Chapter 924: Not Just a Casual Talk《Please Give Me a Monthly Pass》

Starting last night, executives from Tai Enterprise, a subsidiary of Fanshi Investment Group, drove to the Shanghai headquarters to report. All of a sudden, it was so crowded that the ladies at the reception desk were very busy.

At last count, a total of 518 people have come here. Although the headquarters can arrange some rooms, it does not have such a large capacity. Therefore, I had booked rooms in major hotels for them before. Anyway, the company had many hotels with good relations, so I contacted a dozen of them and arranged for them all.

"Have a meeting. I'm afraid the cost is over tens of millions, which is really wasteful." Fan Wubing looked at the receipt issued by the headquarters, signed it and said with a frown.

But that's what he said. In fact, Fan's Investment Group has never held such face-to-face meetings. From the beginning, they have been either small-scale meetings or video work conferences, which are relatively economical for such large-scale meetings. This is indeed the first time that we have mobilized troops and mobilized people.

But this also allowed Fan Wubing to fully understand how expensive meetings were. Think about the fact that meetings are held every day in the capital. He couldn't help but be a little stunned. This cost was probably enough to cover the cost of a city, right?

Fan Yuanbing was used to getting up late in the morning, so everyone's meeting didn't start until almost ten o'clock.

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At this time, after looking at the participants, I felt that my company is now really full of talents, covering everything from animal breeding, plant cultivation, clothing design and manufacturing, meat processing, beverage industry, hardware, Jiaodian, chemical industry, Weaving, financial investment management, product manufacturing, home appliance design and manufacturing, rare earth resource development and management, petroleum and mineral development, arms production, aircraft manufacturing, automobile manufacturing, Internet marketing, software development, airline management, aircraft route development, traditional Communication and online media and many other fields.

But then again, as the industry gets bigger, there are more problems that need to be solved before the meeting. Many senior executives have drafted some topics and plan to raise them at the meeting for discussion. Of course, most of these are actually issues related to adjustments to enterprises from a macro perspective. Basically, they all focus on long-term development. Doesn’t it mean that these companies of Fan Investment Group have serious problems now.

Several senior executives at Fan Wubing's headquarters expressed their welcome to all colleagues and made some explanations about the company's recent development issues, and then Fan Wubing spoke.

"Well, I feel very happy to see that everyone is well." Fan Wubing spoke very casually. He pointed at the clothes worn by an executive and said with a smile, "Look, this is also a product of our company."

Everyone immediately laughed. In fact, the production scope covered by Fanshi Investment Group is basically all-encompassing. Various Fanshi Investment Group products can be seen everywhere. Food, clothing, housing and transportation are all provided. As for this executive wearing a Versace suit, it can only be said that he is more supportive of his company's industry.

"If the stall is spread too big, there will be more problems. What we are facing now is one. In order to unify our thinking and give everyone a clearer consideration on the development issue after entering the new century, Fan Wubing asked everyone to come back." Everyone said, "Now our opponents are no longer domestic companies, but we are taking advantage of the arrival of the new century. International business groups that continue to penetrate into the country from various fields have to face infiltration conspiracies in the industrial chain.

Penetration conspiracy in the industrial chain? After everyone heard this statement. They all feel a bit new

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"Of course. I'm not very good at meetings, so everyone just talked about whatever they thought of in a discussion format. Fan Wubing said to everyone, "Well, it would be a pity to eat and waste whatever is on the table. "

Everyone laughed again and said that although Mr. Fan is older, he still has the same demeanor as before.

Very easy to get along with the staff.

"How should I put it? There are really a lot more industries that we need to cover. Well, then I will start with the two industries that I first came into contact with and talk about the meat processing and beverage industries." Fan Wubing thought for a while. said.

Fan Wubingji started by raising pigs, and then the beverage industry provided him with a huge source of cash and huge profits. Although at this time, compared with other industries, the performance of these two industries was mediocre. But these two are eating and drinking. The aspect is always related to the most important part of the national economy. From here it is still representative.

"From the perspective of meat processing, our leading position in the industry is unshakable. If there are indeed competitors, it will be caused by our own negligence." Fan Wubing said very seriously, "For having multiple large-scale With a production base and the most advanced production lines and production technology in the industry, our external competitiveness is negligible. What we have to do is to continuously improve our research and intelligence capabilities and understand the needs and tastes of our users. The change is to provide independent packaging on the basis of retaining the freshness of the product itself. It focuses on the aspect of cold meat and cooked meat products that represent modern food, such as luncheon meat and sausages. It is not enough if only convenience and diversified tastes are required. Emphasis on fresh nutrition must give consumers a healthy and traditional feeling. Nowadays, people are no longer in favor of eating those convenient meat products and everything has returned to nature, so our thinking must change accordingly. "

The three Wang brothers sitting below nodded repeatedly after hearing this. From time to time, I wrote down some of the key points that Fan Wubing said.

“The beverage industry is also a very interesting industry. The competition we face in this area is very fierce. Fan Wubing then changed the subject. He changed the direction again. “Almost all manufacturers in the beverage industry produce by themselves. Even if they outsource, they have a tight control over the bottling plants. What does this show? Beverages make money and have high profits! Otherwise, how could Coca-Cola and Pepsi develop to such a large scale? And they also have a large group of shareholders, and everyone lives so comfortably? ”

Everyone burst into laughter again. The actual situation is indeed so. From the perspective of the terminal market, the beverage industry seems to be dominated by marketing.

So after comparing the sales strategies and market trends of the leading brands in the market with the entire beverage industry as the main research object, we can summarize the essence of the beverage industry.

Taking Coca-Cola and Pepsi-Cola as the research object, the in-depth analysis of the essence of the black-backed clapper industry using the concept of virtual value in the research process can reveal many problems.

The so-called virtual value is the remaining part of the value of a bottle of beverage after deducting the actual value of the beverage liquid and its nutrition, function, etc. After studying the virtual value, it is easy to conclude that the different proportions of virtual value of various beverages lead to different market rules.

The higher the actual value ratio, the higher the consumer's demand for feeling, and the more important it is to create virtual value; on the contrary, the consumer's demand for the nutrition and function of the beverage is stronger.

"Specifically, the actual value of carbonated beverages accounts for a large proportion. It focuses on the cool taste, and consumers do not have high demands for its nutritional value. Therefore, how to create virtual value to satisfy consumers' desire for feeling and create a specific drinking feeling has become the magic weapon for the success of this brand. "Fan Wubing pointed out incisively, "While juice drinks focus more on taste, the nutritional content of the juice itself increases the proportion of actual value. At the same time, the actual value ratio of juice drinks varies due to different concentrations, so different strategies are selected for juices of different concentrations. Low-concentration juice drinks have low actual nutritional value. The dominant strategy is close to carbonated drinks.

Medium-concentration juice drinks have no difference in taste and nutritional value. In terms of strategy, actual value and virtual value go hand in hand. High-concentration juice has high nutritional value, and consumers are more willing to pursue the nutritional value of juice. At this time, it is important to highlight the actual value of juice. "

Everyone listened very carefully. In fact, although what Fan Wubing said was from the two aspects of food processing and beverages, some of the concepts contained in it can be transplanted to other aspects and are very instructive.

Everyone's interest was piqued by such a casual talk. You and I felt that we benefited a lot from talking. It was much better than the usual conversation on video.

One of the executives raised some issues in daily management, such as how to improve the work efficiency of employees, etc. However, the gap between industries is relatively large, so everyone talked about their own management experience in general and was not very satisfied.

When Fan Wubing talked about this issue, he thought about it and said. "It is difficult to have a universal solution to this problem, so I also chose to give an example. You can listen to it casually to see if there is anything worth learning from. "

Fan Wubing tells the story of a foreign entrepreneur. This is a family-owned mechanical processing enterprise that has gone through three generations of successors. The current chairman is a man with the ambition to do big things. After he took over, he expanded the scale of the enterprise by nearly one-fold, and the number of employees also increased sharply accordingly.

For a while, the chairman found that the company's profits fluctuated cyclically. The performance and profits would decline in the first week of each month. This was a phenomenon that had never occurred before the company expanded its scale. So he arranged for the human resources department to investigate.

Two weeks later, a research report was placed on the chairman's desk.

It turned out that the company had recruited a large number of young and middle-aged people from the northern mountainous areas some time ago when it expanded its staff. They would go to the bar to drink together after get off work on the first few days of each month when the monthly salary was paid.

People in the northern mountainous areas have a habit of mixing some local wild fruit juice in their wine. The wine with wild fruit juice added has a mellow taste and a good taste, but it is very irritating and makes people very excited after drinking it. But people are extremely tired after waking up from the wine.

In order to attract business, the bar owner naturally responds to every request and specially brings The bar owner and the employees were very busy and had to drink juice from wild fruits in the northern mountains.

Because they went there together and the scene was lively, the employees would always drink too much. This made them very sleepy during those days at work, which naturally affected their work efficiency.

After investigating the reasons, several managers suggested that they should either talk to the bar owner and let them stop adding wild fruit juice to the wine or fire the employees from the north.

The chairman thought about it and rejected these suggestions. He believed that it was the rights and freedom of the bar owner and employees and he had no right to interfere. He wanted to find a solution from the perspective of the company itself.

After careful consideration, the chairman decided to reform the salary system. He changed the original fixed first day of the month as the salary day to the first, middle and end of the month.

Of course, employees who are willing to receive salary on the last two salary days can get half a month or a month's interest accordingly.

After the implementation of this system. Employees no longer drink together at the beginning of the month as before, and the company's efficiency has returned to its original benign state.

"The story the boss told is a bit similar to the story of the morning three and the evening four." Wu She Xiaoji, who has always been happy to study Chinese culture, laughed immediately after listening to the story told by Fan Wubing.

Of course, the chairman's approach is much better than that of the teasing monkey owner in the idiom "Hasty". At least he has skillfully improved the benefits of his employees without changing the original benefits. Give them a small choice to increase their revenue.”

"Although it is only a little interest, it has changed the habits that employees have formed for a long time. This makes me feel a lot." Fan Wubing said, "So I think network management must be included in our daily management. Flexible means should also be used. Sometimes the adjustment of these flexible policies may have a better effect.

After listening to this, everyone talked about it, and it reminded them of a lot of their own management experience from this exchange. It became even more enthusiastic and didn't stop until it was time to eat.

Of course, the reason why Fan Wubing gathered all the senior executives for a meeting was not just because he wanted to tell them a story and summarize his management experience. In fact, he now had a more important thing to solve, but he gathered these people together for the purpose. Can handle some things more conveniently.

Sometimes, holding a meeting without any warning signs is the best way to adjust the leadership team. Wasn't it also in the name of a meeting that the Gang of Four was arrested in the first place?