Chapter 996: Eating Alone Depends on Your Appetite [Asking for Monthly Votes]

In fact, CCTV hopes to directly obtain the broadcast rights of the Russian Kursk, rather than profit from part of the rights from Wu Bing.

CCTV has its own difficulties. Recently, the station has been adjusting its columns. For example, it has added new columns such as "Happy Dictionary", "Daily Diet", "Samsung Intelligence Express", etc., and launched programs such as Wang Xiaoya, Liu Yiwei and others. Excellent hosts began to enter the mainstream column, and the response from the society was also very strong.

However, there are also some very difficult problems in CCTV. For example, due to some people's reasons, the pigtail drama that has been popular for many years still appears on the TV screen very firmly, making people suddenly feel like they are living in the Manchu era.

Every day when you turn on the TV, you can see the emperor's elder brother and his wife's princess, etc. Naturally, the most frequently used words are nothing more than emperor, ancestor, slave, etc., and this kind of title has begun to affect all costume dramas, and even In TV dramas with a historical background of the Han and Tang Dynasties, everyone also called themselves slaves to the emperor.

Although the content of the programs is rich, Fan Wubing feels that there are more and more programs for mentally retarded people and fewer and fewer programs with connotations, especially with the introduction of Korean dramas and the rise of historical dramas with Manchu and Qing backgrounds. Question JL, CCTV obviously has no autonomy.

More power should be in the hands of bureaucrats at the higher level.

Many people at CCTV are also living in a crack. Since they cannot let go in film and television creation, they can only use their brains on news interview programs, or directly create some mass participation columns that can attract the public's attention, such as "Lucky" ! ” or “Happy Dictionary” to attract popularity.

Of course, practice has proven that such a column can still attract the attention of some Chinese people. For such a column, the investment in prizes for each issue is only tens of thousands of yuan, which does not cost much in a year. However, the revenue from product placement is astronomical, and the topics involved are even more diverse. Many of them are simply chosen from the audience's questions. The editors and directors don't have to worry about it. It's just about maintaining an unshakable operating mechanism. It's easy to do. very.

But there are still some people in the station who feel uneasy about the current situation. After all, it is embarrassing for a national media to not have any voice of its own. It must at least show some important influence in the world, right? Although no one in China would laugh at someone who calls themselves boss behind closed doors, when viewed internationally, one would always think of one as a dwarf.

Therefore, Fan Wubing said that he had obtained the rights to broadcast the salvage work of the Russian Kursk. The people at CCTV were immediately ready to make a move. The people below encouraged the station director to take over this job. It was a rare opportunity! The director was quite confused. After all, he didn't know Fan Wubing's opinion, and the publicity front and Fan Heng's side were on two different fronts. Although the cooperation between CCTV and Mang, The relationship can be traced back to more than ten years ago, but now times have changed, and Fan has grown into a behemoth in the capital, with unparalleled influence. Fan Wubing was able to take over all the broadcast rights for the salvage of the Kursk. That means people can have fun in Russia, so why would they care about the opinions of a vice-ministerial unit of CCTV?

It is said that one of Fan Wubing's great pleasures is to attack those deputy ministers who dare to be enemies with him. This station director has heard of some, so he is not very at ease in his heart. He hopes to get everything He wanted to obtain the broadcasting rights and turn this work into a very influential event that would appear in the international media. He was also worried that Fan Wubing would not cooperate and would make him disgraced and unable to step down. In that case, he would come back to lead CCTV. It's even more difficult for these grandsons who have their eyes set above their heads.

It's just that Fan Wubing stayed in Donghai Province and didn't move.

This left several directors and deputy directors of CCTV at their wits' end. In the end, they had to find an excuse to advance this year's bidding competition and move it to Donghai Province. In addition to participating in this event, they also stopped by to meet Fan Wubing. , talk about everyone’s cooperation issues.

In fact, CCTV's earning power has been obvious to all in recent years, especially the annual prime-segment advertising bidding event, which has attracted a lot of attention.

Since the CCTV prime time advertising bidding began six years ago, it has always been the focus of competition among companies, with powerful companies vying to seize prime time slots. Therefore, prime time advertising bidding is also known as the barometer of the industrial and commercial circles.

Probably because we have entered the new millennium, everyone wants to have a new atmosphere. Therefore, unlike the previous ones, this year's bidding procedures are completely open to the public. At the same time, the unit time of the bidding is more detailed, and the quarters are It was changed to two months, and the bidding position of the first three five-second advertisements of the News Network and the bidding of four fifteen-second advertisements in the designated positive position of paragraph A were also added, and the rule that only watch companies were allowed to participate in the nineteen o'clock time was cancelled. , and allow alcohol companies to bid directly in the prime segment.

It can be seen that these new policies further expand the opportunities for enterprises to participate in bidding and reduce the risks of corporate advertising. Of course, they are also CCTV's countermeasures in the face of increasingly fierce competition.

CCTV directors repeatedly emphasized before the meeting that companies should remain calm and rational, so this year's entire bidding meeting seemed less violent. No matter how the salesperson instigated it, some bidding companies seemed to have discussed it in advance and joined forces. Advance and retreat together.

By the end of the bidding meeting, the actual amount of bidding was more than 1.9 billion yuan, much less than last year's 2.7 billion yuan. The bidding for the first three yuan and five seconds of CCTV's new news network was responded to by There are only a few companies, and two units are sold short in several units of time.

Although the bidding companies on the whole are quite sensible, there are also companies that make big moves and become the new focus of attention this year. Among them, BBK Electric has always been a regular customer during prime time. This time it invested a total of 130 million yuan. The more eye-catching one is Harbin Pharmaceutical Factory No. 6. According to rough statistics, the total bidding amount of this factory is nearly 90 million yuan.

These figures were all calculated by reporters themselves later, and the companies themselves did not want to be too high-profile. The person in charge of one company told reporters that they were afraid of being counted by the media and fearing the reputation of the Biaowang. Obviously, the shadow of Biaowang's failure still exists.

Since Fan Wubing refused to compete for the title of king, and Shen Ying withdrew from the liquor industry, the effect of CCTV's title of title has become much worse. This also shows that if the product itself is not good, even if it becomes the title of king, it will not help. After all, consumers are becoming more and more savvy and cannot just follow advertisements. This also illustrates a problem. The credibility of CCTV has been questioned.

Judging from the successful bidder industries, in addition to traditional home appliances, food, medicines, and cosmetics, this year also saw the emergence of light textile products, banking, IT, and communication products. In the past, the era of concentrated 39-D advertisements in prime segments has ended. , which to a certain extent reflects the development status of various domestic industries.

However, the participation of companies in the watch industry is not limited to the 19 o'clock time chime. This standard plate was obtained by Harbin Pharmaceutical Factory No. 6, which also illustrates the decline of the entire watch industry.

The highlight this time was that the mayor of Kunming personally led a team and wanted to participate in the bidding in the image of the city. However, due to the fierce competition, he failed, but this can be regarded as a new aspect of this bidding fair.

In addition, some foreign brands have successively put up placards to participate in bidding, which is another new phenomenon in this bidding fair.

In addition to Colgate and P&G who came to bid in person, there were also foreign companies such as Coca-Cola and Xi'an Janssen who came to look at the bids. Judging from the actual bidding situation, multinational companies are indeed quite strong in terms of strength. Some companies believe that the competitiveness of Chinese companies is far lower than their estimates.

At a small press conference before the meeting, the director of CCTV's advertising department said that if any foreign advertising company spent 200 million, they would definitely be invincible in the domestic advertising market.

All in all, the competition for the top spot in the past few years has been uneventful, with no major ups and downs. This fully reflects that domestic companies have become increasingly mature in the baptism of the market, and their advertising behavior has become more and more rational. It also fulfills the slogan proposed by CCTV this year. Strength creates value.

Fan Wubing wore a pair of big sunglasses and a baseball cap and sat in the middle of the guest seats to participate in the bidding meeting. However, when the meeting ended, he was surrounded by a large group of reporters. They all asked Fan Wubing questions.

Finally, the security guards and bodyguards pulled the reporters away and allowed Fan Wubing to leave the scene. Fan Wubing was a little surprised and said to the CCTV director who was following him, "They can all notice that I go out in such a low-key manner? "

The station director shrugged his shoulders and said, "Baseball caps and sunglasses are basically the must-have equipment for celebrities nowadays. Reporters have long been aware that if you dress up like this as an ordinary person, they will take a second look. What's more, What's more, Mr. Fan is such a famous big shot? It's impossible to say that there are still reporters who don't know Mr. Mang, Vice Prime Minister, but it's impossible to say that they don't know you, Mr. Fan. "That's true, for most people. It is said that everyone’s pursuit of money is much higher than their concern for officialdom. "Fan Wubing nodded and agreed with the director's statement.

The two of them found a relatively good teahouse, brought a few followers, and then sat down to drink tea while studying the cooperation issue this time.

In fact, Mang Wubing was a little hesitant about the operation of the broadcast rights, but he didn't want to lose his standing in front of CCTV, so he just sat on the fishing boat and waited here. It was still early anyway, so he was not in a hurry. Jiang Taigong is fishing, and those who wish will take the bait.

Judging from the current situation, CCTV's enthusiasm is relatively high. Fan Wubing actually feels that if his family can't make things happen, cooperation with CCTV can also be considered.

It's not that you can't do it alone, but it depends on your strength in this industry.