Chapter 940 China Has Its Own National Conditions (Asking for Monthly Votes)

Anyway, Dad Mang, Heng asked about this.

""2As the executive deputy prime minister, Mang has many and complicated things to manage. Basically, he can get involved in everything. Especially this time, the Coca-Cola headquarters in the United States felt that he did not have enough weight and figured out that Fan Wubing He knew the details, so he simply lobbied US President Clinton and asked him to talk directly to Fan Heng, hoping to suppress the fight between Fan Heng and Coca-Cola this time and put an end to the matter.

As for Coca-Cola, there is nothing they can do at this time. If Fan Wubing really takes action and kills Coca-Cola at all costs, it may really be possible to completely drive Coca-Cola out of the Chinese mainland market, so they have no other choice. "We have no choice but to find political ways to resolve this matter.

Of course, the best political approach is to persuade US President Clinton to personally intervene in this matter.

After Clinton learned about this matter, he also felt that it was a bit tricky. Logically speaking, it is best for him not to interfere in business matters. When it comes to actual business operations, once this issue gets involved, it is easy for his own politics- Careers are stained.

But this time the situation is a little different. The Coca-Cola Company’s influence in the entire world is no less than that of the US government. It has reached the point where it is well known to all women and children. For such a company that helps to promote American culture and American lifestyle products, even the government has reason to try its best to protect them.

In fact, in the early years of the Coca-Cola Company, the relationship between them and the U.S. government was not very harmonious. On the contrary, there were many conflicts and several famous lawsuits, the most famous of which was the "Coca-Cola Company." Case" is the same as "Bucket and Pot Case".

Coca-Cola appeared in the new United States, which was full of turmoil, innovation, and competition. "A history of Coca-Cola is a microcosm of American history. Coca-Cola grew up and grew strong with the United States. It changed consumption patterns and improved people's understanding of leisure, work, advertising, sex, and family. and understanding of the motherland.

However, people who lived in the 19th century and the end of the century did not foresee those shadows at all. At that time, after the American Civil War, farmers, wounded soldiers, and immigrants made the patent medicine industry expand. Advertisements and secret recipes spread across the Americas.

A drug dealer at that time even offered to sponsor the construction of the Statue of Liberty, on condition that a large advertisement be placed on the base of the statue. When there is money to be made, most Americans are willing to tolerate the hypocrisy masked by democracy and human rights. As long as they have money, no matter how lazy they are, they will be supported and admired by others.

So psychologist and philosopher Willen. When James denounced the world, he said, "When I first saw the Herald, my spine stiffened, my breathing stagnated, and it felt like a ball of shit and urine was slapped in my face. In the future, our newspapers will be full of disgusting news. This monster is rapidly Growth; newspapers are filled with advertising slogans, and the status of advertising slogans in newspapers is second only to suicide, murder, fighting, seduction, rape, etc. "

The basic doctrine of American democracy and freedom is to legitimately pursue wealth and seize money by any means necessary. In this state and social psychological background, Coke came into being.

As long as you look at the history of Coca-Cola, you will know. Coca-Cola was born in the era when medical tourism was popular in the United States. At that time, Coca-Cola was a drink containing cocaine. It was a medicinal product of old doctor Pemberton—a plant-based liquid for treating headaches.

At that time, Atlanta could be said to be a Coca-Cola city. When a government official was investigating Coca-Cola, he discovered that there were traces of Coca-Cola beverage stores at the corners of every street and office building in Atlanta. He found that people who sit at desks and do mental tasks drink a lot of Coca-Cola. They drink one before going to work, one with lunch, and several more in the evening.

This kind of situation is simply not possible in other places, and some addicts even drink more than ten cups of Coca-Cola a day. The citizens of Atlanta have gone crazy drinking Coca-Cola.

The official believed Atlanta was on the verge of collapse because of Coca-Cola.

Later, he went on-site to investigate the Coca-Cola bottling factory. The bottling factory gave him an even worse image. He believed that the bottles did not meet hygienic standards and were messy, like a garbage dump. He said in the report that the large pot used to boil syrup It looks unappetizing, and once there is foreign matter in the bottle that contains the drink, it will remain in the bottle, and the cleaning of the bottle is very sloppy. Only a small part of the dirt can be cleaned. The construction site is horrifyingly dirty, and everything is Some miscellaneous dirty things, all kinds of straw, dust, and residue filled the entire factory.

As a result of his investigation, many officials were steadfast in their belief that Coca-Cola was a harmful drink, and an independent investigator later ignored interference and intercession from government officials and a warning from the Department of Agriculture not to seek out the beverage king again. Trouble, he confiscated 40 barrels of Coca-Cola and 20 bottles of Coca-Cola, preparing to sink the ship and fight against the odds.

American history calls this fight the Trial of the United States of America over the Forty Barrels and Twenty-Four Cans of Coca-Cola case. It was a protracted legal battle that lasted for eight years. It was an unprecedented case in American history. The focus of the epidemic was the problem of caffeine in drinks, so the Coca-Cola Company hired scientists to reduce the caffeine content in Coca-Cola to the minimum level, while the U.S. government tried its best to prove that coffee is inherently harmful to the human body. But apparently, the odds are stacked against Coca-Cola.

Later, after several years of struggle, the U.S. government became a little fed up, and Coca-Cola couldn't afford to delay. Finally, it gave in, so the government just gave up.

After discussions, the U.S. government and Coca-Cola Company decided to settle out of court. Coca-Cola Company no longer defended and appealed, which gave the government a facial victory. Coca-Cola Company agreed to reduce the caffeine content by half, and the government no longer made things difficult for Coca-Cola Company. This turned the enemy into an enemy. As friends, both parties are happy.

However, this lawsuit caused the Coca-Cola Company to suffer huge losses. The lawsuit alone cost $250,000. Except for the court returning the forty barrels and twenty bottles of Coca-Cola syrup, nothing was gained. However, in an advertising sense, It can be said that Coca-Cola is victorious, because a company and a country are fighting, and this result is already the best.

From the development history of Coca-Cola, you can clearly see that the development history of Coca-Cola is a history of constant confrontation with the protectionism of the US government and even countries around the world, or the development of US technology.

In today's historical background, it is nothing more than China's continuous rise and growth, and the United States is now a wounded tiger, taking a nap. As a symbol of the United States and a historical lead, Coca-Cola's status and influence can be imagined. Known.

Therefore, as the president of the United States, he does not want Coca-Cola to be squeezed out of the Chinese mainland market and become a laughing stock. This will not only be the failure of a beverage company, but also be regarded as the collapse of the American lifestyle in China. Then It was so embarrassing that Clinton had to intervene.

He also considered that it seemed inappropriate to do so, but if he left it alone, the consequences might be more serious.

Clinton got through the dedicated phone call with the head of the Beijing Municipal Government within a few seconds, and then held consultations on the matter.

Director No. 1 has also been paying close attention to the dispute between Fan's Cola and Coca-Cola recently. He was also surprised that Fan Wubing actually used a newly launched cola to drive the old beverage king Coca-Cola into a corner. At this time, he was very surprised to see that the President of the United States called him personally and asked to mediate the matter.

"In other words, we are promoting a market economy. If the government suddenly interferes in this matter, it will be difficult to justify it." Chief No. 1 said thoughtfully.

Naturally, we will not do things that are not beneficial, especially between two big countries. Any decision at this highest level may affect the direction of politics, economy and other aspects. Therefore, Chief No. 1 feels that at this time Since the Americans came to the door on their own initiative, they should figure it out and get some benefits back, otherwise it would be a waste of this opportunity.

Clinton also frowned a little. Political negotiation is nothing more than an exchange of interests, and he knew this very well. However, there were not many opportunities to be openly ripped off, especially when it came to negotiations between China and the United States. Americans were rarely taken advantage of. So he felt very uncomfortable.

"The market economy is certainly our value orientation, but don't you Chinese have a saying that is very good, China has China's national conditions? I think starting from this aspect, we should be able to find a reasonable explanation for intervention, right?" Clinton was forced Quoting a saying that has been overused in China, he answered the No. 1 leader.

"Bullshit!" After hearing Clinton's words, Chief No. 1 suddenly cursed and thought to himself, do you think it is a wise saying that we use to shirk responsibility? However, this was not easy to say, so I dealt with it for a while. Finally, Clinton said that he could make some concessions in some aspects, so the No. 1 leader expressed his willingness to give it a try, "Well, I will communicate with Comrade Fan Heng." After all, he is the father of Mr. Fan Wubing, and I believe he should have some influence on this matter. I also hope to see a business competition environment in which a hundred flowers bloom, rather than an industry monopoly by one company. "

After hearing this, Clinton expressed his gratitude repeatedly, thinking that he could do business with Coca-Cola Company. If he published his autobiography this time, they would spend a large sum of money to retaliate, which is the so-called lobbying fee.

Later, Chief No. 1 discussed the matter with Fan Heng and asked how it should be handled.

"It's probably impossible to kill everyone without a disease. I'd better ask him what he thinks first and then decide how to solve it more reasonably, right?" Fan Heng said in the end.

Chief No. 1 nodded and agreed with Fan Heng's opinion.