Chapter 938: Advertisement that Insults China
At least the person in charge of the relevant ministries received him, but when the other party mentioned the date of his visit to China, everyone avoided the topic.
What a joke, who would want to provoke Fan Wubing, who is in the spotlight?
Besides, many people have long been a little unhappy with Coca-Cola for making a lot of money from the Chinese. This time they were squeezed so badly, and there were not too few people watching the fun. At least to force Coca-Cola into such a mess, Fan Wubing's power far exceeded that of Wahaha, which claimed to repel the American attack from the beverage industry two years ago.
However, Coca-Cola also has many interest spokespersons in China, especially the Hong Kong and Taiwan stars who endorse Coca-Cola. At this time, they have also been invited by the company to go to the mainland in the near future to carry out relevant publicity to resist the promotion of Fan's Cola.
At the same time, Coca-Cola also exerted influence on China through the Pentagon of the United States, hoping to control the impact of Fan's Cola's listing within a more acceptable range, at least not to drag down the market all at once.
The Ministry of Foreign Affairs reacted more strongly to this matter, believing that Coca-Cola, as one of the first American companies to operate in China, had good cooperation for many years and had not caused any scandals. Even if it encountered market impact from local companies at this time, it should be protected by policy.
Shortly afterwards, Coca-Cola made a further request, believing that the taste of Fan's Cola and the raw materials that had been detected were very similar to Coca-Cola. They believed that it was very likely that Fan's Investment Group stole the mysterious formula of Coca-Cola, leading to the emergence of this new product.
"In fact, we believe that Fan's Cola just added some other raw materials to Coca-Cola, so this is a serious infringement!" The senior vice president of Coca-Cola accused the media in a stern voice, "We strongly urge Fan to stop this behavior immediately and apologize, otherwise we will resort to law to resolve this matter!"
The media on that day was full of descriptions of the relationship between Coca-Cola and Fan's Investment Group.
However, most people expressed serious opposition and misunderstanding to this matter, especially since there was a leak between Coca-Cola and Pepsi a while ago, and Coca-Cola had just vowed that the secret recipe of Coca-Cola had not been leaked and could not be leaked. Now that the cola of Fan Investment Group has been listed, the wind direction has suddenly changed, saying that Fan stole their secret formula. This is really shameless to the extreme.
As a result, many bored people supported by Coca-Cola immediately found an excuse to attack Fan Investment Group, and wrote articles in the media accusing Fan Investment Group of being a large international company, ignoring the laws on intellectual property protection, stealing the other party's technical information, and causing such a scandal.
Although most people have drunk Fan's cola,
and compared it with Coca-Cola, they think that the essential difference between the two colas is that Fan's cola feels better, but everyone also thinks that the two colas should be of the same origin, otherwise it is difficult to have such a high degree of similarity.
And what can such a high degree of similarity indicate? Obviously, there is no other explanation except getting the secret recipe of Coca-Cola.
But at this time, someone stood up to oppose it. It was neither Fan's Investment Group nor other Chinese or organizations, but an out-and-out American, the head of the Atlanta Sun Credit Bank in the United States.
The formula of Coca-Cola has been kept secret for hundreds of years since its birth. A French newspaper once joked that there are three secrets in the world that are unknown to the world, that is, the wealth of the Queen of England, the weight of Brazilian star Ronaldo and the secret recipe of Coca-Cola.
In order to keep this secret recipe, Robert Woodruff, the famous veteran of Coca-Cola Company, made protecting the secret recipe a priority when he became the leader of the company in 1923.
At that time, Coca-Cola Company broadcasted to the public the process of hiding the handwriting of John Pemberton, the inventor of this drink, in the bank's safe, and stated that if anyone wanted to inquire about this secret recipe, they must first apply for it and be approved by the board of directors of the trust company before it can be opened within a specified time with officials present.
As of now, there are less than ten people who know this secret recipe. In the trade with partners, Coca-Cola Company only provides semi-finished products to partners. Manufacturers who obtain its production license can only obtain the technology and methods of making concentrated raw pulp into Coca-Cola finished products, but not the formula and technology of raw pulp.
In fact, the main ingredients of Coca-Cola are public, including sugar, carbonated water, caramel, phosphoric acid, caffeine, expired coca leaves, etc., and its core technology is the mysterious ingredient 7x substance, which accounts for less than one percent of Coca-Cola.
7x is composed of three key ingredients, which are respectively controlled by three senior employees of the company, and the identities of the three are kept absolutely confidential.
At the same time, they also signed an agreement not to disclose secrets, and even they themselves did not know what the other two ingredients were. The three were not allowed to take the same means of transportation to go out to prevent accidents such as plane crashes from causing the secret recipe to be lost.
Secrets always attract attention. On the Internet, there are several versions of the secret recipe of Coca-Cola, some of which are really true.
"Wikipedia" once counted three versions, one of which was a note found in Pemberton's desk by later generations. The note listed the entire Coca-Cola recipe: 1 ounce cocaine citrate, 3 ounces citric acid, 1 fluid ounce vanillin, 1 quart orange juice, 2 ounces flavoring, 14 kilograms of sugar, and 4 Fluid ounces of coca extract.
As for the mysterious seasoning, this version also clearly states that it is a mixture of seven ingredients including orange juice, cinnamon, lemon, coriander, nutmeg, cypress oil and alcohol.
This version also introduces the seasoning technique, which is to mix caffeine acid and sour cypress juice in 1 quart of boiling water, cool it, put it in together with the vanilla, and let it cool for another twenty-four hours. The other two versions come from the pharmacist John Rhett and the chemist Joseph Melory.
For so many years, no one has successfully deciphered the secret recipe of Coca-Cola, but this time the Coca-Cola Company actually accused Fan Investment Group of stealing their secret recipe. This naturally made the people in charge of Sun Credit Bank feel very angry. But it's a big challenge to their credibility.
If Fan Investment Group stole the secret recipe, wouldn't it mean that Sun Credit Bank lost it? ""
Sun Credit Bank obviously did not want to bear this bad reputation, so they protested against the Coca-Cola Company's accusations, and stated that the secret recipe of Runu Stone stored in the bank's safe would never be leaked! Now, it's fun. Coca-Cola's accusations cannot be supported by the bank, which is tantamount to being slapped hard in the face. It's boring.
Because the listing of Fan's Cola has greatly affected its own business, Coca-Cola took a desperate risk and attempted to kill Fan's Cola in its budding state by quickly entering into litigation proceedings, or at least drag out his lawsuit. After a year and a half, they had no interest in doing this anymore.
But because he acted too hastily and did not take this factor into consideration, Baimi Yijian finally shot himself in the foot. Now there is a fire in the backyard.
And Fan Shitou! $The group did not sit still and wait for death. Fan Wubing personally announced his decision to the entertainment media, firmly denying that he sent people to steal the secret recipe of Coca-Cola. At the same time, he wanted to make untrue remarks to the media and attack his company's influence on Fan Investment Group. The boring people who created an impression on their reputation filed separate lawsuits and asked them to make corresponding compensation.
"No one can attack others and slander others at will without paying a price!" This is what Fan Wubing really said.
Fan's Investment Group then released a list of 26 major media figures and celebrities who had recently agreed with Coca-Cola's accusation of wanton defamation of their company, and had taken legal measures to seek an explanation.
As soon as Fan Wubing's decision was announced, it immediately caused an uproar in the public opinion. Everyone felt that it was a bit unreasonable to cause so much trouble by just talking casually, and the behavior of Fan's Investment Group seemed to be a bit excessive. .
"Isn't this a way to muzzle the media? In this case, who will dare to speak uprightly in the future?" someone accused.
"It's okay to speak uprightly, but the question is who are you speaking for?! Are you fighting for justice? Are you speaking out for justice?!" Fan Wubing refuted this, "I seriously despise those people. Those who are paid to make false statements for others without knowing what is right and wrong! Therefore, Mr. Fan will definitely pursue those who slander our company’s reputation to the end and show no mercy!”
Fan Wubing said the truth, and the team of lawyers supported by Fan's Investment Group immediately started to sort out the materials and filed a lawsuit against the above-mentioned twenty-six people who attacked the reputation of Fan's Investment Group. According to Fan's strength, no one in the court dared to delay or Facing Fan Wubing's anger, everyone has to think carefully about favoritism.
Therefore, in the shortest possible time, the twenty-six defendants were all found guilty of wanton defamation by the court because they could not provide any evidence to support their arguments or provide theoretical basis for criticism of Fan's investment group. In addition to being required to apologize to Fan Investment Group, a fine was also imposed.
Probably feeling some pressure, all the twenty-six defendants had no objection to the trial results and were willing to accept the punishment.
A large number of them also said that they accepted support from the Coca-Cola Company and took ruthenium to speak for others.
At this time, Coca-Cola Company China immediately felt great pressure, especially the criticism from public opinion, which made it difficult for them to carry out their work. The senior vice president who came from the US headquarters was arrogant before, but now he is wilting after the failure. I heard that the senior vice president from the headquarters was The negative Qing people will come over later and deal with the matter urgently to avoid further escalating the situation.
However, just before the person in charge of the U.S. headquarters arrived, another incident broke out, which disrupted Coca-Cola’s strategy. A German student broke the news to major portals through the Internet, proving that Coca-Cola Germany used advertisements that insulted China. To attract consumers, especially young people with anti-China tendencies, he also brought back relevant pictures as evidence.
In fact, there have been quite a few advertisements that insult China in recent times.
In the face of a series of advertisements that insult China, relevant scholars pointed out that in this mass incident, not many Chinese people have the endurance to face the pk directly in China. In the seemingly lively scene, the extreme behavior of some multinational companies is just to play double-dealing abroad in order to cater to consumers in different regions.
As the saying goes, a tree that stands out in the forest will be destroyed by the wind. Against the backdrop of China's rapid economic development and growing comprehensive strength, various incidents reflect the complex and subtle contradictory mentality of Western society in the face of the rise of China.
Especially in recent years, the growing economic data and the overwhelming amount of Chinese goods have made Europeans truly see China's development and rise. At the same time, in order to ease domestic employment pressure and economic downturn, some European and American countries often point the finger at China to divert the public's attention. As a result, arguments such as China's energy threat, China's manufacturing threat, and China's environmental threat have come one after another, laying the groundwork for various incidents.
For example, in the past one or two years, European and American customers have been unable to let go of cheap and good Chinese goods on the one hand, and on the other hand, they have been accusing and criticizing Chinese goods. As a result, toy problems, toothpaste problems, dumplings problems, etc. have emerged. Therefore, the loss of lead roofs in British houses, the shortage of German milk, the excessive deforestation of Brazilian rainforests, etc., all have to be marked with the Chinese mark, and blamed on China's rapid development and excessive demand. Some Western politicians with complex mentality have lost their peace of mind and have squeezed to the front without any reservation, using Tibet, Taiwan, and Darfur to talk about things. Everyone is busy for profit; everyone is busy for profit. Some multinational companies or a small number of their members, based on the narrow mentality of business, try to use the anti-China sentiment of some foreign people to hype up in order to gain attention in the short term, which also prompts them to take the marginal route and play tricks on the Chinese people.
This behavior often makes people laugh and cry, but it is equally intolerable. In today's extremely advanced information age, the earth has become a village. It is easy to chase a third party, let alone advertising? Once any insulting advertisements in any corner appear, all Chinese people will soon know about it.
Especially at this sensitive moment, Coca-Cola's insulting China advertisement has obviously given the confused Chinese people a reason to oppose it.