Chapter 653 Who Is the Champion?

Easy to listen to. This music website, which seems very strange in English, has an incomprehensible persistence.

For example, its name can be translated into English, or an abbreviation can be made for convenience. This is very common in companies with English names, but the other party has always put "Easy to listen" on the eye-catching homepage of the website, which is completely unfamiliar to people who are accustomed to English.

Many times, users who like this music website can only send the URL to recommend this website to their friends, but cannot directly say the name, and let their friends search for it themselves. Because Americans, British, or most people in the world do not understand Chinese, let alone spell Chinese characters. There is even no Chinese input function in the US input method.

But such a website has become popular quickly to an incredible degree. It has become the music website with the highest number of hits and the most paid members in the United States.

Even after that, several IT companies with a solid foundation also launched their own music websites, hoping to quickly get a piece of the pie. They are still suppressed by this website and cannot resist.

When such an Internet company was linked to a Chinese record company whose development was speechless, Joss seemed to have found the reason why the other party had to post two difficult-to-search Chinese characters. This undoubtedly resonated with the British local music that he had always wanted to promote. This was also the reason why he was willing to accept the other party's invitation to dinner.

British music was once glorious, and although it is still good now, it is one of the mainstream pop music in the world. But compared with other music, it is undoubtedly secondary, which Joss cannot accept. He wants to create another Elvis, or make British music popular again, but it is undoubtedly very difficult to do this.

The reason why monopoly is called monopoly is that once this industry is occupied, it is difficult for others to squeeze in. At this time, the world's three major record companies are undoubtedly three mountains, which are increasingly pressing EMI to breathe.

So when Yang Dongxu sent an email to Joss with Easy Listening Music, he was undoubtedly moved. From the earliest phonograph, to tapes, to the CDs that have become popular in recent years. The development of music carriers also promotes the vigorous development of the entire music industry, and online music is undoubtedly the focus of the next music carrier, and even the mainstream.

He started to pay attention to Yiting Music last year, because after taking the online copyright of songs from the three major record companies. Yiting Music also talked about the online copyright of songs with other music companies, and EMI was one of these music companies.

He has been trying to promote British music in various ways. After signing the online song contract with Yiting, he carefully studied this website. Although he was surprised at the speed of success of this website, he saw another channel for promoting British music.

And the facts proved that his vision was not wrong. Many British-style songs recommended by EMI on Yiting Music are much more popular than selling CDs. It even set off a wave of nostalgia for classic songs.

"You have made a very good website. If you want to raise funds, I am very interested." After sitting down, the red wine and steak came up, and Joss picked up the red wine glass in his hand and gestured to Yang Dongxu.

"I just acquired an NBA team, so I am not short of money." Yang Dongxu smiled faintly.

Jos's expression paused for a moment, then he took a sip of red wine and lowered his head to start cutting the steak in front of him. Yang Dongxu also lowered his head to start eating steak. He said that he bought a team not to show off, but to let the other party have a certain understanding of his financial resources, so as to achieve a more sincere cooperation.

The two stopped talking and ate the steak in front of them in silence. After the meal, the two found a cafe to sit down, which was undoubtedly the place to talk about things.

"What do you think of Hollywood?" Jos asked very directly after sitting down.

"Although Hollywood is in the United States, it belongs to the world. This is why it is great."

"What about music?" Jos continued to ask without changing his expression.

"Simply divided by the level of the entertainment industry, music may be ranked third in the future."

"Why not second, or first?" Jos's old-fashioned face showed a hint of curiosity.

"The development of the industry is closely related to the development of society. In the past, music was able to surpass movies and become the largest entertainment industry. This is because compared to movies, music is easier to obtain and first of all, it is easy to carry.

The second reason is that it contains social significance, which can resonate with people who listen to the music. But convenience is always one of the highest subconscious selection criteria of human beings." Yang Dongxu said.

Jos's face was more interested. Obviously, this was the first time he heard such an explanation of the music industry, so he nodded to show his approval of the other party's opinion, but also asked his own question: "It seems that music selection will be more convenient in the future, such as the MP3 you made."

"This is because the Yiting website is convenient, so it will become popular so quickly. This also proves my point just now. Compared with the convenience of music, movies will become more and more convenient in the future.

Compared to movies with visuals and storylines, although the emotions expressed by music are delicate, it is difficult to have the direct impact of movie pictures. No matter how well the MV is shot, it is only a few minutes of pictures."

"What else?"

"In terms of developing diversified music, music cannot compare to movies in this respect. Take British music as an example, from the earliest mountain rock music to the later Beatles, then punk, and British folk music.

Every wave of music will have a corresponding music genre born, and then lead a period of time. From this aspect, music is not as diversified as movies."

"They are all music works that draw nutrients from real life. I don't think music is worse than movies." Joss retorted.

Facing Jos's rebuttal, Yang Dongxu smiled faintly: "Let's take a simple example, magic. Movies can use various special effects to shoot a magic movie, but you can't use a song to make people feel what magic is? This is beyond the range of musical emotions.

For example, the emotions that can be expressed in music can be interpreted more deeply by a movie. But the emotions of a movie are difficult to condense into a song."

"Some of the resonance that music can bring to people cannot be replaced by movies."

"As long as it is something that resonates, no one can replace anyone. A song can move people, and a movie can also make people cry. Compared with the resonance of music, movies are simpler and more direct.

You can't expect everyone to understand the emotions expressed in a song. But the emotions expressed in a movie can be more easily felt by watching it with your eyes."

"Musicals can do this too." Jos still didn't want to admit defeat.

"That's just a niche. To be precise, anything that rises to the level of art will gradually become a niche. You can't expect people who are busy with work and life every day to understand musicals and operas, which require a certain level of artistic accomplishment. All they need is a cup of Coke and a box of hamburgers, and then sit together and chat and they're happy."

"Then why don't you make a movie or start a music website?" Jos snorted coldly. Although he didn't want to agree with the young man's point of view, he had to admit that what the other party said was true.

"Hina makes music and movies. And the income from movies has exceeded the income from records since a few years ago."

"Then what do you mean by asking me to come?" Jos was a little angry. He felt that the other party was looking for trouble.

"Make a variety show about music."

"Variety show?" Jos frowned. He couldn't understand all his meaning for this term for a while.

"You can think of it as a talent show, but it is somewhat different from traditional talent shows. Its audience is not just students from major music schools, but the general public."

"It seems a little interesting." Joss pondered for a moment and asked, "How will it be done?"

"I have already written the plan. After confirming other partners, we can have a simple meeting to discuss it with each other."

"Other partners?"

"Sony, Universal and Warner. In order to make this variety show a landmark talent show, I decided that the five major record companies would join forces to do this variety show. You are the first one I invited to contact."

"Then I feel very honored." Joss said lightly, and then changed his tone: "The five major record companies you mentioned, except Besides me and the other three companies, the other company you won't mention is your Haina, right? "

"Is there anything impossible?"

"To put it bluntly, young man, Haina may be very powerful in your country, but in the international arena, it may not even be as good as a small music company in Hollywood."

"So I brought Yiting Technology together. The talent show is undoubtedly to promote newcomers. And if the songs sung by newcomers can cause a wave of listening craze on the Internet.

In this way, whether the newcomer in the talent show can win the final championship or not, he has a foundation to become popular. Then at least the company behind the scenes can guide him a little, and the talent show variety show can make a group of newcomers popular. "

"Is this the reason why you let Haina take a ride?" As an old man in this industry, Jos undoubtedly saw the purpose of Yang Dongxu's doing so.

The reason why Haina failed to expand overseas is that in addition to the inability to break through the blockade of publicity, the inability to improve the popularity of the artists signed by it is also a headache.

If this talent show variety show can be successful, then even if Yang Dongxu does not want the final championship, he can also promote a few famous newcomers. In this way, if he spends money on publicity and promotion, he will almost get what he wants. No longer working as hard as before for more than a year, the entire company is still dead and unknown.

"What's the problem? I've contributed money and effort, so I have my demands. And the purpose of your coming to see me today is not to promote British local music, right?

If in this talent show, there are one or two British new singers, and they get a good ranking on this stage facing the talent shows of the United States, or even the world. Many people like the British-style songs they sing, so even if they don't win the final championship, you will be satisfied, right?"

"Whose final championship is it? Yours?" Jos smiled with sarcasm.