Chapter 572 The Era of Burning Money Is About to Begin

Sure enough, as Fan Wubing had judged, due to the incident in Guangzhou where Qiu Baohua was suddenly kidnapped under his nose, the inspection team's work came to a halt. It was not that they wanted to stop. It is true that high-level officials have expressed concern about this matter and believe that prosecution is acceptable. However, without evidence, they want to completely deny the work here and make Guangzhou become the second Xiamen. It is really inappropriate. of.

The committee member behind them was also questioned. As a result, his selfish motives in this matter were immediately exposed, which caused several big bosses to be quite dissatisfied, and some of them were equally dissatisfied and had already retired. It will be difficult for the old leaders who are behind the scenes but whose strength has not diminished.

The man weighed the pros and cons and felt that the matter could only end hastily. At the same time, he also considered that this time things were a bit strange and that he was defeated inexplicably. God knows which of so many big shots is messing with him? Under this situation, it is better to retreat temporarily. Although it seems that there is no responsibility, it is better than being fucked.

It should be noted that within any country, struggles in the economic field are often struggles between political forces, and vice versa. Every struggle between different political forces is actually a struggle between economic interest groups. This is one or two. That is, the same things cannot be separated from each other.

He wanted to take advantage of the momentum of handling the major case in Xiamen to attack Guangzhou, attack dissidents, and expand his own power. His thinking was a little too simple. Now it seems to be a real failure. Not only did he not achieve his goal, On the contrary, it created the impression among the senior management that he was eager for quick gains, which was really not worth the gain.

After something like this happened, he was still very depressed in his heart. It was impossible not to be angry. He had not found out who was behind the scenes to make things difficult for him, but one thing was for sure. There was at least There are more than three forces operating.

"It's easy to get angry when people are angry. It seems that this time, things have been a bit rushed." He thought for a while and felt that it would be better to restrain himself a little recently, or take the initiative to retreat back to his own territory and run the business well for a few more years. , waiting until the old people are almost dead and their own power has almost increased, then it will be the most correct decision to come out to settle the accounts at that time.

As for now, it is better to be patient and forbearing. It is better to be patient and to be patient. It is not too late for a gentleman to take revenge in ten years.

Fan Wu was very comfortable when he fell ill. With Jiang Lue as an ally who cooperated well, he could understand many things at the first time, so he could understand the reactions of all parties. In addition, Focus on your own grasp of the situation. After a little analysis of many things, you will gain insights.

Although he said that he rescued Qiu Baohua by himself, he did it very quickly and did not find any clues. Although some people knew that he had a close relationship with Qiu Baohua and were very likely to stand up for him, no one could guess about the kidnapping. No one would have thought that Fan Wubing would go through normal channels in order to save Qiu Baohua.

There will be things like kidnappings in the middle of the night.

It is estimated that normal people will basically not make such a choice. After all, if Fan Wubing comes forward, the relevant parties will still have to give him face, at least they cannot forcefully incriminate Qiu Baohua.

Just catching Qiu Baohua for piracy of optical discs would only put him in jail for three months at most. It really wasn't a big deal.

However, the National Day has finally arrived. After the people across the country celebrated enthusiastically, these members of the Standing Committee of the Political Bureau in Beijing attended in their best attire and held several large-scale celebrations, especially to commemorate this year's flood fighting work and commend a large number of people in the work. Units and individuals who have made outstanding contributions to flood control work.

The Jiangnan Province led by Fan Heng was highly praised in this commendation event, especially for the fact that none of the Jiangnan levees were damaged. The Bailushan Reservoir and flood discharge area took the initiative to make sacrifices for the flood control work of other provinces and cities. Jiangnan Province also As a result, we suffered a lot of losses, but we saved the lives and property of people in several other provinces and cities.

On the contrary, the flood fighting work of several provinces and cities has been criticized, especially the provinces and cities with problems with the levees. The only thing that can cover it up is the concerted efforts of local cadres and the masses, as well as the officers and soldiers to fight the floods, and they have been criticized. Huge praise.

But it is a bit difficult to hold people accountable. After all, there is a historical issue in this incident. No one is willing to bear the responsibility. However, one bite is a big piece, and no one can do it. It's unbearable. What's even more terrifying is that the middle and lower reaches of the Yangtze River are originally the places where cadres are produced. If they are involved in this way, how many people will be hit? No one dares to take this responsibility, so they just make some small and local reactions to show their attitude.

In Fan Wubing's words, it's one, two, three, four, five, go up the mountain to hunt the tiger, miss the tiger, but hit the squirrel.

Just after the National Day, Fan Ting's wedding kicked off together with Huafeng.com, a new website under Fan's Investment Group.

Fan Wubing had considered the name Huafeng.com, which probably means something like Chinese scenery.

The night before Fan Ting's wedding, preparations started all over the company. In order to handle the wedding, the entire S Club was closed for one day, and the Beijing office and branches of Fan's Investment Group also had a day off to celebrate.

Many branch managers and headquarters executives flew to Beijing in advance, and nearby high-end hotels were packed. Guests from all over the country were also crowded, with more than a thousand people. Of course, many of them had never even met Fan Ting in person, but for the sake of Fan Wubing and Fan Heng, they had to drink this wedding wine, especially when they heard that Huafeng.com, a subsidiary of Fan's Investment Group, was about to be launched and would soon join the portal war. This was also a major event in China with a great impact.

You know, the three major portals in China are still very weak at this time, relying on the little popularity accumulated at the beginning. Fan's Investment Group is rich and powerful, and directly invested 200 million to operate the website. This alone has surpassed other websites.

In fact, in this era, if someone has 200 million in his hand, he can do any business, but there is no need to invest in the Internet business whose prospects are not very clear. After all, in addition to advertising revenue, everyone has not seen clearly where the profit point of the Internet business is?

Many people are just watching the fun when Fan Wubing is willing to invest 200 million to build a website.

However, not many people think that the Internet business must be very promising just because Fan Wubing invested 200 million to build a website, because Fan Wubing has a big family and 200 million is just a drop in the bucket. Even if he loses it all, it is just a small matter, but others can't bear this blow.

Some people can afford this kind of money-burning business, while some people can't.

In fact, Fan Wubing's feelings are the most profound when it comes to the word "burning money".

In his era, when people mentioned the word "burning money", they would naturally think of the kind of money-burning movement when the Internet was just starting. However, history always repeats itself simply. Later, the Internet real-name service and marketing platform provider 3721 implemented the Internet Pilot Program to comprehensively improve the Internet marketing capabilities of thousands of companies for free. Coincidentally, the free 1 dedicated by g1e, Taobao created by Alibaba called on peers to waive transaction fees, and Yahoo launched Yahoo Messenger, many of the items that charge on QQ are provided free of charge.

Of course, although these are all free services, they are already very different from each other.

In the early days of the Internet, burning money was a kind of status, which could produce an illusory eyeball effect. Pursuing the fictitious attention economy was a loss-making way to gain publicity! Everyone relied on burning money to increase the traffic of the website, and then continued to raise funds from investors, and then continued to expand the scale of website operations, and then continued to raise funds, forming a cycle of continuously expanding financing, expanding and refinancing.

Later, when the profit model was no longer a problem, the free resurgence in the Internet industry was essentially different from the previous burning money movement. It pursued profit maximization.

Take the 3721 Network Pilot Plan as an example. On the surface, it is indeed a pie in the sky meal. It provides a full set of network marketing tools, a full set of products and solutions from network real-name to real-name search, and a full set of network marketing training from famous schools. It also fully supports it with excellent resources in terms of products, channels, technology, services, funds, talents, cases, etc. However, in essence, 3721 is pursuing absolute dominance and discourse power in the field of online marketing and establishing online marketing standards. When customers trust and get used to the online marketing model provided by 3721, how much market opportunity will it bring to 3721?

Taobao's free service is another way of investment. Due to the late start of domestic e-commerce, the level of disposable income online is very low, and there is a lack of online payment systems. Therefore, exempting transaction fees can reduce the threshold and cost of online transactions for netizens and online merchants. It is a measure to protect the interests of both parties in online transactions and reflects the realistic choice of fair competition rules. Data from the Internet Laboratory show that among domestic personal trading websites, Taobao's high growth rate is far ahead of other websites. Obviously, free service is in exchange for increasing popularity.

Therefore, giving up small money for big profits is the essence of the Internet's money-burning movement, and it is the same for now.

As for chasing traffic, the reason is also very simple. If no one knows you, no one sees you, and no one listens to you, you will have no influence. Without influence, all ideas about profitability will become flowers in the mirror and the moon in the water. Therefore, influence determines profitability. The secondary marketing theory or tertiary marketing theory that media people often talk about, such as selling content to readers and then selling readers to advertisers, is based on the premise of forging influence. Content and behavior are the two cornerstones of media.

The development of the Internet in China has a strong media flavor.

However, from a commercial perspective, the development of mediaization is not satisfactory. Although it later seized the SMS and data value-added services, and even online games, the advertising revenue is a drop in the bucket compared to the money spent on forging influence. Many websites died at the critical point of reversal, stupidly and tragically.

However, from a sociological perspective, the development of mediaization of China's Internet has far-reaching significance. At least with the interactive and instant and local characteristics of the Internet, in terms of speech, we started with gossip and **, and tasted a little pleasure of freedom of speech. Although in the eyes of Internet elites, online speech has risen to verbal violence, overall, it still allows many people to find the value of the existence of the Internet.

In Fan Wubing's opinion, no matter how complex the model is, there are only two ways to collect money for Internet companies, one is user payment and the other is third-party payment. The traffic monetization model is actually a way to attract advertisers, which is a typical third-party payment model.

In the early days of the rise of the domestic Internet, the reason why burning money to earn traffic failed, applying the theoretical analysis of media operations, is that the Internet lacks pertinence and purpose in operation, and the information is not spread to the target users, so the chance of secondary marketing success is not great.

And burning money is only a necessary condition for secondary marketing, not a sufficient condition. If the early Internet operation is equated with media operation, then it is definitely a rather extensive and even bold operation behavior. Low-efficiency operations, compared with website operations, are equivalent to junk traffic. Although the traffic seems to be large, it has no effect on revenue.

Therefore, in order to prevent his website from being affected by this kind of junk traffic, Fan Wubing needs to do a lot of preparation, especially considering how to turn the resources of his Fan Investment Group in reality into network resources, and then change the habits of users through network resources, so that they can become loyal supporters of his company's comprehensive transformation, and achieve the smooth promotion of secondary marketing.

In general, it means to use the existing conditions to cultivate your users into users who are accustomed to using your network. Once everyone adapts to the business model of Fan Investment Group, this habit is difficult to change. Even if you monopolize these people from the Internet, it is much more convenient than investing more advertising fees for publicity.

However, no matter how you think about it, Fan Wubing is now very clear that once you step into the threshold of the Internet, you can't do without the days of burning money. The problem is that when everyone is burning money, Fan Wubing is much happier than others when he burns money.

"If nothing else, I just have a lot of money!" Fan Wubing thought so.