Chapter 961 Hate to Death "Please Give Me a Monthly Ticket"
… After Jiang Lue agreed to Fan Wubing’s request to help Tong Yushan with the incident of his office computer being used to post messages on Xin Wan Jia Lu Ping, he got detailed information in less than a day and screened and analyzed the information. Finally, he sorted out the clues.
This time, the incident was also caused by the Shanghai Gang. The person who did it was also familiar to Tong Yushan, a leader named Li Jinchuan who was also a member of the Standing Committee of the Municipal Party Committee. However, this person had just come to Shanghai to take up his post. He was in charge of political and legal work in Donghai Province before.
“Do you want to go deeper into the investigation?” The subordinate asked when reporting to Jiang Lue.
Jiang Lue thought about it. He shook his head and said, “Let’s stop here and send the information to General Fan. There is no need for us to get involved in this kind of thing, so as not to cause trouble.”
Jiang Lue thought to himself that Fan Wubing had no scruples, but we could not afford to cause these troubles easily. If we dragged out some big fish again, even if we went to the Politburo, it would not solve the problem. Why should we get involved?
Fan Wubing didn't expect Jiang Lue to be so narrow-minded. He stayed out of the matter. When he received the intelligence information sent by Jiang Lue, he was in Beijing to attend Geely's new car launch.
In this hot summer, Li Shufu, a grassroots entrepreneur, unexpectedly obtained the first private enterprise car manufacturing license (Fan Wubing's license can't actually be considered a pure private enterprise. The identity of his car company is too complicated, so it's better not to mention it).
In June this year, the State Economic and Trade Commission issued the fifth batch of "Announcements on Vehicle Production Enterprises and Products", and a strange model named "Geely Biju" was on the list.
In the history of domestic automobiles, this is an unprecedented event. Because the emergence of Geely means that private capital has officially approved the government's first automobile manufacturing, and this event has also been interpreted as China's major industrial opening policy of joining...ization.
However, it has been a full 22 years since multinational capital was allowed to enter the Chinese automobile industry.
Fan Wubing still has deep respect for Li Shufu, who built Geely cars. This private boss is only 37 years old. When he built cars, it can be said that the conditions were not mature. He only had about 100 million yuan of his own funds, no experience and accumulation in the automobile industry, and no government support. But it was such a rough man outside the door who finally pried open the tightly closed iron door. The address of this site has been changed to: Chat Lian Ao Peng Qing En, please log in to read
Probably to commemorate For this matter, Geely specially invited many well-known people to attend the new car launch conference. It also sent an invitation to Fan Wubing as usual, but he himself did not expect Fan Wubing to actually come.
Fan Wubing's appearance still caused a commotion among the crowd, and Li Shufu ran out to greet him.
Fan Wubing congratulated Geely on the launch of the new car and presented his own gift. Li Shufu was very grateful for this. At the same time, he also had some feelings.
Li Shufu, who graduated from high school, is a person with gambling genes in his blood. He said to Fan Wubing, "When I was a child, I gambled. For example, if I won one dollar, I put it all down and it became four dollars. I put it all down and it became eight dollars. I put it all down again and it became sixteen dollars. Some people won one dollar. They took back fifty cents. He obviously won much less money than me. But this way of doing it, I might lose everything the last time, not a penny left."
As he described himself, in the following twenty years, Li Shufu put down all the money he earned every time and gambled on an industry.
At first, he made some money by taking photos for others. A year later, he opened a photo studio, made some more money from concubines, and a year later, he started a refrigerator parts factory and made money again.
Two years later, he simply started a refrigerator factory called Beijihua.
The refrigerator factory was still very profitable, and he soon became a well-known local multimillionaire.
But at this time, the macro-control in the late 1980s occurred, the political atmosphere was unprecedentedly tense, and the private economy encountered a cold snap. Some owners handed over their factories to the collective. Li Shufu was nervous and handed over the workshop, inventory, land and factory passbooks. He took tens of millions of yuan in cash and went to Shenzhen University for further studies.
After avoiding the limelight for a while, Li Shufu returned to Taizhou to continue his work.
In 1993, he was determined to build motorcycles.
At that time, coastal rural areas had become wealthy, and motorcycles not only became a symbol of young people chasing fashion, but also the best tool for short-distance transportation of goods. Although Li Shufu had no experience in making motorcycles, he was born with a talent for bypassing red lights. Without technology, he poached people from everywhere. Without blueprints, he dismantled other people's cars and copied them.
The most important thing was that he didn't have a license. He went to the Motorcycle Management Office of the Beijing Ministry of Machinery and asked them if they wanted to produce motorcycles. Did they get approval from here?
The official asked him back, "Do you know the national industrial policy?"
Li Shufu replied that it was published in the newspaper.
The official laughed immediately. He said, "It's enough to see it. What are you doing here?"
However, this matter did not stump Li Shufu. He quickly found a state-owned motorcycle factory that was on the verge of bankruptcy and spent money to buy a license. It happened that Taiwan's Kymco Company had just produced a pedal motorcycle that was very popular with female riders. Li Shufu immediately brought it in and became the first manufacturer of this motorcycle in the mainland.
The success of Geely Motorcycle made Li Shufu a real
In 1997, probably stimulated by the return of Hong Kong, he had a sudden idea and announced that he would build cars.
At that time, China's automotive industry could be described in eight words: "Huge profits can be expected, and the layout is complete."
From a macro perspective, after the Asian financial crisis, the central government tried to activate the domestic demand market. Automobiles and real estate became new consumption hot spots, and the number of family cars doubled year after year. Many experts have predicted that the era of family cars in China has arrived. Related to this, the phenomenon of huge profits in the automobile industry has been clearly exposed.
Some people compare the prices of cars in China and the United States. The price of a Volkswagen Beetle with the same performance in China is more than three times that of the United States, the price of Buick is more than twice that of the United States, and the price of a Toyota Corolla is three times that of the United States. The astonishing profits undoubtedly mean that the automobile industry is experiencing huge growth
between.
Judging from the current status of the industry. But it is an inexplicably sad sight. When the country was opened in 1978, multinational automobile companies were allowed to get involved in China's automobile manufacturing industry. Volkswagen of Germany, General Motors of the United States, Peugeot of France, Toyota, Mitsubishi and Nissan of Japan, etc. By selecting locations to set up factories, the original Hongqi and Shanghai brands of China's national automobile industry were cleverly eliminated one after another.
Someone once described the domestic automobile industry as riddled with problems: scattered investment, poor development capabilities, and high production costs. The sales and service system is almost primitive. Therefore, some people assert that if the automobile industry cannot complete structural adjustment and reorganization through the raising of huge funds, the entire army will be annihilated. It is not an alarmist statement. In this environment, Li Shufu rushed in rashly, and no one applauded him.
“At that time, it looked like I had 100 million in hand. Because it was too little, I called it 500 million to outsiders.
Li Shufu smiled at Fan Wubing and said, "But even 500 million sounds ridiculous in the automobile industry."
Fan Wubing nodded and thought to himself, how much money did I invest in buying a car? I guess I can’t even calculate it now.
According to Li Shufu. Another famous private entrepreneur from the same province as him. Lu Guanqiu of Wanxiang Group also had a dream of building a car at that time. He had been immersed in the auto parts industry for thirty years and had always been eager to open up the industry links and build Chinese cars. When he heard that the little-known Li Shufu wanted to build a car. I was also shocked, and I said it honestly. To build a car, we first need government permission and support, and secondly, we need tens of billions of yuan in funding, which Wanxiang Group is not ready for yet.
"I'm not ready, but I think it's easy to build a car." Li Shufu said lightly, "When someone interviewed me once, I said, isn't a car just a motorcycle with two wheels? In fact. I also Cars are built just like motorcycles. As in the past, a copy object is first selected. The designers are several skilled sheet metal workers in the factory. The first batch of cars are hammered out by hand. Yes, its official drawings were completed by professionals several years after it was put into mass production.”
The biggest obstacle for private companies to build cars is government permission, and Li Shufu is still looking for workarounds.
What makes Fan Wu sick is that his car license comes from a prison in Deyang, Sichuan. The prison has a car factory. Li Shufu injected capital to obtain 70% of the equity, and then took out a car similar to the world's largest aircraft. The manufacturer has a completely similar factory name to Boeing of the United States and is called Sichuan Boeing Automobile Manufacturing Co., Ltd.
The factory is called Boeing. The car model is like Xiali, and the price is only as much as a high-end Toyota motorcycle. August 8, 1998. Geely Haoqing, the second-generation car built by Li Shufu, officially rolled off the production line. At that time, he arranged a hundred banquets and sent out 700 invitations to officials and dealers across the country, but only one came. Vice governor of Xijiang Province. More than ninety tables of dishes were left out.
As soon as Geely Haoqing was launched, it caused a bloody storm with its ultra-low price.
At that time, most cars in China were priced at more than 100,000 yuan. The cheapest Tianjin Xiali was priced at nearly 90,000 yuan, while the Geely Haoqing was priced at 58,000 yuan.
"At that time, some media asked me, and consumers were asking, can a car worth 58,000 yuan be driven?" Li Shufu described to Fan Wubing. "I was very happy to hear this question. So I asked the reporter, that is, if it can be opened, will consumers be willing to buy it?"
Fan Wubing heard this. Suddenly he smiled and thought to himself that this dear friend is really interesting, it can be regarded as a great coincidence.
In fact, Geely's entry has caused headaches for the automotive industry.
In the past, the days of various manufacturers were very prosperous, and car prices were strong and rising. However, as soon as pride appeared, it was like a homemade camel that pulled down the rising price arrow.
Li Shufu's competitive strategy is very simple: to be the cheapest car in China. In order to meet the challenge, Tianjin Xiali was forced to lower its price. Every time it dropped, Geely would also drop the price. At the end of the battle, Xiali offered a price of 31,180, and Li Shufu immediately listed the price at 29,999. As soon as this price was announced, public opinion There was an immediate uproar and the industry fell into silence.
"Mr. Fan, my colleagues all hate me so much, what do you think?" Li Shufu suddenly asked Fan Wubing.
As soon as these words came out, the surrounding area suddenly fell silent, and everyone looked at Fan Wubing, the boss behind the largest automobile manufacturer in the country.