Chapter 1047 Qin Wei's Surprise
After seeing the box office of "Autumn Fairy Tale" in its first week, Qin Wei was very surprised.
In fact, in terms of absolute numbers, the 146 million box office won by this film in the first week is not particularly high, especially in the past two years, the scale of the domestic film market has become larger and larger, and it is not even the same as the 2002 "Gate of Life and Death" and "Gate of Life and Death". "Huang Feihong" was comparable to the box office at that time. Nowadays, there are already several movies with a box office of more than 100 million in the first week. For example, the box office of "The Matrix" and "Dragon Inn" in the first week is much higher than that of "Autumn Fairy Tale"-but in Qin Wei In my heart, "Autumn Fairy Tale" is different from them.
This is a love movie!
A very small, slow-paced, no exciting plot or scene, a warm little love, little love, and little love - as everyone knows in the industry, such a movie is comparable to sci-fi movies with big investment, big production, and big scenes. Movies, martial arts movies, etc. are not a concept at all.
Of course, a famous director plus a famous actor will definitely add to the movie's box office. As the former number one director in China, Qin Wei knows this better than anyone else.
Don't mention the far ones, just talk about the near ones.
Seeing that the box office of "A Good Flower, a Full Moon, and a Little Sunny Day" was really sloppy, the people under Hu Fei adjusted the promotional direction in a timely manner, and changed the tone of the entire publicity department from "beautiful camera", "Ming Xiaojing's amazing work" and "He Yingyu's dedication to another The direction of paying equal attention to "an amazing performance" and "reputation in Cannes" has shifted to focus on promoting and guiding "just to see He Yingyu's beauty, it is worth buying a ticket" on the Internet.
Sure enough, the box office in the second week not only did not drop, but also rebounded by more than 2 million. In the history of Chinese movies in the past so many years, this is except for a few works of Li Qian, and a small number of them were released at the beginning. Except for movies that are not large enough, there are few movies that rebounded at the box office in the second week.
It can be said without a doubt that this wave of publicity for "He Yingyu's Beauty" brought about 5 million box office bonuses to this movie with a worrying attendance rate in the second week alone.
It's just a pity that the company is only temporarily adjusting the direction, rather than working hard in this direction from the beginning, so no matter how much it is adjusted in the future, it will not be able to use its full strength for a while-because there is a lot of money and a lot of money. All the programs have already been produced, and they cannot be changed, nor can they be promoted.
Therefore, even though they knew that if He Yingyu was the main character, the box office would definitely not be that low, but in the end, the propaganda department of Huafei Film and Television still had to accept the final result sadly.
Of course, we can’t blame them for this matter. Hu Fei set the tone from the beginning—Minghu Culture is getting stronger and stronger, whether it’s Huafei Film and Television, or Dongfang Media, it’s too late for everyone to dig out Minghu Culture. Although they spent a lot of money to hire actors from Minghu Culture, they mostly just wanted to pay for some popularity to attract box office, but they were not willing to spend real money to promote the actors of the other party.
However, it turns out that no matter how good an actor is, if he wants to make a lot of money at the box office, he must be willing to spend money on publicity at the critical moment - although it is beneficial to others, it is also self-interested. If you don't spend money, although you won't be able to take advantage of others, but you can take advantage of it, which is not much.
So even Hu Fei, by now "Flowers, Moon, Little Sunshine" is about to be settled, and he will definitely lose money, but he has to admit that He Yingyu is really worth 10 million, it's just such a good publicity It's just that I didn't make good use of it on my side - I estimated before and after, if the box office can reach 60 million, then He Yingyu still brought the movie a box office of no less than 20 million.
If from the very beginning when formulating the publicity strategy, the main line is to promote her amazing performance in the movie and her amazing appearance, and other people, including Ming Xiaojing, are the assistants, then the publicity department and the distribution department According to the estimate given there, the box office of the movie should exceed at least 80 million.
That's star power.
It is conceivable that in today's China, how many people are recognized as more box office than He Yingyu?
For actresses, no.
Qin Jingjing, Lu Lingxi, Ming Xiaojing, Liu Yan, etc., all of them can't do it.
Fu Hongxue couldn't do it anymore either.
Among the actors, Zheng Zhongyuan?
It was okay before, after all, he was the first-line actor. But after "The Matrix" and "Dragon Inn", the film salary was 8 million. In fact, a big director like Qin Wei only needed 6 million to hire him.
He was already far behind He Yingyu.
Guo Yulong, in terms of domestic alone, he is probably qualified to compete with He Yingyu, but the outcome is just unpredictable-of course, Guo Yulong is an actor after all, and he is a famous celebrity for many years, with his appeal and background Still very strong, he still has certain advantages.
Then, Li Qian, Zhou Baoshan.
These two people are definitely more charismatic than He Yingyu.
And "Autumn Fairy Tale" has Li Qian's leading actor blessing, Qin Jingjing is there, and the director is the famous "Thirteen Aunt" who is very popular with movie fans. It is normal that the box office in the first week was better.
But can the three of them together be worth close to 150 million at the box office in the first week?
Qin Wei was very surprised by this.
Even though it was not that time, Qin Wei was already willing to face Li Qian squarely to a large extent. Face up to his ability, his talent, and also face up to his super appeal and influence at home and abroad.
But even so, it was still difficult for him to understand this matter - a niche love movie, just because the male and female protagonists and the director are both well-known, can it get such a high box office in the first week?
This is a point that he is very unwilling to see, and at the same time, it is a point that makes him faintly excited.
Over the years, whether it is international or domestic, many prefixes have been added to Qin Wei, a master film director, and many of his abilities have been highly praised. But for Qin Wei himself, he always felt that what he was best at was to tell the relationship between people.
Although due to the needs of the market and the needs of the film company, he himself has made several blockbuster films, with great successes and disastrous failures, but to say that his favorite is actually the ability to make emotional scenes. The kind of drama that he talked about—for example, after experiencing the failure of the last time, he wants to start a new drama. In fact, he once hesitated whether to make a love movie that he is better at and good at.
It was only later that Hu Fei said repeatedly that "get up from wherever you fall", which he thought was right, so he finally decided to make a movie like "The Great Wall".
Although the most confident and good at digging emotional dramas, Qin Wei thinks that the commercial blockbusters he made are not bad - that's all!
But in the future, should we continue to shoot big dramas like "The Gate of Life and Death" and "The Great Wall"? In other words, a director, especially a director who has more or less other pursuits besides money, can't always be a set of commercial blockbusters, right? I have to go back and shoot some scenes that describe emotions, right?
In the past, I would hesitate.
I'm afraid that everyone doesn't like watching emotional dramas anymore, and I'm afraid that the box office will not be good.
But "Autumn's Fairy Tale" seems to be becoming a counterexample - the story is very good, the emotion is very good, the famous director, the famous actors, and the meticulous production make the love movie, which is a niche way, not necessarily sell well.
Of course, the domestic box office of "The Matrix" has exceeded one billion, and the domestic box office of "Dragon Inn" has exceeded 800 million. I'm afraid Hu Fei won't be satisfied either - he is now particularly pursuing big productions, big investments, and global distribution, and he thinks that if he doesn't, he won't make money. In other words, making money is too slow!
In fact, after seeing the box office of "Autumn Fairy Tale" in its first week, and especially after going to see the movie in person, Qin Wei also felt that although the movie's opening performance was good, it was probably because The appeal of this star group itself is too strong!
To put it bluntly, when the audience walked into the cinema, they were not necessarily rushing to the story, but actually rushing to see Li Qian and Qin Jingjing, and to see how the first movie of "Thirteen Aunts" could be made.
While the movie has a good story, it's also well shot.
But that's not what everyone buys tickets for.
Therefore, although word of mouth is good, Qin Wei estimated in his heart that this movie will probably get another 70 to 80 million next week? When the painting is finished, it is estimated that 300 million is safe, but 400 million is a bit mysterious.
Although it is really not low, it can definitely make Lu Lingxi famous in this battle, but compared to "The Matrix", "Dragon Inn", "Life and Death", "Huang Feihong" and other blockbusters, it is still not as good as it is. many.
Romance movies, after all, are still a minority!
She, Lu Lingxi, is a cutting-edge director. It is very good that she can get this result. She probably should be pleasantly surprised. One point, presumably Hu Fei will still talk about it, and still be a little dissatisfied.
no way.
Whether it's him, Hu Fei, the domestic audience, or even the filmmakers in the industry, they all seem to look at it from the same concept, that is - you have such a big Qin Wei brand, you must earn more!
After Hua Fei Film and Television's internal meeting on "The Great Wall" finalized the next promotional and distribution steps and directions, Qin Wei turned around and devoted himself to the film's early stage promotional preparations.
As a film master, he has a high profile. Although he doesn't bother to participate in variety shows or the like, he still needs to guarantee some basic publicity.
For example, there should be at least one or two exclusive interviews with high-end paper media.
In this regard, there is only one Li Qian who dares to hardly participate in any publicity from the beginning to the end. But what is surprising is that his films are all selling very well. After coming and going, everyone is used to it, and they all start to acquiesce in Li Qian's films. I think there is something wrong or strange, but if I change someone else, even if it is a celebrity and famous like Qin Wei, for the sake of box office, I still have to participate to some extent.
The movie will be released in less than 20 days. At this time, some interviews with the paper media will start to be arranged.
After working on a few paper media and taking a few cover photos together, almost a week has passed.
During this period, although I heard people talking about the news of the film market all day long, I just listened to it and didn't take it to heart. Until the next Monday, when the new week's box office rankings came out, the data Taking a look in his hand, Qin Wei was taken aback for a moment——
"Autumn Fairy Tale" is actually the No. 1 weekly box office!
This is Nima's summer vacation!
I didn't bother to look at its box office, so I lowered my head and looked down. Sure enough, the Hollywood blockbuster "Alien 3", which claimed to invest 120 million US dollars and broke 100 million in the first week after its release in North America, was released in China in its first week. Ranked second!
"Autumn Fairy Tale", in the second week, the weekly box office was 113.82 million, and the cumulative box office was 260.2 million yuan.
"Alien 3", in the first week, the weekly box office was 98.05 million.
Looking down, the seventh place, "Flowers, Full Moon, and Little Sunny", in the sixth week, has a weekly box office of 3.87 million and a cumulative box office of 54.03 million.
At this moment, Qin Wei was extremely surprised.
Two weeks, eleven days? It's actually 260 million?
Can niche movies like romance movies sell so well?
Is it because the current audience is different from the previous audience, and has begun to pursue the small category of romantic movies? Or is it that the appeal of Li Qian, Qin Jingjing and Lu Lingxi has reached this level?
It shouldn't be!
From the box office of "Flowers, Full Moon, and Little Sunny Day", it can actually reflect a part of the situation, that is, superstars with appeal. In successful commercial films, this appeal often presents a kind of "addition" to the box office of the movie. ", or even a magnified effect. However, in literary and artistic films, because they have lost the appeal of the movie's subject matter itself to the audience, movie stars simply rely on their own appeal to forcibly boost the box office. This box office bonus is generally very limited.
"A Fairy Tale in Autumn" is a love movie, and it doesn't have anything else mixed in. It's just a movie about the love between a man and a woman. Apart from the gimmick of "Berlin actor and actress working together again", and the good looks of Li Qian and Qin Jingjing, there is almost nothing to sell.
However, it is such a movie that can break through 100 million at the box office for two consecutive weeks!
Looking at the box office report in his hand, Qin Wei suddenly felt that he didn't quite understand the current market—"Alien", such a famous Hollywood blockbuster, broke $100 million at the box office in North America in its first week. When you come to China, you can't make it to the second week of "Autumn Fairy Tale"?
So next, Qin Wei began to pay attention.
However, things didn't change because of whether he paid attention to it or not. When the box office rankings were released for another week, "Autumn Fairy Tale" still couldn't withstand the pressure of the newly released blockbusters, and suddenly fell to the third place in the rankings. No. 1, but actually won a weekly box office of 79.56 million again!
Adding up the first three weeks, the cumulative box office has reached 340 million!
In another day, "The Great Wall" is about to be released.