Chapter 1062 Meet and Smile
Any new thing or new technology, if it wants to move from the laboratory to the public and become something that everyone is willing to accept and use, it must have its prerequisite: the new thing itself has been developed relatively well, and the new thing has already had representative works or Events, new things do bring people new and better experiences.
In the time and space that Li Qian once experienced, before the appearance of "Jurassic Park", special effects were nothing new, but only after the big dinosaurs appeared on the big screen and won an astonishing box office around the world, Special effects films have only begun to become the mainstream of Hollywood commercial films.
In the same way, before the appearance of "Avatar", 3D is nothing new, especially for the Hollywood industry, this technology has already appeared very early, but it has been losing money repeatedly. stage, because this technology, even in the eyes of many professionals, has been labeled as "experimental".
The same is true of this time and space.
In fact, for those senior movie fans who pay attention to various movie information, the concept of 3D is not new at all. Individual senior movie fans can even name many experimental 3D movies, but for the entire human society It is said that those immature technologies and products before are just experimental things for a small number of filmmakers and audiences.
Most people don't know what 3D is, nor have they seen 3D movies.
It's very simple, the technology is not yet complete, and the works cannot bring people a shocking experience, so of course, it is impossible for this technology to produce an iconic representative work.
But now, after "Avatar" has done everything that it should do as a movie itself, such as special effects, settings, and stories, etc., it also carries a fully mature 3D and With the advent of 3D-IMAX technology, it immediately brought an extremely shocking movie-watching experience to the current movie audience—and, because the director of the movie was Li Qian, who was in front of "The Matrix", this movie There will be absolutely no shortage of audiences, and there will definitely be no shortage of people who are willing to try 3D.
So, "Avatar" became popular.
3D is on fire!
That's how Qin Wei watched it suddenly catch fire.
We assume a derivation - if Li Qian has never appeared in this world.
So what would the world be like?
Not to mention the big deduction, just talking about the circle of Chinese movies. As the only recognized master figure in domestic movies today, Qin Wei is almost a natural representative of Chinese movies. In fact, before Li Qian started making movies In those years, Hollywood movies poured into the domestic market one after another. Chinese filmmakers led by Qin Wei, Du Weiyun, Zhao Meicheng, etc., although they were very uncomfortable with this sudden big change, they were not too comfortable for a while. Knowing how to make commercial films, they still tried their best to fight.
If there is no Li Qian in this time and space, it is not difficult to imagine that under the severe impact of Hollywood's advanced film technology, film concepts and film products, the pain period of the entire domestic film may be much longer than the current one. Maybe China's film market will fall for a while, and even half of the box office share of the entire market will not be obtained, and the most outstanding filmmakers in China, such as Qin Wei, can only watch the domestic film market reduced to Hollywood blockbusters. In the battlefield of making money, I can only fight and lose repeatedly, and fail repeatedly.
But in the end, they will still become representatives of Chinese cinema.
Qin Wei may gradually realize something in the failure after failure, and in the process of one after another gorgeous domestic blockbuster from success to failure, so as to make stressful changes, and truly become enough to be comparable to Hollywood blockbusters. The standard-bearer of domestic films, of course, may, after failing again and again, completely quiet down, or simply quit shooting, or turn around and continue to work on his literary films.
But even then, Qin Wei is still a master of Chinese film directors.
But no, there is no such assumption.
Li Qian is here.
He went from being a behind-the-scenes producer and songwriter in the music scene, to becoming popular because of the sudden split between Liao Liao and Zhou Mo, to becoming a front-stage singer, to organizing the four beauties bands that became popular in Asia, and then From TV dramas to the establishment of the film and television department of Minghu Culture, to "My Sassy Girlfriend" successfully gaining a firm foothold in the Chinese film market.
He walked into the history of Chinese film development step by step in this way.
In terms of fame, influence and appeal, Li Qian, even as a director, is no longer comparable to Qin Wei. In terms of qualifications, after "Red Sorghum" won the Grand Slam of the Berlin Film Festival, Li Qian has at least He is qualified to stand shoulder to shoulder with Qin Wei, and when it comes to the box office - needless to say, a "Matrix" has already made Li Qian the most successful top director in the world.
And wealth, or power—obviously, not to mention Qin Wei, even Qin Wei’s boss Hu Fei, who holds Minghu Culture—Columbia’s huge film and television entertainment system, and Li Qian, who is the largest shareholder of Xunfei Group, also It's not a heavyweight anymore.
Therefore, perhaps after "The Gate of Life and Death" defeated "Huang Feihong" head-on, Qin Wei once ignored Li Qian, but now, with the passage of time, Li Qian has succeeded time and time again, while he himself The failure of Qin Wei has already broken the inexplicable pride in Qin Wei's heart.
He had already started to look at Li Qian squarely.
In fact, many directors of Minghu culture trained by Li Qian, such as Jin Han, Zhao He, Feng Bicheng, Lu Lingxi, Han Shunzhang, etc., have achieved great success, so much so that in the current Chinese film circle, they are qualified to be called big stars. Among the directors, Minghu Wenhua's family accounted for more than half, Qin Wei's attitude towards Li Qian may not be regarded as "face up".
It has more or less the meaning of "looking up".
Therefore, he has long been like the vast majority of filmmakers in China. Whenever Li Qian and the directors of Minghu Culture have a new movie released, they must seriously observe and analyze it.
Even, because of the previous fiascos, he may be much more serious than other filmmakers.
Therefore, even before the promotion of "Avatar" had started, even when Li Qian had just announced that he would invest 500 million Chinese yuan to create his new movie with new technology, he had a certain interest in "Avatar". Pay attention and pay attention, wait until the film goes, you go to the premiere ceremony, he is a person who is not very good at using computers, and he even lays down in front of the computer very seriously, reading the translated reviews of American movie audiences on the Internet ——Then, "Avatar" broke out as expected.
On Tuesday, he didn't take anyone with him, but just went to the cinema to watch a movie himself.
It's a weekday, and it's morning again. Even if it's a hit like "Avatar", it's impossible to get a full house. However, the 3D and 3D-IMAX that Qin Wei wants to watch the most, there are no tickets.
After the global box office explosion in the first week, the word-of-mouth of 3D became popular all of a sudden, so its power began to be revealed-although the box office of 3D is already twice that of ordinary tickets, and 3D-IMAX is even more expensive, but It is still in short supply. Every morning, as soon as the movie theater schedule comes out, it will soon be sold out through online and display tickets.
So, Qin Wei thought, let's take a look at the normal version first.
If "Avatar" is really a good movie, then its ordinary version should be particularly good-looking first.
Then, two hours and forty minutes later, when Qin Wei finished watching the movie and walked out of the screening hall with the crowd, his expression was inexplicably complicated and shocking.
Standing at the entrance of the cinema, he couldn't bear it anymore, took out his mobile phone and made a call.
After more than ten minutes, the other party finally called back and told him that he got the ticket for Minghu No. 2 Studios, 3D-IMAX version.
So Qin Wei drove there.
Another time of two hours and forty minutes, when Qin Wei walked out of the movie theater, his mood was a little strangely quiet.
In the middle of the night that night, he called Hu Fei and said, "I wrote something, can you help me find a magazine or something, and publish it?"
Hu Fei had just finished drinking at the time. Fortunately, he was not drunk, but after hearing the words, he was stunned for a moment, and then asked: "What did you write?"
Qin Wei said calmly, "I don't know if a film review can be considered a film review."
Hu Fei seemed to have an epiphany, and after a while, he asked, "About "Avatar"?"
Qin Wei said, "Yes."
…………
An hour later, after one o'clock in the night.
Hu Fei's assistant, who was called out of bed by a phone call from the boss, finally finished typing the manuscript, handed it over to Qin Wei for review, corrected a few typos, and then he was in charge of copying the manuscript to the website he had just registered for Qin Wei. in the blog account.
Before clicking that, he looked back at Hu Fei.
Hu Fei turned his head to look at Qin Wei. At this time, his drunkenness had already dissipated, his eyes were full of solemnity, and there was still such a little bit of expectation. He asked, "Have you thought about it?"
Qin Wei's expression was extremely calm, "Think it over! Post it!"
Upon hearing this, Hu Fei turned his head and nodded at his assistant.
"Then send it!"
…………
That night, a newly registered account named "Director Qin Wei" posted his first blog post after registration, titled "I see
At first, in the middle of the night, no one noticed this blog post.
But it is related to "Avatar" after all, and the name of "Avatar" is directly on the title. Whether you have watched the movie or not, anyone who is interested in this movie, Faced with such a title, one subconsciously wants to click on it.
Then, not many people saw it, but after reading the full text, some people inadvertently found out that the owner of this blog post was named "Director Qin Wei" - I was shocked!
Then, he couldn't wait to run to his chat group and told about this discovery.
As a result, the news began to spread, and the number of clicks and readings of "I See
After dawn, the blog operator finally noticed the existence of this blog post. When they saw the registered name, they were a little confused, because although Qin Wei had never registered a blog, "Qin Wei", as a well-known person, this name is It was locked, but "Director Qin Wei" was released from registration.
After a complicated report and contact, after ten o'clock in the morning, the ID "Director Qin Wei" was ticked - official certification, real person.
Three minutes later, this article was posted on the homepage.
For a time, public opinion was uproarious.
In the article, Qin Wei said——
"After watching this movie, I want to say that movies have been around for a hundred years, but this year, Li Qian reinvented movies. And I am very happy that Li Qian is a Chinese filmmaker. Please believe me, this is very important to China, for Chinese films, is extremely critical."
"Finally, I want to say, Qian'er, my brother is sorry for what happened back then."
…………
Qin Wei's unprecedented high praise for "Avatar" and Li Qian, as well as his formal apology at the end of the blog post, can be regarded as adding fire to "Avatar" and 3D.
But in fact, without this fire, "Avatar" would have been overwhelming.
In the second week after its release, the film grossed an astonishing 320 million yuan at the domestic box office, and it also grossed 150 million U.S. dollars in North America.
In this week, the global box office of "Avatar" was 530 million US dollars.
It broke out in China, in North America, in Europe, in Japan and South Korea, in Southeast Asia, and in Latin America!
Box office and word of mouth fly together!
In particular, after entering the second week, although the total box office will inevitably decline, the attendance rate, especially the attendance rate on weekdays, is obviously impossible to compare with the three-day weekend in the first week, but its The label of "3D movie" has become more and more prominent.
All over the world, as long as there is a place to watch in 3D, there is such a situation: the ordinary version of the ticket is easier to sell, because it is too popular and Li Qian's name is too big, so the rate of screening It’s very high, and it can almost be watched as you go, but the 3D and 3D-IMAX versions have remained hard to find for a long time-many people can’t help the temptation of their friends after watching the normal version , or couldn't bear the various publicity and word-of-mouth on the Internet, and ran to watch the 3D and 3D-IMAX versions.
There are also some people who brush 3D over and over again!
As a result, the 3D and 3D-IMAX part of the box office accounted for an increasing proportion of the overall box office of "Avatar".
When the movie finally went offline one after another around the world, and the overall box office was counted, people were surprised to find that although when the movie was released, all the 3D and 3D-IMAX screens around the world, including all science and technology museums, It was only less than 2,000 yuan, of which China accounted for nearly 800 yuan, and North America only had nearly 500 yuan. However, because during the film's release, the attendance rate of even the ordinary version has dropped again and again. 3D and 3D - Most of IMAX's shows in most regions are still almost full, so in the end, the 3D and 3D-IMAX parts actually contributed to the film's record-breaking global box office of more than 3.3 billion US dollars. Grossed as high as 1.43 billion US dollars at the box office!
Therefore, in the reports of various media, even the box office surpassed "Titanic" and became the highest box office in the history of world movies, which is no longer the focus of reporting on the amazing box office of "Avatar".
Everyone said: "The era of 3D has come!"
…………
The era of 3D has indeed come.
When "Avatar" was still in theaters, Minghu Culture and Columbia had already announced joint production plans with a number of domestic and Hollywood film companies.
First up is The Terminator.
After watching "Avatar", James Cameron suspended the shooting plan of "Terminator", and urgently stopped the research and development plan of his technology company, and came to China instead.
Later, because of the pressure he exerted on Twentieth Century Fox, Twentieth Century Fox finally agreed to co-produce "Terminator" by Minghu Culture, Columbia and Twentieth Century Fox, and share the copyright, but Twentieth Century Fox firmly retained it. After seeing the astonishing success of "Avatar", they wanted to obtain the technical support from Minghu Culture, so that the film could be produced as soon as possible, and catch the 3D craze to eat the first big cake, but And deeply afraid of the powerful monster-like combination of Minghu Culture and Columbia. But in the end, considering that Minghu Culture and Columbia already have a series of 3D works such as "Transformers" and "Kung Fu Panda", and they will be released soon, they are still reluctant to part with this big piece of cake. They chose to share the copyright and introduce Minghu Culture. technologies and investments.
In July 2007, Minghu Culture and Columbia, together with Huafei Film and Television, announced another joint shooting plan for a 3D movie. The three parties plan to jointly invest 120 million US dollars to shoot an action movie. The film will be directed by Qi Jie himself as the first producer, and directed by the famous domestic director Qin Wei, and Li Qian has also promised to play the leading role in the film.
The announced tentative title of the film is "Mr. and Mrs. Smith".
In August 2007, Columbia Pictures made a high-profile announcement of the acquisition of Marvel Group, two of the most famous comic companies in the United States, and publicly announced that it will inject capital into Marvel. It will officially launch the acquisition of Marvel by 2010 at the latest. A series of film adaptations of its comic book characters.
Also in August 2007, Minghu Culture and Columbia also jointly announced that the 3D animation film "Kung Fu Panda", produced and written by Li Qian, was officially scheduled for December 21st. Another film after "Avatar" is also very likely to be the world's second live-action 3D movie "Transformers", which will be released in June 2008.
In addition, the technical cooperation agreements reached by Minghu Culture and many Hollywood companies are of course carried out in a very low-key manner and will not be announced to the public. At best, the outside world can only guess that the series of world-leading film technologies currently in the hands of Minghu Culture, with 3D shooting and production as the core, is estimated to bring quite a lot of income to Minghu Culture.
However, sensitive people discovered that during the series of high-profile actions of Minghu Culture and Columbia, Li Qian did not show up from the beginning to the end.
You know, in August 2007, together with his "Avatar" and 3D technology, Li Qian was already the hottest and most well-known figure in the world today.
So, after a little investigation, media reporters caught his whereabouts.
He actually appeared in Chongqing Mansion.
Later, when the reporters rushed to interview, they found out that his new film had basically completed preparations and was about to officially start filming.
The name of the movie is "Crouching Tiger, Hidden Dragon".
A Chinese martial arts movie.
3D.