Chapter 658 Authorization Issues

Thinking back to the variety shows he had watched online before, Yang Dongxu shook his head and instantly felt that American variety shows were really just like that. Putting aside the fact that they were produced in the United States, and putting aside the fact that everyone thinks that some American talent shows are fair and just, and there are no tricks in domestic talent shows. In fact, these shows are just like that.

Take the very popular talk shows for example. Perhaps because of cultural differences, Chinese people don’t find those foreign talk shows so funny. But you have to say that although talk shows started to become popular in the United States, their development in the United States is not very good. It always feels like the soup is changed but the medicine is not changed.

When talk shows entered China, although they imitated the United States in various forms in the early stage, the emergence of "Tucao Conference" later, you have to say that it was an innovation of talk shows.

Thinking of American variety shows, Yang Dongxu couldn't help but think of domestic variety shows. With the improvement of domestic living standards, although the hit TV series can satisfy ordinary people's boredom at night, the happiness they can give is undoubtedly becoming increasingly scarce.

Therefore, variety shows are about to emerge. This is the demand of the market. However, at present, only the official satellite TV "Variety Show" in the whole country is carrying the banner, and this leader has also entered the weak period of the program. The effect of several improvements has been minimal, and the ratings are getting worse day by day.

On September 26, the final of "Happy Boy". After the song sung by Yiting Technology's "Happy Boy" was downloaded a million times a day. The live ratings of the finals reached an astonishing 33.6%, and the average ratings from the top 16 were as high as 26.3%.

For this reason, because of the previous gambling contract, only advertising revenue was one item. Haina Technology made 110 million US dollars in just three months, and the total advertising revenue was as high as 180 million US dollars, which made everyone dumbfounded.

It also caused widespread discussion. Because in Hollywood movies, movies that can make a profit of hundreds of millions are quite good results.

Last year, the Hollywood movie "Air Prison", which performed very well, had a total box office of 224 million US dollars, but the investment was as high as 53 million. This is just the cost of shooting. If the publicity cost is also counted, the total cost is at least 100 million.

What about "Happy Boys"? From the previous auditions, to the rental of the hall, to the stage layout, and the publicity costs throughout the process, only 30 million appeared.

But what about the total revenue? If you count the TV broadcasting rights, the brand value of the brand's instant success, and the song sales driven by it, not counting the profits that may be created after the newcomers are promoted. A conservative estimate is about 250 million, which is more powerful than most Hollywood movies.

As long as an emerging industry that can attract money has succeeded, capital will flock to it like sharks smelling blood. It has only been a few days since the live broadcast of the finals, and Haina has received many applications for buying copyrights to do this talent show in their own country. Not only Haina, but also the four major record companies have received such applications, and the prices are very attractive.

But there is a request, that is, I hope that the organizer of the talent show can send some management personnel to help build a team so that the talent show in their own country can be broadcast with guaranteed quality. There are even high prices to rent on-site sound equipment and filming equipment.

Such an attractive application was placed on the desk with the information in front of them, and the four major record companies couldn't help but feel a little annoyed for a while. Although the copyright is jointly held by the five companies, as long as the money earned from the authorization is no longer Yang Dongxu's, but the five companies share it equally.

But the biggest profit from this matter is still Yang Dongxu, because in addition to authorization. People also need management talents for the program team, such as assistant directors, photographers, and sound equipment.

And these are all from Haina, and have nothing to do with them. At the beginning, they saw Yang Dongxu working hard, whether in the front or backstage, he was tired like a dog.

There was also a little ridicule that the other party was like a coolie in order to make money, and didn't even want to force people into the program team for training. Because the copyright is jointly owned by the five companies, if they don't agree to shoot the next episode, Haina can't shoot the second season. Since Yang Dongxu is willing to pay money and provide people to take care of all the hard work, they are also happy to be idle.

But now looking back, they are just a big fool. Now even half of the photography team that was invited to shoot the movie before has become Haina's people. Even if they did not become a member of Haina, their positions can be replaced by many people who previously interned in the program group.

In other words, after a series of talent shows, Haina has cultivated a professional variety show team for itself. And the four companies, apart from the little money they shared and a few newcomers who became famous, seem to be prosperous on the surface, but they are weak on the inside.

Even if Yang Dongxu said he didn't want the copyright of "Happy Boys", they didn't dare to say that they would definitely be able to rule out a talent show of the same level as the first season of "Happy Boys". At this time, the four companies gradually recovered and understood the importance of talent.

Sitting together for a meeting again, the representatives of the four record companies looked at Yang Dongxu with resentment. Although the company has made a good harvest of profits and popular newcomers during this period, and the influence of the record company has also been further enhanced.

The shares of Yiting Technology that were obtained have at least tripled after three months of continuous hype. But they still couldn't be happy. Haina, who was the weakest before, had unknowingly gained more than the sum of the four of them. They always felt that their IQ was being mocked.

Even though Haina still cannot affect their status in the record industry, Yiting Technology has become the undisputed leader of music websites in the United States and even the world.

With the support of such a big thigh that suddenly became popular, Haina, which had been hindered in development and had no improvement, finally gained a foothold in the United States and had its own promotion channel. It can slowly expand the market steadily.

"Don't be so unhappy. Whether it is the investment of Yiting Technology or the investment of this talent show, you have made a lot of money. 20 newcomers who can be launched into a hit with a little professional training have almost been divided up by you four companies, and Haina has only got two. They are all cash cows now, and you have made a lot of money."

Yang Dongxu, who was sitting in the main seat in the office, was able to sit in this position because he had invested the most money and was the chief planner and director of the entire talent show. But today he is still sitting here and it is undoubtedly well deserved. The regional bosses of the four major record companies sitting below, even if they look unswerving, have undoubtedly recognized his status in their hearts.

"Next, how do we sell the copyright?" Jos first calmed down. Although the Asian boy in front of him played such a trick under his nose, he felt that his IQ was insulted. But as a general manager of a division who is still active in the front line in his 50s, he still has the heart to admit that others are excellent.

"We must authorize. There is no reason not to make money. But only authorize one country or part of the region, and never sell international authorization. In other words, if they want to do such a talent show, they can do it in their own country, and they should not get involved in international affairs."

After Yang Dongxu's words fell, the four people were more certain that the person in front of them must be a little fox. But there was no objection to this suggestion and it was passed unanimously.

The four major record companies are not without competitors. After all, there are more than just four international record companies. Authorization is for making money. They are already disgusting enough with Haina. They don't want competitors to use the cash cow they have cultivated to enhance their own strength.

"When will the second season start filming?"

"The second season will be put on next year. When we held "Happy Boys", weren't there a lot of feminists saying that we discriminated against women? Then let's do the first season of "Happy Girls" first.

Anyway, the whole process of the program is just to replace the male contestants with female contestants, and there is not much difference in other aspects. At the same time, it can also help the audience get through the fatigue period after being excited about "Happy Boys".

If "Happy Girls" can also maintain the high popularity of "Happy Boys". Then we will have two ace programs in our hands. We will shoot the second season of "Happy Boys" in the first half of next year, and the second season of "Happy Girls" in the second half of the year.

There will be three to five months in between to help the audience get through the aesthetic fatigue period and cultivate the audience's enthusiasm. There is basically no problem in filming three or four seasons for these two programs without saying much."

It's not just that China likes to keep launching sequels to keep up with the trend. Even if you shoot "Big Brother" today and it becomes popular, "Second Brother", "Third Brother" and "Thirteenth Brother" will all come out.

It's the same in the United States. They will never let go of a popular movie series, variety show series, or any popular and profitable project unless they squeeze out the last drop of value. Even if the second part is worse than the first, and the third part is worse than the second. As long as the IP is still valuable, they will continue to shoot.

"How will the crew be arranged this time?" Ethan asked.

"Half of the crew members will be from Haina. If you want to come in and learn, you can come together as assistants. However, the salary of the crew members this time cannot be calculated according to the previous calculation. I think the salary of 3 million US dollars for the crew members is in line with the current Hollywood price."

"It fits your balls." This is what the four divisional bosses cursed in their hearts.

Now a first-line NBA star is just this price, okay? Looking at the behind-the-scenes staff in Hollywood, excluding those big directors who have already become famous and countless people have sent investment to make movies, have you ever seen a crew with a total salary of more than 1 million?

But in this regard, they are better than people. If the positions of the two sides are swapped, even if they are unhappy, they can only accept it. This time, they must send elite soldiers to the group to learn. When you have a mature program group, see how you can still be proud.

Yang Dongxu knew what these people were thinking, but he didn't care. Anyway, even if he disagreed, there was nothing he could do. After all, the four major feature film companies that had been fooled once would not be stupid again.

So instead of making a fearless resistance, it would be better to put the money in his pocket. Half of the crew members joined the "Happy Girls" crew, and the remaining half were rented to the other party who authorized "Happy Boys" to lead the team. He could also train a large number of behind-the-scenes talents. No matter how you look at it, he made money.