Chapter 932 Needs Hype

People outside are speculating about what the bosses inside are doing and what they are doing, it's so mysterious.

"Although I don't know what it is for, I guess the discussion was very lively -" There is a secret.

"How can you see it?" Others asked in dissatisfaction.

"Does this need to be said?" The secret said, "I drank two boxes of Coca-Cola alone. How can this happen before?"

"Is it true that there is something wrong with the company's operating conditions, as the rumors say?"

Some people doubted.

Another secret said, "It's impossible. The situation of Pi Bian'er in the finance department is normal. This year's profit will be far higher than last year."

Everyone is relatively confident in the profitability of Fan's Investment Group, but precisely because of Fan's Investment! The group is too big and has too many companies under it. Therefore, it is difficult for the senior management of a department or the secretaries of the senior management to understand the income and expenditure of the entire group company. Therefore, no one can figure out what Fanshi Investment Group is today. a situation.

In particular, in order to protect his financial situation, Fan Wubing established a very complex mutual control channel between overseas branches and domestic companies. After going back and forth, even the tax department could only collect taxes based on turnover, not Do you know where Fan Wubing’s profits went?

However, such a deal obviously has many benefits. Except for Fan Wubing himself, few people know how much money he has. Based on these current industries alone, although it can be determined that his worth is unparalleled, it is difficult to implement it concretely.

After a long time, Fan Wubing and others walked out of the conference room. Everyone was in a hurry. They ran out as soon as they got out of the door, and they didn't even have time to say hello to the secretaries.

Yes, something big must have happened this time! secret.

So everyone ran out one after another, but everyone ran in one direction, not anywhere else, but the bathroom! "Turns out, it's all because of the urination." The secretaries finally realized it. It was probably because the bosses had been meeting inside for too long, and they had just drank several boxes of Coke, which finally overloaded their poor bladders. Well, chanting and measuring water are naturally the first priority at this time.

Fan Wubing was not that urgent to urinate. He was just watching other people's jokes. He didn't drink those carbonated drinks at all, so naturally he didn't have enough capacity. What he was thinking about was how to build momentum after the launch. , breaking through the current situation where the three major colas dominate the domestic carbonated drink market.

In fact, Fan Wubing’s focus now is not only on the domestic market.

More attention is focused on the international market. After all, once Fan's Cola establishes a foothold in China, it will definitely expand abroad.

But Fan Wubing can also imagine that once he hits the foreign market, he will inevitably encounter more complicated situations. In this regard, he always needs to learn from the success of other brands, such as Coca-Cola.

While conveying brand information through product spokespersons, Coca-Cola has always promoted a healthy and positive attitude towards life. In China, it has successively adopted spokespersons including Andy Lau, Tony Leung, Shu Qi, Liu Qingyun, etc., which not only further interprets Coca-Cola's brand image, but also gives products more distinctive characteristics. , in response to the large number of consumers, it has created many opportunities to meet idols up close.

The same goes for Pepsi-Cola. In the summer of the year before last, Pepsi-Cola changed into a new cool blue outfit, and with the help of Aaron Kwok's stunning advertisements and a lot of o! Publicity activities, to. With the theme of Janet Jackson, Ricky, Martin, Faye Wong, Aaron Kwok, Sammi Cheng, Jay Chou, Edison Chen, Louis Koo, Jolin Tsai, F4, Yao Ming, Nicholas Tse, Li Xiaopeng, and Beckham, a blue storm of unlimited desire was set off .

Therefore, from a certain perspective, what Coca-Cola and Pepsi-Cola have been selling is consumer culture, and they have been promoting products according to consumer culture. Therefore, in the eyes of consumers, Pepsi-Cola represents the surging highlights of the new generation of young people, and Coca-Cola What is conveyed is the fiery vitality of young people. In fact, these are all appropriate expressions of the current domestic urban youth consumer culture. These are also the two major colas! The fundamental reason why it is still heroic after hundreds of years of vicissitudes.

In this regard, Very Coca-Cola has never realized that cultural preferences are the core obstacles affecting Coke group consumption, and has never tracked and studied the demand characteristics of urban consumer groups, even though Wahaha's base camp is in the city.

Now Very Coke seems to have discovered its own shortcomings. It hopes to use the idol image of young people to change the impression of Very Coke among young people, and then return to the city from the countryside. You must know that Wahaha’s base camp is in the city, but Very Coke It is really ironic that Coke cannot gain a foothold in cities. However, compared to Coca-Cola and Pepsi, Very Coke also has its own advantages, that is, Very Coke is a national brand. This is very important. Many people even For this reason, we would choose Very Coke over Pepsi-Cola. The reason why Very Coke can gain a foothold in rural areas may not be without the support from national policies.

Fan Wubing naturally does not need any support, but if he chooses his own drink in high-level meetings, it must have a very great influence. He is very confident in this and believes that no one will refute his reputation.

Early the next morning, the freshly released major newspapers exaggerated yesterday's meeting of the top management of Fan Investment Group.

Although the media did not capture any valuable information and did not know what the top brass of the Fan family were discussing, one thing was vivid and vivid, that is, after the meeting, the top brass of the Mang family rushed to the toilet to compete for the pit. Some even fratricide.

They described this matter so vividly that it immediately aroused speculation from many quarters. Even after Shen Ying saw the news, she called Fan Wubing in Shanghai to inquire about the matter.

"It's been said in newspapers and on the Internet that the top management of your Fan family are all in urgent need of urination. What's going on? Could it be that they've had a bad stomach, right?" Shen Ying asked.

"It's nothing special. It's just that they argued more intensely and drank more Coke. Finally, they couldn't hold it in any longer," Manwu Bing replied with a smile.

"Why is this happening? Don't you often say that carbonated drinks like Coke can easily cause calcium loss in the body? Why do you still drink Coke in meetings instead of always drinking Jianlibao and tea drinks?" Shen Ying was obviously not very satisfied.

Fan Wubing immediately smiled and explained, "For some special reasons, I used to emphasize the disadvantages of carbonated drinks because I wanted to promote my own drinks. Now I have decided to compete with Coca-Cola in the carbonated drink market, so naturally it is inappropriate." Propaganda like this again: "You want to make Coca-Cola too?" After hearing this, Shen Ying found it even more difficult to understand. "But like Wahaha's very coke, the effect is not very good?" If Rutu hadn't been engaging in bundled sales and purchase and gift activities since the early days, I'm afraid there wouldn't be much market for it. Even now, it's just a visit to the rural market, and the prices are very low. "

Shen Ying's idea is very simple. Since Wahaha has invested so much money and has the support of national policies, it still can't beat Coca-Cola and PepsiCo in the end. Even if Fan Wubing is willing to invest more money, I'm afraid there won't be any. What effect does it have? After all, people are used to drinks like Coca-Cola and enjoy this American cultural atmosphere.

Although everyone is patriotic when shouting slogans, in real life, people who can be consistent in their words and deeds are indeed rare. This is also an objectively common phenomenon.

Therefore, Shen Ying believes that business is business, and it is not a problem to play the national card occasionally, but when it comes to serious work, strength must be the first priority. It does not mean that you are national and the other party is foreign. Yes, the people in the country will definitely buy into your account. If things are not made well, naturally no one will be willing to spend money. This truth couldn't be simpler.

"Our cola is one by one." Fan Wubing pondered for a while and then said, "Anyway, you will understand after drinking it. There is a reason why I entered this industry. They suppressed me at first, but now I am fighting back. -, this arrow must be avenged!"

"Oh, that's it." Shen Ying thought for a moment and immediately understood Fan Wubing's intention. "Are you deliberately creating a sense of mystery and using free media to build momentum for yourself? Do you want me to help you think about it? Zhao'er?"

"Okay, I'm thinking about this." Fan Wubing immediately agreed.

"If you create a little scandal yourself, wouldn't it be very sensational?"

Shen Ying said.

After hearing this, Fan Wubing hesitated and said, "You're not serious, are you?"

He was naturally murmuring in his heart. Scandals are easy to hype up, but if the old people on both sides get serious, wouldn't he get into a lot of trouble? Besides, my public image is still very good. If I mess with it like this, my image will be greatly damaged, which is not worth it.

"I knew you didn't have that knowledge, so I'll email you the detailed planning plan, so you can learn from it!" Shen Ying couldn't help laughing when she saw Fan Wubing was a little shy.

"Yeah, one by one." Fan Wubing agreed, but he was still a little tempted by Shen Ying's hype proposal.