Chapter 1033 Chapter 108: A New Beginning
"Crazy Stone" is red!
At that time, the first day of the new year was really not a good time, but this time period was just a conceptually not very good time. To some extent, the commercialization of the Chinese film market has not been implemented for a long time. However, the real concept of schedule has not yet been deeply rooted in the hearts of the people, nor has it been established by convention like the century-old North American market. Therefore, except for a summer schedule that has been basically accepted and recognized by domestic movie-loving audiences and movie fans, in fact even The so-called Lunar New Year stalls have not really fully formed yet.
Minghu Culture first proposed the concept of "Spring Festival stalls", which attracted the attention of many people in the industry - as we all know, on the first day of the new year, who is not allowed to visit relatives and friends to pay New Year's greetings? Who doesn't want a family reunion for a drink?
Even in the next few days, who wouldn't want to get together with close friends?
Who will go to the movies?
It's strange that the film market can become popular!
In fact, "Crazy Stone" won 72% of the top-level film scheduling rate as soon as it was released, but in the first few days, the attendance rate was indeed not too ideal.
Even though Feng Bicheng and Huang Ge are already quite charismatic directors and actors, the publicity team headed by them, in the first few days, wherever they went, the enthusiasm of movie fans they gained seems to be And not as much as they should have gotten.
But the audience who have seen it have almost unanimous praise!
In this era, the pace of life is getting faster and faster. In the past, the saying that the year is over when the fifteenth day of the first lunar month is over has long been impossible. It used to be that one family visits relatives a day, but now, people in cities gather together with relatives at a large table during the Chinese New Year, and people in rural areas also hang out with relatives quickly, and then they have to think about going back to work in the city—this year is getting shorter and shorter .
And more importantly, in fact, in many people's minds, visiting relatives and friends, drinking and eating meat is no longer an important thing for Chinese New Year. Apart from the reunion, it is entertainment.
Therefore, the first day of "Crazy Stone" was released, and it seemed that it was not so lively. On the second day, the number of moviegoers was already increasing. It seemed to be particularly lively, and at this time, only five days after its release, "Crazy Stone" has already grossed more than 200 million yuan-no doubt, many people's jaws dropped in shock.
After Feng Bicheng became famous in one fell swoop with a box office of over 500 million in "Big Wrist", his second work dare not say that it surpasses "Big Wrist", but on the one hand, he has found a new way in storytelling techniques, and on the other hand, he has maintained a unique Chinese geography. The element of humor makes "Crazy Stone" have an amazing effect once it appears.
Therefore, even though it got the relatively indifferent "Spring Festival file", it seems that this movie did not really have an "explosive peak" at the box office, but along the way, in just a few days, it is recognized inside and outside the industry that this The movie's big sales are already unstoppable!
The quality of the movie itself is very high, its reputation is excellent, and its distribution and scheduling are extremely powerful. There are no influential competitors at all in the same schedule, and in fact, the audience at this time is quite talented and rich!
So, "Crazy Stone" started the first shot of the year so easily and calmly!
As of the tenth day of the Lunar New Year, the movie has been released for ten days, and the cumulative box office has reached more than 420 million!
At the same time, "Black Skin" became popular!
Liu Zhongxin, a young actor who was completely unknown before, became popular within ten days!
And when the movie finally went off the assembly line on April 14, 2005, it created a jaw-dropping box office record-it was released for 68 days and won the domestic box office championship for 47 consecutive days!
This point has never been achieved in blockbuster movies such as "The Matrix", "Dragon Inn", "The Gate of Life and Death"-who said that the off-season must be the off-season? Who said the box office in the off-season must be bad?
The domestic box office of more than 680 million yuan won by the movie finally made "Crazy Stone" become the fifth place in the box office list of domestic movies, second only to "The Matrix", "Dragon Inn", "Life and Death" The Door" and "Once Upon a Time in Huang: A Man Should Be Self-Strengthening".
And Feng Bicheng's cumulative box office of his films is close to 1.3 billion yuan. Among Chinese film directors, he has even surpassed Qin Wei and Liu Chengzhang, and is currently second only to Li Qian.
…………
At that time in 1995, when Li Qian just came to this time and space, Hollywood movies had already dominated the world with great strength, but at that time, European literary and artistic movies were dead but not dead, and the wave of commercialization of Chinese movies was in the ascendant. And so has not yet completed the last step of the complete fall.
At that time, in the traditional Chinese cultural circle, martial arts films produced by Chinese films, such as Du Weiyun, still had a considerable market in Southeast Asia, and they were stubbornly resisting Hollywood blockbusters.
The subsequent development is well known.
Hollywood has almost taken over the world.
Europe, the home base of literary and artistic films, has long been completely dominated by Hollywood blockbusters, and Japan, South Korea, and Southeast Asia have long been the backyard of Hollywood.
Like Japan and South Korea, although local films have always been tenaciously developing, and such local-style works as Japanese animation works, youth love works, etc., like the young and cutting-edge directors that have emerged in South Korea in recent years Some of the rather profound films that study and discuss human nature and society can be said to be their own school, but in fact, these local films are not only unable to go out, even if they are local, other The box office is only a fraction of that of Hollywood blockbusters, and they have no ability to compete with foreign powerhouses, that is, they can win a little reputation for literary and artistic movies internationally.
To put it bluntly, no one can compete with Hollywood in the big movie industry with huge investment in capital, manpower, and industrial system. They can only play a little bit of soup that Hollywood doesn’t bother to pick, that is, local movies—even European movies. It can only be like this, especially in Japan and South Korea.
If there is no accident, if the wheel of history is not disturbed, although China's film market is larger and the overall film industry is more complete, when the time moves to this time in 2005, China's film market will almost certainly be It will be like this.
Hollywood blockbusters are popular all over the country, and domestic films have little resistance. Individual big directors invest heavily, recruit big stars, and cast big casts to try commercial production and try to resist the invasion of Hollywood movies. There are certain results, but in the end , I made some money, but lost my reputation—it turns out that at this stage, what the domestic film industry has really accumulated is experience.
The experience of success, and the experience of failure.
But no one can really resist the invasion of Hollywood blockbusters. No matter how the country formulates relevant policies, it will not help—it can't be done, or it can't be done.
In the time and space that Li Qian once experienced, the world developed like this.
But in this time and space, because of the appearance of Li Qian, and because of the continuous investment at any cost for several years, although Hollywood blockbusters are extremely powerful, they are only one step away from the Chinese film market, and they have not fully completed their impact on this market. Conquest - That's why it is said to "almost" conquer the world.
In 2002, 2003, and 2004, for three consecutive years, the Chinese film market showed a continuous and steady upward trend, especially when the time came to 2004. Although many domestic high-quality films were released consecutively, the total annual box office of domestic films broke through one hundred percent in one fell swoop. Ten billion Chinese yuan mark, as high as 10.73 billion.
However, on the big cake of Hollywood blockbusters, which are stronger than ever year after year, they still haven't been able to take away the biggest piece - the box office of more than 10.7 billion yuan in the whole year. More than half.
And just in the past year, the number of domestic films with a box office of over 100 million exceeded 10 for the first time in history, reaching 11, of which six had a box office of over 200 million. What's more, Minghu Culture this year The domestic box office of "Dragon Inn" exceeded 800 million, and "The Matrix" broke through the one billion Chinese yuan mark in history, creating a new record in the Chinese box office market!
It is precisely because of these outstanding domestic works that Chinese domestic films have once again struggled to hold on to China's domestic market, making the Chinese film market one of the very few local markets in the world that have not been completely conquered by Hollywood blockbusters. Individual countries that are closed to the outside world, or under trade embargoes, or that are politically opposed to the United States are excluded, and this "one" can also be removed.
China is the only one!
Of course, of the precious 5 billion yuan box office won by domestic films, Minghu Culture only accounted for a share of just over 2 billion yuan. Compared with the previous two years, Minghu Culture was almost alone. Struggle against Hollywood blockbusters, forcibly compete with Hollywood blockbusters, this year's Minghu culture seems to be a bit "weak" - on the contrary, other domestic film companies and film directors have begun to rise.
Old directors, new directors, some people rush and others make money, gradually began to have the meaning of letting a hundred flowers bloom.
Liu Chengzhang, Zhao Meicheng, Wu Han, Guo Yulong.
"Flying Apsaras", "Bloody Blood", "Laughing Heroes", "Princes of Fenghuo Opera".
Movie fans still complain a lot about the story, logic, costumes, characters, actors, etc., but it is undeniable that at the time, in the Chinese film market in 2004 and 2005, The quality of domestic films as a whole, especially the degree of commercialization, is indeed improving steadily.
But even so, even if everyone starts to make a certain level of commercial blockbusters despite negative reviews, and can make money, it seems that Minghu Culture is not so strong in the domestic film market, but the four words Minghu Culture, But it is still enough to make the entire domestic film circle daunting.
Because of The Matrix.
Because of Li Qian!
Li Qian, and his "The Matrix", are the first truly global hits in the history of Chinese movies, and have already represented Chinese movies that have really entered the second place in the global historical box office!
That is to say, at a time when domestic filmmakers are still busy figuring out how to make a good Chinese film and make as much money as possible, and have even had to sacrifice word of mouth to a certain extent for this, Li Qian and " The Matrix has really gone to the world, starting to compete with Hollywood movies on a global scale!
This movie is a big hit in North America, in Europe, in Japan and South Korea, and in all the places where Hollywood movies are going to be a big hit, and except for a god-like "Titanic", it is a big hit in Hollywood movies. beats all Hollywood movies in our market.
So it is taken for granted that the sequel of "The Matrix" has become a matter that not only Chinese fans but also fans around the world have been paying close attention to - there have been various news and rumors before, but about the second "Matrix" The filming start time of the film has always been unclear.
Even, whether there will be a second part of "The Matrix" is currently an unconfirmed matter, and it is even more impossible to talk about whether Li Qian will personally direct the second part.
Just when "Crazy Stone" was sweeping the country, and after the Spring Festival, which was recognized as the off-season of the movie market and was crazily harvesting the box office, Minghu Culture suddenly announced the holding of a new film conference. When the reporters arrived at the conference site according to the agreed time, they were pleasantly surprised to find that Li Qian and Qi Jie were there!
And when the press conference officially started, Li Qian even personally announced that his fifth film after "My Sassy Girl", "Once Upon a Time", "Red Sorghum" and "The Matrix" will officially start shooting soon.
The total planned investment of the film is 500 million Chinese yuan, equivalent to 250 million U.S. dollars. It will be produced and filmed jointly by Minghu Culture and Columbia Pictures.
In addition to the fact that Li Qian is the director and screenwriter of this film, the entire crew, including the actors, will change. Li Qian has always preferred to use Chinese actors, even if it is "The Matrix" that entered Europe Both male and female protagonists insist on the habit of using Chinese actors. Except for Bai Yujing who is currently confirmed to join and play an important supporting role in the movie, most of the roles in the movie will be played by actors from all over the world and with various skin colors.
The filming period of the whole film is as long as 10 months, and the post-production is as long as one year! When the film is finally completed, it is planned to officially land in theaters around the world in June 2007.
This film will become the world's first film to be shot with 3D-IMAX technology, and this photography and production technology is the exclusive patent of the research institute affiliated to Minghu Culture.
The name of this movie, officially named, "Avatar".
…………
You know, the current Li Qian is already a veritable international director.
Much more influential than Qin Wei's so-called international directors.
Therefore, his new movie is one of the hot spots that fans pay the most attention to, even on a global scale.
As a result, the name "Avatar" spread all over the world within 24 hours as soon as the new film was launched.
It's just that no one knows what he will shoot and how he will shoot it.
And what kind of technology is the so-called 3D and what are its advantages, which makes Li Qian have to use this technology to shoot, and more than 95% of the audience in this world don't know anything about it.
***
To be honest, I actually like wine quite a bit. I have tried to drink some wine, whiskey, etc., and tasted some wonderful tastes, but every year when I drink during the Spring Festival, I really... Alas, if I don't say more, I will cry if I say too much.
In short, this year should be over, and I am back.