Chapter 897: The Next Miracle!
Many years later, when filmmakers of later generations mentioned it, and later generations wrote summaries of the development of Chinese film at the beginning of the 21st century, April 27, 2003 was an event that had to be mentioned and could not be skipped at all. old days.
This day is Friday.
This is an extremely important day for the development history of the Chinese film market.
Since 1997 and 1998, when the Chinese film box office market suddenly experienced a cliff-like plunge, after several years of steady development, the overall popularity of the film market and the overall market size, since 2002, seem to usher in a new round of growth. Full recovery.
While the Hollywood-style blockbusters are gaining a lot of box office in the Chinese film market, domestic blockbusters are also being released one after another, and almost all of them are gratifying at the box office.
So everyone said that the spring of Chinese film production and the Chinese film box office market has come together.
Whether it is a theorist or a filmmaker, or the media, they have found excellent theoretical support for this kind of great development-the overall development of the domestic economy, the common people have money, and have sufficient and vigorous spiritual and cultural levels. Consumer demand, after experiencing the impact of the last film market that was close to collapse, the domestic film market has completed a round of overall upgrades from production to theaters, or after several trials, domestic filmmakers Already starting to grasp the essence of commercial films, blah, blah, blah, blah, blah.
Therefore, a series of blockbuster movies such as "The Assassin", "Huang Feihong", "The Gate of Life and Death", and "Across the World" have emerged in China.
If you only look at the continuous rise of the box office market and the analysis given by the media, you will even believe what they say, the next step in the development of Chinese films is to conquer the world and compete with Hollywood all over the world Blockbusters compete.
That's right, look, "Once Upon a Time" and "The Gate of Life and Death", as real oriental movies, have achieved considerable box office in Europe, America and the world, and this is just the first step. It’s just going out. In the future, we will definitely continue to export excellent Chinese productions, get back higher overseas box office, and eventually promote Chinese movies and Chinese culture to the world.
Moreover, we Chinese filmmakers have not only started to make achievements in business, but "Red Sorghum" swept the Berlin Film Festival, which also shows that we have made great achievements in literary and artistic films, and in terms of the artistry of films. We are two Walking on one leg is very stable!
However, several years later, people commented one after another: Since April 27, 2003, the gorgeous domestic blockbusters began to suffer a "head-on blow" from the film market and domestic audiences!
Facts have proved that the model of big directors increasing investment and adding celebrities may not necessarily produce good movies.
And the audience may be encouraged by the publicity at the beginning, and will be attracted by a certain big director or a certain star, and will willingly buy tickets to enter the venue, but the audience is definitely not a fool.
Under the immature production model, except for a few well-produced fine films, this so-called Chinese-style blockbuster with gorgeous pictures and empty content can be done once, and some people pay for it twice, but the third time...
As a historic turning point, on Friday, April 27, 2003, the box office of "Big Star" officially surpassed that of "Lonely Smoke in the Desert".
"Big Wrist" had a box office of 30.25 million on that day, a cumulative box office of 113.79 million this week, and a total box office of 202.49 million. The second week of Saturday and Sunday has not yet started, and the weekly box office has already exceeded 100 million. On the eighth day of its release, the box office has exceeded 200 million !
"Lonely Smoke in the Desert", boasting an investment of over 100 million, a big director, and a big production, on the fourth day of its release, the first Friday since its release, the single-day box office was 26.44 million. The cumulative box office in the four days of release was 106.32 million.
If there is no comparison with "Big Whispers", it seems that this box office start is not unreasonable.
Since the battle between "Once Upon a Time" and "The Gate of Life and Death" in the early summer of 2002, the second wave of war and explosion in the Chinese movie box office market seems to be just around the corner—this is the same as the sudden "Jurassic Park" in the second half of last summer. The force is different, that time it was a one-man show, and it was a foreign film.
This time, it is another two Chinese films, another box office battle, and another good opportunity for the Chinese film box office market to surge in the box office in a single week!
However, the single-day box office of "Lonely Smoke in the Desert" is not as good as "Big Star"!
This is the first week of the release of "Lonely Smoke in the Desert". Everyone knows that the three days of Friday, Saturday and Sunday this week must be the most powerful three days during the release period of "Lonely Smoke in the Desert"——Theory Generally speaking, the big director invested heavily, the cast increased the large-scale high-profile publicity, and there is also the support of the consistent high screening rate of all major theaters across the country. In these three days, "Great Desert Smoke" should be a god-blocking killer. God, the Buddha is right to block and kill the Buddha!
However, it was actually defeated by "Big Whistleblower", which was already in its second week of release!
This kind of box office trend is reflected in various netizens' comments on the Internet, which is: "The Biggest Watch" is super good-looking! The best black humor movie in China, a must see!
And: I've seen "Lonely Smoke in the Desert", so let's just do it! The lens is very beautiful, the picture is beautiful, and Lao Du's skill is still there! Xie Ziwei is more beautiful than in "The Gate of Life and Death"! There's not much to tell about the story.
Extremely surprised!
The entire Chinese movie circle, after getting Friday's box office data, reacted so unanimously: Extremely surprised!
"Big Wrist" is very strong, no one has gone back to deny this. After all, under the strong pressure of "Lonely Smoke in the Desert", it can still keep its box office rising every day!
However, the first weekend of "Lonely Smoke in the Desert" came in three days. Everyone thought that this would be another wave of domestic blockbusters after Qin Wei's "The Gate of Life and Death". However, on Friday, "Lonely in the Desert" "Smoke" seems a bit unusually sluggish.
According to the final statistics, the average attendance rate of this movie on Friday even barely reached 31%!
This is definitely a very unfriendly attendance performance for a big production that has been eagerly watched by movie fans all over the country in the first week of its release!
At the same time, although the film schedule of "Big Wrist" was not as good as "Lonely Smoke in the Desert", the attendance rate was as high as 68.4%!
At this moment, many people were in a trance thinking about the astonishing rise of "Red Sorghum" in the second week of its release not long ago-at that time, it seemed that the filming rate was crushed by "Bad Fate", but the attendance rate was still low. It was more than twice that of the opponent, so the box office counterattacked in one fell swoop!
It's just that, compared to "Red Sorghum", which was blessed by the Berlin Film Festival and Li Qian personally directed and acted in, the cast of "Big Wrist" is much weaker. , The various configurations of "Lonely Smoke in the Desert" are really too powerful.
Use the extremely weak to meet the extremely strong.
He actually went against the trend!
This seems to be more and more highlighting the strong box office appeal of the movie "Big Whistleblower" itself!
…………
Saturday, April 28.
The single-day box office of "Big Wrist" was 36.77 million, and the single-day box office of "Lonely Smoke in the Desert" was 29.81 million!
Sunday, April 29.
The single-day box office of "Big Wrist" is 32.03 million, the total box office of the next week is 182.59 million, and the cumulative total box office of 10 days is 271.29 million!
"Lonely Smoke in the Desert" has a single-day box office of 23.46 million and a total box office of 159.59 million in the first week of its release!
As a result, "Big Wrist" led the box office by more than 20 million in a single week. In the second week of its release, it stepped on the super blockbuster "Lonely Smoke in the Desert" and won the top spot in the box office list for that week!
From the release of "Red Sorghum" on March 13th until the release of "Big Whistleblower", "Red Sorghum" has won the domestic weekly box office ranking for five consecutive weeks. As of April 29, it has been released for seven weeks , a total of 48 days, after winning 35.48 million in the sixth week and 27.69 million in the seventh week, although this movie has completely lost its fighting power to compete for the box office rankings, its total box office has already exceeded 500 million ——The box office can be counted 515.87 million in real time!
If you also include the box office generated by the screenings of Minghu Culture in independent cinemas in many third-tier and fourth-tier cities starting from the third and fourth weeks of its release, the current box office that can be counted is as high as 543.88 million!
The global overseas distribution rights have been sold in 94 countries and regions, with a total revenue of 69.58 million US dollars, equivalent to 140 million Chinese yuan!
In other words, as of now, the global box office of "Red Sorghum" has reached more than 680 million!
The domestic box office has surpassed "Once Upon a Time"'s 470 million Chinese yuan, and the global box office is still tens of millions of dollars away from "Once Upon a Time"'s 380 million US dollars!
As a literary film, the grand slam of the Berlin Film Festival, and the domestic box office champion for five consecutive weeks, with a domestic box office of over 500 million——regardless of its artistic and commercial achievements, "Red Sorghum" has reached the pinnacle of success!
And now, in the domestic film market, "Big Wrist" has successfully taken over!
Entering the third week, "Big Wrist" began to show some signs of decline, which also allowed the producer and distributor of "Lonely Smoke in the Desert" to recover some morale on the side of the Oriental Media Group, so they began to desperately smash Money is invested, and all kinds of publicity are overwhelming.
But what is disappointing is that although the attendance rate of "Big Star" is not as strong as it was in the previous two weeks, the attendance rate of "Lonely Smoke in the Desert" is even weaker than the other party.
When the time entered May, the outcome was already divided.
In the third week of its release, "Big Name" won a single-week box office of 118.41 million in one fell swoop. Although compared with last week's 182.59 million, it has dropped by more than 35%. ". However, the third week continued to exceed 100 million, the weekly box office topped the box office, and the total box office approached the 400 million mark—whether it is for Minghu culture, for the movie "Big Wrist" itself, or for the crew members such as Feng Bicheng, Huang Ge, Bai Yujing, etc. For everyone, this achievement is enough to make everyone proud.
In contrast, "Lonely Smoke in the Desert", which came to the second week of its release, although it has strengthened all-round publicity, it still can't stop the slowly declining attendance rate, and various negative reviews on the Internet began to emerge in batches. , it was already the time when Dongfang Media couldn't even delete it, the word-of-mouth of this movie completely ruined the box office!
In the second week of its release, "Lonely Smoke in the Desert" has a weekly box office of 64.39 million!
Compared with last week, the weekly box office fell by more than 59.66%!
Absolute plunge!
In the summer vacation of 2001, Zhou Yanghua and Du Weiyun sat and watched Liu Chengzhang's "Sword Immortal" with a smile on his face. "Although it also encountered some bad reviews, the overall evaluation was basically stable, so it finally accepted a box office of more than 240 million with a smile. Imported blockbuster "Future World", Liu Chengzhang's "Sword Fairy", and Hollywood blockbuster "Dark Night".
But you must know that the total investment of "Sword Immortal" had exceeded 100 million at that time, so the box office of 250 million yuan was a loss for "Sword Immortal", and the box office alone could not make back the cost. But for "The Assassins", whose investment was controlled at more than 40 million and claimed to be 60 million to the public, it was a big profit.
But now, Feng Shui took turns, and two years later, it was their turn.
The investment in film production is as high as 87 million, and the publicity and distribution funds have reached 42 million so far!
The film's box office must be at least 250 million for the producer to keep its capital, but it must be at least 330 million for the distributor to not lose money - the producer and the distributor are still the same company!
The next week's box office dropped by nearly 60%, but adding up the two weeks, the total box office has reached 223.98 million after all, and it's a bit difficult to get over 300 million in the end, but 250 million is no problem—but, looking at this Whether it's Zhou Yanghua or Du Weiyun, they still want to cry but have no tears!
In terms of the size of Dongfang Media today, Zhou Yanghua's courage, and Du Weiyun's status in the arena, it is actually nothing if a movie is rushed, even if "Red Sorghum" was released in mid-March, because My own side's decision-making mistakes have caused the national share of theater box office sales to plummet for more than seven consecutive weeks until now, so that many, many profits have been lost, which is not a difficult hurdle.
What is really distressing is the flood of bad reviews on the Internet!
The content is empty!
The content is empty!
The content is empty!
This is nearly 60% lower than the previous week's box office drop, and it makes Zhou Yanghua even more distressed!
To a large extent, Qin Wei lost a little reputation, but he won a big box office victory, so his next play is no problem. On the whole, "The Gate of Life and Death" is beneficial to his career as a director. Added. But now, with the bad reviews of "Lonely Smoke in the Desert", coupled with the plummeting box office, there is no doubt that Du Weiyun's upward trend of nearly two decades has been interrupted at once.
The impact of this movie on Du Weiyun, the signature figure and art director of Oriental Media, is definitely negative! Moreover, the extent of its negative impact is estimated to be unbearable for several years!
And then, what is even more frustrating and annoying than this is - Du Weiyun's blockbusters have all failed, so what should we do next? What are we going to shoot?
Du Weiyun's directing skills and artistic skills are comparable to only three or two people in China. Big investment, big cast, big production, everything follows what has been verified by Hollywood blockbusters and Qin Wei's "The Gate of Life and Death" Success mode to operate, but, flutter!
Who else can do it?
Or, what should we do next? Who will do it?
I was confused all of a sudden!
After seeing the box office data, for a moment, Zhou Yanghua even came up with an idea: Or, go and recruit Li Qian?
Immediately laughed at himself.
…………
Another week.
The attendance rate of "The Biggest Star" is no longer good, and the film market has come to the forefront of the summer vacation. Starting next week, there will be Hollywood blockbusters coming, but after all, this week, it still has not been strongly challenged. Coupled with a good reputation, so despite the decline in attendance, it still gained a weekly box office of 72.44 million—continuing to sit firmly on the top of the weekly box office rankings!
In the four weeks and 24 days since its release, the total box office of "Big Wrist" was 462.14 million!
Breaking 500 million has become inevitable, and it is just around the corner!
Moreover, since the week of March 13, Minghu Culture has won two consecutive films and won the domestic film box office rankings for nine consecutive weeks!
At the same time, "Lonely Smoke in the Desert", in its third week, once again ushered in a box office drop of more than 60% - this week's box office is only 23.81 million! Only ranked third in the weekly box office rankings!
The total box office is 247.79 million!
As soon as the box office rankings came out, many newspapers couldn't help publishing large commentary articles in their own newspapers, lamenting Du Weiyun's failure this time - "Lonely Smoke in the Desert" is less popular!
Of course, at the same time, Feng Bicheng, who started to resume various promotional activities, was suddenly praised to the sky by the cooperation of major media!
You know, the total investment of "Big Wrist" is only 20 million, less than 30 million!
It not only adds a lot of color to the glorious history of Minghu Culture's film investment and filming, but also makes Huang Ge, a former third-tier TV actor, a "national comedian" in one fell swoop, and Feng Bicheng suddenly becomes the whole actor. The most popular and sought-after film director in the Chinese film industry has also allowed Bai Yujing to prove his ability to perform on the big screen in one fell swoop!
From the white lady in "Legend of the New White Snake" to the empress queen in "Princess Returning the Pearl", Bai Yujing's acting skills and aura have completed a commendable and gorgeous turn, making her an unparalleled strength on the small screen Pai superstars, no matter how popular Little Swallow and Ziwei are, they are still weaker than her. But before that, her several appearances on the big screen have always lacked a certain expressiveness and box office.
But this time's full-bodied performance suddenly lit up her film career!
In fact, this is the case. For many movies, especially commercial movies, as long as this vase has enough popularity and box office appeal, then she is a good actor!
It's better to have acting skills, but it doesn't matter if you don't have acting skills!
No one can deny Feng Bicheng's achievements as a film director!
Therefore, even if there were some criticisms about personal attacks on him, he easily vetoed it with a smile, and he vetoed it directly-for such a successful director, everyone likes to believe that he is perfect. How could the wildly hyped gossip be more convincing than his public denial?
Of course, at the same time, compared with the personal achievements and brilliance that people talk about because of the hot sale of "Big Wrist", Minghu Culture's film production history since "My Sassy Girl" is really impressive. Unbelievably brilliant. And when the box office of "Big Wrist" kept rising, Minghu Culture's film production in the past three years was sorted out and summarized, and together with the hot sales of "Big Wrist", it was repeatedly quoted and praised——
"My Sassy Girl", director and screenwriter Li Qian, invested 13 million yuan, the domestic box office exceeded 150 million yuan, and the global box office accumulated over 240 million US dollars. It was a super hit in China, Japan, South Korea, and Southeast Asia!
Zhou Zhiyu and He Yingyu are known as the best screen couples.
"Once Upon a Time", director and screenwriter Li Qian, invested 32 million yuan, with a domestic box office of 470 million Chinese yuan, an overseas box office of 145 million US dollars, and a total global box office of over 380 million US dollars.
Zhou Baoshan immediately rose to become a super Kung Fu star in China, and Aunt Thirteen's beauty swept the whole country!
"Red Sorghum", director and screenwriter Li Qian, won four trophies in Berlin, with an investment of 16 million. It has not yet been fully released domestically and overseas, but the global box office has reached more than 340 million US dollars!
And now, "Big Wrist", directed by Feng Bicheng, screenwriter Li Qian, and producer Han Shunzhang, invested 26 million. It was released for three weeks and 17 days. The total box office has reached 389.7 million!
In less than three years, four works, with a total investment of 87 million, and the cumulative box office has reached about 2.3 billion Chinese yuan (equivalent to 1.15 billion US dollars) when the two films have not yet been drawn!
This is without a doubt a business miracle!
It is also the most successful production series in the history of Chinese film development!
And just this summer, "Huang Feihong: A Man Should Be Self-Reliant" will be released soon. Everyone believes that this movie will surely create another miracle belonging to Chinese movies and Minghu culture!
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