Chapter 655: Fire

When Elton John, who was born in the suburbs of London, England, created the theme song of "The Lion King" in 1994, he is a world-renowned music artist.

Celine Dion, a famous Canadian singer, became popular all over the world with the theme song of "Titanic" in 1997, and is still popular this year.

The godfather of American soul music, the founder of music genres such as rap, hip-hop and disco, James Brown and the queen Madonna. And Li Zongsheng from Haina, China, jointly formed the judges of this talent show, and the already popular talent show instantly set off a new climax.

"Aren't you roasting on the grill?" Li Zongsheng, who hurriedly arranged his work in the mainland and rushed to the United States, complained when he saw Yang Dongxu.

Although he has just entered the age of 40 in the Chinese music scene, he is definitely a leader, not to say that he is the first. But compared with the judges promoted by other record companies, he is a head shorter in terms of overseas influence.

"How can this be a fire rack? This is a world-class stage, okay?" Yang Dongxu said seriously, "I admit that English music is the mainstream of current pop music and occupies an unshakable dominant position.

But don't underestimate the number of Chinese, okay? Chinese is the second largest language in the world. I discussed this talent show with Chaoting TV. Although the host is from the United States, they will also host there. In addition to the broadcasts from Canada, Japan, South Korea and Europe, it covers almost all Chinese people in the world. With such a large audience base, what are you afraid of?"

"That's what you said, but after all, English songs are the mainstream. I am a high-level Chinese music, and I always feel a little bit unconfident as a judge and mentor of a talent show mainly based on English songs."

"Really unconfident? Or do you see that the other judges are too strong and soft?" Yang Dongxu looked at Li Zongsheng with a squint.

"Get out of here? Although there are many old predecessors here this time, I need to learn humbly. But I also have my own strengths, okay?" Li Zongsheng pushed Yang Dongxu, and he was humble and arrogant at the same time.

After all, as Haina has become the largest record company in Asia, as the company's chief music director, how could he hold this position firmly if he didn't have some skills?

Putting aside the mainstream or non-mainstream divisions, just talking about music literacy, he does have a lot to learn because he is young, but how can he admit defeat with two shoulders and one head?

The audition work started immediately after all the personnel arrived, and all major record companies are familiar with auditions. It's just that the auditions used to be held by art students in schools.

Each record company's team directly entered the school and let the students perform on stage one by one to directly select people. Or some campus competitions of superstars.

This is undoubtedly the first time to hold an audition around the world like this, and it is also the biggest gimmick. Children from ordinary families are not worse than those from any art school in terms of singing level, and they can even beat these art students to win the championship.

This is undoubtedly the focus of attention in any country. After all, there is no country that doesn't like the story of grassroots counterattacks.

Because most people are ordinary people, they are originally ordinary and don't have the superior life enjoyed by the rich and nobles. So they are jealous of the rich, but they want to be rich all the time. Such a grassroots counterattack drama is extremely consistent with their inner desire to counterattack the rich, so there is a strong sense of substitution and it is easy to reach a spiritual climax.

Another point is that most people think that students from art schools should sing well, after all, you are studying this, but if a grassroots sings well, even if the level is the same as that of students from art academies, everyone thinks that this person is amazing.

Coupled with the psychological bad boy plot, the talent show has attracted widespread attention when it was launched and still in the audition. It has become a phenomenal program before the main competition begins.

So the live broadcast and rebroadcast originally negotiated with major TV stations were a bit difficult to negotiate at the beginning because the TV stations kept the price very low. But once this phenomenon came out, it was no longer Haina looking for TV stations, but the TV station people directly blocked the door of the temporary office of the talent show, and the price changed from the original price reduction to now one higher than the other.

"People are mean." This is what Yang Dongxu said with a sneer after learning about this situation.

You refused all the concessions before, and it seemed like you were the boss who didn't want to pay attention to you. Now you come to me and ask for live broadcast and rebroadcast at a high price.

In the conference room of the office where the draft team was temporarily formed, Yang Dongxu sat in the main seat. Below him sat Joss, the general manager of EMI's US division, John Davis, the general manager of Sony's US division, Joseph Garcia, the general manager of Warner's US division, and Ethan Williams of Universal.

Seeing that the general managers of Sony and Universal, which belong to the French Vivendi consortium, are all Americans, Yang Dongxu's idea of ​​finding an American general manager for Haina became stronger.

"The live broadcast and rebroadcast have been settled. If everyone has no objection, let's talk about the advertising agency." Yang Dongxu said with a light throat.

This made the CEOs present look at the young guy in front of them with a complicated look. Originally, Yang Dongxu took the lion's share of all the expenses of the draft, but they didn't say it, but they still saw it clearly in their hearts. After all, Haina was the one asking for help, so they could naturally act superior.

But with the auditions and various publicity, this talent show has become popular before it was aired, and it is getting more and more popular. They should have been happy, but now they are a little unhappy.

Because Yang Dongxu takes the lion's share of all the expenses, he should also take the lion's share of all the profits. This is the profit distribution ratio stated in the contract.

Who would have thought that according to the past practice, a talent show that would make it difficult for sponsors to find a campus singer competition. After such hype and promotion, it turned out to be a success. The live broadcast rights and broadcast rights were not only sold at a sky-high price.

Even the advertising sponsorship that they originally wanted to ask for has now come to them one by one, and the offer is so high that it makes people doubt their lives and think they are all joking.

Even if the average price is charged according to this offer, plus the live broadcast and broadcast rights of the TV station, this talent show has already paid back before it even started, and there is even a slight surplus. And if the show really becomes a phenomenal hit after it is aired, then Yang Dongxu will make a lot of money.

This is undoubtedly the result of their love and hate. The love is definitely because the program is so popular. Whether they sign newcomers who have won the ranking or secretly support newcomers, they will have a very good and high start.

What they hate is naturally that someone is sitting next to them and eating meat, and they can only watch. Although the copyright of "Happy Boys" is jointly owned by five companies, Yang Dongxu paid the most this time and he has the largest share of the profits. If they want to share the profits, they can only wait until the next season, which is undoubtedly very painful.

"Don't look at me so resentfully. I didn't expect the situation to be so good at the beginning. I paid more money before because Haina was the weakest. You don't agree if I don't pay more, right?" Seeing that the four people's eyes were obedient, Yang Dongxu said that he didn't want to be like this either.

Such words and expressions made the four people even more disgusted in an instant. If it weren't for the fact that the other party was very tall and young, the four of them would have wanted to attack in groups.

"Okay, don't be depressed. Now that we have a good start, let's think about how to make this program more popular. After the first success, won't we have to produce the second and third seasons?

If the first season is more popular than expected. Then the second and third seasons, whether it is live broadcast and rebroadcast rights, advertising fees, or other income, will be enough to make everyone smile." After disgusting a few people again, Yang Dongxu stopped provoking them and comforted them.

The greasy expressions on the four people's faces eased a lot, although they still felt uncomfortable because they couldn't eat meat this time. But it must be said that the big pie in the future painted by Yang Dongxu is very tempting, so several people put away their resentment in their hearts and discussed this matter seriously.

"What are your plans for program advertising?" The speaker was Ethan from Universal, and the question of the income of the talent show that became popular before it was broadcast. Let no one dare to underestimate the young man in front of them.

He was able to thrive in ancient China and made Haina the leader. It's not just because it's an art desert and it's easy to do business there, it's because he has real skills.

"We don't have to accept only one company's advertisements. We can accept advertisements from many companies at once. For example, we can give the title of general sponsor to the one who pays the most, and in addition to the program's logo, the logo of this advertising company should be the largest, or the product to be promoted should be always in the camera and placed in a prominent position.

For the next level, we can get a friendly sponsorship broadcast or something. For example, when the program starts to introduce advertisers, the general sponsor is mentioned by the boss first, and then the friendly sponsorship broadcast of a certain company or a certain food is mentioned.

When the host announces these advertisers, we can display the logo or products of the other company on the screen, and divide the positions and the number of times they appear in front of the program camera according to the amount of their advertising fees in some secondary positions on the show."

When Yang Dongxu finished speaking, the conference room fell into silence. The four people looked at him as if they were looking at a monster. At the same time of shock, they sighed, or were speechless, and looked at a shameless person with a complex look.

As businessmen, they know that businessmen are all profit-driven, but it is the first time that they have encountered so many companies that advertise in one program while charging a certain amount of advertising fees, and they also speak so grandly and naturally.

"If you have no objection, basically follow this general framework, let the people below polish it and tell the advertisers. Now let's talk about the issue of advertising pricing.

There are two options now, that is, buy out at a fixed price based on the different positions of the advertisements. The second option is based on the ratings, for example, we set a 5% basis. If it is lower than 5%, we only charge half of the original advertising price. If it is higher than 5%, the advertising fee will increase by 10% for every percentage point higher, and so on."

"Which one do you prefer?" Jos asked.

"Of course it's the second one. The situation is so good at the beginning, there is no reason not to gamble." Yang Dongxu said without hesitation.