Chapter 652 Not Omnipotent

Yang Dongxu flew to the United States again, but this time he was not here to manage his own team. After getting rid of Derek's laziness, he became more active in playing now. The 76ers' performance is steadily improving and he doesn't need to worry too much.

This time he came to the United States because of Yiting Technology. Compared with the domestic Internet, which is still in its infancy. After the construction of the information highway, the United States is undoubtedly the most developed Internet country in the world.

Therefore, various Internet companies and industries came into being, and Yiting Technology is one of the best among them. With the popularity of MP3, Yiting Technology has gradually entered people's field of vision.

With the increasing popularity of computers, Yiting Technology has unknowingly become a part of the daily life of Internet surfers. After turning on the computer, almost all Internet users will click on Yiting Technology to see if there are any new songs they like, or if their favorite idols have any recent promotions.

That's right, in addition to downloading and listening to songs online, under Yang Dongxu's suggestion. Yiting Technology also built a place similar to Tieba, so that listeners can have a place to discuss each other's favorite songs.

This undoubtedly made netizens who originally just opened Yiting Technology to listen to songs stay on Yiting Technology for a longer time. In other words, Yiting Technology has gained another kind of user stickiness.

After dealing with several vote-rigging incidents and rejecting the record company's recommendation request, Yiting Technology's credibility continued to rise, and its market share began to increase greatly.

This made the record companies, who originally just thought that there was an additional revenue channel, gradually come to their senses. They felt that they might have accidentally cultivated an enemy, and it was a tumor growing on their body that would be extremely painful to remove now.

And when the rankings of the most popular new songs and the most popular old songs of the month calculated by the Billboard Music Charts were different from the rankings of the songs in the click list and the like list of this week listed on the Yiting website. People began to believe more in the fairness of Yiting Technology, which made them feel more clearly about this tumor.

When a music website has at least a million hits a day and has more than 100,000 loyal users paying. This actually has the foundation for IT companies to hype.

Get some high-end concepts with current hardware, and throw them directly into the capital market for financing to make a lot of money. After that, with the help of the resources and connections of the venture capital funds, they continued to hype the company. They kept hyping it up until it was listed and then divided the cake. As for whether the company could hold on to the end, perhaps only God knew, and making money was the most important thing.

So after Yiting Technology became popular in the United States, it attracted the attention of many trendy funds. Especially when the music discussion forum came out, this website with huge traffic had stronger stickiness. The valuation won a small increase again.

In fact, not only venture capital is interested in this website, but even record companies that feel like they have a cancer on their bodies are also interested in Yiting Technology. Since the matter is now done and there is no way to change this situation in a short time, if Yiting Technology is involved, it will turn this cancer that may grow on itself into a part of its body, and it may become stronger.

Hollywood, the world's movie dream factory and the center of the music industry on the outskirts of Los Angeles, California, has the world's top entertainment industry and luxury brands, leading and representing the highest level of global fashion.

Although Hollywood is not as prosperous and powerful as it will be in the future, as the world's largest movie dream factory, Hollywood has already shown its prominence and begun to influence the world.

Especially in recent years, with the continuous improvement of film shooting level and the sorting out of some internal relationships, Hollywood has become more and more open and free, and at the same time has been welcoming too much foreign capital, and its development speed has been greatly improved.

And the various world elements that are constantly integrated have become the root of her ability to influence the world. Such a benign development line can be said to be advancing by leaps and bounds.

Although I have been to the United States more and more frequently in the past two years, this is my first time to Los Angeles. Even though Haina Entertainment Company established a branch here as early as last year and sent elite troops to expand the market here, the development situation is somewhat difficult.

Except for the singers who were originally popular in China and have gained some popularity in the Chinese market in the United States, there has been no achievement in movies and TV series. There are only a few signed local American artists, and the development situation can be said to be bleak.

Such a situation undoubtedly poured cold water on Haina, which was very optimistic about and actively expanding its overseas market. In addition, the company's senior executive Fu Decai was further marginalized, and Luo Wenhua resigned.

Since last year, people in the circle have begun to discuss whether Haina's expansion of overseas markets is a big failure, and the current persistence is just a meaningless money to maintain face.

Even the failure of overseas market expansion is a big blow to the rapid development of Shuifeng Shunshui in recent years. Haina's rapid development may be interrupted by this, and the impact may also shake the foundation of Haina's development in China. After all, this failure proves that the powerful Haina is not omnipotent and has weaknesses that they cannot do.

Especially in the face of this situation, Haina's top management actually turned a blind eye to it for more than a year and let it go. The original rumor seems to have become a final fact.

To be honest, the failure of overseas market expansion is indeed a blow to Yang Dongxu, making them more aware of the more complex international market. Haina's domestic development methods are not effective.

Perhaps he can copy some classic songs and sign some promising artists in advance as he did before. But there is a prerequisite for using this method as the basis for development, that is, whether it is classic songs or promising artists, Haina must be able to launch them.

After all, no matter how good the things are, you have to be able to show them to more people, and then good things can be sold at a price. Failure to attract more people's attention is undoubtedly equivalent to losing the market.

In the United States, Yang Dongxu obviously does not have the same relationship as in China, and even when Haina was developing in Hong Kong at the beginning, he did not have the relationship of being assisted by the rich family. This is the root cause of Haina's failure in expanding overseas markets.

So now looking back, when expanding overseas markets before, he still had a headache with Luo Wenhua and others to discuss who to send from China and discuss how ridiculous it was.

Some people who may be capable in China are likely to be unable to adapt to the local environment when they are sent abroad, and the facts have proved that this is the case. And it's not just the management of the company that is not used to the local climate, but also many artists. The original ambitious passion is now shattered by reality.

In the face of this situation, Yang Dongxu obviously didn't have any good solutions at the beginning. At the same time, due to the Asian financial crisis last year, he really didn't have the energy to solve this matter, so he could only delay it until now.

After arriving in Los Angeles, Yang Dongxu did not go to the Haina branch company, nor did he contact several major record companies. Instead, he took a rest for a night, and then invited a British old man to dinner at a high-end French restaurant the next day.

Joss-Braid, a very traditional British old man, is short in height, fat and has a big belly. He wears a black bowler hat, a black windbreaker and shiny black leather shoes. This old man who appeared in the second largest modern and prosperous city in the United States is like an old traditionalist from the foggy London.

Facing this old man, Yang Dongxu showed great kindness and took the initiative to greet him at the door of the restaurant. But the other party did not respond to the hand I extended, but took off the black hat and put it on his chest. I bent down.

You can't say that they look down on you, because such etiquette is considered a great respect for the traditional British. So it can only be explained as a cultural difference. If you are embarrassed, just embarrass yourself and don't blame others.

Because of the little embarrassment when they just met, Yang Dongxu didn't know what to talk about for a while, so the two walked into the restaurant in silence.

Yang Dongxu occasionally used his peripheral vision to observe this old British man who exuded a stiff and old atmosphere, and the other party was actually observing him.

To be honest, when someone found a connection and told him that a Huaxia record company wanted to cooperate with Baina, Jos refused without thinking.

As the head of EMI's American division, although he was squeezed by several major record companies in recent years, EMI was definitely doing much better than this Huaxia company.

Especially when she learned a little about the development of Huaxia Records in the United States, he felt that the other party wanted to cooperate with him, which was simply an insult to himself. How could an elephant cooperate with a sick cat.

But when the other party's boss forwarded him an email through a connection, he hesitated. As a traditional British man, the biggest reason for him to come to work in the bustling Los Angeles is not the attractive salary.

Born in a wealthy family since childhood, his grandfather and father are noble lords, and he has always had a good life. The only reason he came to the United States to work and actively expand various connections is to promote British local music.

Although he has achieved some success in recent years, it is obviously not good enough. EMI Records was originally one of the three major record companies in the world.

But in recent years, it has been surpassed by Universal and Warner, let alone Universal and Warner. Originally, they were giants and had always been suppressing EMI. But Sony, which came later, developed rapidly and occupied the third place, squeezing EMI to fourth place. This is undoubtedly unacceptable to Jos.

Even if the company headquarters is very positive about his work in the United States, EMI's annual market share and revenue in the United States are also steadily increasing, but the opponent's improvement speed is undoubtedly faster. Even though EMI has been developing in a good direction, the distance between it and its competitors has not shortened, but has been increasing.