Chapter 542 Keep a Clear Mind
"Someone is deceiving your provincial government to invest in e-commerce?" Fan Wubing suddenly felt a little stunned.
"This is to save some spare money, so I set up an investment company with more than 10 billion in funds, thinking about some profitable projects." Fan Heng replied.
Someone is indeed trying to fool Fan Heng, because e-commerce has been booming recently, and many leaders in Jiangnan Province also feel that only high technology is the most profitable now. Look at the acquisitions made by Americans, which are worth tens of billions. Hundreds of billions of dollars are talking. If Jiangnan Province wants to stand out and be at the forefront, it must go through this e-commerce.
So before the flood, someone came to Fan Heng and mentioned the idea of setting up an e-commerce website. He wanted to raise some funds from the provincial investment company. He said that the other party would take 80% of the shares with technology, and the provincial investment company would take 20% with capital. The establishment was An e-commerce website.
"Later, because of the flood fight, this matter has not been implemented. Now that these things have been completed, the other party came to our door again." Fan Heng said to Fan Wubing, "The other party's technical strength is still very strong. The returnees from the United States have three PhDs and a dozen master's degrees, and two people have worked as executives in large American companies, and the plans are also very detailed. "
"What company are you a senior executive in?" Fan Wubing asked doubtfully.
Fan Heng thought for a while and then said. After hearing the names of the two companies, Fan Wubing thought about them for a long time but couldn't figure out what these two companies did, so he said, "I've never heard of them, I guess." It’s not a big company. They are the kind of people who can’t make it in the United States. They are the kind of people who are not willing to be mediocre, so they come back to look for opportunities. You’d better be careful with such people. . This is not the time for things like e-commerce. If you intervene, you will lose all your money.”
"Why are you so sure that e-commerce can't make money?" Fan Heng and others felt a little incomprehensible to Fan Wubing's idea. It was hard to imagine why he was so sure that e-commerce couldn't be done.
"It's not in line with the national conditions!" Fan Wubing said earnestly.
In fact, it is still the four basic conditions mentioned by Fan Wubing. If you want to engage in e-commerce, you must have four basic guarantees. One is an e-commerce website, the other is smooth logistics, the third is convenient online payment methods, and the fourth is For netizens who are familiar with network operations and dare to try, these four items are indispensable.
But as far as the current situation is concerned, it can be said that none of these four conditions are met, so this matter will become dirty sooner or later.
First of all, in terms of e-commerce websites, everyone rushes in without knowing what they are going to do. Many websites are put together temporarily, and then they put home appliances and some digital products up for auction. There is nothing worthwhile. things that people pay attention to,
Or rather, rare things that can only be purchased online.
Secondly, logistics is not smooth. Except for some big cities, most domestic cities do not have very convenient logistics companies. This has caused a very embarrassing problem. After placing an order, what should you look for? What kind of logistics company will transport it? In most cases, this is still done through postal parcels, but as we all know, the timeliness of postal parcels is really poor.
In other words, if you are transporting some electronic equipment, it will be fine. At most, it will be broken or something. But if you dare to transport relatively fresh food, there will definitely be problems. It is estimated that when you put it in, Eggs turn into chickens after they reach their destination.
This problem of unsmooth logistics is the biggest obstacle restricting the rapid development of domestic e-commerce.
There are also convenient online payment methods. Although China Merchants Bank has launched a one-card payment method, many cities in China do not have China Merchants Bank outlets. Other state-owned banks are inefficient and slow. It is impossible to realize online payment in the short term. , and in the early days of online payment, it was easier to have some very confusing situations.
What’s even more compelling is that in the early days of domestic e-commerce, except for some places that offered cash on delivery, most places offered cash on delivery. This created a problem of integrity, and many unscrupulous merchants They took advantage of this loophole and played a game of empty-handedness. After receiving the money, they could not be contacted, or they kept saying that the goods were already in stock. Go all the way to file a lawsuit with someone, right?
The existing shortcomings of payment methods make it difficult to promote e-commerce immediately in China.
As for the issue of Internet users, it is the key to it. Although the number of domestic Internet users should be able to exceed three million next year, many of them are experimental users and may not necessarily be able to adapt to the higher domestic Internet users. If you pay more for Internet access, you may not be able to understand how much convenience e-commerce can bring to you. This is the biggest challenge to e-commerce.
It can be said that most e-commerce websites, in their early stages, have to play the role of teachers, teaching users what e-commerce is and how to implement e-commerce through some loss-making businesses.
Regarding this matter, Fan Wubing remembered it very clearly. Back then, he had participated in a one-yuan auction online and bought a Sony phone mouse worth more than 200 yuan. The other party's website even included the shipping fee. How can a website make money by burning money?
Therefore, Fan Wubing firmly rejected his father's idea of letting the provincial investment company engage in e-commerce.
"If you do this, it will definitely bring trouble to yourself and will inevitably discredit your political achievements." Fan Wubing bluntly asserted.
"Well, it's not easy for the family to have a meal together, what are you talking about, arguing with each other -" Mom Zhang Mei was a little unhappy and came over to say, "Everyone, don't put down your chopsticks, eat more food, and talk less."
So everyone started drinking and eating, and after that, they sat down to drink tea and chat.
Han Chu was also very interested in the topic just now, so he asked Fan Wubing, "So, what should we do now? We can't just watch others tossing around while we don't do anything, right?"
"Of course there are projects, and they are big projects. At present, building a logistics network covering large, medium and small cities across the country is what we need to give priority to." Fan Wubing nodded and replied.
In fact, Fan Wubing started to build a logistics network a long time ago, but due to domestic environmental problems, the project has not been very large. However, with the current rapid development of the domestic economy and the strong stimulus of e-commerce to the modern logistics industry, Fan Wubing feels that it is time to build a strong logistics and transportation channel. He needs to build the largest and most standardized logistics company in China, at least to ensure that the urban areas of large, medium and small cities in the country can be covered by logistics.
Every major technological innovation in the world has brought fundamental changes to the logistics field dominated by transportation. The information technology revolution with the Internet as the core has the fastest and most extensive impact on every corner of the world, changing the lives of hundreds of millions of people, and increasingly integrating into the entire social economy, changing the development pattern of the commercial economy, and the logistics industry is the brunt.
The modern logistics industry is actually online logistics, which is a new business model based on Internet technology to creatively promote the development of the logistics industry. Like online trade, online logistics is not a concept, but it needs to truly change the traditional logistics method through the Internet to help millions of companies and individuals who need and provide logistics create greater wealth.
In fact, an important feature of online logistics is that through the Internet, logistics companies can be actively found by cargo owners in a wider range, and can expand their business across the country and even the world. Trading companies and factories can more quickly find the most cost-effective logistics company. Online logistics is committed to attracting the largest number of cargo owners with logistics needs and logistics companies that provide logistics services in the world, providing a neutral, honest and free online logistics trading market to help logistics supply and demand parties to reach transactions efficiently.
More and more logistics companies, trading companies, shipping companies, ports and other companies are participating in the development of online logistics, promoting enterprises and expanding their business through the Internet. With the gathering and integration of more resources, online logistics will become an important part of the social economy in the near future.
"The market economies of the United States and Japan are well developed, and their logistics industries are also well developed. More than 70 percent of Japanese cargo owners outsource their logistics business. In Europe, about a quarter of the logistics service market is completed by third-party logistics. Many warehousing and transportation businesses are implemented by third-party logistics. Some retail stores are even only responsible for opening in the morning and closing at night. Computers manage everything that is needed, and people deliver when it is time. There is no warehouse at all. However, domestic companies rarely outsource logistics, which is not conducive to improving the level of logistics and will greatly reduce the operating efficiency of companies. Separating product production from the company's internal logistics to form two independent parts can reduce the total cost of products and enhance product competitiveness." After explaining to everyone, Fan Wubing expressed his attitude, "So we need to build a strong online logistics center, at least the largest in the country, and strive to surpass the post office."