, and 11.39 million on the third day. Because it is Friday, the attendance rate in the evening suddenly exploded on the fourth day, so the number of films has increased. Limited, but the box office is still very high, reaching 16.64 million!

And when it came to Saturday and Sunday, that is, the fifth and sixth days, its box office exploded after repeated expansions of its film schedule, and it won amazing results of 35.28 million and 46.22 million in the two days respectively!

But on the seventh day of the show, on Monday, a working day, its film schedule was only fine-tuned and dropped a little, but the attendance rate plummeted from more than 80% on the working days of last week to only 43%!

Although the box office is still increasing compared to the few working days of last week, considering that the number of film schedules has increased by two or three times, and the film schedule rate is only half...

In many newspapers on Tuesday, many film critics and box office forecasting experts gave their own professional predictions——"Red Sorghum" is exhausted!

Many people even directly said: After a box office explosion that consumed almost all of its popularity and popularity, "Red Sorghum" will inevitably face a situation of endless decline!

***

Chapter 3 Oh, congratulations to the lord "Little Chrysanthemum's First Bloom"!

Surprised or not, is it unexpected?

Today, the three-shift 4D is over, and Dao Yigeng is doing his best to break out. I hope everyone can use the monthly tickets in their hands to support!

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