The Pioneer of the Rebirth Era

Chapter 656 Article 650 The Real Hollywood

Will "Happy Boys" be popular?

This is undoubtedly a question that cannot be doubted. It will definitely be popular, and it will be very popular. As long as the organizer, that is, he himself, does not commit suicide. It is basically a foregone conclusion that this program will be popular.

So it is unreasonable not to gamble even if the bottom card is known. The only thing Yang Dongxu is not sure about is how popular the program will be. For example, it is a bit uncertain whether the ratings will be 10% or 15%.

However, he thinks that advertisers should have no objection to the plan of finding the average value of popular TV series in the United States as the bottom line, and then increasing the advertising fee by 10% if it exceeds one percentage point. Because under normal circumstances, you can't buy 1% of the ratings with the same money.

The result of the meeting was naturally everything according to Yang Dongxu's opinion. Who made him the largest shareholder in the first season? You are the boss, so you have the final say. I will settle accounts with you in the second season.

So when the audition was going on, the matter of advertising agency was discussed very hotly. Finally, the sports brand Nike became the title sponsor of the first season of Happy Boys at the highest price of 15 million US dollars, and accepted a bet agreement that the bottom line is 7%, and the advertising fee will increase by 10% for every point higher in ratings.

Is it difficult to achieve a 7% rating? If it is placed after 2010, when various video websites and various entertainment activities fill all the free time of human beings, this rating is not so easy to achieve. After all, at that time, except for the older generation, young people who watch TV every day probably rarely watch it seriously a few times a year.

But it is indeed not high now, even after the construction of the US information highway has been initially completed and the Internet has begun to spread in the United States. Only good programs or TV series can basically have a rating of more than 5%.

Although it is not as exaggerated as the 60% or even higher ratings of a certain phenomenal TV series in China. But it is very real and stable, but because there are many types of entertainment activities here, people don’t necessarily have to choose to watch TV. Therefore, if the ratings want to reach 7%, it must be some relatively good programs.

So when the bottom line was set at 7%, the representatives of the four major record companies disagreed, but because Yang Dongxu accounted for the majority of the profits, he insisted on agreeing, and the other four had to keep silent.

Yang Dongxu agreed because he felt that such a good program, although it could not easily reach 70% or 80% of the ratings in the United States, at least 10% of the ratings were the bottom line, and it was even possible to reach 20%. Double the advertising fee and halve the advertising fee, this choice is simply too easy.

Yang Dongxu personally took charge, and set the standards for the popular variety shows in the future, and Dongxu Technology provided the best audio equipment. Then he spent money on luxury shooting at the level of Hollywood movies.

Since the top 64 were born after the auditions, the ratings of the "Happy Boys" talent show have been rising all the way. Originally, I thought that the price was higher than the TV station or advertiser. After the first season of the first season of the top 64 was broadcast, everyone's heart was put back in their stomachs, knowing that this bet was stable.

Yang Dongxu was almost exhausted. After many years, Director Xiaoxu took up the microphone of the chief director again and filmed on the spot. During the whole filming process, even the Hollywood filming team felt that this young director was too demanding. He asked for a retake for every shot, and more than a dozen cameras were used to shoot together. After the filming, the editor cried because they needed to select the parts that Yang Dongxu was satisfied with from more than a dozen shots and then edit them together.

Such nitpicking shooting requirements and a lot of meticulous but serious work. The ratings reached 5.3% when the first episode was broadcast. Although it did not peak at the beginning, it also reached a high level.

The top 64 filmed a total of 4 episodes, with 16 players in the first level, and the winners advanced and the losers were eliminated directly. Yang Dongxu controlled the program time to about 90 minutes, which is one and a half hours, equivalent to a movie.

The rhythm was edited as compactly as possible, and the taste was often sharp and incisive. It can be said that there was no boring moment throughout the whole process. As long as you lock on to the TV station of this program, few people change the channel in the middle.

One episode a week, "Happy Boys" has been advancing for a month. The ratings of the last episode directly broke the 10% mark, and the average ratings reached 6.8%, which was only 0.2 percentage points away from the 7% ratings of the gambling contract.

Everyone knows that it is only a matter of time to break through this 0.2 percentage point. When everyone was predicting whether this program would set an incredible ratings, the 32-strong competition was held as scheduled.

Compared with the editing used by the top 64 contestants to ensure the ratings when they first appeared on the stage, the program was all presented in the form of live broadcast starting from the top 32.

A large-scale live variety show is definitely a rare existence in this era, and it is also a very good gimmick. So after a month of brewing, the popularity of the program suddenly broke out in the third week of the second month, and the ratings directly reached an astonishing height of 16%.

As the competition progressed, the top sixteen decided the top eight, and then the top eight decided the top four. The ratings of the show kept rising as if there was no end. After entering the top sixteen, almost every new contestant, under the secret promotion of the five major record companies, more or less began to have his own cheering club and his own fans.

Major entertainment newspapers also reported on it, and it was on the headlines at least three times. In this way, "Happy Boys" became completely popular, and the new talent who entered the top 16 also followed everyone. In less than two months, 16 new talents were brought out. The ability of "Happy Boys" to create stars is as amazing as its ability to attract money.

When the "Happy Boys" competition was going on like tea, there were no accidents in three consecutive live broadcasts. Yang Dongxu finally breathed a sigh of relief. A lot of work began to be handed over to the team below to run. He only took care of the shooting effects and process planning. This allowed him, who had been busy for more than a month, to finally have some time to rest.

At the end of another live broadcast on the weekend night, Yang Dongxu greeted the staff and said thank you for your hard work and began to pack up. Suddenly, someone walked up to him.

"Hey, Brother Chen Long, why are you here?" Looking at the familiar face in front of him, Yang Dongxu was surprised and went forward to hug him.

"I came to promote the movie." Chen Long said with a smile: "I heard that the program you produced is very popular in the United States. It's amazing."

After that, Chen Long gave a thumbs up. Although Hong Kong and Taiwan movies are now very popular in Asia. But the Hong Kong and Taiwan stars who had been in Hollywood across the ocean as early as the 1980s did not have much status in Hollywood.

Chen Long was undoubtedly one of the Hong Kong and Taiwan stars who wanted to enter the Hollywood market very early, but the effect was not very ideal. It was not until 1995 that he opened up the American market with "Rumble in the Bronx", but even so his status in Hollywood was still not very high. Even though he is the best Asian star to enter Hollywood, whether now or in the future.

In his previous life, Yang Dongxu read some news about Asian stars who failed to enter Hollywood on the Internet. There is a sentence that sums it up very well. In a Hollywood market dominated by white people, it is difficult for a yellow person or even a black person to get a good role. This is almost an unspoken rule.

And the roles generally given to yellow people or black people are either small roles or evil or violent villain roles. For example, the female stars who came to Hollywood later were okay, but the male ones basically started as villains, including Jet Li and Chow Yun-fat, etc.

Yang Dongxu had a deep understanding of this when he was filming "Happy Boys". At the beginning, when the Hollywood film shooting team heard his shooting requirements, they were perfunctory. In the end, they were punished by him several times before they were honest. But they were honest on the surface and still looked down on him.

Later, the ratings of "Happy Boys" continued to rise, and these people shut up. As for the audio equipment, Dongxu Technology now admits that it is second, and no one dares to say that it is the first.

The audio equipment of the top recording studios of the entire European and American record companies is produced by Dongxu Technology. As a result, when the stage was set up on the spot, when the staff heard that these equipment were shipped from the mainland, they all curled their lips and felt that they were too backward.

After testing the sound quality, they were obviously surprised. But they didn't want to admit their ignorance and kept asking if it was a Korean or Japanese product. In their impression, they still have some impression of the products of these two countries and feel that they are okay. China. Are they still fighting now?

"Rush Hour, right?" Yang Dongxu asked with a smile.

He remembered that Haina had reminded him of this matter before, after all, Haina also invested in this movie. It's just that he was too busy during this period and forgot it.

"Yes, are you still busy here? Or, find a place to sit down?"

Although he finally opened up the American market with the movie, he admired Yang Dongxu from the bottom of his heart. He ran to find Yang Dongxu without even turning off the jet lag as soon as he got off the plane.

In fact, it was not just him who admired him. With the talent show "Happy Boys", "Xiao Xu", who also has a certain degree of popularity in Europe and the United States, has now risen to a higher level in the mainland on the golden signboard level and become a unique existence.

A great man is a great man. If he doesn't make a move, he will definitely make a big splash once he makes a move. This made those who had seen Haina's unfavorable development overseas and gloated and said strange things completely shut their mouths this time. And they felt even more sour in their hearts, and shouted to the sky with envy and jealousy, "Why not me?"

"It's okay. The basic preparations for tomorrow are complete. I will just broadcast live tomorrow. I just need to clean up some trivial things. What do you want to eat? I'll treat you." Yang Dongxu greeted the on-site management staff, took his clothes and walked out with Chen Long.

"I'm not very hungry after getting off the plane. I'll eat whatever you want." Although Chen Long and Yang Dongxu didn't have much interaction in China, as a Hong Kong film star, he has a good relationship with Haina. Several of his films were specifically sought for investment by Haina, so the two of them have become familiar with each other after several times.

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