Chapter 559 The Origin of Domestic Rogue Software

Fan Wubing was discussing issues with the senior executives of S's company and guiding them in their work, when he unexpectedly received a call from his elder sister Fan Ting, saying that the house was almost repaired and asked him to come and take a look.

"For this matter, it would be more appropriate to call Han Chu over. I am just giving you a reference. After all, the house is yours to live in. As long as you can see it through, it will be fine." Fan Wubing said.

"Han Chu is busy upgrading the anti-virus software, and he's not very particular. It's better for me to take him there and figure it out myself." Fan Ting replied.

"Oh, that's it. That's okay. I'll drive over to pick you up when I'm done here." Fan Wubing agreed.

Because we have already considered clearly before, we want to build an Internet company to go public to make money and give it to my brother as a gift, so the company has already started to build a large-scale portal website with a relatively complete scale. The relevant database testing has also been done. Now after the model After Wu Yi's on-demand broadcast, the senior executives suddenly felt a little enlightened.

Although everyone has had in-depth, extensive and intense discussions on how domestic portals should be built and what they should be based on, most people believe that now we need to build portals. It still follows Yahoo's search engine model, increases click-through rates, promotes paid advertising, and then expands the market.

But now the series of practices pointed out by Fan Wubing have made everyone's eyes brighter and opened new doors for them, allowing them to see that the Internet profit model actually has such great potential to tap. It can be said that as long as the market is cultivated, there will be ways to make money everywhere!

"So Mr. Fan, how can we increase the click-through rate and website traffic?" Some people are more concerned about this matter and want to know if Fan Wubing has any clever tricks that he can use.

"Click rate -" Fan Wubing smiled, wondering what was so difficult about this thing.

In fact, in China, at the beginning, many companies built their own portals. However, later on, the current investment and output were not proportional, and the energy required to build a comprehensive portal was really It is unbearable. If you simply rely on this to make money, you may not be able to make money in the future. Coupled with the bursting of the Internet economic bubble two thousand years later, the Internet economy has encountered a severe winter, resulting in various websites not being able to obtain timely financing, and large areas of After the death, the portals failed to recover. Large portals such as NetEase, Sohu, and Sina also went through all kinds of hardships to survive. They abandoned the Yahoo model, combined their own characteristics, showed different business directions, and entered the era of profitability.

In the beginning, these websites spent a lot of money on advertising in order to increase click-through rates, or to increase eyeball attention. Basically, all the money obtained from financing was used in this aspect. Many websites Millions or even tens of millions of dollars have been raised through various channels.

Then it is used to promote the website's popularity, but in the end, it is still a piece of cake.

Of course, the methods used by most websites are nothing more than these, including advertising through traditional media, large-scale outdoor advertising, advertising exchanges with other websites, website promotion through the packaging of some products, and the like. Build good relationships with major search engine websites and provide their own URL links and advertisements in prominent locations.

In the initial period of time, various websites distributed free souvenirs to users to promote themselves. This seemed to be a good way to let everyone remember them. However, one thing is that the content of the website was not updated quickly. If there is no interaction with users, or there is no content that users care about, it will ultimately fail to resonate with everyone.

"The content of the website is still king. As for publicity, we might as well use some small means to achieve the goal." Fan Wubing said to everyone, "For example, we can use the advantages of s to send small items such as mouse pads to users. It doesn’t cost much, and allows users to see our website as soon as they touch it. This memory is very profound. In terms of content, we should pay more attention to the economic situation at home and abroad, and it should also be able to play a role in social life. To entertain the public, the website must carry out targeted classifications and provide some online battle games to attract users and make them dependent.”

In view of the fact that the current network speed is still running at a low level, although adsL and optical fiber access have appeared prematurely, we must also take into account the huge pressure caused by the surge in users within a few years, so the level of software and hardware is still relatively low. Under such circumstances, it is more important to select small games that are suitable for the current network environment.

Fan Wu remembered clearly when he was sick. At that time, he was very addicted to playing chess games and mini-games such as Landlords, Lianliankan, and Tetris. This type of mini-games did not require retaining too much personal user information, so for the server The impact is relatively small, it can be done immediately, and there is no problem in fighting.

Fan Wubing also considered a problem, that is, users can gain a better understanding of the website through online battles with prizes. If we say who will get rich on the Internet, then professional players will obviously get rich faster than the website. This is something that can be seriously considered and exploited.

Fan Wubing was thinking about it while discussing these situations with the senior management. Everyone felt that they had benefited a lot. It can be said that many of the ideas were given to the major online portals for reference, and they could all get rich rewards. , what they lack is this aspect. Of course, they also lack huge funds like Fan Investment Group to support it.

The senior executives of s are not idlers. Fan Wubing gave them an on-demand video and immediately put forward many good ideas. One of the senior technical executives even put forward his own opinion, "I think it should be bundled with individual users." It will be a good choice and the cost is relatively low. ”

"Oh? Let's talk about it." Fan Wubing was very interested and encouraged him to continue to explain his point of view.

"Currently, as an Internet access service provider that controls the Internet access channels for a large number of domestic users, our company has inherent advantages in terms of traffic. We can completely use software technology to set the page after users access the Internet to the page of the website we need to promote. , so that the first website everyone sees after surfing the Internet is our website, and this has a great influence," the technical executive said to everyone.

"Does this seem to violate the rules of fairness?" Some people came back from abroad. As soon as they heard this suggestion, they immediately connected with antitrust.

After all, Microsoft is being jointly sued by several major companies due to monopoly. It is said that it is likely to be split into several parts. Under such circumstances, it seems a bit inappropriate to engage in technology monopoly and resource monopoly, so Everyone feels that this may not be a good choice.

"Since we have this resource, of course we can use it. Otherwise, if we spent so much money and invested so much energy, wouldn't it be just to get something in return?" someone immediately retorted.

Fan Wubing was a little interested in this proposal. In fact, the solution proposed by this technical executive was browser hijacking, which means to modify the user's browser or other functions without the user's permission. Related settings that force users to visit specific websites.

Browser hijacking is a malicious program that tamperes with the user's browser through browser plug-ins, browser auxiliary objects, etc., causing the user's browser configuration to be abnormal and forcibly directed to commercial websites.

Users will be forced to install such plug-ins when browsing websites. Ordinary users cannot uninstall them. After being hijacked, users will be forcibly directed to their designated websites whenever they go online, seriously affecting normal Internet browsing.

For example, some unscrupulous sites will frequently pop up installation windows, forcing users to install a certain browser plug-in, without even asking for the user's opinion, and using system vulnerabilities to force installation into the user's computer in the background. Some plug-ins also use virus software writing techniques to avoid uninstallation by users, often causing browser errors, abnormal system restarts, etc.

Although this approach was criticized later, the current popularity of the domestic Internet is still relatively low. It is harmless to engage in browser hijacking. At least after everyone is used to being hijacked, they will not feel anything, especially this kind of If the hijacking comes from the Internet access service provider, then there is no serious problem.

In fact, the default pages of browsers such as Microsoft and Netscape also utilize the same principle.

However, Fan Wubing also took into account the rebound psychology of some users, so he thought about it and made a suggestion, "In principle, I agree with this, but there are some skills to do it. Our promotion page will be on the user's computer screen. It should not appear for more than fifteen seconds, and then it will turn into an movable icon advertisement and be placed in the corner of the screen, and it must have functions that can be clicked to open and click to close. As for the page set by the user, in It will appear automatically after fifteen seconds."

After everyone listened to Fan Wubing's words and discussed it for a while, they felt that this was a compromise method that could achieve the purpose of publicity without causing too much psychological rebound among users. It was worth a try.

But if he does this, wouldn't he become the most influential originator of rogue software in the country? Fan Wubing felt a little scratched his head, and he didn't know whether it was right or not after doing this.