Chapter 1049 It Hurts Even More!

Looking at the entire era, 2005 was an ordinary year, but it was not a good year for Chinese films, or even global films.

Some people rushed to the street, some made money, some newcomers showed up, and some veterans fell.

that is it.

But for some people, 2005, or to be more specific, July of 2005, is a period of time that they and they will remember for many years.

Hollywood superstar Daniel Jackman, who was honored as the guest of honor by Hua Fei Film and the "Great Wall" crew, turned down the dinner Hu Fei had prepared for him, and ran over to praise Li Qian's stinky feet. Of course, Hu Fei, Qin Wei and others , I felt quite a little angry, and at the same time a little helpless.

But compared to the series of events that followed, this kind of trivial matter seems to be insignificant.

With a production cost of 200 million yuan and a publicity budget of 150 million yuan, "The Great Wall" is undoubtedly the biggest effort in the entire Chinese film industry so far. To a certain extent, it can even represent the highest level of the current domestic film industry ——Although its special effects are made in the United States, the processing is done in Japan, and even the leading actor is an American, but since it can be paid for, it barely means that this is something that other Chinese filmmakers can emulate , Naturally, it can represent the level of China's film industry.

Before the release, all kinds of publicity were overwhelming.

In the eyes of film companies, Hollywood superstars are extremely valuable and precious, so when it comes to publicity and copywriting, Daniel Jackman’s priority is even ahead of the great director Qin Wei. Propaganda, and even implicitly put forward arguments such as "Let Hollywood superstars go to China to make movies, which shows that Chinese movies have really risen".

As for Zheng Zhongyuan, Liu Yan, etc., although they are considered superstars in China, when compared with Hollywood superstars and Chinese big directors, they have to wait for the treatment in terms of publicity.

But even so, both of them are not ordinary people, and they both have quite a lot of publicity points.

And the 150 million publicity and distribution funds are no joke!

Therefore, basically everyone who has a little bit of interest in movies, before the release of "The Great Wall", has already learned from press releases, paper media interviews, street advertisements, subway advertisements, variety shows, theater posters, etc. Through various channels, I know that the international blockbuster "The Great Wall" by the great director Qin Wei and Hollywood superstar Daniel Jackman is about to be released.

In the history of Chinese film, this scale of publicity is really the first time.

The effect is powerful.

Although the factual survey feedback shows that the audience's interest in Daniel Jackman's coming to play the leading actor is not as great as Hu Fei and Qin Wei had imagined in advance. Still strong, so they are very pleased.

But no matter what, the booth has already been spread out, and the posture has been fully pulled.

Then, "The Great Wall" was released!

As soon as it was released, it immediately won 41% of the film schedule across the country-even the three theaters under Minghu Culture, based on the belief that they will not be troubled by money, have given up to 32% of the film schedule.

Affected by this pressure, the number of movies that are still in theaters, regardless of whether they are imported blockbusters or domestic movies, even the still very popular "Autumn Fairy Tale", etc., has dropped sharply.

This is a normal law that no one can control.

No matter how much Minghu Culture prefers its own films, it only continues to reserve 17% of the film schedule for "Autumn Fairy Tales" in all its theaters.

"The Great Wall" came with such a strong investment, lineup, and publicity, and it is coming fiercely. It must be paid more for the film schedule. A large wave of Hollywood blockbusters in the same period are still selling well, and they must be paid.

In the first week of its release, "The Great Wall" was sold for three days plus one midnight show, with a box office revenue of 193 million, almost breaking the 200 million mark, and it even topped the list on the weekly box office list——Hua Fei Film and Television The subsequent second wave of release promotions has been launched on a large scale after the film's midnight advance box office was released. By this time, when the first week's box office was released, it was frantically crowded.

However, in fact, don't mention word of mouth, the industry has already started to question the box office. The voice of this kind of questioning is so loud that even Huafei Film and Television can't stop it by throwing money at it.

200 million investment, such a big cast, such overwhelming publicity, the first three days, even less than 200 million...

You know, just in the past few weeks, a romantic movie like "Autumn Fairy Tale" won the box office of 146 million in the first week, while last year's "The Matrix" exceeded 100 million in a day. , more than 340 million in the first week, and 230 million in the first week of "Dragon Inn"!

Not to mention, the reputation of this movie on the Internet is quite poor. Despite the guidance of various word-of-mouth guidance plans made by Hua Fei Film and Television in advance, a large number of viewers who have watched the movie returned to the Internet to complain, it is not you It can be done by hiring a group of sailors.

As a result, after the first week of the movie, word of mouth dropped rapidly.

Of course, commercial movies have a slightly worse reputation, which may not necessarily affect the box office.

But obviously, "The Great Wall" is not among them.

You know, Qin Wei has been a director who relies on word of mouth for many years!

So, even after many years, something that Qin Wei, Hu Fei, Liu Yan and others will never forget happened-the second week of "The Great Wall" was released, which was supposed to be the time when the box office was a big hit and the money was properly collected. The box office of "The Great Wall" plunged rapidly, so that when this week passed, everyone suddenly discovered that the first place in the box office list was actually a movie that had been released for two weeks, and "The Great Wall" actually fell to the No. third place!

"Happy Family", the producer and producer are unknown, and only some people in the industry know about a film company that has been established for less than three years. It is called "Lehe Film Company", and the director of the film is Guan Ziping. A previously unknown director, the male lead is very famous. In the past two years, the popular comedian, Huang Ge, and the female lead are also famous, the famous Beijing opera Da Qingyi, Cheng Suping.

And the distributor of this movie is Minghu Culture.

The popularity of this movie is surprising.

Because the male and female protagonists of the film are all artists of Minghu Culture, although the investment amount is not large and the director is unknown, but because of Huang Ge's strong recommendation, Minghu Culture finally decided to take over the distribution and prepared 1,000 yuan for the film. million publicity expenses.

In the first week of the film's release, despite the presence of Huang Ge and Cheng Suping, the film's screening rate was not high, but after the release, word of mouth was surprisingly good, and the attendance rate also climbed rapidly within two or three days, so it was released After the department reported the results, Qi Jie held a meeting immediately, and at the meeting it was decided to add an additional 30 million publicity funds for the film.

Then, well, even though it only got a box office of more than 30 million in the first week, in the second week, Minghu Culture's publicity system began to work hard. A few days before "The Great Wall" was released, the movie even once Can get more than 25% of the daily film schedule - and the amazing thing is that with the increase in the number of film schedules and the sharp expansion of the screening scale, the attendance rate of this film has only dropped a little bit, and the subsequent word-of-mouth feedback is also almost Overall positive, the overall evaluation has not dropped!

Although after the release of "The Great Wall", the film schedule of this film was greatly squeezed immediately, but his attendance rate was even higher—compared to "My Sassy Girl", "Red Sorghum", The blockbuster routes of a series of films that Minghu Culture has released such as "Big Wrist" are almost exactly the same!

Therefore, last week it only ranked fourth in the box office rankings, and "Happy Family", which was regarded as a dark horse, has completely exploded at the box office this week!

The next week, 134 million!

No. 1 in the weekly box office rankings!

The second place was a Hollywood blockbuster, and the box office of "The Great Wall" dropped by more than 50% the week after its release, leaving only 84 million yuan this week!

Adding up two weeks, the cumulative total is 277 million!

There is no doubt that anyone with a discerning eye knows it, jump!

Another Waterloo for Qin Wei.

And it can basically be concluded that it is going to lose everything!

At the same time as the box office plunge of "The Great Wall", the cutting-edge director Guan Ziping stepped on Qin Wei's shoulders and became famous. Huang Ge once again consolidated his position as the "No. 1 Chinese comedian". " quietly received another 65 million box office, raising the total box office of this movie to 405 million!

Yes, within four weeks of its release, "Autumn Fairy Tale" has surpassed 400 million!

Therefore, when Lu Lingxi, who has been a little dizzy these days, returned to Shuntian Mansion with the publicity team, he dizzily participated in the celebration party specially held by the company for himself and the crew of "Autumn Fairy Tale", and then I was dizzy and enjoyed everyone's congratulations and congratulations, and I didn't end this dizzy state until the movie finally ended with a box office of 520 million.

In stark contrast, "The Great Wall" suddenly lowered its profile.

Facing the siege and interception of the reporters, Hu Fei was forced to have no choice but to lose his mind and uttered a famous saying that shocked the film circle - "The current audience doesn't know what a good movie is!"

And when the reporter finally caught up with Qin Wei, apart from being lonely, the great director was unexpectedly calm. He said sincerely: "The box office is not good because the movie was not made well. Everyone has opinions, so say no." It looks good, it must be because of me. I'm the director, so it's up to me!"

And until September, when the reporters finally found Liu Yan's trail and tried to interview her, at first she just didn't answer. When the reporter asked, "How do you think that your first film investment lost money When asked the question "no return", she suddenly turned her face, took off her sunglasses and threw it at the reporter.

Although the reporter avoided any harm at the time, this incident was published on Xunfei website and blog that day, and it quickly caused an uproar across the Internet.

And just when the death of "The Great Wall" and Qin Wei's second fall became the focus of the whole network and the whole people, the previously unknown "Happy Family" was under the impact of Hollywood blockbusters, and staged a scene of cutting-edge directors The counterattack is a good show-after the film became famous, it has always maintained a good film schedule and attendance rate. In the third week, it successfully exceeded 100 million, and in the fourth week, it still had a box office of more than 70 million.

So, when the film finally ended, the final box office of this urban comedy with a total investment of 30 million was fixed at more than 460 million.

After Lu Lingxi, director Guan Ziping also took the top spot in the Chinese film industry in 2005.

Even, considering that "A Happy Event in the Family" is Guan Ziping's first directorial work, his success is obviously more legendary than Lu Lingxi's.

And shortly after "Autumn Fairy Tale" was released, when films such as "The Great Wall" and "A Happy Event" had entered the final stage of screening, they only harvested a little box office residual value every day, and when Hollywood blockbusters once again ravaged the Chinese film market, Zhao He He came with his "Shaolin Temple".

Undoubtedly, the biggest selling point of "Shaolin Temple" is Zhou Baoshan.

Facts have proved that the same way, coupled with popular actors, is really an unparalleled weapon at the box office-in the first week of its release, this martial arts blockbuster won 210 million box office.

Although the word-of-mouth is obviously not as good as the two parts of "Once Upon a Time", it also proves that Zhao He is more like a "cadre" rather than a "competent official", but he has always made movies steadily. Although he does not seek innovation, he basically does not make mistakes. He walked forward along an old road, and he was still able to walk very steadily.

Therefore, the film's slightly inferior word-of-mouth did not have a big impact on the box office.

The next week, it won 140 million box office again, pushing the cumulative box office to over 350 million, which already means that the movie has achieved great success - which also made Qi Jie even talk to Li Qian personally about whether to Take the initiative to ease the relationship with Zhou Baoshan.

But Li Qian thought it over and over again, and decided that he didn't have to insist on keeping him.

When it's time to let go, let it go. Twisted melons are not sweet.

Since he is leaving, let's go!

However, when the agency department showed Li Qian the scripts of the two movies designated by Zhou Baoshan's agent, Li Qian couldn't help but sigh after finishing the scripts.

At this moment, he could not help but think to himself: It seems that the materials that he painstakingly collected and sent to him on the set of "Shaolin Temple" are the same as what he said to Zhou Baoshan at the beginning. It didn't go to his heart at all!

But the matter has come to this point, Li Qian didn't say a single unnecessary word, but just called Zou Wenhuai himself, and told him: he can do whatever he wants!

In fact, what he regrets is not just Zhou Baoshan, but he is only regretful that he finally succeeded in pushing one, but he has to watch him jumping around in various ways.

However, if the flowers grown in the greenhouse are not allowed to go outside to feel it, how will he know that it is really cold outside?

***

I have been so anxious recently. The little guy is eight and a half months old. He said that the umbilical cord is around his neck, and his fetal heart rate is still a little unstable. Therefore, he has been going to the hospital recently, and he is inevitably disturbed. He is facing the end of "Perfect Life". Good harvest, so the update may not be so stable, don't blame everyone!