Chapter 872 Masters Are Like Red Wine, the Longer the Time, the More Mellow
Reporters have sharp noses.
Waking up early in the morning, at least hundreds of reporters and paparazzi surrounded Hu Fei's Huafei Film and Television.
In the first wave, the most important thing is of course the news. It is the news itself that Li Qian and "Red Sorghum" reached the top of the Berlin Film Festival. But the news should be reported, extended, and then talk about the world of the Berlin Film Festival. Status, talk about the bumpy history of Chinese films in Europe, and the significance of "Red Sorghum" winning this time, it is overwhelming. Although Li Qian itself means sales, the stimulation of this sales is too small.
Not hot enough!
At least it didn't give full play to the news popularity and value that this matter should have!
Therefore, it is enough to report a wave and brag a wave.
If you really want to stir up news, you must find a gimmick.
Coincidentally, Li Qian might not be able to hold back anymore. He won the Golden Bear Award and the Silver Bear Award, and then he accepted an exclusive interview with Xunfei News. His face was swollen from the beating—although he didn’t mention his name, but who he was beating and who was hurting, everyone knew clearly.
Of course, as for whether those words were actually said by Li Qian, and whether this way of speaking is a bit inconsistent with Li Qian's usual way of dealing with people, then everyone doesn't care.
The boss of Xunfei News is Wang Jinglu, and the two of them have to fight on the bed, no one cares!
Anyway, everyone just knows that through such an exclusive interview report, Li Qian has already made a move!
Of course, the muzzle below is Qin Wei.
Therefore, uncharacteristically, when Li Qian made such a big news here, there were only a dozen or so reporters who went to popular places like Minghu Building and Yangjuan Hutong to block people. Instead, they went to the gate of Huafei Film and Television to wait. There are hundreds of people watching Hu Fei and Qin Wei!
On the first day, it was not blocked.
Qin Wei received the news in advance, so he didn't come to the company at all.
But it doesn't matter, the reporters blocked the door of the villa complex where he lived that afternoon.
It doesn't matter if you can't get in the door, everyone is waiting at the door of the villa.
In the final analysis, Qin Wei is a director after all, a big name behind the scenes. Although he usually has a high reputation and a high appearance rate, he is not a first-line star after all. Therefore, he is willing to speak and stand up when he needs to speak, but it is usually fine. No one has to shoot him and interview him all day long. So, unlike those A-listers, he and his team don't have much experience with avoiding reporters.
So, he hid at home and couldn't get out, so he could only tremble with anger, smoking one cigarette after another.
The problem is that he didn't expect Li Qian to win an award at the Berlin Film Festival. He was unprepared beforehand, so he was slapped in the face so suddenly, and the slap was really painful.
But, even though Li Qian was clearly coming at him, he really couldn't think of any good counterattack strategy for this matter for a while!
Especially, when that night came, the big one came!
The "News Network" of Huaxia TV every night is very grand and directly gives two and a half minutes to the news of "Red Sorghum" winning the award, and it is different from the morning news that focuses on reporting the award itself. When it comes to "News Network", It's completely holding high the banner - they used editorials to mention Li Qian's speech when he won the Best Actor Silver Bear Award, and expressed their opinion on this kind of "importance to the three major European film festivals". Criticize and hope that the film festival will treat China’s excellent films fairly” and praise it!
Everyone knows the importance of "News Network", and everyone knows that this is a highly political program - recalling at this time, when Qin Wei won the award at the Venice Film Festival, it caused a sensation, but it was only in the At that time, the "News Network" got a report in the early one minute.
Then, because of that award, and because of the mentality of the Chinese people who desperately needed global recognition at that time, and of course, also because of Qin Wei's great reputation in the domestic film industry through his own years of hard work, this is what later almost became a movie. Everyone recognizes the master status of the first person in domestic film.
But now, Li Qian's award at the Berlin Film Festival seems to be no less respected by the country and the public than himself.
So, the next day, Qin Wei appeared by himself without reporters blocking him.
And with a smile on his face.
When a reporter asked, "What do you think about Li Qian winning a historic Golden Bear and three Silver Bears at the Berlin Film Festival?" Qin Wei was deliberately surprised, "Who? Never heard of this name!"
The reporters were suffocated by him.
But thinking about it, it's right, the two of them broke up - with Li Qian's letter of breaking up, and Qin Wei being such a face-conscious person, it's strange that he would mention Li Qian's name again!
So everyone changed their routine and asked: "There was an interview with Xunfei Group. Some people said that winning an award is nothing special. Even if it is an international award, it is still an ordinary filmmaker, not much better than other filmmakers. , let alone accuse others of not being good enough, what do you think about this?"
Qin Wei smiled when he heard the words, "Winning an award really doesn't mean anything. Even if it is an international award, even if you win several at a time, it can only mean that a certain work of his has won the approval of some of the judges. If it is bigger, it can be regarded as an award." Are you starting to find the threshold?"
Then, he got into his car and disappeared.
But his agent Du Chengbang did not leave and was still blocked by reporters.
Facing Du Chengbang, everyone had less scruples, and asked directly: "Director Qin Wei is known as the most outstanding film master in China because of a Golden Lion Award at the Venice Film Festival, and now Li Qian has won a Golden Bear at the Berlin Film Festival." Award and a Silver Bear, do you think he can be regarded as a film master?"
Du Chengbang smiled dismissively, "Master Qin said just now, it doesn't mean that you will be great if you win the award! Besides, Director Qin is known as a master of movies, and they are masterpieces one after another. What supported him was not given by the Golden Lion Award in Venice, it was just one of the more important awards he won!"
After a pause, he continued: "Winning a prize does not mean being a master. A master is built up bit by bit by trophies and word-of-mouth from the audience! It is really admirable for someone who dares to call himself a master after winning an award abroad." Human face!"
With a bang, the reporters immediately exploded.
Invincible excitement.
If Qin Wei's counterattack just now was a bit reserved, it was just a few insinuations. After all, he wanted to face and didn't want to mention Li Qian's name, but Du Chengbang didn't have such scruples.
So, he really ran straight away!
Now there is a topic!
What's more, before getting into the car and leaving, Du Chengbang said with a smile, "A master is like red wine, the longer it gets, the better it is!"
…………
Only ten minutes later, the news reached Qi Jie's ears.
Another 20 minutes later, the number of reporters downstairs in Minghu Culture increased sharply—because now the topic fell here again.
Qi Jie was not at all afraid, and directly arranged for the people from the Propaganda Department to go out and say, "Red wine does become more mellow with age, but you must keep your mouth shut and stay in the oak barrel to settle yourself honestly. If you open your mouth It flows non-stop, dripping all over the floor, and it is no different from swill! Who still drinks it?"
Ka Ka Ka!
Sparks splash!
Almost every reporter who works in the field of entertainment news can clearly feel that the outlet of Minghu culture seems to have changed—I don’t know if Li Qian is not at home, so no one can suppress Qi Jie’s relationship, or Li Qian is leading the relationship. The grand slam of "Red Sorghum" at the Berlin Film Festival gave Qi Jie more confidence!
In short, the introverted strategy of "don't cause trouble, don't be afraid of trouble" that Minghu Culture has always insisted on for so many years at the request of Li Qian seems to have begun to be changed.
The topic of Minghu Culture, starting from the interview on Xunfei News, seems to be sharp all of a sudden!
Of course, there are excusable circumstances!
Everyone knows what a powerful and domineering female president Qi Jie is, and her eloquence is also super powerful. But these years, because Li Qian has been suppressing the external caliber of the entire Minghu culture, it seems that he is trying to create a kind of "do not compete with others". Therefore, although Minghu culture has grown bigger and bigger without knowing it, in the eyes of the outside world, there will always be a kind of strength of Minghu culture and their activity in the entertainment industry. Matching illusion!
Moreover, according to gossip in the industry, the last time "The Gate of Life and Death" and "Huang Feihong" competed for the box office, Qi Jie was already annoyed by Qin Wei's rude remarks. It was only at Li Qian's request that he didn't fire!
And now, it seems that the time is completely ripe!
With the concentrated efforts of the entire domestic media system, especially China TV's "News Network" gave more than two minutes directly and gave a very high praise. Regarding the Berlin Film Festival's popularity in the global film art circle Regarding the lofty status of "Red Sorghum", and how rare it is to win four awards at once, and how important the significance is, it is basically known in China!
So, a big battle, let's start fire!
…………
Germany won the award on March 4, local time, and then stayed in Berlin for two days, allowing Qin Jingjing, the newly promoted actress of the Berlin Film Festival, and Fu Xuelong, the youngest winner of the Best Cinematography Silver Bear Award, to appear in the Western media. While showing his face, he showed enough, and by the way, created another wave of enthusiasm for the release of "Red Sorghum" in Europe and the United States. Then, on the afternoon of March 6th, local time in Germany, Li Qian led the team, and the crew of "Red Sorghum" , flew directly from Berlin and flew back to Shuntianfu.
After spending two or three days together in Berlin, Liao Liaofei returned to the United States. After all, she is now a top superstar there, and she has a lot of work to do every day. Being able to spare time to come to Berlin for a few days is already breaking the schedule. . And John Dyce was in charge of staying in Europe, and began to have frequent contacts with distributors in Europe and America.
Before Li Qian got on the plane, within two days, "Red Sorghum" had sold the distribution rights of thirteen countries in Europe. After his plane landed in Shuntian Mansion, the negotiations over there had come to an end— —In one night, John Deiss managed the distribution rights negotiations for several European countries, including the Soviet Union, a big box office country, and also sold the distribution rights of Iran by the way.
A total of 19 buyout release authorizations, with a total income of 34.6 million US dollars!
It is equivalent to about 70 million Chinese yuan!
In other words, "Red Sorghum", with a total investment of 12 million yuan, has already made a net profit of 58 million yuan without spending a penny of promotional expenses just because of this wave of awards at the Berlin Film Festival and its subsequent fame. !
This is the awesomeness of international film festivals like the Berlin Film Festival!
Of course, it is inseparable from Li Qian's leading actor role, as well as the legendary three Silver Bear Awards and one Golden Bear Award. !
Li Qian's plane landed here, and John Deiss had already booked a plane ticket there, and he was going to fly directly to Mexico to start his Latin American negotiation to sell distribution rights!
After Li Qian's plane landed, he passed John Dyess in the commercial car that picked up the plane. He told Li Qian excitedly that he was sure to sell more than 50 million US dollars in other global markets except the Chinese market!
What is the concept?
This means that "Red Sorghum" just made an appearance at the Berlin Film Festival and won four trophies. John Dess has already made the global box office of this film exceed 50 million US dollars!
Well, 100 million Chinese yuan!
For a literary film, especially one from China, this price is absolutely unprecedented!
…………
The plane landed on his side, and the whole country is already full of people!
Of course, in Li Qian's view, it is the level of two people sitting and talking to each other, except for venting, there is no other fart. If it is useful, it is probably because the popularity of "Red Sorghum", which is about to be officially released, has already skyrocketed To a scary level!
Think about it, there are at least hundreds of millions of people across the country who know that there is a movie called "Red Sorghum" in China, which is about to be released, and the filming is so good that it has won awards abroad - this kind of influence Power, how terrifying should it be?
So, after returning to the company, Li Qian originally planned to have a long knee-to-neck conversation with Qi Jie, or what he meant, so that she should not let herself go all at once, but should exercise some restraint. It doesn't make much sense, the truth is when the box office comes out.
But in the end, she was persuaded by Qi Jie.
Well, for a literary film, if it wins an award and doesn't boast about it, and doesn't step on the ladder that someone sends to your door, how do you want to promote it?
So, in the end, it was decided to listen to Qi Jie for distribution and publicity.
On March 7th, that is, a few hours after Li Qian returned to the country, with the current Minghu Culture representative Li Qian and Qin Wei's extremely enthusiastic talk, Minghu Culture officially became an official under its own banner. The trailer of "Red Sorghum" was released on the website, Xunfei.com, Sohu.com and other major platforms!
In the trailer, Li Qian's shirtless and muscular appearance once again attracted the attention of countless movie fans! Because no one expected that Li Qian, a handsome guy with a handsome and beautiful appearance, actually has such sexy muscles! So, it is conceivable that there are countless fans in an instant!
Not long after the trailer was released, "Red Sorghum" and "Li Qian" once again became the two most popular words in various related forums on the Internet. Yes, let’s not talk about it. The key point is that at this time, countless people who have heard of the movie but watched it or not, or who had never heard of the movie before winning the award, all said in the forum, Be the first to see this movie!
To use a sentence in the forum, "Even if it's just to see the muscles of the leader, it's worth it!", "What's more, it's rare to teach a traditional old-fashioned farmer who is so earthy and black!"
…………
Tianyi Film and Television, Art Director Office.
The 30-second version, the 90-second version, and the three-minute version, the three trailers currently released for "Red Sorghum", Lu Ping watched them one by one. Then, facing the gazes of Zhou Zhengyang and Gao Lanlan, he smiled. With a disdainful face, "Also attacking Director Qin, saying that he used pornographic lenses to please the judges of the film festival. Li Qian is not the same! I saw that section in the sorghum field, which was full of passion!"
Zhou Zhengyang and Gao Lanlan looked at each other without speaking.
In fact, as soon as the trailer came out, there was already a big debate on the Internet about the passionate scene in the three-minute version of the trailer. Some people said that Li Qian also shot pornographic clips, and others , pay attention, he didn't even show any flesh, even if he wanted to see the leader's ass, he couldn't see it! Moreover, pay attention to that scene, to see how well they have filmed Ye He's scene! What a good attack!
However, for Lu Ping, Gao Lanlan, and Zhou Zhengyang, such discussions are meaningless.
Because the schedule of "Red Sorghum" is March 13th, while the schedule of Lu Ping's new movie "A Fate" is scheduled for March 22nd - the two movies are only nine days apart!
It was easy to say before, but now, with "Red Sorghum" miraculously winning four awards at the Berlin Film Festival, the popularity of this movie in China has completely risen, and now Qin Wei's agent and Minghu The back-and-forth bickering on the cultural side made the movie even more popular!
It has not been more than three hours since the trailer was released, and the total number of hits on the entire network has exceeded one million!
If even one-tenth of these attentions were converted into box office, it would be enough to scare people to death!
What's more, besides this, there are too many places that can be hyped, such as whether Li Qian will show his butt, which is being discussed by countless female fans on the Internet, or the relationship between Qin Jingjing and Li Qian. There have been scandals in the past, and for example... Seriously speaking, this can be regarded as the first movie that Li Qian officially starred in!
To sum it up in the end, it is just one sentence.
"Pingzi, after nine days, it's so hot, isn't it a bit too risky?"
Lu Ping smiled calmly, and said: "First, this is a literary movie! No matter how appealing Li Qian is, it is also a literary movie! Literary movies are doomed to be difficult to be commercial! What's more, this is a movie. The literary and artistic films that have won awards in Europe, and our domestic audiences are not those European audiences who have watched literary and artistic films for decades and have a profound background!"
"So, don't look at the excitement now, it's all fake fire! Three days before the release, just because of the sign of Li Qian starring, their box office is not bad, but after three days, it will definitely show its true colors!"
"And..." At this point, he smiled, a little inexplicably mysterious, "You think he is so popular, and now he has returned from Europe with a big prize, and his momentum is so high that our domestic film and television circles Are we the only ones who can't get used to them?"
Zhou Zhengyang and Gao Lanlan were taken aback when they heard this.
Zhou Zhengyang wanted to ask something, but Lu Ping waved his hand decisively and said, "President Zhou, just trust me! We don't need to contact anyone, and we don't need to ask anyone. We are all smart people. See what we have decided. When the time comes, you will understand what we mean, and everyone will help you when the time comes!"
After a pause, he smiled and said, "This time, I'm sure I'll step on him!"
***
A big chapter with more than 5,000 words, begging for a monthly ticket in tears!
In other words, I have really worked hard. To write at least 4,000 to 5,000 or 6,000 words every day, I am so tired that I can fall asleep on the table at any time!
Sincerely ask for a few more monthly tickets! Brothers, please be sure to pull the old knife!